Driven by the rapidly growing adoption of smart speakers, the installed base of smart home devices in the U.S. will reach 244 million in 2022, up from 24 million in 2016, according to a new Forrester Research forecast. Amazon sold over 11 million Amazon Echo devices in 2016, and Forrester expects this number to double in 2017. Smart speakers, including Amazon Echo, will account for 50% of the total installed base of smart home devices in 2017 and will reach 68% by 2022.
Read more on Forbes.com
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress