WhatsApp is an instant messaging app owned by Meta platforms that allows users to send messages, images, voice notes, video messages, etc rapidly through this app. As of June 2023, there were approximately 2.78 billion unique active WhatsApp users globally.
WhatsApp Business app has made it easier for small businesses and start-ups to connect with potential customers, respond to queries, and provide overall enhanced customer service.
In this article, we are going to discuss top WhatsApp Statistics as of 2023 and highlight crucial stats of WhatsApp such as number of messages sent per day, WhatsApp users by country, WhatsApp penetration rate, and much more. So, let’s get started.
Whatsapp Key Statistics
- As of June 2023, WhatsApp had approximately 2.78 billion unique active users worldwide.
- WhatsApp is the 8th most downloaded app in the world and is ranked number 2 on the free apps section of Google Play Store.
- India has the highest number of monthly active WhatsApp users globally with 535.8 million users.
- Whatsapp is ranked as the most used mobile messaging app globally.
- An Average Whatsapp user on an Android device spends about 38 minutes every day on the app.
- 53% of WhatsApp users in the United States utilize the app at least once a day.
- Over 1 billion messages are sent on WhatsApp every day.
- The Whatsapp app is available in over 180 countries along with 60 different languages.
- 6 countries have banned the usage of WhatsApp – China, the United Arab Emirates, Cuba, Iran, Syria, and North Korea.
- 70% of Whatsapp users check the app every day.
Distribution of Whatsapp users worldwide by gender
As of June 2023, Whatsapp had around 2.8 billion users worldwide. WhatsApp is dominated by the male audience by 52%, while the female audience who utilizes WhatsApp is 47.1%.
| Gender | Percentage of Users |
| Male | 52% |
| Female | 47.1% |
Source: Statista
Number of WhatsApp Messages Sent Per Day
As of 2023, 140 billion messages are exchanged on the messaging app WhatsApp every day.
This means around 5833 million messages are exchanged every hour, 97 million messages are sent every minute, and about 1.6 million messages are sent every second.
Here is data on the number of messages exchanged on WhatsApp over the years:
| Month | Number of messages exchanged |
| October 2011 | 1 billion |
| January 2015 | 30 billion |
| Feb 2016 | 42 billion |
| July 2017 | 55 billion |
| March 2018 | 65 billion |
| October 2020 | 100 billion |
| July 2023 | 140 billion |
Distribution of WhatsApp Users by country
WhatsApp is available in 180 countries, out of which India has the highest number of WhatsApp users globally. Followed by Brazil in the second position with 148 million users and Indonesia in third place with 112 million users.
| Country | Number of users |
| India | 535.8 million |
| Brazil | 148 million |
| Indonesia | 112 million |
| United States | 98 million |
| Philippines | 88 million |
| Mexico | 77 million |
| Russia | 66.7 million |
| Turkey | 60 million |
| Egypt | 56 million |
| Pakistan | 52 million |
WhatsApp Statistics Monthly Active Users
As of July 2023, WhatsApp had around 2.78 billion unique active users worldwide. This popular messaging app reached the 2 billion mark back in 2020 and is expected to reach 3.14 billion by 2025. The massive spike in monthly active users came in 2020 when Whatsapp witnessed a growth of 40% in its monthly active users.
| Year | Monthly Active Users |
| January 2014 | 430 million |
| February 2014 | 465 million |
| April 2014 | 500 million |
| August 2014 | 600 million |
| January 2015 | 700 million |
| April 2015 | 800 million |
| September 2015 | 900 million |
| February 2016 | 1 billion |
| January 2017 | 1.2 billion |
| July 2017 | 1.3 billion |
| December 2017 | 1.5 billion |
| February 2020 | 2 billion |
| July 2021 | 2 billion |
| September 2021 | 2.16 billion |
| April 2022 | 2.24 billion |
| July 2023 | 2.7 billion |
WhatsApp penetration rate among global messaging app users as of April 2022, by country
Brazil contains the highest share of WhatsApp users with about nine in 10 messaging app users in the country. The WhatsApp Penetration Rate of Brazil is about 98.9% followed by India in the second position with 97.1% and Italy in the third rank with 97%.
| Country | WhatsApp Penetration Rate |
| Brazil | 98.9% |
| India | 97.1% |
| Italy | 97% |
| Argentina | 96% |
| Switzerland | 95.9% |
| Finland | 95.6% |
| Germany | 95.5% |
| Austria | 94.4% |
| Netherlands | 92.9% |
| Spain | 92.2% |
Source: Statista
WhatsApp Statistics by Age Group in the US
Americans aged between 18 to 34 years old are most likely to engage with this popular messaging app with 31% of WhatsApp users aged between 18-34. Followed by the age group of 35 to 44 years with 27% in second place.
Here is a table showcasing WhatsApp users based on Age group:
| Age Group | Percentage of Users |
| 18-34 years | 31% |
| 35-44 years | 27% |
| 45-64 years | 20% |
| 65+ | 11% |
Source: Statista
WhatsApp Business Statistics
The Standalone WhatsApp Business app was launched in January 2018. This app was built on top of WhatsApp Messenger, especially for businesses, and included numerous features such as Multimedia, Free Calls, Free international messaging, offline messages, and more.
The main motive behind this app was to help small businesses and companies connect with their clients through WhatsApp using simple steps. Let’s take a look at some of the statistics and facts related to WhatsApp Business:
- More than 50 million businesses across the world utilize WhatsApp Business.
- WhatsApp Business has been downloaded more than 1 billion times by users on Google Play Store.
- Businesses are capable of boosting sales to 127% using WhatsApp Business.
- Using WhatsApp Business can help improve customer service by 225%.
- Around 175 million individuals engage with numerous businesses through WhatsApp every day.
- Business Catalogs on WhatsApp are viewed by customers around 40 million times every month.
- The largest market share for WhatsApp Business is in the Asia-Pacific region with an estimate of 779 million.
WhatsApp Web Statistics
WhatsApp Web allows users to conveniently send and receive messages and documents from browsers by accessing the web version of WhatsApp. This way users can effortlessly control their account on their PC. Here are some of the interesting statistics about WhatsApp Web:
- WhatsApp Web has generated around 2.5 billion monthly unique visits.
- From April to June 2023, there have been around 8.79 billion visits to WhatsApp Web.
- The Average time a user spends on WhatsApp Web is 21 minutes and 56 seconds.
- Around 50 million businesses utilize WhatsApp Web to interact with their customers, make sales, and provide support to their clients.
- Brazil, India, and Mexico are the top countries that were accessing Whatsapp Web in 2023.
Wrapping Up
WhatsApp is one of the best instant messaging apps that allow users to send messages, images, videos, and audio, and etc to their friends and family rapidly. Not only is this messaging app excellent for personal use but also for professional use.
WhatsApp Business app allows companies or small businesses to connect with their customers and engage in conversations which can help enhance their sales and provide improved customer service. About 140 billion messages are exchanged on this platform every day and in the coming years, more and more users and businesses are likely to engage with this messaging app.
For a comprehensive overview of a rising star in the social media world, be sure to check out our detailed article on Threads Statistics.
