Tag Archives: emarketer
China is Moving Towards a Cashless Society
eMarketer: We forecast that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period this year. Those users account for 49.6% of the country’s population. In 2020, more than half of the population will … Continue reading
China to Grow its AI Market from $2 Billion Today to $150 Billion in 2030
China has laid out a development plan to become the world leader in artificial intelligence (AI) by 2030, aiming to surpass its rivals technologically and build a domestic industry worth almost US$150 billion (S$204 billion). Released by the State Council, … Continue reading
Distracted: Millennials Addicted to Social Media
eMarketer: A new study from private software research company Qualtrics and venture capital firm Accel looked at how plugged in to social media internet users in North America, the UK and Australia really are. It found that many millennials haven’t … Continue reading
Internet Tipping Point: Laptops and desktops overtake TVs as preferred devices for watching TV shows
Accenture: Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to … Continue reading
AI and Data-Driven Marketing Technology
Scott Brinker: …you can see from this chart that master-martech-analyst David Raab shared at the last MarTech confernece in San Francisco that AI (machine intelligence) is blossoming across the whole industry with vendors of all sizes (and this is only … Continue reading
Apple to Target 2.15 Billion Video Streaming Viewers
The Wall Street Journal reports that Apple plans to add video streaming of original content to Apple Music, escalating “the arms race between Apple Music and Spotify, which both offer essentially the same catalog of tens of millions of songs, … Continue reading
The iPhone 10th Anniversary
Ten years ago today, Apple announced the iPhone. Demonstrating the new pocket communicating computer at Macworld in San Francisco, Steve Jobs said: Every once in a while, a revolutionary product comes along that changes everything… today, we’re introducing three revolutionary … Continue reading
Internet of Things (IoT) Budgets and Importance by Industry
An April 2015 survey of global executives across a variety of different industries conducted by Tata Consultancy Services (TCS) found that respondents in banking and financial services predicted that average IoT per-company spending for their sector would grow to $153.5 million … Continue reading
Digital Tipping Point: Online Advertising will Surpass TV Advertising in 2017
eMarketer: Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of … Continue reading
Price is #1 Barrier to the Purchase of IoT Devices
Accenture: Consumers report that price is the top barrier to the purchase of IoT devices, with 62 percent believing these devices are too expensive. This perception is almost consistent across age groups and countries—with mature markets only slightly less concerned … Continue reading