IDC estimates that there will be 41.6 billion connected IoT devices, or “things,” generating 79.4 zettabytes (ZB) of data in 2025. Gartner forecasts that the enterprise and automotive IoT market will grow to 5.8 billion endpoints in 2020, a 21% increase from 2019. IDC predicts that by 2023, over 50% of new enterprise IT infrastructure deployed will be at the edge rather than corporate data centers, up from less than 10% today; by 2024, the number of apps at the edge will increase 800%.
Gaming is one of the most popular and cherished activities among people worldwide. Today, the gaming market is worth billions and is considered one of the largest markets in the entertainment industry. The number of gamers keeps on rising every year driven by various factors due to gaming device availability, diversity in genres, easy accessibility, and more. In fact, by 2027, the gaming industry is expected to reach $522 billion. This has led many people to wonder how many gamers are there.
Well, there were 3.220 billion gamers globally in 2023, and the gamer number is expected to reach 3.320 billion by the end of 2024. In this article, we are going to take an in-depth look at the statistics of gamers such as the type of gamers, demographics, platforms, largest gaming nation, and more. So, let’s get started.
In 2023, the number of Gamers worldwide was 3.220 billion and according to experts, the number is likely to reach 3.320 billion by the end of 2024. Below we have mentioned a table showcasing the number of gamers globally from 2015 to 2024:
| Year | Number of Gamers |
| 2015 | 2.030 billion |
| 2016 | 2.170 billion |
| 2017 | 2.330 billion |
| 2018 | 2.490 billion |
| 2019 | 2.640 billion |
| 2020 | 2.810 billion |
| 2021 | 2.960 billion |
| 2022 | 3.090 billion |
| 2023 | 3.220 billion |
| 2024 | 3.320 billion |
Each year there has been a significant growth in the number of gamers worldwide. The highest growth in gamers number took place in 2020 with 0.170 billion, the pandemic being one of the major reasons behind this growth. Below we have mentioned a table showcasing the increase in gamers number over the previous year:
| Year | Increase Over The Previous Year |
| 2016 | 0.140 billion |
| 2017 | 0.160 billion |
| 2018 | 0.160 billion |
| 2019 | 0.150 billion |
| 2020 | 0.170 billion |
| 2021 | 0.150 billion |
| 2022 | 0.130 billion |
| 2023 | 0.130 billion |
| 2024 | 0.1 billion |
3.2 billion people around the world are today playing games on their Smartphones, PC, Playstation, etc devices. However, the reason behind each gamer is often different as some just want to relax, unwind, or decompress, while some just want to be entertained, etc. Below we have mentioned a table showcasing different reasons behind gamers to provide you with a better idea of why people virtual gamers are so high in demand:
| Reason | Number of Gamers | Percentage |
| Relaxation and unwinding | 2.04 billion | 66% |
| Fill time while taking a break, waiting or commuting | 1.61 billion | 52% |
| Entertainment | 1.58 billion | 51% |
| Alone time with yourself | 1.48 billion | 48% |
| Solve a problem, use my brain and think logically | 1.14 billion | 37% |
| Be comforted | 0.99 billion | 32% |
As we can see, relaxation is the leading reason with 66%.
There are a wide number of gaming types available in the market out of which Casual games are considered as the leading game type among gamers with 63%. Followed by Action games as the second most-loved choice among gamers with 39%. Here is a table showcasing the preferences of gamers regarding different types of games:
| Types of Game | Number of Gamers | Percentage |
| Casual games | 1.95 billion | 63% |
| Action games | 1.21 billion | 39% |
| Shooter games | 1.21 billion | 39% |
| Racing games | 1.14 billion | 37% |
| Family games | 1.02 billion | 33% |
| Adventure games | 0.96 billion | 31% |
Asia is the leading region with the highest number of gamers 1.48 billion, followed by Europe in second place with 715 million. Below we have mentioned a table breaking down the number of gamers situated in different regions.
| Region | Number of Gamers |
| Asia | 1.48 billion |
| Europe | 715 million |
| Latin America | 420 million |
| North America | 285 million |
| MENA | 168 million |
| Sub-Sahara African | 144 million |
| Oceania | 32 million |
In 2022, Both Japan and the UK had an equal user penetration rate of 58%. But by 2027, the UK is predicted to be the leading gaming nation with the highest user penetration of 70% followed by Japan with 67%. Below we have mentioned a table showcasing the user penetration rate in different regions:
| Country | 2017 | 2022 | 2027 |
| Japan | 53% | 58% | 67% |
| UK | 50% | 58% | 70% |
| Sweden | 47% | 51% | 64% |
| South Korea | 45% | 57% | 64% |
| France | 43% | – | – |
| Mexico | – | 53% | – |
| Nigeria | – | – | 63% |
Based on a report by Statista, around 20% of the gamers population are below the age of 18 which is 618 million gamers. The largest population of gamers worldwide comes under the age group of 18 to 34 years with 1.17 billion. While there are only 7% of gamers who are above the age of 65. Below we have mentioned a table showcasing the number of gamers worldwide based on age group:
| Age Group | Number Of Gamers | Percentage % |
| Under 18 years | 618 million | 20% |
| 18 to 34 years | 1.17 billion | 38% |
| 35 to 44 years | 433 million | 14% |
| 45 to 54 years | 371 million | 12% |
| 55 to 64 years | 278 million | 9% |
| Above 65 years | 216 million | 7% |
Apart from age group, talking about the gender of gamers around 55% of the gamers in the United States are males and 45% of gamers are females. Here is a table showcasing the percentage of male gamers in the US over the years:
| Year | Percentage Of Male Gamers |
| 2006 | 62% |
| 2007 | 62% |
| 2008 | 60% |
| 2009 | 60% |
| 2010 | 60% |
| 2011 | 58% |
| 2012 | 53% |
| 2013 | 55% |
| 2014 | 52% |
