WhatsTheBigData

Generation Z also commonly known as “Gen Z” is a generation where people were born between 1997 to 2012. The youngest individuals in Gen Z are still in school, while the oldest are passing out college and entering the workforce. People born in this generation have been raised on the internet, social media, and modern technology. Today, one-third of the social media influencers are Gen Z. In this article, we are going to take a look at Gen Z: Statistics, Data, and Trends of 2024.  

Top Gen Z Statistics

• Currently, there are 68.6 million of the Gen Z population living in the United States.
• 54% of Gen Z spend 4 hours or more daily using social media. 
• Gen Z makes up about 30% of the world population today and is also expected to account for 27% of the workforce by 2025. 
• 98% of Gen Z people have a smartphone. 
• 77% of Gen Z believe in having a good work-life balance in their life. 
• More than one-third of social media influencers today are Gen Z. 
• 64% of users access Instagram at least once a day. 
• 40% of working Gen Z claim they want to leave their job in the next 2 years. 
• One of the major fears of Gen Z today is climate change. 
• The majority of Gen Z supports an inclusive society.

Gen Z Statistics Demographics

The demographics of Gen Z are different from the rest of the generation as people belonging to Gen Z fall under the category of people born between 1997-2012. Therefore, a large portion of Gen Z are still in school while the other half have entered adulthood and started to get married and have families. So, let’s take a look at the top statistics of Gen Z demographics: 

Around 68.6 million Gen Zers are living in the United States

Today, there are more than 68 million alone in the US which is overall 20% of the population in the United States.

By 2026, the majority of the Gen Z population will be non-white in the United States

In 2019, 52% of Gen Z living in the US were non-Hispanic white individuals. But with growing immigration in the country, the numbers witness a decrease and it is predicted that these numbers will keep on decreasing in the next two years by 2026, the majority numbers of the Gen Z population will be non-white individuals and 22% of the Gen Z will have at least one immigrant parent in the household in the US. 

50% of Gen Z adults are enrolled in universities

Gen Z is known as the most educated generation and one of the reasons behind this change is Millennials or their parents being educated. About 44% of Gen Z today live with parents who have a degree in 2019. Which is excellent for the betterment of the future as the nation is becoming more educated and responsible. 

38% of the Gen Z have already entered the workplace 

As we know, Gen Z is a unique generation as young Gen Z are still in school with 51% being students. While the older individuals belonging to Gen Z have already entered adulthood and have started working jobs. Another trait witnessed among Gen Z is delay in starting families. Apparently, only 11% of Gen Z are currently married or have children, which is the lowest in comparison to other generations. 

Generation Z Workforce Statistics

Now that we know a reasonable amount of Gen Zers have entered the workforce or have started part-time jobs or internships. Let’s look at some of the top statistics of Gen Z related to the workforce: 

3 in 10 Gen Z feel they aren’t financially secure 

One of the major issues faced by Gen Z today in the workplace is stress towards the financial future. Apparently, 46% of Gen Z have stated they are living paycheck-to-paycheck. While 26% of working Gen Z believe that they will be unable to earn and save a good amount for their retirement. The financial stress among Gen Z is believed to be one of the major reasons why today 43% of Gen Z have a second job. 

40% of Gen Z have stated they want to leave their job in the next 2 years 

Gen Z have a different attitude and approach towards the workforce and they are more likely to engage in the Great Resignation in comparison to other generations. About 40% of Gen Z individuals have claimed they would leave their job in the next 2 years in comparison to millennials of 24%. Apparently, 35% of Gen Z have stated they would still resign from their job even if another job isn’t lined up for them at the moment. 

Good work-life balance top factor for working Gen Z 

Unlike other generations, Gen Z prefers a good work-life balance as the top reason behind working for an employer with 32%. Apart from this, learning and development are considered the second most crucial reasons behind Gen Z working with 29% and a good salary with 24% for a better future. Positive workplace culture is demanded by 23% and lastly career opportunities by 23%. 

