Whats the Big Data

Generation Z also commonly known as “Gen Z” is a generation where people were born between 1997 to 2012. The youngest individuals in Gen Z are still in school, while the oldest are passing out college and entering the workforce. People born in this generation have been raised on the internet, social media, and modern technology. Today, one-third of the social media influencers are Gen Z. In this article, we are going to take a look at Gen Z: Statistics, Data, and Trends of 2024.  

Top Gen Z Statistics

• Currently, there are 68.6 million of the Gen Z population living in the United States.
• 54% of Gen Z spend 4 hours or more daily using social media. 
• Gen Z makes up about 30% of the world population today and is also expected to account for 27% of the workforce by 2025. 
• 98% of Gen Z people have a smartphone. 
• 77% of Gen Z believe in having a good work-life balance in their life. 
• More than one-third of social media influencers today are Gen Z. 
• 64% of users access Instagram at least once a day. 
• 40% of working Gen Z claim they want to leave their job in the next 2 years. 
• One of the major fears of Gen Z today is climate change. 
• The majority of Gen Z supports an inclusive society.

Gen Z Statistics Demographics

The demographics of Gen Z are different from the rest of the generation as people belonging to Gen Z fall under the category of people born between 1997-2012. Therefore, a large portion of Gen Z are still in school while the other half have entered adulthood and started to get married and have families. So, let’s take a look at the top statistics of Gen Z demographics: 

Around 68.6 million Gen Zers are living in the United States

Today, there are more than 68 million alone in the US which is overall 20% of the population in the United States.

By 2026, the majority of the Gen Z population will be non-white in the United States

In 2019, 52% of Gen Z living in the US were non-Hispanic white individuals. But with growing immigration in the country, the numbers witness a decrease and it is predicted that these numbers will keep on decreasing in the next two years by 2026, the majority numbers of the Gen Z population will be non-white individuals and 22% of the Gen Z will have at least one immigrant parent in the household in the US. 

50% of Gen Z adults are enrolled in universities

Gen Z is known as the most educated generation and one of the reasons behind this change is Millennials or their parents being educated. About 44% of Gen Z today live with parents who have a degree in 2019. Which is excellent for the betterment of the future as the nation is becoming more educated and responsible. 

38% of the Gen Z have already entered the workplace 

As we know, Gen Z is a unique generation as young Gen Z are still in school with 51% being students. While the older individuals belonging to Gen Z have already entered adulthood and have started working jobs. Another trait witnessed among Gen Z is delay in starting families. Apparently, only 11% of Gen Z are currently married or have children, which is the lowest in comparison to other generations. 

Generation Z Workforce Statistics

Now that we know a reasonable amount of Gen Zers have entered the workforce or have started part-time jobs or internships. Let’s look at some of the top statistics of Gen Z related to the workforce: 

3 in 10 Gen Z feel they aren’t financially secure 

One of the major issues faced by Gen Z today in the workplace is stress towards the financial future. Apparently, 46% of Gen Z have stated they are living paycheck-to-paycheck. While 26% of working Gen Z believe that they will be unable to earn and save a good amount for their retirement. The financial stress among Gen Z is believed to be one of the major reasons why today 43% of Gen Z have a second job. 

40% of Gen Z have stated they want to leave their job in the next 2 years 

Gen Z have a different attitude and approach towards the workforce and they are more likely to engage in the Great Resignation in comparison to other generations. About 40% of Gen Z individuals have claimed they would leave their job in the next 2 years in comparison to millennials of 24%. Apparently, 35% of Gen Z have stated they would still resign from their job even if another job isn’t lined up for them at the moment. 

Good work-life balance top factor for working Gen Z 

Unlike other generations, Gen Z prefers a good work-life balance as the top reason behind working for an employer with 32%. Apart from this, learning and development are considered the second most crucial reasons behind Gen Z working with 29% and a good salary with 24% for a better future. Positive workplace culture is demanded by 23% and lastly career opportunities by 23%. 

3 in 4 working Gen Z say they prefer working in a hybrid or remote mode 

The majority of Gen Z started working through remote mode due to the global pandemic in 2020 which changed the working standard for many workers as it provides more time with family, eliminates the traveling duration, and also helps with mental health conditions for many people. Today 63% of workers say they prefer to work in the hybrid mode while 12% have stated they want to work remotely instead of coming to the office every day. 

The number one goal for every 1 in 5 Gen Zs today is to be financially 

independent by 30 

Around 22% of working Gen Zs have claimed their biggest aim is to become financially independent by the age of 30. While 15% say they want to work in a career that is completely fulfilling to them and 11% have stated their major goal is to be surrounded by their loved ones. 

