Deepfake technology is one of the most controversial and rapidly expanding applications of artificial intelligence. It involves AI-generated images that replace one person’s face or voice with another’s. Deepfakes have become increasingly sophisticated and widespread across various industries.
The global Deepfake AI market, valued at USD 563.6 million in 2023, is poised for exponential growth. By 2032, it is projected to reach USD 13,889.8 million, with a strong compound annual growth rate (CAGR) of 42.79% from 2024 to 2032. This growth is driven by increased adoption in entertainment, advertising, and cybersecurity, as well as rising concerns about misinformation and data privacy. In this article, we will delve into the statistics surrounding deepfakes.
Top Deepfake Statistics 2025
- Deepfake market is to reach $13.89 billion by 2032
- Cybercrime involving deepfakes is up over 700% in one year.
- 30% of enterprises are to shift away from single-layer ID verification
- A quarter of business leaders don’t know about deepfake technology. This shows a big knowledge gap among executives.
- Almost 1 in 3 decision-makers (31%) don’t see the risk of deepfake fraud. This is true even with the rise in global cases.
- 32% of leaders doubt their employees can spot and handle deepfakes. This raises concerns about how ready organizations are.
- 1 in 10 executives has faced a deepfake attack. This shows that the threat is real.
- Widespread concern, but lagging defense efforts across industries.
- Legislation and AI detection tools are crucial for containing misuse.
Deepfake market growth
The Global Deepfake AI market was worth about USD 563.6 million in 2023. It is expected to grow rapidly, hitting around USD 13,889.8 million by 2032. This represents a compound annual growth rate (CAGR) of 42.79% over the forecast period from 2024 to 2032.
The market is set to grow over 24 times its size in 2023. This growth will be fueled by more uses in entertainment, cybersecurity, marketing, and digital content creation. There are also rising worries about misinformation and identity fraud. The Asia-Pacific region is expected to grow the fastest. North America has the largest market share right now.
Global Trends in Deepfake Exposure, Detection, and Fraud (2023–2024)
60% of Consumers Exposed to Deepfake Videos in the Past Year — Only 15% Report No Exposure
Jumio’s recent study shows that 60% of consumers saw at least one deepfake video in the last year. This highlights how widespread manipulated media has become. Only 15% of respondents said they’ve never seen a deepfake video. This shows that synthetic content is quickly becoming common in our daily digital lives.
Human Accuracy in Spotting Deepfakes: 62% for Images, Only 24.5% for High-Quality Videos
Research from IEEE shows that human detection of deepfake images has an average accuracy of 62%. This indicates moderate reliability. But for high-quality deepfake videos, detection accuracy falls to just 24.5%. This shows how hard it is for people to tell real from fake in today’s advanced media formats.
Deepfake Fraud Attempts Soar by 3,000% in 2023 Amid Rise of Generative AI Tools
Reports say deepfake fraud attempts jumped by 3,000% in 2023. This surge comes mainly from the easier access to generative AI tools. Fraudsters use these tools to make realistic fake content. They can create synthetic voices and faces quickly. This leads to a big rise in scams that target both people and businesses.
Deepfake Fraud Losses Reach Half a Million Dollars per Business
In 2024, the average cost of deepfake-related fraud to businesses reached nearly $500,000, according to Content Detector. Larger businesses reported losses reaching $680,000. This shows the serious financial risk of synthetic media scams.
DeepFaceLab Powers Over 95% of Deepfake Videos
Content Detector shows that more than 95% of deepfake videos come from DeepFaceLab. This is an open-source tool found on GitHub. The software uses artificial neural networks to copy visual and sound features from source videos. This allows for the large-scale creation of very realistic synthetic content.
Rise in Deepfake-Related Fraud Incidents
Forbes reports a big rise in deepfake fraud. It jumped from 0.01% of all fraud cases in 2022 to 6.5% recently. This marks a significant escalation in the use of synthetic media for fraudulent activities.
The Asia-Pacific area saw a huge 1,530% rise in deepfake cases from 2022 to 2023. Within this region, Vietnam recorded a 25.3% rise in such incidents, while Japan saw a 23.4% increase during the same period.
Region/Country
Percentage Increase in Deepfake Cases (2022–2023)
Asia-Pacific
1,530%
Vietnam
25.3%
Japan
23.4%
Business and Consumer Impact of Deepfakes: Key Statistics
- Over 10% of organizations faced successful or attempted deepfake fraud. This mainly happens because their cybersecurity protocols are outdated.
- 40% of companies and their customers have already fallen victim to deepfake attacks.
- In 2023 alone, over 500,000 deepfaked videos and voice clips were detected.
- Only 52% of organizations feel sure they can spot deepfakes of their CEOs, even with rising attacks.
- Most consumers, about 80%, are ready to go through detailed identity checks. They want to feel secure when using financial services.
- Most consumers, about 75%, said they would change banks. They would do this if their bank does not provide strong protection against deepfake fraud.
- Trust in financial cybersecurity is dropping. Now, 69% of consumers want better fraud-prevention measures.
- 72% of consumers report feeling constantly worried about being deceived by deepfakes.