3 in 4 working Gen Z say they prefer working in a hybrid or remote mode 

The majority of Gen Z started working through remote mode due to the global pandemic in 2020 which changed the working standard for many workers as it provides more time with family, eliminates the traveling duration, and also helps with mental health conditions for many people. Today 63% of workers say they prefer to work in the hybrid mode while 12% have stated they want to work remotely instead of coming to the office every day. 

The number one goal for every 1 in 5 Gen Zs today is to be financially 

independent by 30 

Around 22% of working Gen Zs have claimed their biggest aim is to become financially independent by the age of 30. While 15% say they want to work in a career that is completely fulfilling to them and 11% have stated their major goal is to be surrounded by their loved ones. 

Top Gen Z Trends for 2024

Gen Z is known as the largest generation in the United States as they belong to 27% of the population. Therefore, Gen Z has huge control and power in the present and the future. To understand this Gen Z at a better scale let’s take a look at the top trends set by Gen Z in 2024. 

1. Accepting Diversity 

Gen Z is considered the most ethnically diverse generation. According to reports by Pew 48% of the Gen Zers belong to racial and ethnic minorities. What really sets Gen Z apart from other generations is not only its ethnic diversity but also its strong belief and commitment to increasing diversity in society for the betterment of the world. Around 62% of Gen Zers think that bringing diversity is good for society.

Apart from diversity, Gen Z also emphasizes inclusion and social justice. According to a survey, it was stated that Gen Z Republicans had a higher rate of stating that Blacks aren’t treated as equally as whites in the United States today in comparison to other Republicans. In fact, there was also a poll by Yubo, which reported that 88% of Gen Zers believed that Blacks apparently did not receive fair treatment in society. The poll also stated that 4 in 5 Gen Zers were in support of Black Lives Matter. 

2. Driven By Digital

Gen Z are considered “Digital Natives” as they grew up in a time where the world is highly influenced by the internet and advanced technology. When it comes to owning technology, statistics show that 95% of Gen Z have a smartphone, 83% have a laptop, and about 78% have an internet-connected console. In comparison to other generations, Gen Z is the most exposed generation to technology. 

The average age of Millennials getting their first cell phone was 20, while it changed for younger millennials and they got their first cell phone at the age of 16. But Gen Z got exposed to tech at a very young age and the average age of a Gen Zer owning a cell phone today is 12. The trends related to Gen Z showcase the generation is becoming more and more centered toward advanced technology and the internet. In Fact, one survey also shows that 50% of Gen Zers feel weird or uncomfortable without their smartphone in comparison to their wallet. 

3. Bringing back early 2000s trends 

Gen Z is highly nostalgic over 2000 trends as the generation falls between Millennials and Gen Alpha. Recently they have been bringing back a few iconic fashion looks and culture of the 2000s back in trend. The hashtag “y2k” has a massive buzz on social media with more than 3 million posts on Instagram itself. Today, Gen Z wants old products with an inch of new focus on social awareness and sustainability. In Fact, the demand for early 2000s trends is so high that in 2021, Juicy Couture brought their iconic tracksuit back. Apart from this, low-rise jeans are also gaining recognition and have been back in trend by Gen Zers.

Gen Z and Social Media 

Gen Z is raised in the world of social media and the younger generation often spends a lot of time browsing through different social media apps. While Millennials also have a reputation of being extremely influenced by social networking as well, particularly Gen Z are not using these platforms for socializing like Millennials. Instead, Gen Z is browsing through Instagram, Facebook, and other social networking sites for entertainment, finding new brands, accessing information, and more. Now let’s take a look at the top statistics of Gen Z related to Social Media: 

• 85% of Gen Z browse through different social media platforms to look for new products and services.
• 80% of teen Gen Z believe that YouTube is an essential platform that helps them learn. 
• Gen Z will be the first generation that will have little to almost no memory of the world without smartphones or technology. 
• Today one-third of the influencers are Gen Z itself. 
• 64% of Gen Z use Instagram at least once a day. 
• For social activities, Gen Z prefers Instagram over TikTok. 
• 55% of Gen Z believe that YouTube has had an impact on their education. 

