Automata is a marketing AI tool designed to repurpose your video and text content across multiple platforms. 

It leverages artificial intelligence to transform videos into blogs, and blogs into Twitter threads. 
Automata’s AI-powered content tool can transform any material into blogs, article summaries, outlines,

LinkedIn updates, Twitter threads, Q&A segments, and newsletters, and offers over 150 other content transformations and more in one streamlined process.

This AI tool offers resources to keep users informed about AI’s impact on marketing practices and includes template provisions.

Whether you are a marketer, content creator, or business owner, Automata aims to streamline your content strategy and maximize your reach.

Automata Features

Automata is a content repurposing tool that offers a plethora of features to help marketers and content creators. Some of the features include:

  • Platform-specific Writing Styles: Tailor your content to suit the tone and style of different platforms.
  • 15+ Content Output Types: From blogs to social media posts, choose from a variety of output formats.
  • Content Repurposing Templates: Use pre-designed templates to quickly repurpose your content.
  • Repurpose 1hr+ YouTube videos: Convert long YouTube videos into readable content.
  • Parallel Content Creation: Create multiple types of content simultaneously.
  • Content Repurposing AutoPilot: Automate the repurposing process.
  • Custom Writing Style & Content Analysis: Personalize your content and gain insights into its performance.

Automata Use Case – Real-World Applications

Automata is an ideal tool for marketers looking to extend their content’s lifespan and reach. It can be used for the following purposes:

  • Content Distribution: Automatically distribute repurposed content across various platforms.
  • SEO Optimization: Turn videos into SEO-optimized blog posts.
  • Social Media Engagement: Convert blogs into Twitter threads or other social media content.
  • Automated Content Creation: Set your content creation on autopilot.
  • Content Strategy: Helps in defining and maintaining a consistent content strategy.

Automata Pricing

Automata offers two main pricing plans to suit different needs.

  • Light Repurposer: Priced at $3 per credit. The platform offers writing styles tailored to specific platforms, boasts over 15 types of content outputs, and provides templates for content repurposing. Additionally, it can repurpose YouTube videos that are over an hour long and support simultaneous content creation.
  • Power Repurposer: For $32 per month, The platform offers a monthly allocation of 50 credits with an added cost of $0.65 for each additional credit. It provides writing styles tailored to specific platforms, supports more than 15 types of content outputs, and features templates for content repurposing. Users can also repurpose YouTube videos that exceed an hour in length, benefit from simultaneous content creation, utilize the Content Repurposing AutoPilot function, and access custom writing style and content analysis.


What is a Credit in Automata?

A credit is equivalent to one input document that you can repurpose. Automata provides a pay-as-you-go option priced at $3 per credit and a Power Repurposer package available at $32 monthly. 

Is Automata suitable for large enterprises?

Yes, Automata is scalable and can be used by both small businesses and large enterprises.

How does the AutoPilot feature work?

The AutoPilot feature automatically repurposes new content as it gets published on your YouTube channel or blog.

Can I customize the Automata writing style?

Yes, you can customize. The Power Repurposer plan allows for custom writing styles and content analysis.

Is there an Automata free trial?

Yes, you can repurpose two YouTube videos or web pages for free to test the service.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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