How Many Shopify Stores Are There – Statistics 2024

Shopify was released in 2006, offering online retailers a platform for operating various services such as payments, shipping, marketing, etc. Today, Shopify sits at the forefront of the e-commerce industry with over 4.6 million stores across 175 countries. Shopify has empowered millions of businesses across the world to create, manage, and scale their online stores. 

In this guide, we are going to talk about Statistics related to Shopify and highlight its market dominance, revenue figures, reach, and other valuable insights. 

Key Shopify Statistics 2024

  • As of 2024, there are over 700 million consumers on Shopify. 
  • 62% of the total Shopify stores are situated in the United States. 
  • There are 2.1 million Average daily active users on Shopify.
  • The United States has 2,978,547 Shopify Stores. 
  • Around 4.8 million online stores worldwide utilize the e-commerce platform Shopify.
  • 79% of Shopify’s total traffic is acquired through mobile devices. 
  • There are around 48,426 stores worldwide on Shopify Plus. 
  • Apparel is the leading product category with the highest number of stores in Shopify. 
  • North America is the leading region with the highest number of Shopify stores globally. 
  • Across 175 countries there are 4.80 million websites powered by Shopify. 
  • The United States is currently the leading country with the highest number of Shopify Plus Stores 28,210.
  • The registered revenue of Shopify since the first three quarters of 2023 is $4.9 billion.

Shopify Store Statistics by Country

As of January 2024, Shopify has been utilized by over 4.80 million live online stores worldwide. The total number of websites that have utilized Shopify is 7.34 million with the United States having 60.41% of the domain under Shopify alone. 

The United States is the leading country with the highest number of Shopify stores worldwide with 2,978,547. Followed by the United Kingdom in the second position with 205,038 Shopify stores and Australia in the third position in this list with 152,007 stores. 

Below we have mentioned a table showcasing the top 10 countries worldwide with the highest number of Shopify stores.

Rank CountryNumber of Shopify Stores
1United States2,978,547
2United Kingdom205,038
3Australia152,007
4Brazil150,710
5Germany122,539
6Canada110,380
7.co Websites87,473
8France66,425
9India59,299 
10Netherlands49,531 

Shopify Stores by Region 

North America is the region with the highest number of Shopify stores worldwide; it has about 2,802,399 Shopify stores, which is the highest in this list. This is followed by Europe as the second region with the highest number of Shopify stores, 607,917. 

Below we have mentioned a table showcasing the number of Shopify stores worldwide based on region:

RegionShopify Stores
North America2,802,399
Europe607,917
Oceania25,729
Asia18,109
Africa24,308

Shopify Merchant Statistics

When it comes to Shopify Merchants North America is the leading region with 875,000 Shopify merchants. Followed by Europe, Middle East, and Africa in the second position with 437,282 Shopify merchants. 

Below we have mentioned a table showcasing the number of Shopify merchants based on Region.

RegionNumber of Shopify Merchants
North America875,000
Europe, Middle East, and Africa437,282
Asia Pacific and China262,460
Canada105,136
Latin America70,111

Market Share of Shopify in the U.S. 

There has been significant growth in the market share of Shopify in the U.S. Below we have mentioned a table showcasing the market share of Shopify in the United States from 2018 to 2023:

YearMarket Share of Shopify 
202328%
202229%
202119%
202030%
201923%
201818%

Shopify Online Stores Worldwide by Product Category 

The popular e-commerce platform Shopify is utilized by a wide range of businesses and companies from different sectors worldwide. As of June 2023, the Apparel sector is the leading product category with the highest number of stores (520,321). Followed by the Home and Garden category in the second position with 221,381 stores. 