Top Gen Z Trends for 2024

Gen Z is known as the largest generation in the United States as they belong to 27% of the population. Therefore, Gen Z has huge control and power in the present and the future. To understand this Gen Z at a better scale let’s take a look at the top trends set by Gen Z in 2024. 

1. Accepting Diversity 

Gen Z is considered the most ethnically diverse generation. According to reports by Pew 48% of the Gen Zers belong to racial and ethnic minorities. What really sets Gen Z apart from other generations is not only its ethnic diversity but also its strong belief and commitment to increasing diversity in society for the betterment of the world. Around 62% of Gen Zers think that bringing diversity is good for society.

Apart from diversity, Gen Z also emphasizes inclusion and social justice. According to a survey, it was stated that Gen Z Republicans had a higher rate of stating that Blacks aren’t treated as equally as whites in the United States today in comparison to other Republicans. In fact, there was also a poll by Yubo, which reported that 88% of Gen Zers believed that Blacks apparently did not receive fair treatment in society. The poll also stated that 4 in 5 Gen Zers were in support of Black Lives Matter. 

2. Driven By Digital

Gen Z are considered “Digital Natives” as they grew up in a time where the world is highly influenced by the internet and advanced technology. When it comes to owning technology, statistics show that 95% of Gen Z have a smartphone, 83% have a laptop, and about 78% have an internet-connected console. In comparison to other generations, Gen Z is the most exposed generation to technology. 

The average age of Millennials getting their first cell phone was 20, while it changed for younger millennials and they got their first cell phone at the age of 16. But Gen Z got exposed to tech at a very young age and the average age of a Gen Zer owning a cell phone today is 12. The trends related to Gen Z showcase the generation is becoming more and more centered toward advanced technology and the internet. In Fact, one survey also shows that 50% of Gen Zers feel weird or uncomfortable without their smartphone in comparison to their wallet. 

3. Bringing back early 2000s trends 

Gen Z is highly nostalgic over 2000 trends as the generation falls between Millennials and Gen Alpha. Recently they have been bringing back a few iconic fashion looks and culture of the 2000s back in trend. The hashtag “y2k” has a massive buzz on social media with more than 3 million posts on Instagram itself. Today, Gen Z wants old products with an inch of new focus on social awareness and sustainability. In Fact, the demand for early 2000s trends is so high that in 2021, Juicy Couture brought their iconic tracksuit back. Apart from this, low-rise jeans are also gaining recognition and have been back in trend by Gen Zers.

Gen Z and Social Media 

Gen Z is raised in the world of social media and the younger generation often spends a lot of time browsing through different social media apps. While Millennials also have a reputation of being extremely influenced by social networking as well, particularly Gen Z are not using these platforms for socializing like Millennials. Instead, Gen Z is browsing through Instagram, Facebook, and other social networking sites for entertainment, finding new brands, accessing information, and more. Now let’s take a look at the top statistics of Gen Z related to Social Media: 

• 85% of Gen Z browse through different social media platforms to look for new products and services.
• 80% of teen Gen Z believe that YouTube is an essential platform that helps them learn. 
• Gen Z will be the first generation that will have little to almost no memory of the world without smartphones or technology. 
• Today one-third of the influencers are Gen Z itself. 
• 64% of Gen Z use Instagram at least once a day. 
• For social activities, Gen Z prefers Instagram over TikTok. 
• 55% of Gen Z believe that YouTube has had an impact on their education. 

Top 3 social media apps preferred by adult Gen Z (18 to 23 years old) 

Now that we know social media plays a significant role in Gen Z day to day life let’s take a look at the most preferred social media platforms by Gen Z adults: 

Gen Z Mental Health Statistics 

Mental Health is currently one of the major issues faced by Gen Z. A large portion of individuals are today struggling when entering adulthood as millions of Gen Z are struggling with mental health issues such as anxiety, depression, and various other difficulties. Below we have mentioned some of the top statistics related to Gen Z mental health to provide you with a clear idea of the difficulties faced by individuals today:  

3 in 5 Gen Z feel anxious and nervous for more than 2 weeks 

According to reports, 43% of Gen Zs (between the ages of 15 to 25) claim they feel depressed, anxious, and hopeless which is almost twice in comparison to older generations. 

