Tinder is a popular online dating platform that allows users to connect with people by swiping right on other users’ profiles. Released in 2012, Today, Tinder has become a worldwide phenomenon as it brings people together from different backgrounds, interests, and purposes, allowing them to socialize and connect with each other. As of 2024, there are more than 75 million active monthly users on this dating platform with the goal of finding their ideal match.
In this guide, we are going to take a look at Tinder Statistics to understand its user demographics, revenue, subscriber count, and more.
Key Tinder Statistics 2024
- As of 2024, there are over 75 million monthly active users on Tinder.
- In 2023, Tinder generated a revenue of $1.91 billion globally.
- Millennial is the leading generation with the highest percentage of Tinder users at 45.8%.
- 75% of Tinder users are identified as Males, while 24% are identified as females.
- In January 2024, Tinder was downloaded more than 46.91 million times.
- Tinder is the leading dating app worldwide with the highest number of monthly downloads.
- In the United States Tinder has a 27% of the total share of dating apps.
- Around 13 million matches are registered on Tinder on a daily basis.
- Tinder is available in more than 190 nations across the world.
Tinder Subscriber Statistics from 2017 to 2023
Popular online dating platform Tinder was launched in 2012 and it crossed 1.8 million subscribers in 2017. With each year passing, Tinder has witnessed a significant growth in its subscribers with more and more people worldwide utilizing online dating to find their companion. In the fourth quarter of 2023, there were 9.9 million Tinder subscribers.
Here is a breakdown of Tinder subscribers from 2017 to 2023:
| Quarter | Tinder Subscribers |
| Q1 of 2017 | 1.8 million |
| Q2 of 2017 | 2 million |
| Q3 of 2017 | 2.5 million |
| Q4 of 2017 | 3.1 million |
| Q1 of 2018 | 3.4 million |
| Q2 of 2018 | 3.7 million |
| Q3 of 2018 | 4.1 million |
| Q4 of 2018 | 4.3 million |
| Q1 of 2019 | 6.3 million |
| Q2 of 2019 | 7 million |
| Q3 of 2019 | 7.6 million |
| Q4 of 2019 | 8.1 million |
| Q1 of 2020 | 8.3 million |
| Q2 of 2020 | 8.2 million |
| Q3 of 2020 | 8.8 million |
| Q4 of 2020 | 8.9 million |
| Q1 of 2021 | 9.1 million |
| Q2 of 2021 | 9.6 million |
| Q3 of 2021 | 10.4 million |
| Q4 of 2021 | 10.6 million |
| Q1 of 2022 | 10.7 million |
| Q2 of 2022 | 10.9 million |
| Q3 of 2022 | 11.1 million |
| Q4 of 2022 | 10.8 million |
| Q1 of 2023 | 10.6 million |
| Q2 of 2023 | 10.4 million |
| Q3 of 2023 | 10.4 million |
| Q4 of 2023 | 9.9 million |
Tinder Revenue Statistics
Tinder was launched in 2012 and the revenue of this widespread dating platform has witnessed excellent growth over the years making it a multi-billion organization today. In 2023, Tinder generated a revenue of $1.91 billion worldwide, it generated around $493 million in its fourth quarter of 2023.
Below we have mentioned a table showcasing Tinder’s revenue statistics from 2018 to 2023:
| Quarter | Tinder Revenue |
| Q1 of 2018 | $207 million |
| Q2 of 2018 | $214 million |
| Q3 of 2018 | $226 million |
| Q4 of 2018 | $233 million |
| Q1 of 2019 | $245 million |
| Q2 of 2019 | $263 million |
| Q3 of 2019 | $286 million |
| Q4 of 2019 | $295 million |
| Q1 of 2020 | $299 million |
| Q2 of 2020 | $305 million |
| Q3 of 2020 | $351 million |
| Q4 of 2020 | $358 million |
| Q1 of 2021 | $387 million |
| Q2 of 2021 | $399 million |
| Q3 of 2021 | $425 million |
| Q4 of 2021 | $439 million |
| Q1 of 2022 | $456 million |
| Q2 of 2022 | $450 million |
| Q3 of 2022 | $450 million |
| Q4 of 2022 | $438 million |
| Q1 of 2023 | $441 million |
| Q2 of 2023 | $475 million |
| Q3 of 2023 | $509 million |
| Q4 of 2023 | $493 million |
Tinder Users by Age
Individuals between the ages of 18 to 24 are the highest age group who are currently accessing Tinder by 35%. The second age group with the highest share of Tinder users is 25 to 34 by 25%, followed by 35 to 44 in the third position with a 20% share of users.
Below we have mentioned a table showcasing the share of users based on Age group:
| Age Group | Share of Users |
| 18 to 24 | 35% |
| 25 to 34 | 25% |
| 35 to 44 | 20% |
| 45 to 54 | 8% |
| 55 and above | 10% |
Tinder Users by Gender
The share of users accessing Tinder is majorly dominated by the male audience with 75%. On the other hand, the ratio of females utilizing Tinder to find a companion is 24% which is extremely low in comparison to males.
| Gender | Share of Users |
| Female | 24% |
| Male | 75% |
Tinder Users by Generation
Millennial is the leading generation with the highest percentage of Tinder users at 45.8%. Followed by Gen X is the second leading generation with 19.8% of Tinder users, and Gen Z is in third position with 18.3% of Tinder users.
Below we have mentioned a table showcasing the Percentage of Tinder users based on Generation:
| Generation | Percentage of Users |
| Gen Z | 18.3% |
| Millennial | 45.8% |
| Generation X | 19.8% |
| Baby Boomers | 16% |
Tinder users by Community
There is no surprise that the Urban community is most likely to access Tinder by 76%. Followed by Suburban in the second position with 17% of users accessing Tinder and lastly Rural community with 7% share of users.
| Community | Share of users |
| Urban | 76% |
| Suburban | 17% |
| Rural | 7% |
Tinder Users’ by Relationship Status
| Relationship Status | Share of Users |
| Single | 54% |
| Married | 30% |
| In a Relationship | 12% |
| Divorced/Widowed | 3% |
- Around 50% of the Gen Z residing in the United States are using Tinder.
- 15% of the Tinder users own a postgraduate degree and 16% of the users have a bachelor’s degree.
- 11% of the users accessing Tinder are White, while another 11% identify as black.
Tinder Statistics by Income Level
People from a variety of different income brackets utilize Tinder, individuals with a household income of 60K to 80K have the highest share of users by 30%. Followed by the income bracket of 80K to 100K in the second position with a 22% share of users.
Below we have mentioned a table showcasing the percentage of users accessing Tinder based on household income:
| Household Income | Share of Users |
| Less than 30K | 10% |
| 30K to 60K | 20% |
| 60K to 80K | 30% |
| 80K to 100K | 22% |
| More than 100K | 18% |
Tinder is the most popular dating app worldwide by number of monthly downloads
As of February 2024, Tinder was the most popular dating app among users globally with the highest number of monthly downloads by 4.4 million downloads. Followed by Bumble in the second position with 3.2 million downloads worldwide.
Below we have mentioned a table showcasing the top dating apps worldwide and their monthly downloads.
| Dating Apps | Monthly Downloads |
| Tinder | 4,403,964 |
| Bumble | 3,207,141 |
| Litmatch | 2,460,836 |
| Badoo | 1,896,789 |
| SweetMeet | 1,649,990 |
| Hinge | 1,432,073 |
| FRND | 1,429,519 |
| Boo | 1,359,296 |
| Omi | 1,269,554 |
| Grindr | 975,746.00 |
Source: Statista
Top reasons behind to why people using Tinder app
Confidence-boosting procrastination is listed as the main reason behind users accessing the popular dating platform Tinder by 44%. Followed by Casual hookups as the second leading reason for accessing Tinder by 22.5%.
| Top reasons | Share of Users |
| Looking for a Hookup | 22.5% |
| Looking for a Relationship | 4.2% |
| Confidence boosting Procrastination | 44% |
| Other reasons | 29% |
Tinder And Online Dating Statistics
Here are some of the important statistics related to Tinder and online dating scenarios that can help you understand a user’s behaviors and requirements they look for while accessing Tinder:
- 74% of females believe that having an image of the user is necessary on Tinder compared to 68% of male users.
- Around 72% of females believe that people should mention the kind of relationship they are seeking on their dating profile while accessing the platform.
List of things that men look for in a User’s Tinder Profile
Hobbies and Interests (32%) are the most important category that men look for when accessing a user’s Tinder profile. Followed by Religious belief as the second most important second according to men 18%.
| Categories | Share of Users |
| Hobbies and Interest | 32% |
| Religious Belief | 18% |
| Occupation | 8% |
| Racial or Ethnic background | 15% |
| Height | 8% |
| Political Affiliation | 10% |
List of things that women look for in a Users’ Tinder Profile
Similar to men, women also find hobbies and interests as the most important section when looking at a user’s Tinder profile by 40%. When 32% of female users find religious belief as the second most important criterion followed by occupation in the third place by 27%.
| Categories | Share of female users |
| Hobbies and Interest | 40% |
| Religious Belief | 32% |
| Occupation | 27% |
| Racial or Ethnic background | 23% |
| Height | 22% |
| Political Affiliation | 18% |
Source: Finance Online
Important features on Tinder according to Male Users
The photograph of the individual is the most important feature for male users on Tinder by 33.5%. Followed by Common Interest and Users’ Description as the second and third most important features by 21.5% and 19.2%.
| Top Features | Share of Users |
| Photo | 33.5% |
| Common Interest | 21.5% |
| Age | 6.7% |
| Users’ Description | 19.2% |
| Other | 16.6% |
| Common Friends | 2.5% |
Important features on Tinder according to Female Users
Female users accessing Tinder find “User Description” as the most important feature (30.6%) while using the dating platform. Followed by Photo as the second most important feature by 20.6% and common interest in the third position by 19.1%.
| Top Features | Share of Users |
| Photo | 20.6% |
| Common Interest | 19.1% |
| Age | 5.1% |
| Users’ Description | 30.6% |
| Other | 23.5% |
| Common Friends | 1.2% |
Wrapping Up
Undoubtedly, Tinder is one of the most preferred dating platforms worldwide with over 75 million monthly active users across the world. Today, Tinder offers about nine sexual orientations allowing users to find their dream match on the platform. Tinder is currently the leading dating site with the highest number of monthly downloads defeating Bumble, Litmatch, Badoo, and other dating platforms. The demand for Tinder among the people is expected to keep on increasing with millions of subscribers joining the platform every day. So, based on above mentioned statistics Tinders seems to have a bright and successful future.