| 2015 | 56% |
| 2016 | 59% |
| 2017 | 59% |
| 2018 | 55% |
| 2019 | 54% |
| 2020 | 59% |
| 2021 | 55% |
| 2022 | Less than 55% |
There are 45% of female gamers in the United States as of 2022. Below we have mentioned a table showcasing the percentage of female gamers in the US over the years:
| Year | Percentage Of Female Gamers |
| 2006 | 38% |
| 2007 | 38% |
| 2008 | 40% |
| 2009 | 40% |
| 2010 | 40% |
| 2011 | 42% |
| 2012 | 47% |
| 2013 | 45% |
| 2014 | 48% |
| 2015 | 44% |
| 2016 | 41% |
| 2017 | 41% |
| 2018 | 45% |
| 2019 | 46% |
| 2020 | 41% |
| 2021 | 45% |
| 2022 | More than 45% |
There is no surprise that smartphones are the most preferred device with 40% of the share when it comes to devices. Followed by console games, and PC games. Here is a table showcasing the most used devices among gamers:
| Device | Share In Market |
| Smartphones | 40% |
| Console Games | 28% |
| PC Games | 21% |
| Tablets Games | 9% |
| Browser PC Games | 2% |
PC is considered as the leading gaming platform among the people with 63%. Followed by PlayStation 5 with 31%, Android 30%, and iOS 30%. Below we have mentioned a table showcasing the demand for gaming platforms among gamers:
| Gaming Platform | Game Developers |
| PC | 63% |
| PlayStation 5 | 31% |
| Android | 30% |
| iOS | 30% |
| Xbox series X/S | 29% |
| Xbox One (or One X) | 22% |
| PlayStation 4 (or Pro) | 21% |
| Nintendo Switch | 20% |
| Mac | 18% |
| Web Browser | 10% |
| VR Headset | 7% |
| Linux | 3% |
| Google Stadia | 3% |
The Philippines is the country with the highest number of internet users playing video games in 2022 with 95.8% followed by Indonesia with 94.8%. Here is a table showcasing the percentage of internet users who play video games in different countries:
| Country | Internet Users Play Video Games |
| Philippines | 95.8% |
| Indonesia | 94.8% |
| Vietnam | 93.1% |
| Thailand | 93% |
| Turkey | 92.3% |
| India | 91.9% |
| Mexico | 91.3% |
| Taiwan | 91.3% |
| Saudi Arabia | 90.1% |
| South Africa | 89.7% |
| Brazil | 88.4% |
| UAE | 88.2% |
| Chile | 87.6% |
| Malaysia | 87.4% |
| Greece | 86.3% |
| Colombia | 84.8% |
| Portugal | 84.7% |
| Egypt | 83.4% |
| Romania | 83.3% |
| Hong Kong | 83.1% |
| The United States | 82.9% |
| Singapore | 81.7% |
| Poland | 80.9% |
| France | 80.8% |
| Italy | 80.6% |
| Argentina | 80.2% |
| Spain | 79.8% |
| Canada | 79.5% |
| Russia | 78.4% |
| Sweden | 78.4% |
| Israel | 78.3% |
| South Korea | 78.3% |
| Switzerland | 77.9% |
| New Zealand | 77.6% |
| Czechia | 75.9% |
| Austria | 75.5% |
| Netherlands | 75.2% |
| Australia | 75% |
| Germany | 74.6% |
| Denmark | 74.3% |
| Norway | 72.7% |
| The United Kingdom | 72.4% |
| China | 72.1% |
| Ireland | 72.1% |
| Belgium | 69.5% |
| Japan | 66.4% |
Gaming is probably one of the most loved activities among individuals as it helps them relax and get entertained by entering the virtual world. The number of gamers keeps on growing every year and with advanced technology and new methods companies keep on introducing exciting launches that keep gamers on the hook. Today, the gaming industry has become a multi-billion industry that is expected to keep on rising with absolutely no sign of decline.
Source: Qmee
Generation Z also commonly known as “Gen Z” is a generation where people were born between 1997 to 2012. The youngest individuals in Gen Z are still in school, while the oldest are passing out college and entering the workforce. People born in this generation have been raised on the internet, social media, and modern technology. Today, one-third of the social media influencers are Gen Z. In this article, we are going to take a look at Gen Z: Statistics, Data, and Trends of 2024.
The demographics of Gen Z are different from the rest of the generation as people belonging to Gen Z fall under the category of people born between 1997-2012. Therefore, a large portion of Gen Z are still in school while the other half have entered adulthood and started to get married and have families. So, let’s take a look at the top statistics of Gen Z demographics:
Today, there are more than 68 million alone in the US which is overall 20% of the population in the United States.
In 2019, 52% of Gen Z living in the US were non-Hispanic white individuals. But with growing immigration in the country, the numbers witness a decrease and it is predicted that these numbers will keep on decreasing in the next two years by 2026, the majority numbers of the Gen Z population will be non-white individuals and 22% of the Gen Z will have at least one immigrant parent in the household in the US.
Gen Z is known as the most educated generation and one of the reasons behind this change is Millennials or their parents being educated. About 44% of Gen Z today live with parents who have a degree in 2019. Which is excellent for the betterment of the future as the nation is becoming more educated and responsible.
As we know, Gen Z is a unique generation as young Gen Z are still in school with 51% being students. While the older individuals belonging to Gen Z have already entered adulthood and have started working jobs. Another trait witnessed among Gen Z is delay in starting families. Apparently, only 11% of Gen Z are currently married or have children, which is the lowest in comparison to other generations.
Now that we know a reasonable amount of Gen Zers have entered the workforce or have started part-time jobs or internships. Let’s look at some of the top statistics of Gen Z related to the workforce:
One of the major issues faced by Gen Z today in the workplace is stress towards the financial future. Apparently, 46% of Gen Z have stated they are living paycheck-to-paycheck. While 26% of working Gen Z believe that they will be unable to earn and save a good amount for their retirement. The financial stress among Gen Z is believed to be one of the major reasons why today 43% of Gen Z have a second job.