1 in 5 Gen Z students in high school have at least once considered suicide

Mental Health is a serious issue faced by a large number of Gen Z today, not only by adults but also by those who are still studying in high school. According to reports, 18.8% of Gen Z students have struggled with suicidal ideation. While 15.7% have thought about suicide and 8.9% have actually committed suicide. 

45% of Gen Z claim their mental health is good 

When it comes to mental health, the number of Gen Zs facing mental health crises is extremely high in comparison to other generations. 18% of individuals have stated they have anxiety issues while 23% have claimed to be facing depression in their life. Overall, only 45% of Gen Z have openly stated they don’t face any difficulty when it comes to their mental health. 

Gen Z has a higher chance of receiving mental health therapy compared to other generations 

A good thing about this generation is that people are starting to take mental health issues seriously and hence the attention towards therapy and mental health treatment has increased with Gen Z trying to create more awareness regarding the issues worldwide. Apparently, 35% of Gen Z have received mental health treatment. While the ratio is only 26% for Gen X and 22% for Baby Boomers. 

Wrapping Up 

Overall, Gen Z can be described as a generation that is truly high in terms of technology and social issues such as mental health, equality, etc. Gen Z is predicted to be the most well-educated generation in history. Today, Gen Z has good opportunities in terms of technology, education, and development. At the same time, Gen Z is facing difficulties in their day-to-day lives due to job dissatisfaction and mental health concerns. The true impact of Gen Z will be witnessed in the next few years showcasing their true potential in the world. 

People who are born or will be born between 2010 to 2025 are referred to as Generation Alpha. This is the first generation to be born completely in the 21st Century. By 2025, Generation Alpha is predicted to be the largest demographic. The majority of the parents of Gen Alpha are Millennials or Older Gen Z. 

Generation Alpha has a familiarity with advanced technology and hence, they tend to understand the latest technology better than any other generation. Apart from this, Gen Alpha also has relatively different characteristics, consumer behavior, entertainment preferences, and more which vary from other generations. In this article, we are going to take a look at Generation Alpha: Statistics, Data, and Trends (2024) to determine the future possibilities or outcomes related to Gen Alpha. 

Top Generation Alpha Statistics

• Each week around 2.8 million generation Alpha are born. 
• The highest number of Generation Alphas are currently being born in India, China, and Indonesia. 
• 13% of the population in the United States will be Gen Alpha in 2024.
• Every 9 seconds a baby is born in the US, raising the population of Generation Alpha by 6.66 every minute. 
• 65% of the generation Alpha born will be working in job sectors that don’t exist today. 
• Generation Alpha is considered the “most diverse generation” in the history of the United States. 
• 60% of the Gen Alpha population believes that everyone should be treated equally. 
• Generation Alpha is expected to have a 16% higher life expectancy in comparison to Millennials. 
• 55% of Gen Alpha parents believe their children are likely to get better and more advanced education compared to their generation.  
• 66% of Generation Alpha are likely to purchase from businesses that bring a useful and positive impact in the world. 
• In the United States, about 84% of Generation Alpha students utilize technology in their schools. 
• Only 50% of Generation Alpha are likely to earn a university degree.

Characteristics of Generation Alpha 

Generation Alpha is considered to be the most diverse in comparison to the rest of the United States population. Based on a report by the US Census Bureau, the upcoming generations are more likely to have diverse origins. Around 7% of the Generation Alpha population today have two or more races. Below we have mentioned a table showcasing the Gen Alpha population based on ethnicity.    

Distribution of the most important things in Generation Alpha 

According to a survey conducted by  Wunderman Thompson, it was revealed that Generation Alpha gives the highest priority to their family at 71%, followed by friends at 43%. Below we have mentioned a table showcasing the top 5 most important things in Generation Alpha’s life: 

The bottom of the list showcases Television, social media, and fame being considerably less important than happiness, health, and education to Gen Alpha. 

Generation Alpha Global Insights and Trends

The Digital world has a huge impact on Generation Alpha’s day-to-day life as the majority of people own a phone and are active on social media platforms. This has truly separated Gen Alpha from the real world and made them lean towards the virtual world. Like, 38% of students in the United States prefer to talk to their friends online after their school hours rather than physically meeting them. Below we have mentioned a table showcasing the Gen Alpha and their involvement with the virtual world. 

Education & Career Statistics for Generation Alpha

There is a huge change in the education system of Gen Alpha in comparison to Gen Z and Millennials. A vast amount of the population experienced remote learning due to the pandemic which introduced new technology in the education field. Below we have mentioned some of the top Education and career statistics for Generation Alpha: 

• Creating new and latest Educational standards: 

Generation Alpha is setting new education standards in society. About 50% of the Gen Alpha population is predicted to gain a university degree, which marks them as one of the most educated generations. 

Mark McCrindle has anticipated that about 90% of the population is likely to gain a high school diploma, which will overtake the rate set by Gen Z teenagers of 80% high school diploma. More than half of the Gen Alpha students are expected to complete their secondary education successfully. 

• Disclosing new career paths in the future: 

It is reported that about 65% of Generation Alpha is likely to occupy various jobs that don’t exist in today’s time. Technological advancement plays a major role in this sector as with evolving technology new jobs and workforce are likely to be introduced in the upcoming years such as blockchain technology, AI industries, and more.

• Technology involvement in Gen Alpha’s Education system: 

The Education systems today embrace new technology in the classrooms with a whole heart. About 84% of American students are now accessing new tech which was adopted by various schools and universities during the COVID-19 pandemic. 

A large number of Gen Alpha students have experienced remote education during the pandemic, especially the older Gen Alpha population. About 60% of the students have school-provided devices and about 14% utilize their own personal devices at home. 

• Gen Alpha Challenges towards reading proficiency: 

Today, a large number of students are facing difficulty when it comes to literacy. It was revealed that about 65% of fourth-graders find reading challenging. This has raised critical implications since fourth graders signify the process of learning other subjects through reading. This has become one of the most challenging issues faced by the educational system today. 

• Increase in STEM opportunities in the future: 

There is expected to be an increase in STEM careers by 11% in upcoming years. By 2031, the oldest members of Gen Alpha are expected to enter the workplace, and STEM roles are expected to grow at a rapid speed with higher median annual salary.

Generation Alpha Consumer Statistics

Generation Alpha is the first generation where everyone is born in the 21st century. Therefore, there is a huge difference in thoughts, behavior, and even actions as a consumer since there is an extensive amount of brand awareness, influencers, and much more which has made an impact in the purchasing scenarios for Gen Alpha. 

• Around 66% of Generation Alphas are more likely to purchase from businesses that make a positive impact on the world 

About 82% of Gen Alphas are interested in making their own money to make their purchases. Today, sustainable and conscientious businesses are gaining more and more support from Gen Alpha as buyers. About 18% of the individuals belonging to Gen Alpha claim they are more interested in buying products produced using sustainable elements. 

• Influencers are one of the main sources of shopping inspiration for Generation Alpha

Today, influencers play a major role in inspiring Gen Alphas regarding a product or service. About 28% of Generation Alphas are likely to get inspired by their friends to purchase a product. Meanwhile, about 55% of Gen Alphas are likely to buy a product based on their favorite Instagram or YouTube influencer. 

• Brand preferences of Generation Alpha prefer to align with Millennials rather than Gen Z

The Generation Alphas are considered “Mini Millennials” as the majority of parents of Gen Alpha are Millennials. Therefore, the shopping behaviors are likely to be transferred to the offspring. This has resulted in a large part of Gen Alpha preferring choices similar to Millennials in comparison to Gen Z. 

Entertainment Statistics of Generation Alpha 

Generation Alpha is exposed to digital content, social media, Smart TV, etc. Which plays a significant role in determining the entertainment preferences of children and young teens. So, let’s take a look at the entertainment statistics of Generation Alpha: 

• Gen Alpha is more likely to spend time in front of their screens 

This goes without saying that Gen Alpha tends to spend a good amount of time in front of their screens considering they spend 2 years of their life stuck in their home due to the COVID-19 pandemic. This has led to a large number of Gen Alpha becoming addicted to their screens. 

On a Average children between the ages of 8 to 12 spend about 4 hours and 44 minutes of duration in front of their screen. Meanwhile, teenagers between the ages of 13 to 18 spend about 7 hours and 22 minutes. 

• Watching movies in theater is considered one of the favorite activities of Gen Alpha teens in the U.S

Generation Alpha teens state that watching movies in theaters is one of their favorite pastime activities. About 39% of Gen Alpha teens in the United States prefer to watch movies more than other generations. 

• Gen Alpha prefers listening to podcasts, audio content, music, etc 

Recently, there has been a lot of buzz about podcasts and audio content in general across the world. There is a 10% rise in audio content consumption in comparison to 2022. Gen Alpha in general tends to prefer audio content such as comedy, gaming, stories, and productivity. 