Top 3 social media apps preferred by adult Gen Z (18 to 23 years old) 

Now that we know social media plays a significant role in Gen Z day to day life let’s take a look at the most preferred social media platforms by Gen Z adults: 

Social Media Platform	Percentage
Instagram	73%
Snapchat	63%
YouTube	63%

Gen Z Mental Health Statistics 

Mental Health is currently one of the major issues faced by Gen Z. A large portion of individuals are today struggling when entering adulthood as millions of Gen Z are struggling with mental health issues such as anxiety, depression, and various other difficulties. Below we have mentioned some of the top statistics related to Gen Z mental health to provide you with a clear idea of the difficulties faced by individuals today:  

3 in 5 Gen Z feel anxious and nervous for more than 2 weeks 

According to reports, 43% of Gen Zs (between the ages of 15 to 25) claim they feel depressed, anxious, and hopeless which is almost twice in comparison to older generations. 

1 in 5 Gen Z students in high school have at least once considered suicide

Mental Health is a serious issue faced by a large number of Gen Z today, not only by adults but also by those who are still studying in high school. According to reports, 18.8% of Gen Z students have struggled with suicidal ideation. While 15.7% have thought about suicide and 8.9% have actually committed suicide. 

45% of Gen Z claim their mental health is good 

When it comes to mental health, the number of Gen Zs facing mental health crises is extremely high in comparison to other generations. 18% of individuals have stated they have anxiety issues while 23% have claimed to be facing depression in their life. Overall, only 45% of Gen Z have openly stated they don’t face any difficulty when it comes to their mental health. 

Gen Z has a higher chance of receiving mental health therapy compared to other generations 

A good thing about this generation is that people are starting to take mental health issues seriously and hence the attention towards therapy and mental health treatment has increased with Gen Z trying to create more awareness regarding the issues worldwide. Apparently, 35% of Gen Z have received mental health treatment. While the ratio is only 26% for Gen X and 22% for Baby Boomers. 

Wrapping Up 

Overall, Gen Z can be described as a generation that is truly high in terms of technology and social issues such as mental health, equality, etc. Gen Z is predicted to be the most well-educated generation in history. Today, Gen Z has good opportunities in terms of technology, education, and development. At the same time, Gen Z is facing difficulties in their day-to-day lives due to job dissatisfaction and mental health concerns. The true impact of Gen Z will be witnessed in the next few years showcasing their true potential in the world. 

Social Media has become a part of our daily lives as we have become addicted to posting and updating everyone regarding our day-to-day moments through these platforms. Apart from posting, most people also consume these social media platforms for communication, entertainment, shopping, information, etc. Which has resulted in people spending more and more time on social media every day. 

Today, an average person spends about 2 hours and 24 minutes on social media daily and with the impact these platforms have on people’s life the numbers are expected to keep growing in the future. In this article, we are going to talk about worldwide daily social media usage, Top social media platforms, Average Time Spent Using Social Media Per Day by Age Group, and more to understand the impact of social media. 

Top Worldwide Daily Social Media Usage Statistics

• On Average a person spends around 2 hours and 24 minutes on their favorite social media app on a daily basis.
• The social media users count worldwide is 4.95 which is 61% of the population. 
• The social media user count worldwide is predicted to reach 5.17 billion by the end of 2024. 
• An American spends around 46 minutes using YouTube every day. 
• 85% of mobile phone users utilize social media. 
• Gen Z and Millennials are the leading social media users.  
• Facebook is the largest social media platform with 3.05 billion users. 
• Phone users are expected to spend 4 trillion hours on social media in 2024. 
• 93% of marketers utilize Facebook as the main platform to advertise their products or services. 
• 78% of adult social media users in the United States use Facebook. 
• TikTok is the highest downloaded app in the United States. 
• In 2024, Social Media ad spending is expected to reach $300 billion.  
• 50.64% of US TikTok users access the platform on a daily basis. 
• Females have more social media usage than males across all age groups 
• China has the highest social media users worldwide with 1.02 billion users.