Gen Z have a different attitude and approach towards the workforce and they are more likely to engage in the Great Resignation in comparison to other generations. About 40% of Gen Z individuals have claimed they would leave their job in the next 2 years in comparison to millennials of 24%. Apparently, 35% of Gen Z have stated they would still resign from their job even if another job isn’t lined up for them at the moment.
Unlike other generations, Gen Z prefers a good work-life balance as the top reason behind working for an employer with 32%. Apart from this, learning and development are considered the second most crucial reasons behind Gen Z working with 29% and a good salary with 24% for a better future. Positive workplace culture is demanded by 23% and lastly career opportunities by 23%.
The majority of Gen Z started working through remote mode due to the global pandemic in 2020 which changed the working standard for many workers as it provides more time with family, eliminates the traveling duration, and also helps with mental health conditions for many people. Today 63% of workers say they prefer to work in the hybrid mode while 12% have stated they want to work remotely instead of coming to the office every day.
Around 22% of working Gen Zs have claimed their biggest aim is to become financially independent by the age of 30. While 15% say they want to work in a career that is completely fulfilling to them and 11% have stated their major goal is to be surrounded by their loved ones.
Gen Z is known as the largest generation in the United States as they belong to 27% of the population. Therefore, Gen Z has huge control and power in the present and the future. To understand this Gen Z at a better scale let’s take a look at the top trends set by Gen Z in 2024.
1. Accepting Diversity
Gen Z is considered the most ethnically diverse generation. According to reports by Pew 48% of the Gen Zers belong to racial and ethnic minorities. What really sets Gen Z apart from other generations is not only its ethnic diversity but also its strong belief and commitment to increasing diversity in society for the betterment of the world. Around 62% of Gen Zers think that bringing diversity is good for society.
Apart from diversity, Gen Z also emphasizes inclusion and social justice. According to a survey, it was stated that Gen Z Republicans had a higher rate of stating that Blacks aren’t treated as equally as whites in the United States today in comparison to other Republicans. In fact, there was also a poll by Yubo, which reported that 88% of Gen Zers believed that Blacks apparently did not receive fair treatment in society. The poll also stated that 4 in 5 Gen Zers were in support of Black Lives Matter.
2. Driven By Digital
Gen Z are considered “Digital Natives” as they grew up in a time where the world is highly influenced by the internet and advanced technology. When it comes to owning technology, statistics show that 95% of Gen Z have a smartphone, 83% have a laptop, and about 78% have an internet-connected console. In comparison to other generations, Gen Z is the most exposed generation to technology.
The average age of Millennials getting their first cell phone was 20, while it changed for younger millennials and they got their first cell phone at the age of 16. But Gen Z got exposed to tech at a very young age and the average age of a Gen Zer owning a cell phone today is 12. The trends related to Gen Z showcase the generation is becoming more and more centered toward advanced technology and the internet. In Fact, one survey also shows that 50% of Gen Zers feel weird or uncomfortable without their smartphone in comparison to their wallet.
3. Bringing back early 2000s trends
Gen Z is highly nostalgic over 2000 trends as the generation falls between Millennials and Gen Alpha. Recently they have been bringing back a few iconic fashion looks and culture of the 2000s back in trend. The hashtag “y2k” has a massive buzz on social media with more than 3 million posts on Instagram itself. Today, Gen Z wants old products with an inch of new focus on social awareness and sustainability. In Fact, the demand for early 2000s trends is so high that in 2021, Juicy Couture brought their iconic tracksuit back. Apart from this, low-rise jeans are also gaining recognition and have been back in trend by Gen Zers.
Gen Z is raised in the world of social media and the younger generation often spends a lot of time browsing through different social media apps. While Millennials also have a reputation of being extremely influenced by social networking as well, particularly Gen Z are not using these platforms for socializing like Millennials. Instead, Gen Z is browsing through Instagram, Facebook, and other social networking sites for entertainment, finding new brands, accessing information, and more. Now let’s take a look at the top statistics of Gen Z related to Social Media:
Now that we know social media plays a significant role in Gen Z day to day life let’s take a look at the most preferred social media platforms by Gen Z adults:
| Social Media Platform | Percentage |
| 73% | |
| Snapchat | 63% |
| YouTube | 63% |
Mental Health is currently one of the major issues faced by Gen Z. A large portion of individuals are today struggling when entering adulthood as millions of Gen Z are struggling with mental health issues such as anxiety, depression, and various other difficulties. Below we have mentioned some of the top statistics related to Gen Z mental health to provide you with a clear idea of the difficulties faced by individuals today:
According to reports, 43% of Gen Zs (between the ages of 15 to 25) claim they feel depressed, anxious, and hopeless which is almost twice in comparison to older generations.
Mental Health is a serious issue faced by a large number of Gen Z today, not only by adults but also by those who are still studying in high school. According to reports, 18.8% of Gen Z students have struggled with suicidal ideation. While 15.7% have thought about suicide and 8.9% have actually committed suicide.
When it comes to mental health, the number of Gen Zs facing mental health crises is extremely high in comparison to other generations. 18% of individuals have stated they have anxiety issues while 23% have claimed to be facing depression in their life. Overall, only 45% of Gen Z have openly stated they don’t face any difficulty when it comes to their mental health.
A good thing about this generation is that people are starting to take mental health issues seriously and hence the attention towards therapy and mental health treatment has increased with Gen Z trying to create more awareness regarding the issues worldwide. Apparently, 35% of Gen Z have received mental health treatment. While the ratio is only 26% for Gen X and 22% for Baby Boomers.
Overall, Gen Z can be described as a generation that is truly high in terms of technology and social issues such as mental health, equality, etc. Gen Z is predicted to be the most well-educated generation in history. Today, Gen Z has good opportunities in terms of technology, education, and development. At the same time, Gen Z is facing difficulties in their day-to-day lives due to job dissatisfaction and mental health concerns. The true impact of Gen Z will be witnessed in the next few years showcasing their true potential in the world.
People who are born or will be born between 2010 to 2025 are referred to as Generation Alpha. This is the first generation to be born completely in the 21st Century. By 2025, Generation Alpha is predicted to be the largest demographic. The majority of the parents of Gen Alpha are Millennials or Older Gen Z.
Generation Alpha has a familiarity with advanced technology and hence, they tend to understand the latest technology better than any other generation. Apart from this, Gen Alpha also has relatively different characteristics, consumer behavior, entertainment preferences, and more which vary from other generations. In this article, we are going to take a look at Generation Alpha: Statistics, Data, and Trends (2024) to determine the future possibilities or outcomes related to Gen Alpha.
Generation Alpha is considered to be the most diverse in comparison to the rest of the United States population. Based on a report by the US Census Bureau, the upcoming generations are more likely to have diverse origins. Around 7% of the Generation Alpha population today have two or more races. Below we have mentioned a table showcasing the Gen Alpha population based on ethnicity.
| Race Ethnicity | Percentage of Gen Alpha population |
| White alone | 71% |
| Black alone | 15% |
| Two or more races | 7% |
| Asian alone | 6% |
| Hispanic | 26% |
| Other | 1% |
According to a survey conducted by Wunderman Thompson, it was revealed that Generation Alpha gives the highest priority to their family at 71%, followed by friends at 43%. Below we have mentioned a table showcasing the top 5 most important things in Generation Alpha’s life:
| Most Important Things | Percentage of Gen Alpha |
| Family | 71% |
| Friends | 43% |
| Happiness | 31% |
| Health | 19% |
| Education | 17% |
| TV | 6% |
| Social Media | 5% |
| Fame | 2% |
The bottom of the list showcases Television, social media, and fame being considerably less important than happiness, health, and education to Gen Alpha.
The Digital world has a huge impact on Generation Alpha’s day-to-day life as the majority of people own a phone and are active on social media platforms. This has truly separated Gen Alpha from the real world and made them lean towards the virtual world. Like, 38% of students in the United States prefer to talk to their friends online after their school hours rather than physically meeting them. Below we have mentioned a table showcasing the Gen Alpha and their involvement with the virtual world.
| Country | See their friends after school | Talk to their friends online after school |
| USA | 42% | 38% |
| UK | 44% | 33% |
| Australia | 44% | 37% |
| Brazil | 40% | 37% |
| Canada | 36% | 41% |
| China | 33% | 33% |
| France | 35% | 20% |
| Germany | 66% | 19% |
| Italy | 47% | 27% |
There is a huge change in the education system of Gen Alpha in comparison to Gen Z and Millennials. A vast amount of the population experienced remote learning due to the pandemic which introduced new technology in the education field. Below we have mentioned some of the top Education and career statistics for Generation Alpha:
Generation Alpha is setting new education standards in society. About 50% of the Gen Alpha population is predicted to gain a university degree, which marks them as one of the most educated generations.
Mark McCrindle has anticipated that about 90% of the population is likely to gain a high school diploma, which will overtake the rate set by Gen Z teenagers of 80% high school diploma. More than half of the Gen Alpha students are expected to complete their secondary education successfully.
It is reported that about 65% of Generation Alpha is likely to occupy various jobs that don’t exist in today’s time. Technological advancement plays a major role in this sector as with evolving technology new jobs and workforce are likely to be introduced in the upcoming years such as blockchain technology, AI industries, and more.
The Education systems today embrace new technology in the classrooms with a whole heart. About 84% of American students are now accessing new tech which was adopted by various schools and universities during the COVID-19 pandemic.
A large number of Gen Alpha students have experienced remote education during the pandemic, especially the older Gen Alpha population. About 60% of the students have school-provided devices and about 14% utilize their own personal devices at home.
Today, a large number of students are facing difficulty when it comes to literacy. It was revealed that about 65% of fourth-graders find reading challenging. This has raised critical implications since fourth graders signify the process of learning other subjects through reading. This has become one of the most challenging issues faced by the educational system today.
There is expected to be an increase in STEM careers by 11% in upcoming years. By 2031, the oldest members of Gen Alpha are expected to enter the workplace, and STEM roles are expected to grow at a rapid speed with higher median annual salary.
Generation Alpha is the first generation where everyone is born in the 21st century. Therefore, there is a huge difference in thoughts, behavior, and even actions as a consumer since there is an extensive amount of brand awareness, influencers, and much more which has made an impact in the purchasing scenarios for Gen Alpha.
About 82% of Gen Alphas are interested in making their own money to make their purchases. Today, sustainable and conscientious businesses are gaining more and more support from Gen Alpha as buyers. About 18% of the individuals belonging to Gen Alpha claim they are more interested in buying products produced using sustainable elements.
Today, influencers play a major role in inspiring Gen Alphas regarding a product or service. About 28% of Generation Alphas are likely to get inspired by their friends to purchase a product. Meanwhile, about 55% of Gen Alphas are likely to buy a product based on their favorite Instagram or YouTube influencer.
The Generation Alphas are considered “Mini Millennials” as the majority of parents of Gen Alpha are Millennials. Therefore, the shopping behaviors are likely to be transferred to the offspring. This has resulted in a large part of Gen Alpha preferring choices similar to Millennials in comparison to Gen Z.
Generation Alpha is exposed to digital content, social media, Smart TV, etc. Which plays a significant role in determining the entertainment preferences of children and young teens. So, let’s take a look at the entertainment statistics of Generation Alpha:
This goes without saying that Gen Alpha tends to spend a good amount of time in front of their screens considering they spend 2 years of their life stuck in their home due to the COVID-19 pandemic. This has led to a large number of Gen Alpha becoming addicted to their screens.
On a Average children between the ages of 8 to 12 spend about 4 hours and 44 minutes of duration in front of their screen. Meanwhile, teenagers between the ages of 13 to 18 spend about 7 hours and 22 minutes.
Generation Alpha teens state that watching movies in theaters is one of their favorite pastime activities. About 39% of Gen Alpha teens in the United States prefer to watch movies more than other generations.
Recently, there has been a lot of buzz about podcasts and audio content in general across the world. There is a 10% rise in audio content consumption in comparison to 2022. Gen Alpha in general tends to prefer audio content such as comedy, gaming, stories, and productivity.
Generation Alpha teenagers are highly exposed to social media platforms such as Instagram, TikTok, Facebook, Snapchat, Twitter, etc. Browsing social media apps and posting every single detail of their life is considered one of the favorite pastimes of Gen Alpha teens. About 11% of teens have stated that posting on social media platforms helps them feel good.
About 59% of Gen Alpha has stated that one of their favorite weekend activities is watching movies and series on Television. Children between the ages of 8 to 11 consider watching movies and TV as their favorite pastime activities. Smart TVs are one of the most notable services that keep children and teens engaged today.
Today, Generation Alpha is the youngest generation on earth. It is also the first generation that is completely born in the 21st century. These young alphas are raised with familiarity with technology and a profound awareness of social and environmental issues. The impact of technology and social media on Gen Alpha is expected to bring major changes in the future related to their career paths, education, entertainment, consumer behavior, and more.
Mobile Devices are one of the most preferred device types utilized by users across the world to access the internet. Today, internet users can access different types of websites, apps, and other activities using their mobile devices from any part of the world. Users can play games, perform online shopping, transfer money, stream videos, etc using their smartphones by accessing the internet.
In Fact, 60.67% of the website traffic in 2024 is generated through mobile devices. In this article, we are going to take a look at the internet traffic from mobile devices stats (2024), Internet traffic statistics by category, Device Type, and more.
As of 2024, over 60.67% of the internet traffic comes from mobile devices. Below we have mentioned a table showcasing the growth of mobile internet traffic between 2011 to 2023:
| Year | Mobile Internet Traffic |
| 2011 | 6.09% |
| 2012 | 10.88% |
| 2013 | 17.02% |
| 2014 | 28.97% |
| 2015 | 35.20% |
| 2016 | 43.66% |
| 2017 | 51.58% |
| 2018 | 50.81% |
| 2019 | 50.43% |
| 2020 | 51.61% |
| 2021 | 55.01% |
| 2022 | 58.37% |
| 2023 | 60.67% |
As of 2023, 47.79% of the internet traffic came from mobile devices in the United States. Below we have mentioned a table showcasing the total internet traffic that came from mobile devices in the United States:
| Year | Mobile Internet Traffic |
| 2011 | 7.28% |
| 2012 | 10.10% |
| 2013 | 14.64% |
| 2014 | 25.46% |
| 2015 | 29.02% |
| 2016 | 33.80% |
| 2017 | 43.96% |
| 2018 | 44.36% |
| 2019 | 47.86% |
| 2020 | 49.99% |
| 2021 | 49.32% |
| 2022 | 52.11% |
| 2023 | 47.79% |
As of 2024, 86.26% of mobile users in the United States access the internet using their mobile devices. There has been a constant growth in the number of mobile users accessing the internet using mobile devices in the US and this number is expected to keep growing in the future as well. By 2027, the number of mobile users utilizing mobile devices to access the internet is expected to reach 88.24%.
| Year | Mobile Users Access The Internet Through Their Mobile |
| 2018 | 77.6% |
| 2019 | 79.64% |
| 2020 | 81.74% |
| 2021 | 83.15% |
| 2022 | 84.37% |
| 2023 | 85.39% |
| 2024 | 86.26% |
| 2025 | 87.01% |
| 2026 | 87.66% |
| 2027 | 88.24% |
As of January 2024, mobile devices excluding tablets account for 60% of the web traffic globally. Based on Region, Africa has the highest number of mobile internet traffic of total web traffic by 73.57% followed by Asia as the second highest mobile internet traffic by 69.43%. Below we have mentioned a detailed table showcasing the percentage of mobile internet traffic by Region:
| Region | Percentage of Mobile Internet Traffic |
| Africa | 73.57% |
| Asia | 69.43% |
| South America | 55.6% |
| Global | 59.45% |
| Europe | 52.62% |
| North America | 45.48% |
| Oceania | 44.35% |
Source: Statista
Globally Sudan has an internet traffic proportion of 83.92% followed by Nigeria – at 81.43% and
South Africa – 72.59% as the highest mobile internet traffic nation worldwide. While Russia has the lowest proportion with 30.2% of mobile internet traffic since the majority of users prefer to access the internet through their desktop. The second country with the lowest proportion of mobile internet traffic is Portugal with 34.12%, followed by Canada as the third country with the lowest proportion 37.71%.