• Generation Alpha teenagers residing in the United States are more likely to post everything on their Social media accounts

Generation Alpha teenagers are highly exposed to social media platforms such as Instagram, TikTok, Facebook, Snapchat, Twitter, etc. Browsing social media apps and posting every single detail of their life is considered one of the favorite pastimes of Gen Alpha teens. About 11% of teens have stated that posting on social media platforms helps them feel good.

• As of 2024, Generation Alpha has access to 4.2 streaming services 

About 59% of Gen Alpha has stated that one of their favorite weekend activities is watching movies and series on Television. Children between the ages of 8 to 11 consider watching movies and TV as their favorite pastime activities. Smart TVs are one of the most notable services that keep children and teens engaged today.

Wrapping Up

Today, Generation Alpha is the youngest generation on earth. It is also the first generation that is completely born in the 21st century. These young alphas are raised with familiarity with technology and a profound awareness of social and environmental issues. The impact of technology and social media on Gen Alpha is expected to bring major changes in the future related to their career paths, education, entertainment, consumer behavior, and more. 

Mobile Devices are one of the most preferred device types utilized by users across the world to access the internet. Today, internet users can access different types of websites, apps, and other activities using their mobile devices from any part of the world. Users can play games, perform online shopping, transfer money, stream videos, etc using their smartphones by accessing the internet.

In Fact, 60.67% of the website traffic in 2024 is generated through mobile devices. In this article, we are going to take a look at the internet traffic from mobile devices stats (2024), Internet traffic statistics by category, Device Type, and more. 

Percentage of Internet Traffic from Mobile Devices

• As of 2024, 60.67% of website traffic comes from Mobile Devices. 
• By 2025, there will be over 1 billion 5G connections globally. 
• 92.3% of internet users consider accessing the internet through their smartphones compared to other devices.
• The Internet traffic from Mobile Devices generated in the US is 10.04 exabytes a month. 
• There are over 5.3 billion mobile internet users globally. 
• As of 2024, 45.59% of the internet traffic comes from mobile devices in North America. 
• In the United States, 85.38% of internet users access the internet through mobile devices.
• Mobile traffic witnessed a growth of 75% from 2015 to 2024.

General Mobile Internet Traffic Statistics

As of 2024, over 60.67% of the internet traffic comes from mobile devices. Below we have mentioned a table showcasing the growth of mobile internet traffic between 2011 to 2023: 

Internet Traffic from Mobile Devices in the US 

As of 2023, 47.79% of the internet traffic came from mobile devices in the United States. Below we have mentioned a table showcasing the total internet traffic that came from mobile devices in the United States:

Distribution of Mobile Users in the US that access the Internet via Mobile Devices 

As of 2024, 86.26% of mobile users in the United States access the internet using their mobile devices. There has been a constant growth in the number of mobile users accessing the internet using mobile devices in the US and this number is expected to keep growing in the future as well. By 2027, the number of mobile users utilizing mobile devices to access the internet is expected to reach 88.24%. 

Mobile Internet Traffic of Total Web Traffic by Region

As of January 2024, mobile devices excluding tablets account for 60% of the web traffic globally. Based on Region, Africa has the highest number of mobile internet traffic of total web traffic by 73.57% followed by Asia as the second highest mobile internet traffic by 69.43%. Below we have mentioned a detailed table showcasing the percentage of mobile internet traffic by Region: 

Source: Statista

The Highest proportion of mobile internet traffic comes from Sudan 

Globally Sudan has an internet traffic proportion of 83.92% followed by Nigeria – at 81.43% and 

South Africa – 72.59% as the highest mobile internet traffic nation worldwide. While Russia has the lowest proportion with 30.2% of mobile internet traffic since the majority of users prefer to access the internet through their desktop. The second country with the lowest proportion of mobile internet traffic is Portugal with 34.12%, followed by Canada as the third country with the lowest proportion 37.71%. 

92.3% of internet users access the internet via mobile phones of some kind 

Internet users can access the internet using various kinds of devices such as laptops, tablets, etc. But regardless of so many options available, mobile phones are still the number one choice of device by users for accessing the internet. Apparently, 9 in 10 users (92.3%) prefer using a mobile phone of some kind over other devices to access the internet. Meanwhile, 65.6% use a desktop or traditional laptop. Below we have mentioned a table showcasing the kind of devices accessed by users to access the internet: 

Apart from this, there has been a rise in cellular data traffic consumed by the users. As of 2023, the monthly cellular data consumed by users is 133.86 EB. There has been a constant growth in the number of cellular data between the years 2017 to 2023. Back in 2017, the monthly cellular data accessed by users was only 9.68 EB. Below we have mentioned a detailed table showcasing the growth in cellular data demand among users over the years: 

Internet Traffic from Mobile Devices based on Device Type

There is a wide range of device types available in the market such as iOS, Android, Samsung, etc that are accessed by users worldwide. However, out of all the available devices Android is currently the most dominating device type all around the world with 69.74%. Followed by iOS as the second most-used device type among internet users with 29.58%. Below we have mentioned a table showcasing the demand for different types of devices types in the market: 

Internet Traffic Statistics By Category

Today, users are accessing the internet for different types of activities such as entertainment, financial management, work requirements, shopping, e-commerce, and more. Especially with growing technology the use cases are expected to keep on rising. Based on the latest survey, the most common usage of mobile devices among users is “Gaming” by 68%. Followed by listening to music as the second most common use of mobile phones by 67% and social media by 63%. Here is a table showcasing the top activity data of mobile devices: 

Wrapping Up 

Based on the above-mentioned statistics it’s clear that users prefer mobile devices the most when it comes to accessing the internet for various activities online. As of 2024, 60.67% of website traffic comes from Mobile Devices alone. In Fact, 92.3% of internet users consider accessing the internet via their smartphones compared to desktops or other devices. In addition, there is also a constant rise in monthly cellular data consumption by users which is expected to keep on growing in coming years. 

Social Media has become a part of our daily lives as we have become addicted to posting and updating everyone regarding our day-to-day moments through these platforms. Apart from posting, most people also consume these social media platforms for communication, entertainment, shopping, information, etc. Which has resulted in people spending more and more time on social media every day. 

Today, an average person spends about 2 hours and 24 minutes on social media daily and with the impact these platforms have on people’s life the numbers are expected to keep growing in the future. In this article, we are going to talk about worldwide daily social media usage, Top social media platforms, Average Time Spent Using Social Media Per Day by Age Group, and more to understand the impact of social media. 

Top Worldwide Daily Social Media Usage Statistics

• On Average a person spends around 2 hours and 24 minutes on their favorite social media app on a daily basis.
• The social media users count worldwide is 4.95 which is 61% of the population. 
• The social media user count worldwide is predicted to reach 5.17 billion by the end of 2024. 
• An American spends around 46 minutes using YouTube every day. 
• 85% of mobile phone users utilize social media. 
• Gen Z and Millennials are the leading social media users.  
• Facebook is the largest social media platform with 3.05 billion users. 
• Phone users are expected to spend 4 trillion hours on social media in 2024. 
• 93% of marketers utilize Facebook as the main platform to advertise their products or services. 
• 78% of adult social media users in the United States use Facebook. 
• TikTok is the highest downloaded app in the United States. 
• In 2024, Social Media ad spending is expected to reach $300 billion.  
• 50.64% of US TikTok users access the platform on a daily basis. 
• Females have more social media usage than males across all age groups 
• China has the highest social media users worldwide with 1.02 billion users.

How Much Time Do People Spend On Social Media Per Day?

On Average, an individual spends 2 hours and 24 minutes on Social Media every day worldwide. Americans on the other hand have an average of 2 hours and 14 minutes of social media usage per day which is 10 minutes less in comparison to average global usage. While Canadians have an average social media usage of 105 minutes per day.

Nigerians spend the highest time accessing social media 

Individuals who are residing in Nigeria are spending the most time accessing social media platforms. The average social media usage time spent by a Nigerian is 3 hours and 49 minutes on a daily basis which is the highest globally. The country with the least amount of social media usage duration is Japan where the average time spent per day by residents is just 49 minutes. 

Average Time Spent Using Social Media Per Day by Age Group 

Overall, Females are reported to spend more time using social media platforms in comparison to males regardless of age group. Females between the ages of 16 to 24 spend around 3 hours and 4 minutes using social media on a daily basis. Below we have mentioned a table showcasing the total time spent online using social media by both males and females of different age groups:

Global Daily Social Media Usage (2012-2023)

As of 2023, the global daily social media usage was 151 minutes, 4 minutes extra compared to the 2022 average of 147 minutes. Here is a table showcasing the daily social media usage of users worldwide between 2012 and 2023:

Source: Statista 

Over the past few years, there hasn’t been a drastic change in the time spent by users on social media. In 2023, the average time spent on social media was 151 minutes which is 4 minutes more compared to the average time of 2022. Similarly, the average time spent in 2022 was 147 minutes which is 2 minutes more compared to 2021. 

