Spotify is considered one of the biggest music streaming platforms with 574 million monthly active users worldwide. Users need to simply register their account on Spotify and you can start listening to your favorite songs, podcasts, and various other audio content for free or through an ad-free premium plan.
In 2022, Spotify generated a revenue of €11.72 billion which witnessed a 21% increase year-on-year. Spotify’s premium subscription has played a primary role in generating 11.7 billion euros in revenue compared to the ad placements.
In this article, we are going to take an in-depth look at Spotify Statistics as of 2023 including its overview, number of premium subscribers, revenue, and much more. So, let’s begin.
Spotify Key Statistics
- Spotify is accessible in over 183 Countries worldwide. By 2020, its reach expanded to 80+ additional countries and is expected to keep expanding in the coming years.
- Spotify contains around 5 million podcast titles in its library.
- 56% of Spotify’s user base in the United States are Females, while the user base for males is 44%.
- Spotify had collected around 100 million songs by 2023.
- Spotify’s iOS app is available in 157 countries.
- In 2022, there were more than 456 million monthly active users on Spotify.
- Spotify earned around $1 billion through ads alone in 2021.
- Europe has around 141 million active monthly users on Spotify, out of which 76 million are premium subscribers.
- Around 10 MB to 150 MB of data is consumed by Spotify every hour.
- There are around 4 million songs on Spotify that have never been played or have zero streams.
Spotify Overview
| Founded | 23 April 2006 |
| Headquarters | Stockholm, Sweden |
| Founders | Daniel EkMartin Lorentzon |
| Industry | Audio streaming and Podcasting |
| Type of business | Public |
Number of Spotify monthly active users (MAUs) worldwide
The third quarter of 2023, witnessed the highest monthly active users worldwide at 574 million. Spotify witnessed a growth of more than 118 million users in just a year.
| Year | Spotify monthly active users (MAUs) |
| Q1 2015 | 68 million |
| Q2 2015 | 77 million |
| Q3 2015 | 82 million |
| Q4 2015 | 91 million |
| Q1 2016 | 96 million |
| Q2 2016 | 104 million |
| Q3 2016 | 113 million |
| Q4 2016 | 123 million |
| Q1 2017 | 132 million |
| Q2 2017 | 138 million |
| Q3 2017 | 149 million |
| Q4 2017 | 160 million |
| Q1 2018 | 157 million |
| Q2 2018 | 180 million |
| Q3 2018 | 191 million |
| Q4 2018 | 207 million |
| Q1 2019 | 217 million |
| Q2 2019 | 232 million |
| Q3 2019 | 248 million |
| Q4 2019 | 271 million |
| Q1 2020 | 286 million |
| Q2 2020 | 299 million |
| Q3 2020 | 320 million |
| Q4 2020 | 345 million |
| Q1 2021 | 356 million |
| Q2 2021 | 365 million |
| Q3 2021 | 381 million |
| Q4 2021 | 406 million |
| Q1 2022 | 422 million |
| Q2 2022 | 433 million |
| Q3 2022 | 456 million |
| Q4 2022 | 489 million |
| Q1 2023 | 515 million |
| Q2 2023 | 551 million |
| Q3 2023 | 574 million |
Number of Spotify premium subscribers worldwide
In the third quarter of 2023, the number of Spotify premium subscribers reached 226 million worldwide. During the first and second quarter of 2023, there were 210 million and 220 premium subscribers globally. Over the years Spotify has witnessed massive growth since early 2017.
Below is a table showcasing Spotify’s premium subscribers globally from 2015 to 2023.
| Year | Spotify premium subscribers |
| Q1 2015 | 18 million |
| Q2 2015 | 22 million |
| Q3 2015 | 23 million |
| Q4 2015 | 28 million |
| Q1 2016 | 30 million |
| Q2 2016 | 36 million |
| Q3 2016 | 40 million |
| Q4 2016 | 48 million |
| Q1 2017 | 52 million |
| Q2 2017 | 59 million |
| Q3 2017 | 62 million |
| Q4 2017 | 71 million |
| Q1 2018 | 75 million |
| Q2 2018 | 83 million |
| Q3 2018 | 87 million |
| Q4 2018 | 96 million |
| Q1 2019 | 100 million |
| Q2 2019 | 108 million |
| Q3 2019 | 113 million |
| Q4 2019 | 124 million |
| Q1 2020 | 130 million |
| Q2 2020 | 138 million |
| Q3 2020 | 144 million |
| Q4 2020 | 155 million |
| Q1 2021 | 158 million |
| Q2 2021 | 165 million |
| Q3 2021 | 172 million |
| Q4 2021 | 180 million |
| Q1 2022 | 182 million |
| Q2 2022 | 188 million |
| Q3 2022 | 195 million |
| Q4 2022 | 205 million |
| Q1 2023 | 210 million |
| Q2 2023 | 220 million |
| Q3 2023 | 226 million |
Source: Statista
In 2022, Spotify’s Revenue was more than 11.7 Billion Euros
Premium subscription plays a major role in Spotify’s revenue compared to the ad placements. In 2022, the music streaming app generated more than 11.7 billion euros in revenue, which was higher than 9.67 billion in 2021. This states that more and more users are investing in premium subscriptions.
There are about 317 Million Ad-Supported Monthly Active Users on Spotify
Spotify offers both free and subscription plans through which users can effortlessly enjoy their favorite music whenever they want. The free plan includes various unskippable ads along with the inability to access the full range of features provided by Spotify.
The first quarter of 2023, contained about 317 million monthly active users which is higher compared to the previous year which contained 295 million, on a free and ad-supported plan.
Spotify Users Statistics
Females Make Up 56% of Spotify’s User Base in the U.S.
Data shows that the majority of Spotify’s User Base in the United States are Females with about 56%, while males are just 44% of Spotify’s users. However, with the popularity of Spotify increasing every day we can expect the ratio of male users to increase in time.
| Gender | Percentage of users |
| Female | 56% |
| Male | 44% |
Distribution of Spotify’s Users in the United States
The majority of Spotify’s audience is inclined towards the younger generation like Gen Z and millennials. The largest age group that access Spotify for music and podcasts is between the ages of 25 and 34 with 29% of users.
| Age Group | Percentage of Users |
| 18 to 24 | 26% |
| 25 to 34 | 29% |
| 35 to 44 | 16% |
| 45 to 54 | 11% |
| 55+ | 19% |
30% of United States users access Spotify Every Month in 2021
It was reported that around 30% of Americans were using Spotify every month in 2021 rising up by 1% compared to the previous year. Regardless of 1% being a slight increase, it does showcase that every year streaming platforms are gaining more users. It also witnessed a rise in weekly usage as well between the years 2020 to 2021. The weekly Spotify usage was increased from 22% to 28% which is a pretty good increase.
Wrapping Up
There is no doubt Spotify is dominating the music streaming platform with its excellent features and capabilities. Spotify is witnessing constant growth in its monthly active users worldwide and is expected to keep growing every year.
In 2022, Spotify contained a revenue of 11.7 billion euros with the premium plans playing a major role compared to ad placements. Above we have listed down Spotify’s Statistics as of 2023 through which you understand the true impact of this music streaming platform globally.
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