Internet users can access the internet using various kinds of devices such as laptops, tablets, etc. But regardless of so many options available, mobile phones are still the number one choice of device by users for accessing the internet. Apparently, 9 in 10 users (92.3%) prefer using a mobile phone of some kind over other devices to access the internet. Meanwhile, 65.6% use a desktop or traditional laptop. Below we have mentioned a table showcasing the kind of devices accessed by users to access the internet:
| Device | Share of Users |
| Mobile phone (any) | 92.3% |
| Smartphone | 91% |
| Laptop or desktop (any) | 65.6% |
| Feature phone | 5.2% |
| Tablet device | 27.3% |
| Work laptop or desktop | 28.6% |
| Connected television | 31.9% |
| Smart home device | 15.4% |
Apart from this, there has been a rise in cellular data traffic consumed by the users. As of 2023, the monthly cellular data consumed by users is 133.86 EB. There has been a constant growth in the number of cellular data between the years 2017 to 2023. Back in 2017, the monthly cellular data accessed by users was only 9.68 EB. Below we have mentioned a detailed table showcasing the growth in cellular data demand among users over the years:
| Year | Monthly Average Global Mobile Network Data Traffic |
| Q1 2017 | 9.68 EB |
| Q2 2017 | 10.63 EB |
| Q3 2017 | 11.69 EB |
| Q4 2017 | 13.6 EB |
| Q1 2018 | 15.94 EB |
| Q2 2018 | 18.37 EB |
| Q3 2018 | 21.78 EB |
| Q4 2018 | 26.54 EB |
| Q1 2019 | 29.02 EB |
| Q2 2019 | 32.66 EB |
| Q3 2019 | 36.49 EB |
| Q4 2019 | 39.56 EB |
| Q1 2020 | 45.16 EB |
| Q2 2020 | 50.03 EB |
| Q3 2020 | 54.79 EB |
| Q4 2020 | 58.44 EB |
| Q1 2021 | 66.14 EB |
| Q2 2021 | 72.2 EB |
| Q3 2021 | 77.81 EB |
| Q4 2021 | 84.16 EB |
| Q1 2022 | 92.75 EB |
| Q2 2022 | 100.42 EB |
| Q3 2022 | 107.58 EB |
| Q4 2022 | 118.21 EB |
| Q1 2023 | 126 EB |
| Q2 2023 | 133.86 EB |
There is a wide range of device types available in the market such as iOS, Android, Samsung, etc that are accessed by users worldwide. However, out of all the available devices Android is currently the most dominating device type all around the world with 69.74%. Followed by iOS as the second most-used device type among internet users with 29.58%. Below we have mentioned a table showcasing the demand for different types of devices types in the market:
| Device Type | Share |
| Android | 69.74% |
| Apple | 29.58% |
| Samsung | 0.36% |
| KAI | 0.1% |
| Other | 0.22% |
Today, users are accessing the internet for different types of activities such as entertainment, financial management, work requirements, shopping, e-commerce, and more. Especially with growing technology the use cases are expected to keep on rising. Based on the latest survey, the most common usage of mobile devices among users is “Gaming” by 68%. Followed by listening to music as the second most common use of mobile phones by 67% and social media by 63%. Here is a table showcasing the top activity data of mobile devices:
| Activity | Share |
| Gaming | 68% |
| Music | 67% |
| social media | 63% |
| Streaming videos, TV, or film | 61% |
| Paid for something bought online | 47% |
| Bank usage | 47% |
| Shopping products | 42% |
| Booked food delivery | 41% |
| Work-related | 38% |
| Sent money to a friend | 35% |
| Paid for something using Google Pay, Apple Pay, etc. | 33% |
| Read a magazine or newspaper | 33% |
| Used a medical or fitness service | 25% |
| Booked a taxi ride | 22% |
| Controlled a smart device | 20% |
| None of the above | 3% |
Based on the above-mentioned statistics it’s clear that users prefer mobile devices the most when it comes to accessing the internet for various activities online. As of 2024, 60.67% of website traffic comes from Mobile Devices alone. In Fact, 92.3% of internet users consider accessing the internet via their smartphones compared to desktops or other devices. In addition, there is also a constant rise in monthly cellular data consumption by users which is expected to keep on growing in coming years.
“Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world. Examining more than 400 large companies, we found that those with the most advanced analytics capabilities are outperforming competitors by wide margins.”
Source: Bain & Company
The IBM Institute for Business Value’s 2013 analytics survey surveyed 900 business and IT executives from 70 countries. “Leaders” (19% of the sample) were respondents self identified as “substantially outperforming their market or industry peers” in a question used by the IBM Institute for Business Value for years across a wide variety of surveys.
The full report is here
A large section of people globally works using their laptops or smartphones, which has significantly increased the screen time presence of most adults. It was reported that an average American has a screen time of 7 hours and 4 minutes per day. While the global average screen time is 6 hours and 58 minutes every day. So have you ever wondered how much time you spend on screen on a daily basis for work, entertainment, news, etc? In this article, we are going to take an in-depth look at the average screen time for adults by region, generation, activity, and more. So, let’s begin.
Talking about the distribution of screen time by generation it’s no surprise that Gen Z (people born between 1996 and 2010) have the highest average screen time with 7 hours 18 mins. Followed by Millennials (people born between 1981 to 1995) who have the second highest average screen time by 6 hours 42 mins.
| Generation | Average Screen Time Spend |
| Gen Z | 7 hours 18 mins |
| Millennials | 6 hours 42 mins |
| Gen X | 6 hours |
| Baby Boomers | 2 hours 54 mins |
The Most popular internet activities that take majority of the screen time among different generations are as follows:
Based on recent records South Africa has the highest average screen time consumption with 10 hours 46 mins every day. Followed by the Philippines which records the second highest screen time with 10 hours and 27 minutes of screen time consumption.
| Country | Average Screen Time |
| South Africa | 10 hours 46 mins |
| Philippines | 10 hours 27 mins |
| Brazil | 10 hours 19 mins |
| Colombia | 10 hours 3 mins |
| Argentina | 9 hours 38 mins |
| Malaysia | 9 hours 10 mins |
| Thailand | 9 hours 6 mins |
| Mexico | 8 hours 55 mins |
| Indonesia | 8 hours 37 mins |
| UAE | 8 hours 36 mins |
| Taiwan | 8 hours 7 mins |
| Saudi Arabia | 8 hours 5 mins |
Even though South Africa tops the chart for the highest average screen time by region it isn’t the country with the highest Mobile screen time. Instead, the Philippines has recorded the highest average mobile screen time with 5 hours 47 mins. Followed by Thailand which is second in the list at 5 hours 28 mins. Here is a table showcasing the top 5 countries with the highest average mobile screen time globally.
| Country | Average Mobile Screen Time |
| Philippines | 5 hours 47 mins |
| Thailand | 5 hours 28 mins |
| Brazil | 5 hours 25 mins |
| South Africa | 5 hours 9 mins |
| Colombia | 5 hours 9 mins |
The average screen time spent by users worldwide in 2023 is 6 hours and 37 minutes across different platforms and devices. Below we have mentioned a table showcasing the average screen time spent by users between the span of 10 years from 2013 to 2023. The following data was taken from Q3 of each year.
