Without using any predictive analytics tools, I confidently predict that Facebook’s IPO will give rise to more vocal demands for people to “get a cut” of its—and other social media companies’—profits. People deserve, so the argument goes, a share of any profits derived from mining the social data pool which they have so willingly helped create. Occupy Facebook, anyone?
But before you set up a tent in Menlo Park, consider this proposition: The value of personal data is zero. Personal data is not worth much if it’s kept personal and a sample of one is good for answering a very limited set of questions. Personal data gains value when it is shared, when it is combined with and compared to other data. Continue reading →