Below we have mentioned a table showcasing the number of stores running on Shopify based on product category: 

Product Category Number of stores 
Apparel 520,321
Home & Garden 221,381
Beauty & Fitness 186,706
Food & Drink 116,008
People & Society 68,801
Sports 62,669
Health 61,983
Arts & Entertainment 61,283
Toys & Hobbies53,082
Pets & Animals40,609
Autos & Vehicles 36,090
Gifts & Special Events 35,526
Consumer Electronics 34,804
Business & Industrial 31,767
Computers 28,878

Source: Statista 

Market Capitalization of Shopify from 2015 to 2024

Over the last few years, there has been significant growth in the market capitalization of Shopify from 2.05 billion U.S. Dollars in 2015 to reaching a milestone of 96.35 billion U.S. Dollars in 2024, Shopify has come a long way. 

This e-commerce platform witnessed a year-on-year growth of 200% in 2019 and 2020 which led to a peak in market capitalization in 2021 with 171.57 billion U.S. Dollars. The global pandemic can be regarded as one of the top reasons behind such massive growth in the e-commerce industry. Shopify witnessed a significant decrease in its market capitalization in 2022 after the pandemic-related restrictions were lifted from most countries worldwide. 

Below we have mentioned a table showcasing the market capitalization of Shopify from 2015 to 2024: 

Year Market capitalization 
20152.05 billion 
20163.8 billion 
201710.04 billion 
201815.3 billion 
201946.01 billion 
2020137.41 billion 
2021171.57 billion 
202244.15 billion 
2023100.04 billion 
202496.35 billion 

Source: Statista 

Shopify’s Revenue from 2020 to 2023

During the third quarter of 2023, Shopify generated a revenue of $1.7 billion worldwide. It also generated a revenue of $1.69 billion during the second quarter of 2023 and $1.50 billion in the first quarter of 2023. 

Below we have mentioned a table displaying Shopify’s revenue from 2020 to 2023 to help you understand its growth over the years: 

QuarterShopify Revenue
Q3 of 2023$1.7 billion
Q2 of 2023$1.69 billion
Q1 of 2023$1.50 billion
Q4 of 2022$1.73 billion
Q3 of 2022$1.36 billion
Q2 of 2022$1.29 billion
Q1 of 2022$1.20 billion
Q4 of 2021$1.38 billion
Q3 of 2021$1.12 billion
Q2 of 2021$1.11 billion
Q1 of 2021$0.98 billion
Q4 of 2020$0.97 billion
Q3 of 2020$0.76 billion
Q2 of 2020$0.71 billion
Q1 of 2020$0.47 billion

Subscription revenue of Shopify from 2015 to 2023

YearSubscription Revenue of Shopify
2023$1.3 billion
2022$1.5 billion
2021$1.34 billion
2020$908.76 million
2019$642.24 million
2018$465 million
2017$310.03 million
2016$188.61 million
2015$111.98 million

Source: Shopify

Shopify Customer Statistics

Shopify has witnessed excellent growth in its buyers over the last few years. As of 2023, there are 700 million Shopify buyers worldwide and 649 million in 2022.

Below we have mentioned a table displaying Shopify customer statistics over the years:

YearBuyers
201428 million
201557 million
2016100 million
2017163 million
2018216 million
2019300 million
2020457 million
2021572 million
2022649 million
2023700 million

Shopify GMV (Gross Merchandise Volume)

Shopify’s gross merchandise volume refers to the total value of the merchandise sold during a particular period. As of the first three quarters of 2023, Shopify has sold $160.8 Billion of gross merchandise volume. The GMV of Shopify in 2022 was $197.3 Billion and $175.4 Billion in 2021. 

Below we have mentioned a table showcasing Shopify’s GMV from 2012 to 2023:

YearShopify GMV
2012$707.4 Million
2013$1.62 Billion
2014$3.76 Billion
2015$7.7 Billion
2016$15.37 Billion
2017$26.32 Billion
2018$41.1 Billion
2019$61.14 Billion
2020$119.58 Billion
2021$175.4 Billion
2022$197.3 Billion
2023 (As of Q3)$160.8 Billion

Shopify Revenue by Region

Shopify generated a revenue of $2.15 Billion U.S. Dollars from the North American region itself which includes the USA, Canada, and Mexico and it accounted for a total sale of 73.3% worldwide. Around $780 million of revenue was generated from regions outside North America. Europe, the Middle East, and Africa were the second leading regions with the highest Shopify revenue of $454.27 million accounting for 15.5% of total sales. 

