Wharton Customer Analytics and Teradata Event (Video)
[youtube https://www.youtube.com/watch?v=yaz2UGaSxJg?rel=0]
Digital Marketing Landscape 2016, 87% Growth
2016 Marketing Technology Landscape Supergraphic (PDF)
2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG)
As mind-boggling as it is, the marketing technology landscape grew even bigger. I’ve fit 3,874 marketing technology solutions on to a single 16×9 slide — almost twice as many as last year.
I say “solution” instead of “company,” because some companies are included multiple times in different categories. The big enterprise software firms — Adobe, Google, IBM, Microsoft, Oracle, Salesforce, SAP — have the most instances of their logo on the page, but there are others too.
I loosened my restrictions on “one logo per page” a little bit to better reflect vendors who sell solutions in many categories across the landscape. But given space constraints, I was still pretty miserly about putting most companies in only one category — usually the one that seemed to be primarily represented on the home page of their website.
I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. That’s really amazing when you consider how large the landscape was last year already.
Digital is 22% of the world’s economy
Ten in Fifteen: Digital was 22 percent of the world’s economy in 2015. It will rise to 25 percent by 2020, a 10 percent increase since 2005.
According to our global technology survey of more than 3,100 IT and business executives, 86 percent of the executives anticipate that the pace of technology change will increase rapidly or at an unprecedented rate in their industry over the next three years. And many companies, already reeling from the impacts of technology and the changes they need to make in response, find themselves temporarily overwhelmed—some even paralyzed
as they absorb the magnitude of the tasks ahead.
Source: Accenture
The Brute Force of AlphaGo
David Silver, Google DeepMind:
The search base at Go is too enormous and too vast for a brute force approach to have any chance of succeeding… The search process itself is not based on brute force, more on something akin to imagination…. Humans are not able to make the precise tree-based computation that computers are able to perform. Humans have a limitation in the number of Go games they are able to process in a lifetime… It is at least conceivable that AlphaGo could, given enough processing, given enough training, given enough search power, reach a level that’s beyond any human.
Define “Brute Force”?
The machine knew the move wouldn’t make sense to all those humans. Yes, it knew. And yet it played the move anyway, because this machine has seen so many moves that no human ever has…. drawing on all its other training with millions of moves generated by games with itself, it came to view Move 37 in a different way. It came to realize that, although no professional would play it, the move would likely prove quite successful. “It discovered this for itself,” Silver says, “through its own process of introspection and analysis.” Is introspection the right word? You can be the judge.
Define “Introspection”? Maybe a better term to use is “Brute Force”?
26 Largest FinTech Deals of 2015
A new report from KPMG International and CB Insights shows that private funding flowed relatively freely into the fintech industry in 2015, feeding into an overall trend that has seen startups opt to stay private for longer.
Investment in venture capital-backed fintech companies jumped more than 100 percent, hitting a record $13.8 billion in 2015. The number of deals also increased to 653 from 586 the year before.
12 Apps with 1 Billion Users
So far, the only companies in possession of apps or programs with more than one billion active users are Google, Facebook, and Microsoft.
Amazingly, Google alone has seven of them: Search, Gmail, Maps, YouTube, Android, Chrome, and Play. The last of these to reach the one billion mark was Gmail, as per Alphabet’s announcement earlier this month during an earnings call.
Google also has the app that reached one billion users the quickest: Android did it in only 5.8 years.
Facebook also has three apps that can make the billion user claim. Facebook itself has the largest audience out of all of these apps, with 1.59 billion monthly active users. WhatsApp, which Facebook bought for $22 billion in October 2014, has also recently announced on its blog that it also surpassed the one billion user mark. This now fulfills a promise that Mark Zuckerberg made to Facebook shareholders at the deal’s outset.
Lastly, there’s Microsoft’s Windows and Office products, which are the only paid products that could crack the list. They took the longest to get there: 25.8 years and 21.7 years respectively.
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Digital Tipping Point: Online Advertising will Surpass TV Advertising in 2017
Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.
Market for Industrial Robots to Reach $80 Billion in 2022
[youtube https://www.youtube.com/watch?v=rVlhMGQgDkY]
A new version of Atlas, designed to operate outdoors and inside buildings. It is specialized for mobile manipulation. It is electrically powered and hydraulically actuated. It uses sensors in its body and legs to balance and LIDAR and stereo sensors in its head to avoid obstacles, assess the terrain, help with navigation and manipulate objects. This version of Atlas is about 5′ 9″ tall (about a head shorter than the DRC Atlas) and weighs 180 lbs.
The use of industrial robots is expected to grow exponentially in the future as their use leads to cost reduction, improved quality, increased production, and improved workplace health and safety. The global industrial robotics market is expected to reach $79.58 billion by 2022, growing at a CAGR of 11.92% between 2016 and 2022. The main drivers for this growth are the adoption of automation to ensure quality production and meet market demand, and the growing demand from small- and medium-scale enterprises in developing countries.
Global Digital Data Flows: 12% of Global Trade Digitized
Digital flows—which were practically nonexistent just 15 years ago—now exert a larger impact on GDP growth than the centuries-old trade in goods, according to a new McKinsey Global Institute (MGI) report, Digital globalization: The new era of global flows. And although this shift makes it possible for companies to reach international markets with less capital-intensive business models, it poses new risks and policy challenges as well…
The amount of cross-border bandwidth that is used has grown 45 times larger since 2005. It is projected to increase by an additional nine times over the next five years as flows of information, searches, communication, video, transactions, and intracompany traffic continue to surge. In addition to transmitting valuable streams of information and ideas in their own right, data flows enable the movement of goods, services, finance, and people. Virtually every type of cross-border transaction now has a digital component…
Approximately 12 percent of the global goods trade is conducted via international e-commerce. Even the smallest enterprises can be born global: 86 percent of tech-based start-ups surveyed by MGI report some type of cross-border activity. Today, even the smallest firms can compete with the largest multinationals.