Shopify was released in 2006, offering online retailers a platform for operating various services such as payments, shipping, marketing, etc. Today, Shopify sits at the forefront of the e-commerce industry with over 4.6 million stores across 175 countries. Shopify has empowered millions of businesses across the world to create, manage, and scale their online stores.
In this guide, we are going to talk about Statistics related to Shopify and highlight its market dominance, revenue figures, reach, and other valuable insights.
Key Shopify Statistics 2024
- As of 2024, there are over 700 million consumers on Shopify.
- 62% of the total Shopify stores are situated in the United States.
- There are 2.1 million Average daily active users on Shopify.
- The United States has 2,978,547 Shopify Stores.
- Around 4.8 million online stores worldwide utilize the e-commerce platform Shopify.
- 79% of Shopify’s total traffic is acquired through mobile devices.
- There are around 48,426 stores worldwide on Shopify Plus.
- Apparel is the leading product category with the highest number of stores in Shopify.
- North America is the leading region with the highest number of Shopify stores globally.
- Across 175 countries there are 4.80 million websites powered by Shopify.
- The United States is currently the leading country with the highest number of Shopify Plus Stores 28,210.
- The registered revenue of Shopify since the first three quarters of 2023 is $4.9 billion.
Shopify Store Statistics by Country
As of January 2024, Shopify has been utilized by over 4.80 million live online stores worldwide. The total number of websites that have utilized Shopify is 7.34 million with the United States having 60.41% of the domain under Shopify alone.
The United States is the leading country with the highest number of Shopify stores worldwide with 2,978,547. Followed by the United Kingdom in the second position with 205,038 Shopify stores and Australia in the third position in this list with 152,007 stores.
Below we have mentioned a table showcasing the top 10 countries worldwide with the highest number of Shopify stores.
| Rank | Country | Number of Shopify Stores |
| 1 | United States | 2,978,547 |
| 2 | United Kingdom | 205,038 |
| 3 | Australia | 152,007 |
| 4 | Brazil | 150,710 |
| 5 | Germany | 122,539 |
| 6 | Canada | 110,380 |
| 7 | .co Websites | 87,473 |
| 8 | France | 66,425 |
| 9 | India | 59,299 |
| 10 | Netherlands | 49,531 |
Shopify Stores by Region
North America is the region with the highest number of Shopify stores worldwide; it has about 2,802,399 Shopify stores, which is the highest in this list. This is followed by Europe as the second region with the highest number of Shopify stores, 607,917.
Below we have mentioned a table showcasing the number of Shopify stores worldwide based on region:
| Region | Shopify Stores |
| North America | 2,802,399 |
| Europe | 607,917 |
| Oceania | 25,729 |
| Asia | 18,109 |
| Africa | 24,308 |
Shopify Merchant Statistics
When it comes to Shopify Merchants North America is the leading region with 875,000 Shopify merchants. Followed by Europe, Middle East, and Africa in the second position with 437,282 Shopify merchants.
Below we have mentioned a table showcasing the number of Shopify merchants based on Region.
| Region | Number of Shopify Merchants |
| North America | 875,000 |
| Europe, Middle East, and Africa | 437,282 |
| Asia Pacific and China | 262,460 |
| Canada | 105,136 |
| Latin America | 70,111 |
Market Share of Shopify in the U.S.
There has been significant growth in the market share of Shopify in the U.S. Below we have mentioned a table showcasing the market share of Shopify in the United States from 2018 to 2023:
| Year | Market Share of Shopify |
| 2023 | 28% |
| 2022 | 29% |
| 2021 | 19% |
| 2020 | 30% |
| 2019 | 23% |
| 2018 | 18% |
Shopify Online Stores Worldwide by Product Category
The popular e-commerce platform Shopify is utilized by a wide range of businesses and companies from different sectors worldwide. As of June 2023, the Apparel sector is the leading product category with the highest number of stores (520,321). Followed by the Home and Garden category in the second position with 221,381 stores.
Below we have mentioned a table showcasing the number of stores running on Shopify based on product category:
| Product Category | Number of stores |
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
| Autos & Vehicles | 36,090 |
| Gifts & Special Events | 35,526 |
| Consumer Electronics | 34,804 |
| Business & Industrial | 31,767 |
| Computers | 28,878 |
Source: Statista
Market Capitalization of Shopify from 2015 to 2024
Over the last few years, there has been significant growth in the market capitalization of Shopify from 2.05 billion U.S. Dollars in 2015 to reaching a milestone of 96.35 billion U.S. Dollars in 2024, Shopify has come a long way.
This e-commerce platform witnessed a year-on-year growth of 200% in 2019 and 2020 which led to a peak in market capitalization in 2021 with 171.57 billion U.S. Dollars. The global pandemic can be regarded as one of the top reasons behind such massive growth in the e-commerce industry. Shopify witnessed a significant decrease in its market capitalization in 2022 after the pandemic-related restrictions were lifted from most countries worldwide.
Below we have mentioned a table showcasing the market capitalization of Shopify from 2015 to 2024:
| Year | Market capitalization |
| 2015 | 2.05 billion |
| 2016 | 3.8 billion |
| 2017 | 10.04 billion |
| 2018 | 15.3 billion |
| 2019 | 46.01 billion |
| 2020 | 137.41 billion |
| 2021 | 171.57 billion |
| 2022 | 44.15 billion |
| 2023 | 100.04 billion |
| 2024 | 96.35 billion |
Source: Statista
Shopify’s Revenue from 2020 to 2023
During the third quarter of 2023, Shopify generated a revenue of $1.7 billion worldwide. It also generated a revenue of $1.69 billion during the second quarter of 2023 and $1.50 billion in the first quarter of 2023.
Below we have mentioned a table displaying Shopify’s revenue from 2020 to 2023 to help you understand its growth over the years:
| Quarter | Shopify Revenue |
| Q3 of 2023 | $1.7 billion |
| Q2 of 2023 | $1.69 billion |
| Q1 of 2023 | $1.50 billion |
| Q4 of 2022 | $1.73 billion |
| Q3 of 2022 | $1.36 billion |
| Q2 of 2022 | $1.29 billion |
| Q1 of 2022 | $1.20 billion |
| Q4 of 2021 | $1.38 billion |
| Q3 of 2021 | $1.12 billion |
| Q2 of 2021 | $1.11 billion |
| Q1 of 2021 | $0.98 billion |
| Q4 of 2020 | $0.97 billion |
| Q3 of 2020 | $0.76 billion |
| Q2 of 2020 | $0.71 billion |
| Q1 of 2020 | $0.47 billion |
Subscription revenue of Shopify from 2015 to 2023
| Year | Subscription Revenue of Shopify |
| 2023 | $1.3 billion |
| 2022 | $1.5 billion |
| 2021 | $1.34 billion |
| 2020 | $908.76 million |
| 2019 | $642.24 million |
| 2018 | $465 million |
| 2017 | $310.03 million |
| 2016 | $188.61 million |
| 2015 | $111.98 million |
Source: Shopify
Shopify Customer Statistics
Shopify has witnessed excellent growth in its buyers over the last few years. As of 2023, there are 700 million Shopify buyers worldwide and 649 million in 2022.
Below we have mentioned a table displaying Shopify customer statistics over the years:
| Year | Buyers |
| 2014 | 28 million |
| 2015 | 57 million |
| 2016 | 100 million |
| 2017 | 163 million |
| 2018 | 216 million |
| 2019 | 300 million |
| 2020 | 457 million |
| 2021 | 572 million |
| 2022 | 649 million |
| 2023 | 700 million |
Shopify GMV (Gross Merchandise Volume)
Shopify’s gross merchandise volume refers to the total value of the merchandise sold during a particular period. As of the first three quarters of 2023, Shopify has sold $160.8 Billion of gross merchandise volume. The GMV of Shopify in 2022 was $197.3 Billion and $175.4 Billion in 2021.
Below we have mentioned a table showcasing Shopify’s GMV from 2012 to 2023:
| Year | Shopify GMV |
| 2012 | $707.4 Million |
| 2013 | $1.62 Billion |
| 2014 | $3.76 Billion |
| 2015 | $7.7 Billion |
| 2016 | $15.37 Billion |
| 2017 | $26.32 Billion |
| 2018 | $41.1 Billion |
| 2019 | $61.14 Billion |
| 2020 | $119.58 Billion |
| 2021 | $175.4 Billion |
| 2022 | $197.3 Billion |
| 2023 (As of Q3) | $160.8 Billion |
Shopify Revenue by Region
Shopify generated a revenue of $2.15 Billion U.S. Dollars from the North American region itself which includes the USA, Canada, and Mexico and it accounted for a total sale of 73.3% worldwide. Around $780 million of revenue was generated from regions outside North America. Europe, the Middle East, and Africa were the second leading regions with the highest Shopify revenue of $454.27 million accounting for 15.5% of total sales.
Below we have mentioned a table showcasing Shopify’s revenue from different regions of the world:
| Region | Revenue |
| North America | $2.15 Billion |
| Europe, Middle East & Africa | $454.27 Million |
| Asia Pacific & China | $292.24 Million |
| Latin America | $36.16 Million |
Now, let’s take a look at the total share of Shopify revenue from different regions of the world:
| Region | Share of Revenue |
| North America | 73.3% |
| Europe, Middle East & Africa | 15.5% |
| Asia Pacific & China | 10% |
| Latin America | 1.2% |
Shopify Plus Statistics
Shopify Plus was released in February 2014, it was specially designed for large e-commerce businesses as it offers various advanced features and support for an enhanced experience. As of January 2024, there are over 48,426 Shopify plus stores available across 175 countries.
The United States is currently the leading country with the highest number of Shopify Plus Stores by 28,210. Below we have mentioned a table showcasing the top countries with the highest Shopify Plus stores:
| Country | Number of Shopify Plus Stores |
| United States | 28,210 |
| United Kingdom | 3,540 |
| Australia | 3,159 |
| Canada | 2,972 |
| Germany | 1,411 |
| France | 976 |
| Denmark | 675 |
| Netherlands | 605 |
| Japan | 499 |
| India | 484 |
Source: Trends.BuiltWith
Overview of Shopify apps over the years
As of 2023, the Shopify app store has more than 8000 applications available in numerous categories to help companies and businesses customize their stores. There is a total of 100 checkpoint reviews that each Shopify application has to go through before it is released on the Shopify app store.
Below we have mentioned a table showcasing Shopify apps from 2015 to 2023:
| Year | Shopify Apps |
| 2015 | 900 |
| 2016 | 1,400 |
| 2017 | 2,300 |
| 2018 | 2,500 |
| 2019 | 3,700 |
| 2020 | 6,000 |
| 2021 | 7,000 |
| 2022 | Data Unavailable |
| 2023 | Over 8,000 |
Most Successful Shopify Stores
Here is a breakdown of the top 10 most successful shopify stores:
| Rank | Store | Industry |
| 1 | Colourpop | Cosmetics |
| 2 | jeffreestarcosmetics.com | Cosmetics |
| 3 | fashionnova.com | Fashion |
| 4 | reddressboutique.com | Fashion |
| 5 | gymshark.com | Sportswear |
| 6 | cupshe.com | Fashion |
| 7 | omaze.com | Fundraising |
| 8 | mnml.la | Fashion |
| 9 | yeezysupply.com | Footwear |
| 10 | kith.com | Fashion |
Source: Webinopoly
Shopify Merchant Solution Revenue
The Merchant solution revenue includes referral fees, POS hardware sales, payment processing fees, and advertising-generated revenue. As of the first three quarters of 2023, Shopify’s merchant solution revenue is $3.6 Billion.
Below we have mentioned a table showcasing Shopify’s Merchant Solution Revenue from 2012 to 2023:
| Year | Revenue |
| 2012 | $4.51 Million |
| 2013 | $11.91 Million |
| 2014 | $38.35 Million |
| 2015 | $93.25 Million |
| 2016 | $200.72 Million |
| 2017 | $363.27 Million |
| 2018 | $608.23 Million |
| 2019 | $933.93 Million |
| 2020 | $2.02 Billion |
| 2021 | $3.26 Billion |
| 2022 | $4.1 Billion |
| 2023 (As of Q3) | $3.6 Billion |
Below we have mentioned an overview of the revenue share from Merchant Solutions in Shopify’s overall revenue from 2012 to 2022.
| Year | Growth % |
| 2012 | 19.02% |
| 2013 | 23.7% |
| 2014 | 36.52% |
| 2015 | 45.44% |
| 2016 | 51.56% |
| 2017 | 53.95% |
| 2018 | 56.54% |
| 2019 | 59.35% |
| 2020 | 68.99% |
| 2021 | 62% |
| 2022 | 73.21% |
Wrapping Up
Shopify has been a dominating force in the e-commerce industry with more than 4.6 million stores across 175 countries. In fact, in 2023, Shopify generated an annual revenue of $1.7 billion, indicating excellent growth for the platform. From a massive user base to impressive revenue generated Shopify is empowering more and more businesses worldwide to thrive through online domains.
