
Big Data Bytes of the Week: The End of Big Data?
The end of Big Data? Based on his discussions with CIOs, reports Derrick Harris at GigaOm, Opera Solutions’ CEO Arnab Gupta “thinks the analytics market will crest around the end of next year as CIOs face enormous data spikes.” Is this what he means by “turning Big Data into Small Data?” Apparently saying “crest” is a very convincing way to get $84 million, but does he really believe that the Big Data flood is going to start tapering off next year?
The First Law of Big Data
EMC released today the 5th annual Digital Universe study from IDC. So now we have five years’ worth of estimating, with a consistent methodology, the amount of data created and copied annually in the world. It turns out that the amount of digital data created each year has grown by a factor of 9 in the last five years. And since IDC uses the same methodology to forecast the next five years, it looks like data will grow by a factor of 61 over the ten-year period, 2005 t0 2015. Continue reading
5.2 billion mobile users, 292 billion gigabytes mobile traffic by 2019
| In February 2015, Cisco released the Cisco VNI Global Mobile Data Traffic Forecast, 2014 – 2019. Global highlights from the updated study include the following projections:
By 2019:
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Cloud traffic will grow at an annual rate of 33% over the next 5 years, Cisco predicts
The new version of the Cisco Cloud Index computes the rapid expansion of today’s stampede to the cloud. “We have never seen anything like this in terms of speed of customer adoption,” Oracle Co-CEO Mark Hurd said recently, describing how his corporate customers have enthusiastically embraced the cloud.
One of them, General Electric, has moved, in just the last 18 months, 10% more of its computing load into the cloud, and expects to run 70% of its applications in the cloud by 2020. In their latest quarterly financial reports, Amazon reported that its cloud business has surged 79% year-over-year and Microsoft announced that its cloud business has “more than doubled.”
Here are the highlights of Cisco’s ongoing study of the growth of global data center and cloud-based data traffic.
Almost all of the work of IT will be done in cloud data centers
Based on its hands-on knowledge of the movement of data over global computer networks, Cisco predicts that cloud traffic will grow at an annual rate of 33% over the next 5 years, quadrupling from 2.1 zettabytes (2.1 trillion gigabytes) in 2014 to 8.6 zettabytes by the end of 2019. 86% of workloads will be processed by cloud data centers in 2019 and only 14% will be processed by traditional data centers.

Source: Cisco Global Cloud Index, 2014–2019
Cloud traffic is expected to account for 83% of total data center traffic by 2019. Cloud traffic is a subset of data center traffic and is generated by cloud services accessible through the Internet from scalable, virtualized cloud data centers. Total data center traffic, which Cisco projects will reach 10.4 zettabytes by the end of 2019, is comprised of all traffic traversing within and between data centers as well as to end users.
10.4 trillion gigabytes is the equivalent of 144 trillion hours of streaming music or 6.8 trillion of high-definition (HD) movies viewed online. Ones and zeros are eating the world and the companies providing consumers with digital entertainment and other services have been at the forefront of the migration to the cloud. Indeed, The Wall Street Journal has reported recently that Netflix has shut down the last of its data centers, moving the last piece of its IT infrastructure to the public cloud.
The public cloud will grow faster than the private cloud

Source: Cisco Global Cloud Index, 2014–2019
While overall cloud workloads will grow at a CAGR of 27% from 2014 to 2019, the public cloud workloads are going to grow at 44% CAGR over that period, and private cloud (where cloud services are delivered to corporate users by their IT department) workloads will grow at a slower pace of 16%. By 2019, there will be more workloads (56%) in the public cloud than in private clouds (44%).
New sources of data, especially the Internet of Things, will keep the clouds very busy

