Threads Statistics as of 2024: Users, Revenue & Demographics

Threads is an online social media platform operated by Meta Platforms that allows users to share their posts, reposts, likes, images, videos, and more. Threads was launched in July 2023 and gained 1 million sign-ups within the 1st hour of launch.

It even surpassed ChatGPT in becoming the fastest platform to reach 100 million sign-ups in just 5 days. In this article, we are going to take a look at the Threads app Statistics as of 2023 and talk about its Daily Active users, Forecast revenue, Usage Rate, and much more. So, let’s get started. 

Threads Key Statistics as of 2023 

• Threads crossed 100 million sign-ups within 5 days of its launch, surpassing ChatGPT in becoming the fastest platform to reach 100 million sign-ups. 
• More than 95 million posts were published on Threads in its first 24 hours. 
• An Average thread app user spends around 3 minutes on the platform. 
• Threads allow users to write up to 500 characters in a post or comment. 
• Users can upload a video up to 5 minutes in length on the Threads app. 
• Threads app is available in 100 countries, none of which includes the European Union.

Threads Overview

Threads crossed 5 million sign-ups within the first four hours of its launch. 

Threads gained massive sign-ups within a few hours of its launch, in its first hour Threads gained 1 million subscribers and in just 5 Days the sign-ups crossed 100 million showcasing the astonishing demand of the platform among the audience. 

Here is a table demonstrating Threads accumulation of users after its launch: 

Source: Wikipedia 

Threads is ranked as the fastest application to reach both the 1 million and 100 million user mark in history 

Threads received excellent response from the audience and broke the record of the fastest-growing consumer app in internet history, which was previously obtained by OpenAI’s chatbot “ChatGPT.” Threads was able to gain 1 million sign-ups in just one hour and was able to reach the astonishing mark of 100 million sign-ups in five days, which was achieved by ChatGPT in 2 months. 

Threads Forecast Revenue

According to a new forecast, Meta’s Threads app released in July 2023, is likely to generate around $8 billion in annual revenue and is expected to reach about 11.3 billion by the end of 2026.

You can use 500 Characters in a Thread Post or comment

The Thread platform allows users to use up to 500 characters in a post or comment. Users can also upload links, images, and videos up to 5 minutes in length. Regardless of Threads appearing quite similar to the popular tweeting app Twitter/X, this platform allows users to post with twice as long characters as Twitter/X. Since Twitter only allows users to post up to 280 characters of posts with threads you can post up to 500 characters effortlessly and even add up to 10 images in a post.  

Threads introduced a web version after 8 weeks of its Mobile-Only launch

Threads was first introduced as a mobile-only app in July 2023 imitating the parent app Instagram. Users need to download the official app of Threads through the Play Store or App Store on their device to access the platform. 

However, eight weeks after the release of Threads Mark Zuckerberg announced they were introducing a new web version of Threads. This announcement came on August 22, and now users can easily access Threads through the web by visiting https://www.threads.net/login and interacting with people through their PCs. 

Average Threads users spend around 3 minutes on the app 

According to Similarweb, the average amount of time spent by daily active users was initially 14 minutes globally during its launch along with the US having a significantly higher duration of about 21 minutes. However, after a month of its release, the figure subsequently dropped to 3 minutes.  

Threads witnessed a drop of 85% in Usage rate after a Month 

Threads witnessed a massive rise in its sign-ups quickly after the app was launched in July 2023 with users across the world downloading the app and crossing 100 million sign-ups in just 5 Days. However, the usage count of the threads app instantly dropped just a month after its launch according to Similarweb. 

The Android app Threads witnessed a peak at 49.3 million Daily active users globally on 7th July. However, after a month on August 7th, the app witnessed a massive drop in daily active users as the count went from 49.3 million to 10.3 million. In the United States threads app had 2.3 million Daily active users by 7th July. However, by the 7th of August, the Daily active user count was 576,000.

Threads App held the Top spot in the App Store and Play Store for a short duration 

Within a short duration after Threads launch, the app held the top spot in Google’s Play Store and Apple’s App Store. However, after a few days on July 10, 2023, the spot was overtaken by another highflyer, Remini holding the top spot on the Apple App store in the U.S. 

India is the leading country with the highest number of Threads Downloads 

According to Data.ai, India has the highest download rate in Threads worldwide with about 33% share of downloads. Brazil holds the second position in the highest Threads download rate with 22% of downloads followed by the United States with a 16% download rate. Mexico is the fourth country in this list with 8% of the highest threads downloads while Japan holds about 5% of Threads downloads. 

There are a total of 8 million Daily Active Users in Threads 

Regardless of Threads gaining an impressive amount of sign-ups in just a few months of its launch, the Daily Active users ratio isn’t as high as expected. According to the latest data, the daily active users list in July 2023 was only 8 million despite Threads having 100 million sign-ups in just 5 days. This is a major drop from its peak daily active user count which was 44 million reported on 7th July, 2023. 

Threads Demographics – Gender 

A large part of Threads is dominated by Males 68%, while only 32% of females are accessing the thread app according to a report by searchlogistic. 

Here is a table showcasing the distribution of Threads users based on the Gender: 

Distribution of Age Group in Threads 

The largest age group of users in Threads belongs to the audience aged between 15 to 23 years with 28%. While 11% of males and about 5% of females belong to the age group of 18 to 25 years. It was also reported that only 2% of females and 3% of males aged 45 years and older are accessing Threads.

Wrapping Up

Threads is still a relatively new app considering it was launched a few months back in July 2023 hence it’s difficult to generate statistics about the app. However, there is no doubt that threads witnessed an impressive amount of sign-ups during its launch and even surpassed popular chatbot ChatGPT in becoming the fastest platform gaining 100 million sign-ups in just 5 days. 

Regardless of a steady start, there has been a drop when it comes to Daily active users, downloads, and much more which has dropped the popularity threads gained during its launch. As of now, Meta is working towards improving its features and taking in the best ideas to improve the stats of Threads and become more appealing than Twitter lite. 

For a comprehensive overview of the social media giant that redefined real-time communication, be sure to check out our detailed article on Twitter Statistics.