| Year | Average Screen Time Usage |
| 2023 | 6 hrs 37 mins |
| 2022 | 6 hrs 28 mins |
| 2021 | 6 hrs 58 mins |
| 2020 | 6 hrs 54 mins |
| 2019 | 6 hrs 38 mins |
| 2018 | 6 hrs 48 mins |
| 2017 | 6 hrs 46 mins |
| 2016 | 6 hrs 29 mins |
| 2015 | 6hrs 20mins |
| 2014 | 6 hrs 23 mins |
| 2013 | 6 hrs 19 mins |
There are a variety of reasons that contribute to the overdoing of screen time by users. One of the top activities that consume the majority of screen time by Americans is watching television. About 34% of the screen time is consumed by TV, followed by Video Games which take up 16% of the screen time. Below we have mentioned a detailed table showcasing the total distribution of screen time among Americans:
| Activity | Total screen time spend |
| TV | 34% |
| Video Games | 16% |
| Movies | 14% |
| Online Videos | 12% |
| Social Media | 9% |
| Other | 9% |
| E-books | 6% |
A large number of people globally spend their time accessing the internet. Over the years there has been a massive spike in mobile internet traffic over time. Back in 2013, the share of internet traffic was only 17.02% but fast forward to 2023, the share of Internet traffic has taken a massive turn to 60.28%. Overall, the major growth in internet traffic took place in 2017.
| Year | Share of Internet Traffic |
| 2013 | 17.02% |
| 2014 | 28.97% |
| 2015 | 37.24% |
| 2016 | 45.91% |
| 2017 | 54.09% |
| 2018 | 53.01% |
| 2019 | 52.26% |
| 2020 | 53.07% |
| 2021 | 56.53% |
| 2022 | 59.40% |
| 2023 | 60.28% |
Today, TikTok is one of the most widespread and highly utilized social media platforms globally where people tend to spend hours and hours watching fun and entertaining content. The day-to-day average screen time spent by people on TikTok is 45.8 min. The second spot is snatched by a popular video-streaming platform YouTube with 45.6 mins daily screen time.
| Social Media Apps | Average daily screen time |
| TikTok | 45.8 mins |
| YouTube | 45.6 mins |
| 34.8 mins | |
| Snapchat | 30.4 mins |
| 30.1 mins | |
| 30.1 mins | |
| 23.8 mins |
Let’s take a look at some of the drawbacks related to excessive screen time:
Limiting social media usage in the wider population with maximum usage to 30 minutes a day can be linked with reduced depression and can be helpful in improving overall well-being.
Adult screen time connects to several broader digital trends worth exploring. Smartphone usage data shows how mobile devices now account for the majority of daily online activity, while social media stats reveal which platforms capture the largest share of that attention. Among them, TikTok stats stand out for driving record engagement times across age groups, with screen time for teens statistics showing even higher daily averages than adults. Underpinning all of this, mobile internet traffic has grown to dominate global usage, and the broader internet statistics confirm just how central connected screens have become to everyday life.”
The Internet has had a significant impact on the growth of screen time among adults and teens around the world. Ever since the Covid-19 pandemic the digital world has definitely transformed the working spaces. On average an American spends about 7+ hours on their screen, while globally the average screen time among the people is 6 hours and 58 minutes on a daily basis accessing social media, streaming apps, performing searches, and more.
Social Media has become a part of our daily lives as we have become addicted to posting and updating everyone regarding our day-to-day moments through these platforms. Apart from posting, most people also consume these social media platforms for communication, entertainment, shopping, information, etc. Which has resulted in people spending more and more time on social media every day.
Today, an average person spends about 2 hours and 24 minutes on social media daily and with the impact these platforms have on people’s life the numbers are expected to keep growing in the future. In this article, we are going to talk about worldwide daily social media usage, Top social media platforms, Average Time Spent Using Social Media Per Day by Age Group, and more to understand the impact of social media.
On Average, an individual spends 2 hours and 24 minutes on Social Media every day worldwide. Americans on the other hand have an average of 2 hours and 14 minutes of social media usage per day which is 10 minutes less in comparison to average global usage. While Canadians have an average social media usage of 105 minutes per day.
Individuals who are residing in Nigeria are spending the most time accessing social media platforms. The average social media usage time spent by a Nigerian is 3 hours and 49 minutes on a daily basis which is the highest globally. The country with the least amount of social media usage duration is Japan where the average time spent per day by residents is just 49 minutes.
Overall, Females are reported to spend more time using social media platforms in comparison to males regardless of age group. Females between the ages of 16 to 24 spend around 3 hours and 4 minutes using social media on a daily basis. Below we have mentioned a table showcasing the total time spent online using social media by both males and females of different age groups:
| Age Group | Female | Males |
| 16 to 24 | 3 hours and 4 minutes | 2 hours and 37 minutes |
| 25 to 34 | 2 hours and 48 minutes | 2 hours and 33 minutes |
| 35 to 44 | 2 hours and 24 minutes | 2 hours and 14 minutes |
| 45 to 54 | 2 hours and 08 minutes | 1 hour and 58 minutes |
| 55 to 64 | 1 hour and 43 minutes | 1 hour and 32 minutes |
As of 2023, the global daily social media usage was 151 minutes, 4 minutes extra compared to the 2022 average of 147 minutes. Here is a table showcasing the daily social media usage of users worldwide between 2012 and 2023:
| Year | Daily Social Media Usage |
| 2012 | 90 minutes |
| 2013 | 95 minutes |
| 2014 | 104 minutes |
| 2015 | 111 minutes |
| 2016 | 128 minutes |
| 2017 | 134 minutes |
| 2018 | 142 minutes |
| 2019 | 145 minutes |
| 2020 | 145 minutes |
| 2021 | 145 minutes |
| 2022 | 147 minutes |
| 2023 | 151 minutes |
Source: Statista
Over the past few years, there hasn’t been a drastic change in the time spent by users on social media. In 2023, the average time spent on social media was 151 minutes which is 4 minutes more compared to the average time of 2022. Similarly, the average time spent in 2022 was 147 minutes which is 2 minutes more compared to 2021.
Americans spend over 2 hours per day posting, tweeting, sharing, and watching content on social media platforms in general. Which is just a fraction of the entire time spent by users online. On average Americans spend over six and a half hours online every day out of which social media is a minimum of 2 hours.
Today, almost half of the American population is accessing user-generated content on different social media platforms such as Instagram, TikTok, etc instead of streaming a movie or series. Based on a report by Deloitte’s “Digital Media Trends,” internet users are switching to social media platforms for user-generated content as it’s much easier to find interesting content they like on social media platforms in comparison to streaming services.
Based on Gender, Females are more likely to spend time using social media platforms compared to males in the United States. There are 53.9% of Females in the US accessing social media, while 46.1% of males are likely to access social media on a daily basis.
Gen Z and Millennials are the leading generation that access social media in the United States. There is no surprise that 18 to 29 is the top age group with 84% that utilizes social media in the US. Followed by the age group of 30 to 49 with 81%. Below we have mentioned a table showcasing the social media users based on age group:
| Age Group | Share of Users |
| 18-29 | 84% |
| 30-49 | 81% |
| 50-64 | 73% |
| Over 65 | 45% |
Facebook is the leading social media platform utilized by users worldwide with 3.05 billion users. Facebook is highly utilized by marketers to advertise products and services due to its high audience. Followed by WhatsApp as the second leading platform with 2.7 billion users. Below we have mentioned a table showcasing leading social media platforms worldwide along with their number of users to display the impact among the users:
| Social Media Platform | Number of Users |
| 3.05 billion | |
| 2.7 billion | |
| Youtube | 2.7 billion |
| 2.5 billion | |
| 1.67 billion | |
| TikTok | 1.67 billion |
| Facebook Messenger | 988 million |
| Snapchat | 750 million |
| Telegram | 700 million |
| Douyin | 600 million |
| 574 million | |
| Sina Weibo | 573 million |
| Kuaishou | 573 million |
| 450 million | |
| 450 million | |
| 430 million | |
| Quora | 400 million |
Facebook is the leading social media platform with the highest number of users. However, it is not the most used platform in the United States. Apparently, in the US YouTube is considered the highest used platform where Americans spend 46 minutes browsing video content daily. Followed by TikTok, and X (Twitter). In the US Facebook is placed fourth in ranking when it comes to the most used social media platform.
| Year | Social Media User |
| 2027 | 5.85 billion |
| 2026 | 5.64 billion |
| 2025 | 5.42 billion |
| 2024 | 5.17 billion |
| 2023 | 4.95 billion |
| 2022 | 4.59 billion |
| 2021 | 4.26 billion |
| 2020 | 3.9 billion |
| 2019 | 3.51 billion |
| 2018 | 3.1 billion |
| 2017 | 2.73 billion |
China is the leading country with the highest number of social media users, 1.02 billion. Followed by India in second place with 755 million. Below we have mentioned a table showcasing the countries with the highest number of social media users:
| Country | Number of Social Media Users In 2024 |
| China | 1,021.96 million |
| India | 755.47 million |
| USA | 302.25 million |
| Indonesia | 217.53 million |
| Brazil | 165.45 million |
| Russia | 115.05 million |
| Japan | 101.98 million |
| Mexico | 98.21 million |
| Philippines | 84.07 million |
| Vietnam | 72.29 million |
| Turkey | 67.11 million |
| UK | 61.67 million |
| Germany | 60.88 million |
| Thailand | 56.27 million |
| France | 48.71 million |
| South Korea | 46.09 million |
| Italy | 43.31 million |
| Nigeria | 38.47 million |
| Canada | 34.47 million |
| Bangladesh | 24.49 million |
Instagram is overall the favorite social media platform among females among all age groups. Below we have mentioned a table showcasing the most loved social media platforms among female internet users across all age groups:
| Social Media Platform | 16 to 24 | 25 to 34 | 35 to 44 | 45 to 54 | 55 to 64 |
| 24.4% | 20.0% | 15.1% | 11.4% | 8.2% | |
| TikTok | 14.0% | 8.9% | 6.2% | 5.1% | 3.7% |
| 5.9% | 11.5% | 13.6% | 15.3% | 16.9% | |
| 12.8% | 14.3% | 15.7% | 18.1% | 21.2% | |
| Twitter (X) | 4.2% | 2.5% | 1.9% | 1.8% | 1.7% |
| 9.7% | 14.8% | 16.5% | 14.4% | 13.2% |
Most loved social media platforms among male internet users across all age groups:
| Social Media Platform | 16 to 24 | 25 to 34 | 35 to 44 | 45 to 54 | 55 to 64 |
| 24.4% | 16.3% | 10.4% | 7.9% | 5.4% | |
| TikTok | 8.9% | 5.9% | 4.8% | 4.4% | 3.2% |
| 8.7% | 14.6% | 15.2% | 15.8% | 18.0% | |
| 15.8% | 15.6% | 18.4% | 19.8% | 20.6% | |
| Twitter (X) | 3.7% | 4.3% | 3.7% | 3.4% | 3.1% |
| 9.0% | 12.6% | 15.7% | 14.8% | 16.6% |
Based on the statistics mentioned above it’s clear that people, especially Gen Z and Millennials are spending more time on social media platforms than ever and these numbers are expected to keep on rising in coming years without any decline. Overall, people are spending a large amount of time on YouTube, Instagram, TikTok, and Facebook browsing various user-generated content for entertainment. The massive growth of social media has generated new opportunities for marketers to advertise their products and services among people using social media platforms.