Americans spend one-third of their time online on Social Media 

Americans spend over 2 hours per day posting, tweeting, sharing, and watching content on social media platforms in general. Which is just a fraction of the entire time spent by users online. On average Americans spend over six and a half hours online every day out of which social media is a minimum of 2 hours.

46% of Americans are using social media to access user-generated content 

Today, almost half of the American population is accessing user-generated content on different social media platforms such as Instagram, TikTok, etc instead of streaming a movie or series. Based on a report by Deloitte’s “Digital Media Trends,” internet users are switching to social media platforms for user-generated content as it’s much easier to find interesting content they like on social media platforms in comparison to streaming services.  

Females in the US are more likely to use Social Media

Based on Gender, Females are more likely to spend time using social media platforms compared to males in the United States. There are 53.9% of Females in the US accessing social media, while 46.1% of males are likely to access social media on a daily basis. 

Social Media Users by Age Group in the United States

Gen Z and Millennials are the leading generation that access social media in the United States. There is no surprise that 18 to 29 is the top age group with 84% that utilizes social media in the US. Followed by the age group of 30 to 49 with 81%. Below we have mentioned a table showcasing the social media users based on age group: 

Top Social Media Platforms

Facebook is the leading social media platform utilized by users worldwide with 3.05 billion users. Facebook is highly utilized by marketers to advertise products and services due to its high audience. Followed by WhatsApp as the second leading platform with 2.7 billion users. Below we have mentioned a table showcasing leading social media platforms worldwide along with their number of users to display the impact among the users:

Americans spend 31 minutes using Facebook per day 

Facebook is the leading social media platform with the highest number of users. However, it is not the most used platform in the United States. Apparently, in the US YouTube is considered the highest used platform where Americans spend 46 minutes browsing video content daily. Followed by TikTok, and X (Twitter). In the US Facebook is placed fourth in ranking when it comes to the most used social media platform. 

Worldwide Social Media Users 

Countries with the Highest Social Media Users

China is the leading country with the highest number of social media users, 1.02 billion. Followed by India in second place with 755 million. Below we have mentioned a table showcasing the countries with the highest number of social media users: 

Favorite Social Media Platforms based on Gender and Age Group  

Instagram is overall the favorite social media platform among females among all age groups. Below we have mentioned a table showcasing the most loved social media platforms among female internet users across all age groups:  

Most loved social media platforms among male internet users across all age groups: 

Wrapping Up

Based on the statistics mentioned above it’s clear that people, especially Gen Z and Millennials are spending more time on social media platforms than ever and these numbers are expected to keep on rising in coming years without any decline. Overall, people are spending a large amount of time on YouTube, Instagram, TikTok, and Facebook browsing various user-generated content for entertainment. The massive growth of social media has generated new opportunities for marketers to advertise their products and services among people using social media platforms. 

Gaming is one of the most popular and cherished activities among people worldwide. Today, the gaming market is worth billions and is considered one of the largest markets in the entertainment industry. The number of gamers keeps on rising every year driven by various factors due to gaming device availability, diversity in genres, easy accessibility, and more. In fact, by 2027, the gaming industry is expected to reach $522 billion. This has led many people to wonder how many gamers are there.

Well, there were 3.220 billion gamers globally in 2023, and the gamer number is expected to reach 3.320 billion by the end of 2024. In this article, we are going to take an in-depth look at the statistics of gamers such as the type of gamers, demographics, platforms, largest gaming nation, and more. So, let’s get started. 

Top Statistics of Gamers in 2024

• As of 2023, there were 3.220 billion gamers worldwide. 
• The number of gamers worldwide is predicted to reach 3.320 billion by the end of 2024.
• Asia has the highest number of gamers 1.48 billion followed by Europe with 715 million. 
• 55% of the gamers are males in the United States. 
• 45% of the gamers are female gamers in the United States. 
• Game developers consider the PC as their favorite gaming platform. 
• 66% of gamers worldwide play video games for relaxation.  
• There are more than 3,000 esports players in the United States. 
• As of 2023, the gaming industry reached a revenue of $90 billion in the US. 
• 618 million gamers across the world are aged below 18. 

How Many Gamers Are There? 

In 2023, the number of Gamers worldwide was 3.220 billion and according to experts, the number is likely to reach 3.320 billion by the end of 2024. Below we have mentioned a table showcasing the number of gamers globally from 2015 to 2024: 

Increase in the Number of Gamers from 2016 to 2024 

Each year there has been a significant growth in the number of gamers worldwide. The highest growth in gamers number took place in 2020 with 0.170 billion, the pandemic being one of the major reasons behind this growth. Below we have mentioned a table showcasing the increase in gamers number over the previous year: 

Preference of Gamers 

3.2 billion people around the world are today playing games on their Smartphones, PC, Playstation, etc devices. However, the reason behind each gamer is often different as some just want to relax, unwind, or decompress, while some just want to be entertained, etc. Below we have mentioned a table showcasing different reasons behind gamers to provide you with a better idea of why people virtual gamers are so high in demand: 

As we can see, relaxation is the leading reason with 66%. 