How Much Time Do People Spend On Social Media Per Day?

On Average, an individual spends 2 hours and 24 minutes on Social Media every day worldwide. Americans on the other hand have an average of 2 hours and 14 minutes of social media usage per day which is 10 minutes less in comparison to average global usage. While Canadians have an average social media usage of 105 minutes per day.

Nigerians spend the highest time accessing social media 

Individuals who are residing in Nigeria are spending the most time accessing social media platforms. The average social media usage time spent by a Nigerian is 3 hours and 49 minutes on a daily basis which is the highest globally. The country with the least amount of social media usage duration is Japan where the average time spent per day by residents is just 49 minutes. 

Average Time Spent Using Social Media Per Day by Age Group 

Overall, Females are reported to spend more time using social media platforms in comparison to males regardless of age group. Females between the ages of 16 to 24 spend around 3 hours and 4 minutes using social media on a daily basis. Below we have mentioned a table showcasing the total time spent online using social media by both males and females of different age groups:

Age Group	Female	Males
16 to 24	3 hours and 4 minutes	2 hours and 37 minutes
25 to 34	2 hours and 48 minutes	2 hours and 33 minutes
35 to 44	2 hours and 24 minutes	2 hours and 14 minutes
45 to 54	2 hours and 08 minutes	1 hour and 58 minutes
55 to 64	1 hour and 43 minutes	1 hour and 32 minutes

Global Daily Social Media Usage (2012-2023)

As of 2023, the global daily social media usage was 151 minutes, 4 minutes extra compared to the 2022 average of 147 minutes. Here is a table showcasing the daily social media usage of users worldwide between 2012 and 2023:

Year	Daily Social Media Usage
2012	90 minutes
2013	95 minutes
2014	104 minutes
2015	111 minutes
2016	128 minutes
2017	134 minutes
2018	142 minutes
2019	145 minutes
2020	145 minutes
2021	145 minutes
2022	147 minutes
2023	151 minutes

Source: Statista 

Over the past few years, there hasn’t been a drastic change in the time spent by users on social media. In 2023, the average time spent on social media was 151 minutes which is 4 minutes more compared to the average time of 2022. Similarly, the average time spent in 2022 was 147 minutes which is 2 minutes more compared to 2021. 

Americans spend one-third of their time online on Social Media 

Americans spend over 2 hours per day posting, tweeting, sharing, and watching content on social media platforms in general. Which is just a fraction of the entire time spent by users online. On average Americans spend over six and a half hours online every day out of which social media is a minimum of 2 hours.

46% of Americans are using social media to access user-generated content 

Today, almost half of the American population is accessing user-generated content on different social media platforms such as Instagram, TikTok, etc instead of streaming a movie or series. Based on a report by Deloitte’s “Digital Media Trends,” internet users are switching to social media platforms for user-generated content as it’s much easier to find interesting content they like on social media platforms in comparison to streaming services.  

Females in the US are more likely to use Social Media

Based on Gender, Females are more likely to spend time using social media platforms compared to males in the United States. There are 53.9% of Females in the US accessing social media, while 46.1% of males are likely to access social media on a daily basis. 