Below we have mentioned a table showcasing Shopify’s revenue from different regions of the world:

RegionRevenue
North America$2.15 Billion
Europe, Middle East & Africa$454.27 Million
Asia Pacific & China$292.24 Million
Latin America$36.16 Million

Now, let’s take a look at the total share of Shopify revenue from different regions of the world:

RegionShare of Revenue
North America73.3%
Europe, Middle East & Africa15.5%
Asia Pacific & China10%
Latin America1.2%

Shopify Plus Statistics 

Shopify Plus was released in February 2014, it was specially designed for large e-commerce businesses as it offers various advanced features and support for an enhanced experience. As of January 2024, there are over 48,426 Shopify plus stores available across 175 countries. 

The United States is currently the leading country with the highest number of Shopify Plus Stores by 28,210. Below we have mentioned a table showcasing the top countries with the highest Shopify Plus stores:

CountryNumber of Shopify Plus Stores
United States28,210
United Kingdom3,540
Australia3,159
Canada2,972
Germany1,411
France976
Denmark675
Netherlands605
Japan 499
India484

Source: Trends.BuiltWith 

Overview of Shopify apps over the years

As of 2023, the Shopify app store has more than 8000 applications available in numerous categories to help companies and businesses customize their stores. There is a total of 100 checkpoint reviews that each Shopify application has to go through before it is released on the Shopify app store. 

Below we have mentioned a table showcasing Shopify apps from 2015 to 2023:

YearShopify Apps
2015900
20161,400
20172,300
20182,500
20193,700
20206,000
20217,000
2022Data Unavailable
2023Over 8,000

Most Successful Shopify Stores 

Here is a breakdown of the top 10 most successful shopify stores: 

Rank StoreIndustry 
1ColourpopCosmetics 
2jeffreestarcosmetics.comCosmetics 
3fashionnova.comFashion 
4reddressboutique.comFashion 
5gymshark.comSportswear
6cupshe.comFashion 
7omaze.comFundraising 
8mnml.laFashion
9yeezysupply.comFootwear
10kith.comFashion 

Source: Webinopoly 

Shopify Merchant Solution Revenue

The Merchant solution revenue includes referral fees, POS hardware sales, payment processing fees, and advertising-generated revenue. As of the first three quarters of 2023, Shopify’s merchant solution revenue is $3.6 Billion.

Below we have mentioned a table showcasing Shopify’s Merchant Solution Revenue from 2012 to 2023: 

YearRevenue 
2012$4.51 Million
2013$11.91 Million
2014$38.35 Million
2015$93.25 Million
2016$200.72 Million
2017$363.27 Million
2018$608.23 Million
2019$933.93 Million
2020$2.02 Billion
2021$3.26 Billion
2022$4.1 Billion
2023 (As of Q3)$3.6 Billion

Below we have mentioned an overview of the revenue share from Merchant Solutions in Shopify’s overall revenue from 2012 to 2022. 

YearGrowth %
201219.02%
201323.7%
201436.52%
201545.44%
201651.56%
201753.95%
201856.54%
201959.35%
202068.99%
202162%
202273.21%

Wrapping Up 

Shopify has been a dominating force in the e-commerce industry with more than 4.6 million stores across 175 countries. In fact, in 2023, Shopify generated an annual revenue of $1.7 billion, indicating excellent growth for the platform. From a massive user base to impressive revenue generated Shopify is empowering more and more businesses worldwide to thrive through online domains.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
This entry was posted in Statistics. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *