Launched in 2005, Reddit has grown to be one of the most popular social media platforms on the internet. Reddit offers a wide range of individual online communities referred to as “subreddits” covering a specific topic. These subreddits have successfully attracted individuals from different regions, genders, age groups, and communities worldwide. By 2024, there were 504.54 million Reddit accounts.
In this article, we will examine Reddit statistics and gain a glimpse of its user base, age group, gender, demographics, and more.
Top Reddit User Statistics
- As of 2024, there are 504.54 million users on Reddit.
- 63.85% of the users accessing Reddit are Males, while 36.15% are females.
- The United States is the leading country with the highest proportion of Reddit users globally.
- The majority of the Reddit users are young adults with 65% of the total user base aged between 18 to 34 years.
- As of 2024, there are 1.2 billion monthly active users on Reddit.
- The Average time spent by a new user on Reddit every day is 20 minutes.
- The Average time spent by a registered user of 5 years is 35 minutes every day.
Number of Reddit users worldwide from 2019 to 2028
According to the latest reports, the number of Reddit users is projected to reach 504.54 million users in 2024 showcasing a change of 13.04 million from the previous year. Apart from this, it also suggests Reddit is expected to witness continuous growth over the years and reach a milestone of 556.59 million in 2028.
Below we have mentioned a table showcasing the number of Reddit users globally from 2019 to 2028:
| Year | Number of Reddit Users | Change Over Previous Year |
| 2019 | 350.44 million | – |
| 2020 | 406.6 million | ? 56.16 million |
| 2021 | 447.02 million | ? 40.42 million |
| 2022 | 473.4 million | ? 26.38 million |
| 2023 | 491.5 million | ? 18.1 million |
| 2024* | 504.54 million | ? 13.04 million |
| 2025* | 514.66 million | ? 10.12 million |
| 2026* | 523 million | ? 8.34 million |
| 2027* | 530.17 million | ? 7.17 million |
| 2028* | 556.59 million | ? 26.42 million |
Source: Statista
Reddit Users by Age Group
It is no surprise that the majority of Reddit’s user base is young adults. Around 65% of the total Reddit user base falls under the 18- to 34-year-old age bracket. 33.04% of the user base is aged 25 to 34, while 32.74% of the users are aged between 18 and 24.
Below we have mentioned a table showcasing Reddit users by age group:
| Age Group | Share of Website Users |
| 18 to 24 | 32.74% |
| 25 to 34 | 33.04% |
| 35 to 44 | 16.07% |
| 45 to 54 | 9.43% |
| 55 to 64 | 5.22% |
| 65+ | 3.49% |
Reddit Users by Gender
Reddit is a male-dominated platform. 63.85% of the users are male, while 36.15% of females access the platform.
| Gender | Share of users |
| Male | 63.85% |
| Female | 36.15% |
Time Spent by Users on Reddit
According to a report by Reddit, newly registered users spend an average of 20 minutes on the platform every day. Meanwhile, users who have been using it for more than 5 years are likely to spend an average of 35 minutes per day on Reddit.
Reddit users who have been accessing the platform for over 7 years are likely to spend approximately 45 minutes on the platform every day.
Reddit Users by Region
The United States has recorded the highest proportion of Reddit users globally with a total traffic share of 44.17%. Followed by the United Kingdom in the second position with 10.36% of the traffic share and Canada ranked third with 5.14% of the traffic share.
Below we have mentioned a table showcasing the top 5 countries with the highest proportion of Reddit users worldwide:
| Country | Share of Reddit users |
| United States | 44.17% |
| United Kingdom | 10.36% |
| Canada | 6.14% |
| Australia | 5.00% |
| India | 4.50% |
Source: SimilarWeb
Users visiting Reddit globally from 2022 to 2024
As of January 2024, Reddit received around 1.22 billion visits from users globally. The numbers show a significant decrease compared to the number of visits from the previous year where Reddit received approximately 1.26 billion visits worldwide.
Below we have mentioned a table showcasing the number of users visiting Reddit worldwide from 2022 to 2024:
| Month, Year | Number of users in millions |
| April 2022 | 1,068 |
| May 2022 | 1,093 |
| Jun 2022 | 1,041 |
| July 2022 | 1,025 |
| Aug 2022 | 996 |
| Sept 2022 | 1,044 |
| Oct 2022 | 1,152 |
| Nov 2022 | 1,027 |
| Dec 2022 | 1,018 |
| Jan 2023 | 1,260 |
| Feb 2023 | 1,092 |
| March 2023 | 1,132 |
| April 2023 | 1,175 |
| May 2023 | 1,096 |
| Jun 2023 | 1,051 |
| July 2023 | 1,076 |
| Aug 2023 | 1,048 |
| Sept 2023 | 1,127 |
| Oct 2023 | 1,132 |
| Nov 2023 | 1,175 |
| Dec 2023 | 1,186 |
| Jan 2024 | 1,224 |
Source: Statista
Reddit Daily Active Users
Reddit has witnessed significant growth in its daily active users over the years. As of Q4 2023, Reddit had 73.1 million daily active users showcasing a growth of 7 million from the previous quarter which recorded 66.0 million daily active users.
Below we have mentioned a table showcasing Reddit Daily Active users:
| Year | Reddit Daily Active Users |
| Q1 2021 | 54.8 million |
| Q2 2021 | 54.0 million |
| Q3 2021 | 53.6 million |
| Q4 2021 | 53.9 million |
| Q1 2022 | 57.5 million |
| Q2 2022 | 56.5 million |
| Q3 2022 | 57.3 million |
| Q4 2022 | 57.5 million |
| Q1 2023 | 60.3 million |
| Q2 2023 | 60.4 million |
| Q3 2023 | 66.0 million |
| Q4 2023 | 73.1 million |
Reddit Weekly Active Users
As of Q4 2023, Reddit recorded 267.5 million weekly active users showcasing a growth of 28 million from Q3 2023 which recorded 239 million weekly active users.
Here is a breakdown of Reddit weekly active years from 2021 to 2023:
| Year | Reddit Weekly Active Users |
| Q1 2021 | 201.9 million |
| Q2 2021 | 206.2 million |
| Q3 2021 | 202.1 million |
| Q4 2021 | 200.6 million |
| Q1 2022 | 213.6 million |
| Q2 2022 | 208.6 million |
| Q3 2022 | 208.8 million |
| Q4 2022 | 207.3 million |
| Q1 2023 | 218.0 million |
| Q2 2023 | 218.1 million |
| Q3 2023 | 239.1 million |
| Q4 2023 | 267.5 million |
Reddit Monthly Active Users
As of February 2024, Reddit recorded 1.2 billion Monthly Active users. Reddit witnessed its peak in January 2023, when it recorded 1.3 billion monthly active users.
Here is a breakdown of Reddit’s Monthly Active Users from 2022 to 2024:
| Month, Year | Monthly Active Users |
| March 2022 | 1.1 billion |
| April 2022 | 1.1 billion |
| May 2022 | 1.1 billion |
| Jun 2022 | 1 billion |
| July 2022 | 1 billion |
| Aug 2022 | 996.6 million |
| Sept 2022 | 1 billion |
| Oct 2022 | 1.2 billion |
| Nov 2022 | 1 billion |
| Dec 2022 | 1 billion |
| Jan 2023 | 1.3 billion |
| Feb 2023 | 1.1 billion |
| March 2023 | 1.1 billion |
| April 2023 | 1.2 billion |
| May 2023 | 1.1 billion |
| Jun 2023 | 1.1 billion |
| July 2023 | 1.1 billion |
| Aug 2023 | 1 billion |
| Sept 2023 | 1.1 billion |
| Oct 2023 | 1.1 billion |
| Nov 2023 | 1.2 billion |
| Dec 2023 | 1.2 billion |
| Jan 2024 | 1.2 billion |
| Feb 2024 | 1.2 billion |
Reddit Monthly Active Users growth over the years:
As of 2024, Reddit has 1.2 billion monthly active users, which is excellent growth from its previous year, which recorded 1 billion monthly active users.
Below we have mentioned a table showcasing Reddit’s Monthly Active user growth from 2018 to 2024:
| Year | Reddit Monthly active users |
| 2018 | 331 million |
| 2019 | 430 million |
| 2020 | 619 million |
| 2021 | 861 million |
| 2022 | 918 million |
| 2023 | 1.021 billion |
| 2024 | 1.212 billion |
Global visits to Reddit by devices from 2022 to 2024
The desktop is clearly the preferred device type for using Reddit. As of January 2024, 5.9 billion users were accessing Reddit through their mobile, while 1.67 billion were accessing the platform through Desktop.
Below we have mentioned a detailed table showcasing the Total global visitor traffic to Reddit from 2022 to 2024 by device type:
| Month, Year | Mobile Reddit Visits | Desktop Reddit Visits |
| April 2022 | 5.23 billion | 1.22 billion |
| May 2022 | 5.76 billion | 1.2 billion |
| June 2022 | 5.59 billion | 1.14 billion |
| July 2022 | 5.78 billion | 1.12 billion |
| August 2022 | 5.52 billion | 1.22 billion |
| September 2022 | 5.81 billion | 1.21 billion |
| October 2022 | 5.79 billion | 1.24 billion |
| November 2022 | 5.14 billion | 1.12 billion |
| December 2022 | 5.03 billion | 1.05 billion |
| January 2023 | 5.71 billion | 1.3 billion |
| February 2023 | 5.23 billion | 1.19 billion |
| March 2023 | 5.58 billion | 1.29 billion |
| April 2023 | 5.79 billion | 1.26 billion |
| May 2023 | 5.35 billion | 1.26 billion |
| June 2023 | 4.86 billion | 1.12 billion |
| July 2023 | 5.2 billion | 1.24 billion |
| August 2023 | 4.96 billion | 1.25 billion |
| September 2023 | 5.53 billion | 1.3 billion |
| October 2023 | 5.84 billion | 1.4 billion |
| November 2023 | 5.67 billion | 1.42 billion |
| December 2023 | 5.67 billion | 1.57 billion |
| January 2024 | 5.9 billion | 1.67 billion |
Source: Statista
Global Reddit Search Traffic over the years
As of May 2024, Reddit has accumulated around 2.26 billion monthly visits. The latest data also suggest that the Reddit website has a bounce rate of 43.49%. The Global search traffic of Reddit has witnessed its ups and downs in the past few years with majorly the numbers leaning towards the higher side. In April 2022, Reddit received a global search traffic of 3.84 billion, while in April 2023 it reached a search traffic of 3.49 billion. Reddit reached its peak in January 2024 when its search traffic reached 4.6 billion.
Below we have mentioned a table showcasing global Reddit search traffic over the year:
| Month, Year | Global Search Traffic |
| April 2022 | 3.84 billion |
| May 2022 | 3.54 billion |
| June 2022 | 3.3 billion |
| July 2022 | 3.31 billion |
| August 2022 | 2.77 billion |
| September 2022 | 2.71 billion |
| October 2022 | 3.09 billion |
| November 2022 | 2.75 billion |
| December 2022 | 2.69 billion |
| January 2023 | 3.41 billion |
| February 2023 | 3.21 billion |
| March 2023 | 3.39 billion |
| April 2023 | 3.49 billion |
| May 2023 | 3.24 billion |
| June 2023 | 3.06 billion |
| July 2023 | 3.29 billion |
| August 2023 | 3.26 billion |
| September 2023 | 3.64 billion |
| October 2023 | 3.93 billion |
| November 2023 | 4.03 billion |
| December 2023 | 4.34 billion |
| January 2024 | 4.6 billion |
Annual revenue generated by Reddit
In 2023, the popular social media platform Reddit generated an annual revenue of 804.03 million U.S. dollars. It showcased an increase of 20.6% in its annual revenue compared to 2022 which recorded 666.7 million U.S. dollars.
| Year | Revenue (in millions) |
| 2022 | 666.7 |
| 2023 | 804.03 |
Source: Statista
Top Marketing Channels of Reddit
Surprisingly, Organic search is the most popular marketing channel that has contributed to generating the maximum amount of traffic on Reddit by 59.84%. Followed by Direct, as the second most popular medium generated 37.56% of the traffic on Reddit.
Below we have mentioned a table showcasing the top marketing channels of Reddit:
| Top Marketing Channels | Traffic Share |
| Organic Search | 59.84% |
| Direct | 37.56% |
| Social | 1.25% |
| Referrals | 1.11% |
| 0.24% | |
| Display Ads | 0.01% |
| Paid Search | 0.0% |
Source: SimilarWeb
Top organic search terms
As mentioned above, organic search is the leading marketing channel that helps generate 58.84% of the traffic on Reddit. However, the top organic search term is “Reddit” which generated around 0.61% of the traffic.
Below we have mentioned the top organic search terms that help generate traffic on Reddit:
| Top organic search terms | Traffic generated |
| 0.61% | |
| lol reddit | 0.2% |
| redit | 0.2% |
| livestreamfails | 0.2% |
| reddit soccer | 0.01% |
Top Social Networks that generate traffic to Reddit
YouTube is the leading social media platform that generates approximately 56.81% of the traffic on Reddit. Followed by X (Twitter) in the second position which generated around 16.90% traffic on Reddit.
Below we have mentioned a table showcasing the top social networks that drove traffic to Reddit:
| Top Social Network | Traffic generated |
| YouTube | 56.81% |
| X (Twitter) | 16.90% |
| 10.28% | |
| 2.43% | |
| Discord | 2.12% |
| Other | 11.45% |
Number of Posts shared on Reddit from 2018 to 2024
There is a continuous growth in the number of posts shared on Reddit over the years. As of 2024, there are 550 million posts shared on Reddit showcasing a growth of 81 million from its previous year.
Below we have mentioned a table showcasing the total number of posts shared on Reddit from 2018 to 2024:
| Year | Number of posts shared |
| 2018 | 153 million |
| 2019 | 199 million |
| 2020 | 303 million |
| 2021 | 366 million |
| 2022 | 422 million |
| 2023 | 469 million |
| 2024 | 550 million |
Most Popular Subreddits
Currently, there are more than 100,000 active subreddits on Reddit, and over 500 of them have 1 million subscribers. The subreddit with the highest number of subscribers is “r/funny,” which contains 56.6 million subscribers. It is followed by “r/AskReddit,” the second-most popular subreddit, with 45 million subscribers.
Here is a breakdown of the top 20 most popular subreddits:
| Rank | Subreddit | Subscribers |
| 1 | r/funny | 56.6 million |
| 2 | r/AskReddit | 45 million |
| 3 | r/gaming | 39.5 million |
| 4 | r/aww | 35.4 million |
| 5 | r/worldnews | 34.9 million |
| 6 | r/todayilearned | 34.7 million |
| 7 | r/Music | 32.9 million |
| 8 | r/movies | 32.3 million |
| 9 | r/science | 31.5 million |
| 10 | r/pics | 30.5 million |
| 11 | r/memes | 29.7 million |
| 12 | r/Showerthoughts | 29.7 million |
| 13 | r/Jokes | 27.8 million |
| 14 | r/news | 27.4 million |
| 15 | r/videos | 26.9 million |
| 16 | r/space | 24.9 million |
| 17 | r/askscience | 24.8 million |
| 18 | r/EarthPorn | 23.8 million |
| 19 | r/books | 23.7 million |
| 20 | r/food | 23.6 million |
Source: Statista
Top reasons behind people using Reddit
A survey was conducted in the United States among Reddit users to understand the top reasons behind American users accessing Reddit. According to the survey, 72% of the respondents claimed entertainment as their top reason behind accessing Reddit. While getting news is the second most common reason 43%. Some of the other common reasons include following brands and companies, creating professional networks, and keeping in touch with close ones.
| Top reasons | Share of respondents |
| To get entertainment | 72% |
| To get News | 43% |
| Other purposes | 17% |
| To follow various brands and companies | 17% |
| To create a strong professional network | 8% |
| Keep in touch with friends and family | 5% |
Source: Statista
Reddit Mobile App Usage
Reddit Mobile app usage witnessed a significant decrease in its downloads as Reddit Mobile apps were installed approximately 34 million times by users across Google Play Store and App Store in 2023 cutting down from 54 million downloads in 2022. Talking about the usage of the Reddit app, only 7% of the users opened the app on a daily basis during the fourth quarter of 2023. Other social media platforms such as Instagram (43%), Snapchat (25%), TikTok (32%) X/Twitter (18%), etc have a higher share of daily app usage among the users compared to Reddit.
Top Activity of Reddit Users on the app
More than half (52%) of Reddit users in the U.S. utilize the app to access the posts, with accessing the main Reddit feed being the second most popular activity by 26%.
Below we have mentioned a table showcasing the time spent by Reddit users on the app:
| Activity | Share of users |
| Post detail pages (Reddit posts) | 52% |
| Main Reddit feed | 26% |
| Video feed, profile, chat and search | 15% |
| Subreddits | 7% |
FAQs
What are the demographics of Reddit users by age?
The majority of Reddit users are 25 to 34 years old, making up 33.04% of its total user base.
Is Reddit popular in 2024?
Yes, despite tough competition in terms of social media platforms, Reddit will remain popular in 2024, with an estimated 1.2 billion monthly unique visitors.
How many active subreddits are there?
There are currently more than 100,000 active subreddits available on the platform, 500 of which have 1 million subscribers.
How many users are on Reddit in 2024?
As of 2024, there are 504.54 million users on Reddit showcasing a change of approximately 13.04 million from its previous year.
Which country uses Reddit most?
The United States uses Reddit the most, with a proportion of 44.17% of the total Reddit users worldwide. Followed by, the United Kingdom in the second position with 10.36% of the total proportion of Reddit.
What is Reddit mostly used for?
72% of Reddit users use it mostly for entertainment purposes, followed by receiving news as the second most popular reason behind using the platform 43%.
What is the gender breakdown of Reddit users?
Reddit is primarily a male-dominated platform. 63.85% of the total users are males, while 36.15% are females.
What is the most popular subreddit in 2024?
The most popular subreddit in 2024 is “r/funny” with 56.6 million subscribers. Followed by, r/AskReddit in the second position with 45 million subscribers.
Wrapping Up
Despite popular social media platforms (Instagram and Facebook) existing at this time, Reddit has still managed to grow continuously over the years. Reddit stands strong as a unique online platform that runs on the power of its user base. With over 100,000 active subreddits available, Reddit caters to the requirements of people with different thoughts, interests, and preferences globally allowing users to connect with like-minded people.
