In November 1998, I sent to my then-colleagues at EMC an email with the subject line “The Demise of Dell.” I wrote:
“My fail-proof crystal ball just talked to me again: By the end of 2000, Dell’s market cap (today at $80B) will be cut in half.
Dell’s only strength, as we all know, is in low-cost distribution. Distribution (of everything) is going to undergo a radical change in the near future because of the Internet. There will be new players in the PC market that will figure out how to sell PCs over the Internet at half the cost of Dell’s distribution infrastructure. On top of that, the corporate PC market will grind to a halt and we may even see a slight drop in PC revenues in the year 2000. On the consumer side, appliances is where the action will be—led by new players. “
After I sent my email, Dell’s stock went on to almost double to a peak of just over $56 in March 2000. It closed yesterday at $14.09, about half of where it was in late 1998.