Social Media Users by Age Group in the United States

Gen Z and Millennials are the leading generation that access social media in the United States. There is no surprise that 18 to 29 is the top age group with 84% that utilizes social media in the US. Followed by the age group of 30 to 49 with 81%. Below we have mentioned a table showcasing the social media users based on age group: 

Age Group	Share of Users
18-29	84%
30-49	81%
50-64	73%
Over 65	45%

Top Social Media Platforms

Facebook is the leading social media platform utilized by users worldwide with 3.05 billion users. Facebook is highly utilized by marketers to advertise products and services due to its high audience. Followed by WhatsApp as the second leading platform with 2.7 billion users. Below we have mentioned a table showcasing leading social media platforms worldwide along with their number of users to display the impact among the users:

Social Media Platform	Number of Users
Facebook	3.05 billion
Whatsapp	2.7 billion
Youtube	2.7 billion
Instagram	2.5 billion
WeChat	1.67 billion
TikTok	1.67 billion
Facebook Messenger	988 million
Snapchat	750 million
Telegram	700 million
Douyin	600 million
QQ	574 million
Sina Weibo	573 million
Kuaishou	573 million
Pinterest	450 million
Twitter	450 million
Reddit	430 million
Quora	400 million

Americans spend 31 minutes using Facebook per day 

Facebook is the leading social media platform with the highest number of users. However, it is not the most used platform in the United States. Apparently, in the US YouTube is considered the highest used platform where Americans spend 46 minutes browsing video content daily. Followed by TikTok, and X (Twitter). In the US Facebook is placed fourth in ranking when it comes to the most used social media platform. 

Worldwide Social Media Users 

Year	Social Media User
2027	5.85 billion
2026	5.64 billion
2025	5.42 billion
2024	5.17 billion
2023	4.95 billion
2022	4.59 billion
2021	4.26 billion
2020	3.9 billion
2019	3.51 billion
2018	3.1 billion
2017	2.73 billion

Countries with the Highest Social Media Users

China is the leading country with the highest number of social media users, 1.02 billion. Followed by India in second place with 755 million. Below we have mentioned a table showcasing the countries with the highest number of social media users: 

Country	Number of Social Media Users In 2024
China	1,021.96 million
India	755.47 million
USA	302.25 million
Indonesia	217.53 million
Brazil	165.45 million
Russia	115.05 million
Japan	101.98 million
Mexico	98.21 million
Philippines	84.07 million
Vietnam	72.29 million
Turkey	67.11 million
UK	61.67 million
Germany	60.88 million
Thailand	56.27 million
France	48.71 million
South Korea	46.09 million
Italy	43.31 million
Nigeria	38.47 million
Canada	34.47 million
Bangladesh	24.49 million

Favorite Social Media Platforms based on Gender and Age Group  

Instagram is overall the favorite social media platform among females among all age groups. Below we have mentioned a table showcasing the most loved social media platforms among female internet users across all age groups:  

Social Media Platform	16 to 24	25 to 34	35 to 44	45 to 54	55 to 64
Instagram	24.4%	20.0%	15.1%	11.4%	8.2%
TikTok	14.0%	8.9%	6.2%	5.1%	3.7%
Facebook	5.9%	11.5%	13.6%	15.3%	16.9%
WhatsApp	12.8%	14.3%	15.7%	18.1%	21.2%
Twitter (X)	4.2%	2.5%	1.9%	1.8%	1.7%
WeChat	9.7%	14.8%	16.5%	14.4%	13.2%

Most loved social media platforms among male internet users across all age groups: 

Social Media Platform	16 to 24	25 to 34	35 to 44	45 to 54	55 to 64
Instagram	24.4%	16.3%	10.4%	7.9%	5.4%
TikTok	8.9%	5.9%	4.8%	4.4%	3.2%
Facebook	8.7%	14.6%	15.2%	15.8%	18.0%
WhatsApp	15.8%	15.6%	18.4%	19.8%	20.6%
Twitter (X)	3.7%	4.3%	3.7%	3.4%	3.1%
WeChat	9.0%	12.6%	15.7%	14.8%	16.6%

Wrapping Up

Based on the statistics mentioned above it’s clear that people, especially Gen Z and Millennials are spending more time on social media platforms than ever and these numbers are expected to keep on rising in coming years without any decline. Overall, people are spending a large amount of time on YouTube, Instagram, TikTok, and Facebook browsing various user-generated content for entertainment. The massive growth of social media has generated new opportunities for marketers to advertise their products and services among people using social media platforms. 

Mobile Devices are one of the most preferred device types utilized by users across the world to access the internet. Today, internet users can access different types of websites, apps, and other activities using their mobile devices from any part of the world. Users can play games, perform online shopping, transfer money, stream videos, etc using their smartphones by accessing the internet.

In Fact, 60.67% of the website traffic in 2024 is generated through mobile devices. In this article, we are going to take a look at the internet traffic from mobile devices stats (2024), Internet traffic statistics by category, Device Type, and more. 

Percentage of Internet Traffic from Mobile Devices

• As of 2024, 60.67% of website traffic comes from Mobile Devices. 
• By 2025, there will be over 1 billion 5G connections globally. 
• 92.3% of internet users consider accessing the internet through their smartphones compared to other devices.
• The Internet traffic from Mobile Devices generated in the US is 10.04 exabytes a month. 
• There are over 5.3 billion mobile internet users globally. 
• As of 2024, 45.59% of the internet traffic comes from mobile devices in North America. 
• In the United States, 85.38% of internet users access the internet through mobile devices.
• Mobile traffic witnessed a growth of 75% from 2015 to 2024.

General Mobile Internet Traffic Statistics

As of 2024, over 60.67% of the internet traffic comes from mobile devices. Below we have mentioned a table showcasing the growth of mobile internet traffic between 2011 to 2023: 

Year	Mobile Internet Traffic
2011	6.09%
2012	10.88%
2013	17.02%
2014	28.97%
2015	35.20%
2016	43.66%
2017	51.58%
2018	50.81%
2019	50.43%
2020	51.61%
2021	55.01%
2022	58.37%
2023	60.67%

Internet Traffic from Mobile Devices in the US 

As of 2023, 47.79% of the internet traffic came from mobile devices in the United States. Below we have mentioned a table showcasing the total internet traffic that came from mobile devices in the United States:

Year	Mobile Internet Traffic
2011	7.28%
2012	10.10%
2013	14.64%
2014	25.46%
2015	29.02%
2016	33.80%
2017	43.96%
2018	44.36%
2019	47.86%
2020	49.99%
2021	49.32%
2022	52.11%
2023	47.79%

Distribution of Mobile Users in the US that access the Internet via Mobile Devices 

As of 2024, 86.26% of mobile users in the United States access the internet using their mobile devices. There has been a constant growth in the number of mobile users accessing the internet using mobile devices in the US and this number is expected to keep growing in the future as well. By 2027, the number of mobile users utilizing mobile devices to access the internet is expected to reach 88.24%. 

Year	Mobile Users Access The Internet Through Their Mobile
2018	77.6%
2019	79.64%
2020	81.74%
2021	83.15%
2022	84.37%
2023	85.39%
2024	86.26%
2025	87.01%
2026	87.66%
2027	88.24%

Mobile Internet Traffic of Total Web Traffic by Region

As of January 2024, mobile devices excluding tablets account for 60% of the web traffic globally. Based on Region, Africa has the highest number of mobile internet traffic of total web traffic by 73.57% followed by Asia as the second highest mobile internet traffic by 69.43%. Below we have mentioned a detailed table showcasing the percentage of mobile internet traffic by Region: 

Region	Percentage of Mobile Internet Traffic
Africa	73.57%
Asia	69.43%
South America	55.6%
Global	59.45%
Europe	52.62%
North America	45.48%
Oceania	44.35%

Source: Statista

The Highest proportion of mobile internet traffic comes from Sudan 

Globally Sudan has an internet traffic proportion of 83.92% followed by Nigeria – at 81.43% and 

South Africa – 72.59% as the highest mobile internet traffic nation worldwide. While Russia has the lowest proportion with 30.2% of mobile internet traffic since the majority of users prefer to access the internet through their desktop. The second country with the lowest proportion of mobile internet traffic is Portugal with 34.12%, followed by Canada as the third country with the lowest proportion 37.71%. 

92.3% of internet users access the internet via mobile phones of some kind 

Internet users can access the internet using various kinds of devices such as laptops, tablets, etc. But regardless of so many options available, mobile phones are still the number one choice of device by users for accessing the internet. Apparently, 9 in 10 users (92.3%) prefer using a mobile phone of some kind over other devices to access the internet. Meanwhile, 65.6% use a desktop or traditional laptop. Below we have mentioned a table showcasing the kind of devices accessed by users to access the internet: 

Device	Share of Users
Mobile phone (any)	92.3%
Smartphone	91%
Laptop or desktop (any)	65.6%
Feature phone	5.2%
Tablet device	27.3%
Work laptop or desktop	28.6%
Connected television	31.9%
Smart home device	15.4%

Apart from this, there has been a rise in cellular data traffic consumed by the users. As of 2023, the monthly cellular data consumed by users is 133.86 EB. There has been a constant growth in the number of cellular data between the years 2017 to 2023. Back in 2017, the monthly cellular data accessed by users was only 9.68 EB. Below we have mentioned a detailed table showcasing the growth in cellular data demand among users over the years: 

Year	Monthly Average Global Mobile Network Data Traffic
Q1 2017	9.68 EB
Q2 2017	10.63 EB
Q3 2017	11.69 EB
Q4 2017	13.6 EB
Q1 2018	15.94 EB
Q2 2018	18.37 EB
Q3 2018	21.78 EB
Q4 2018	26.54 EB
Q1 2019	29.02 EB
Q2 2019	32.66 EB
Q3 2019	36.49 EB
Q4 2019	39.56 EB
Q1 2020	45.16 EB
Q2 2020	50.03 EB
Q3 2020	54.79 EB
Q4 2020	58.44 EB
Q1 2021	66.14 EB
Q2 2021	72.2 EB
Q3 2021	77.81 EB
Q4 2021	84.16 EB
Q1 2022	92.75 EB
Q2 2022	100.42 EB
Q3 2022	107.58 EB
Q4 2022	118.21 EB
Q1 2023	126 EB
Q2 2023	133.86 EB

Internet Traffic from Mobile Devices based on Device Type

There is a wide range of device types available in the market such as iOS, Android, Samsung, etc that are accessed by users worldwide. However, out of all the available devices Android is currently the most dominating device type all around the world with 69.74%. Followed by iOS as the second most-used device type among internet users with 29.58%. Below we have mentioned a table showcasing the demand for different types of devices types in the market: 

Device Type	Share
Android	69.74%
Apple	29.58%
Samsung	0.36%
KAI	0.1%
Other	0.22%

Internet Traffic Statistics By Category

Today, users are accessing the internet for different types of activities such as entertainment, financial management, work requirements, shopping, e-commerce, and more. Especially with growing technology the use cases are expected to keep on rising. Based on the latest survey, the most common usage of mobile devices among users is “Gaming” by 68%. Followed by listening to music as the second most common use of mobile phones by 67% and social media by 63%. Here is a table showcasing the top activity data of mobile devices: 

Activity	Share
Gaming	68%
Music	67%
social media	63%
Streaming videos, TV, or film	61%
Paid for something bought online	47%
Bank usage	47%
Shopping products	42%
Booked food delivery	41%
Work-related	38%
Sent money to a friend	35%
Paid for something using Google Pay, Apple Pay, etc.	33%
Read a magazine or newspaper	33%
Used a medical or fitness service	25%
Booked a taxi ride	22%
Controlled a smart device	20%
None of the above	3%

Wrapping Up 

Based on the above-mentioned statistics it’s clear that users prefer mobile devices the most when it comes to accessing the internet for various activities online. As of 2024, 60.67% of website traffic comes from Mobile Devices alone. In Fact, 92.3% of internet users consider accessing the internet via their smartphones compared to desktops or other devices. In addition, there is also a constant rise in monthly cellular data consumption by users which is expected to keep on growing in coming years.