49% of businesses reported experiencing fraud involving audio and video deepfakes in 2024
The 2024 Regula survey shows that 49% of companies faced audio and video deepfakes. This is up from 37% for audio and 29% for video in 2022. The survey had a bigger and more diverse sample.
Type of Deepfake
2022
2024
Increase (Percentage Points)
Audio Deepfakes
37%
49%
+12
Video Deepfakes
29%
49%
+20
25.9% of Executives Report Deepfake Incidents Targeting Financial Data in 2024 — Deloitte Poll
A 2024 Deloitte poll found that 25.9% of executives said their organizations faced deepfake incidents. These incidents targeted financial and accounting data in the last year. Also, 50% of respondents expect more attacks in the next year. This shows rising worry about deepfakes threatening key financial data.
| Experience any Deepfake Incident | Percentage |
| Yes, more than one such event | 10.8% |
| Yes, at least once | 15.1% |
| No | 37.3% |
Public Exposure to and Concern About Deepfakes (UK Survey)
A UK survey on arXiv found that 15% of people had direct exposure to harmful deepfakes. This includes deepfake pornography and online scams. These results show that more people are at risk from harmful synthetic media.
Also, 90.4% of participants were worried about deepfakes. Most felt either highly or moderately concerned.
| Category | Statistic |
| Exposure to Harmful Deepfakes | 15% |
| Concern About Deepfake Spread | 90.4% |
Share of consumers who say they could detect a deepfake video worldwide as of 2022
A 2022 survey found that 57% of global consumers thought they could identify a deepfake. Meanwhile, 43% said they couldn’t tell a fake video from a real one.
| No. of consumers aware about deepfake video | Percentage |
| Yes | 57% |
| No | 43% |
Deepfake Crime Statistics: Rising Threats in the Digital Era
Deepfake technology is being used by criminals more than ever. This rise poses significant risks to privacy, digital identity, and cybersecurity.
66% of Cybersecurity Professionals Faced Deepfake-Related Incidents in 2022
In 2022, 66% of cybersecurity and incident response experts saw at least one deepfake-related security event. This marks a 13% increase from 2021. Deepfakes are quickly becoming a major threat in cyber operations.
704% Surge in Deepfake Face Swap Attacks in 2023
In 2023, remote identity verification faced a huge rise in attacks. There was a 704% increase in deepfake face-swap incidents. Cybercriminals used virtual cameras and facial manipulation to get around authentication protocols.
Only 29% of Firms Have Deepfake Mitigation Plans Despite 80% Risk Awareness 2021
In 2021, more than 80% of professionals saw deepfakes as a business risk. Yet, only 29% of companies had protective measures in place. Additionally, 46% had no response plan at all. This shows a big gap in preparedness.
Insurance Sector: 80% Concerned, Only 20% Acting on Deepfake Threats 2022
A 2022 study found that over 80% of insurance professionals were worried about manipulated media. However, only 20% took real steps to fight deepfake risks. This shows a big gap between what people know and what they do.
Public Perceptions and Social Impact of Deepfakes
As deepfake technology gets easier to access and looks more real, people are more worried about its impact on society. Deepfakes spread misinformation and weaken trust in media. They also blur the lines between truth and lies.
- A PLOS study shows that global awareness campaigns have raised public suspicion of deepfakes. This indicates a rise in skepticism about digital content.
- A Pew Research survey found that 77% of Americans want stricter rules on misleading deepfake content.
- Also, 61% of U.S. adults think average Americans can’t spot edited photos or videos. This shows a concern about how easily people can be tricked by digital changes.
- McAfee found that 32% of adults are now more suspicious of social media because of deepfakes. Also, 63% of Americans believe that manipulated media confuses people about current events.
- Memory distortion is a concern. PLOS points out that even small deepfakes can change how people remember events.
- About 43% of respondents see election interference as the biggest threat from deepfakes. Then, 37% worry about losing trust in the media.
- Also, 23% of Americans said they saw a political deepfake that they later realized was fake.
Detection Challenges in Identifying Deepfakes
A study by CSIRO (Commonwealth Scientific and Industrial Research Organisation) found that even the best deepfake detection systems had an average accuracy of only about 66%. This was when they tried to spot deepfakes in real-world situations, or “in the wild.”
This finding highlights the major limits of today’s detection tools. Deepfakes are getting better, making them tougher to tell apart from real content. The study shows that controlled settings can provide more accurate results. But, the unpredictability and complexity of real-world media still pose challenges for even the best AI detection tools.
Wrapping Up
Deepfake technology is growing fast, bringing both exciting possibilities and serious concerns. The Deepfake AI market was valued at USD 563.6 million in 2023. It is set to surge to USD 13,889.8 million by 2032. This means a yearly growth rate of 42.79%. Deepfakes are quickly becoming important in many fields. These include entertainment, advertising, cybersecurity, and politics.
As we move through 2025, deepfakes are reaching a turning point. We must balance the benefits of this technology with our responsibility to ensure its safe and fair use. As numbers rise, strong rules are crucial. We need better tools to spot fake content. Also, raising awareness can help reduce risks while maximizing positive use.
