Meta released a new social media platform Threads back in July 2023, which created a massive storm in the market. Threads was able to record 1 million users within the first hour of its release and 10 million users in the first 7 hours of its launch. This application was also able to create a milestone of 100 million users in just 4 days and 6 hours.
As of 2024, there are more than 160 million threads users worldwide with 10.3 million daily active users. In this article, we are going to provide an up-to-date guide on Meta’s latest social media platform including the number of threads users (January 2023), Threads user growth, User activity, and much more. So, let’s begin.
Key Statistics of Threads Users
- As of 2024, there are over 160 million users worldwide.
- Threads crossed 1 million users within one hour of its release.
- Threads was able to reach a milestone of 70 million users in just 2 days.
- There are around 10.3 million daily active users.
- Neymar is the most-followed person on threads with 13.1 million followers.
- Selena Gomez is the second most followed person on threads with 12.3 million followers.
- The average time spent by a user on threads every day is 3 minutes.
- Threads was launched in the European Union on December 14, 2023.
- It took 4 days and 6 hours for threads to achieve 100 million users on the platform.
- The number of daily active users on threads has dropped by 79%.
Number of Threads users since its launch
Threads was one of the most anticipated social media platforms among the users and its release back in July 2023 resulted in complete chaos when the platform broke the record for fastest platform to reach 1 million users within the first hour of its release. Within the next two hours, Threads recorded 2 hours of users on its platform and the numbers instantly reached 5 million in 4 hours.
The milestone of 10 million users was reached by threads in 7 hours since its launch and after 1 day and 10 hours, the platform recorded 30 million users on Threads. It only took threads 4 days and 6 hours to reach 100 million users on the platform. Another spike in users was witnessed during December as the platform was released in the European Union, where the users were able to sign up on the platform without linking their Instagram accounts.
Below we have mentioned a table showcasing the number of threads users since its launch:
| Total Users | Time since Launch | Date |
| 1 million | 1 hour | July 6 |
| 2 million | 2 hours | July 6 |
| 5 million | 4 hours | July 6 |
| 10 million | 7 hours | July 6 |
| 30 million | 1 day 10 hours | July 7 |
| 70 million | 2 days 10 hours | July 8 |
| 100 million | 4 days 6 hours | July 10 |
| 114 million | 11 days 18 hours | July 17 |
| 117 million | 18 days 3 hours | July 24 |
| 120 million | 21 days 9 hours | July 31 |
| 130 million | 62 days 3 hours | September 5 |
| 137 million | 123 days 6 hours | November 5 |
| 141 million | 152 days 8 hours | December 4 |
| 160 million | 180 days 6 hours | January 1 |
ALSO READ: Global Social Media Statistics 2024 by Age, Platform, Country
Threads User Growth
Threads gained instant popularity among users when it was first released back in July 2023. Meta’s latest social media platform was even able to beat several other online services in reaching 1 and 10 million users in the shortest amount of time.
Apparently, Threads created a record of the fastest platform to reach 1 million users within the first hour of its release and reach 10 million users at a whopping speed of 7 hours. Meanwhile, other platforms like ChatGPT took a duration of 5 days to reach 1 million users and about 40 days for 10 million users. Below we have mentioned a table comparing the time taken by threads and other services to reach 1 and 10 million users.
| Online Platforms | Release Year | Time Taken to Reach 1 Million Users | Time Taken to Reach 10 Million Users |
| Threads | 2023 | 1 hour | 7 hours |
| ChatGPT | 2022 | 5 days | 40 days |
| Clubhouse | 2020 | 1 week | 347 days |
| 2010 | 2.5 months | 355 days | |
| Spotify | 2008 | 5 months | 23 months |
| Dropbox | 2008 | 7 months | 19 months |
| 2004 | 10 months | 852 days | |
| Foursquare | 2009 | 13 months | 2 years |
| 2006 | 2 years | 780 days | |
| Airbnb | 2008 | 2.5 years | 4 years |
| Netflix | 1999 | 3.5 years | 9 years |
ALSO READ: Instagram Statistics For 2024: Users, Demographics, Trends
Threads User Activity
The user activity of threads has witnessed its ups and downs ever since its launch. Initially, threads created a lot of buzz for itself when it came out on July 6. However, within a few months, users’ engagement started to decline. Below we have mentioned all the data regarding the user activity on threads:
Threads gained 41.79 million daily active users on its launch on July 6
Meta Platforms launched Threads worldwide on July 6, closely linked with the popular social media platform Instagram. Within a few hours of its release Threads gained massive popularity on the platform with a large range of users signing up to the platform and it gained 41.79 million daily active users. The numbers witnessed a massive growth on July 7 when it climbed to 49.3 million.
Threads daily active users dropped on July 14
The fall of daily active users on Threads was first reported on July 14 when the number of daily active users dropped by 52% within a week to 23.6 million. Ever since then, the numbers have been significantly decreasing and currently, the platform has around 10.3 million daily active users, which is down by 79% since its peak in July.
The Time spent on Threads has dropped significantly
The average time spent by users on the threads on July 7 was 21 minutes on a daily basis. However, the time dropped significantly ever since, and today the average time spent by users on the platform is 3 minutes.
Meanwhile, the biggest competition of threads Twitter has 200 million daily active users with an average time spent of 31 minutes every day.
ALSO READ: Twitter Statistics For 2024: Users, Demographics, Trends
Most Followed Accounts on Threads
Popular Footballer Neymar is currently the most-followed person on Threads where he has 13.1 million followers as of February 2024. Selena Gomez is the second most followed person on Threads with 12.3 million followers. Below we have mentioned a table of the top 10 most followed accounts on Threads:
| Rank | Most Followed Accounts | Total Followers |
| 1 | Neymar | 13.1 million |
| 2 | Selena Gomez | 12.3 million |
| 3 | Kylie Jenner | 10.6 million |
| 4 | Kim Kardashian | 9.4 million |
| 5 | Jennifer Lopez | 7.5 million |
| 6 | Mr. Beast | 7.1 million |
| 7 | Shakira | 6.9 million |
| 8 | Will Smith | 6.6 million |
| 9 | Khloe Kardashian | 6.2 million |
| 10 | Chris Hemsworth | 6 million |
FAQs
Do you need an Instagram account for Threads?
Yes, a user must have an Instagram account to create an account on Threads since both platforms are integrated. So, if you want to create an account on threads you must first sign-up on Instagram.
Is Threads app free?
Yes, threads is a free app that can be downloaded by anyone through the App Store or Play Store and can be accessed by users without any cost.
Can you make Threads private?
Yes, threads allow users to set their accounts private. This way only your followers will be able to see your threads or posts and will be permitted to reply to you.
Wrapping Up
The massive popularity of Threads resulted in the application reaching 1 million users within the first hour of its release and 100 million users in 4 days and 6 hours. However, things seem to have slowed down for threads as the number of daily active users dropped by 79%.
Although there was a bit of a rise in December when the application was released in the European Union. But to keep the pace moving threads must introduce unique and engaging features and attributes that can attract a higher audience to the application.