Source: Cisco Global Cloud Index, 2014–2019
The total volume of stored data on client devices and in data centers will more than double to reach 3.5 zettabytes by 2019. Most stored data resides in client devices today and will continue to do so over the next 5 years, but more data will move to the data center over time, representing 18% of all data in 2019, up from 12% in 2014.
In addition to larger volumes of stored data, the stored data will be coming from a wider range of devices by 2019. Currently, 73% of data stored on client devices resides on PCs. By 2019, stored data on PCs will go down to 49%, with a greater portion of data on smartphones, tablets, and machine-to-machine (M2M) modules. Stored data associated with M2M will grow at a faster rate than any other device category at an 89% CAGR.
A broad range of Internet of Things (IoT) applications are generating large volumes of data that could reach, Cisco estimates, 507.5 zettabytes annually by 2019. That’s 49 times greater than the projected data center traffic for 2019 (10.4 zettabytes). Today, only a small portion of this content is stored in data centers, but that could change as big data analytics tools are applied to greater volumes of the data collected and transmitted by IoT applications.
The figure below maps several M2M applications for their frequency of network communications, average traffic per connection, and data analytic needs. Applications such as smart metering can benefit from real-time analytics of aggregated data that can optimize the usage of resources such as electricity, gas, and water. On the other hand, applications such as emergency services and environment and public safety can be much enhanced through distributed real-time analytics that can help make real-time decisions that affect entire communities. Although some other applications such as manufacturing and processing can have potential efficiencies from real-time analytics, their need is not very imminent.

Source: Cisco Global Cloud Index, 2014–2019
More consumers will keep their data in the cloud
Cisco estimates that by 2019, 55% (2 billion) of the Internet-connected consumer population will use personal cloud storage, up from 42% (1.1 billion users) in 2014.

Source: Cisco Global Cloud Index, 2014–2019
Global consumer cloud storage traffic will grow from 14 exabytes (14 billion gigabytes) annually in 2014 to 39 exabytes by 2019 at a 23% CAGR. This growth translates to per-user traffic of 1.6 gigabytes per month by 2019, compared to 992 megabytes per month in 2014.

Source: Cisco Global Cloud Index, 2014–2019
Ones and zeros are eating the world and today we got fresh insights into how much, how fast, and how their movement changes the way IT services are delivered to businesses and consumers. For more data and the study’s methodology, go to the Cisco Global Cloud Index webpage.
Originally published on Forbes.com
65% growth in mobile data traffic over last 12 months driven by video





- Video dominates data traffic: Global mobile data traffic is forecast to grow ten-fold by 2021, and video is forecast to account for 70 percent of total mobile traffic in the same year. In many networks today, YouTube accounts for up to 70 percent of all video traffic, while Netflix’s share of video traffic can reach as high as 20 percent in markets where it is available.
- Mainland China overtakes the US as world’s largest LTE market: By the end of 2015, Mainland China will have 350 million LTE subscriptions – nearly 35 percent of the world’s total LTE subscriptions. The market is predicted to have 1.2 billion LTE subscriptions by 2021.
- Africa becomes an increasingly connected continent: Five years ago (2010) there were 500 million mobile subscriptions across Africa; by the end of 2015 this number will double to 1 billion. Increased connectivity improves the prospect of financial inclusion for the 70 percent unbanked through mobile money services starting to take form across Africa.
2 Billion Photos are Shared Daily on Snapchat, Whatsapp, Facebook, Instagram, and Flickr
| Flickr | 1,000,000 |
| 400,000,000 | |
| 70,000,000 | |
| Snapchat | 760,000,000 |
| 700,000,000 |
Source: Photoworld
What Happens on the Internet in 60 Seconds

So, what’s happened since 2015? The mass majority of these numbers have significantly increased from what happened in an Internet minute last year. This goes to show how consumers are continuously utilizing the Internet more and more each day, pressuring Internet speeds to increase as well. Here are some key difference from Internet speeds in 2016 vs. 2015:
- Uber – 695 more rides per minute (100% increase)
- Amazon – $83,836 more in sales per minute (70% increase)
- Spotify – 24,752 more hours of music uploaded per minute (186% increase)