Distribution of gamers based on the type of games

There are a wide number of gaming types available in the market out of which Casual games are considered as the leading game type among gamers with 63%. Followed by Action games as the second most-loved choice among gamers with 39%. Here is a table showcasing the preferences of gamers regarding different types of games: 

Distribution of Gamers based on Region

Asia is the leading region with the highest number of gamers 1.48 billion, followed by Europe in second place with 715 million. Below we have mentioned a table breaking down the number of gamers situated in different regions. 

Top 7 largest gaming nations based on user penetration: 

In 2022, Both Japan and the UK had an equal user penetration rate of 58%. But by 2027, the UK is predicted to be the leading gaming nation with the highest user penetration of 70% followed by Japan with 67%. Below we have mentioned a table showcasing the user penetration rate in different regions: 

Gamers Demography Statistics

Based on a report by Statista, around 20% of the gamers population are below the age of 18 which is 618 million gamers. The largest population of gamers worldwide comes under the age group of 18 to 34 years with 1.17 billion. While there are only 7% of gamers who are above the age of 65. Below we have mentioned a table showcasing the number of gamers worldwide based on age group: 

Apart from age group, talking about the gender of gamers around 55% of the gamers in the United States are males and 45% of gamers are females. Here is a table showcasing the percentage of male gamers in the US over the years: 

There are 45% of female gamers in the United States as of 2022. Below we have mentioned a table showcasing the percentage of female gamers in the US over the years: 

Gamers’ Statistics Based on Device 

There is no surprise that smartphones are the most preferred device with 40% of the share when it comes to devices. Followed by console games, and PC games. Here is a table showcasing the most used devices among gamers: 

PC is considered as the leading gaming platform among the people with 63%. Followed by PlayStation 5 with 31%, Android 30%, and iOS 30%. Below we have mentioned a table showcasing the demand for gaming platforms among gamers: 

Distribution of countries with the highest number of internet users who have played video games in 2022

The Philippines is the country with the highest number of internet users playing video games in 2022 with 95.8% followed by Indonesia with 94.8%. Here is a table showcasing the percentage of internet users who play video games in different countries:

Wrapping Up 

Gaming is probably one of the most loved activities among individuals as it helps them relax and get entertained by entering the virtual world. The number of gamers keeps on growing every year and with advanced technology and new methods companies keep on introducing exciting launches that keep gamers on the hook. Today, the gaming industry has become a multi-billion industry that is expected to keep on rising with absolutely no sign of decline.

Smartphones have become a crucial part of modern lifestyles across the world. Most of us cannot even imagine leaving our house without our smartphone and today over 86% of the population owns a smartphone.

Advanced technology has brought the world closer with its instant communication, online services, productivity, entertainment, navigation, and more. With each year passing there has been a significant growth in the figures of smartphone users.

In Fact, according to industry experts, the smartphone user number is likely to reach 7.1 billion by the end of 2024. In this article, we are going to take a look at the top statistics related to Smartphones and address how many people own smartphones. (2024-2029). 

Top Smartphone Ownership Statistics

• As of 2024, the number of smartphone users is predicted to reach 7.1 billion. 
• Currently, there are 6.84 billion smartphones globally. 
• Around 91% of college graduates own a smartphone. 
• 50% of US citizens spend about 5 to 6 hours on their smartphones per day as of 2024. 
• About 94.40% of Millennials in the United States own a Smartphone. 
• Over the last five years, the smartphone user population has increased by 5% year-over-year. 
• 55% of smartphone users come from Asia itself. 
• 98% of Gen Z own a smartphone today. 
• 2020 is considered as the peak year for smartphone ownership. 
• The country with the highest number of smartphone users today is China. 
• 70% of the digital media time in the United States is made from smartphones.
• Android is the leading operating system globally. 
• College graduates have the highest potential to own a smartphone.
• The country with the highest smartphone usage per capita is Germany. 

How Many Smartphone Users Are There? 

As of 2023, the number of smartphone users worldwide reached 6.8 billion. Between 2016 to 2023 there was a rise in the annual rate by 9.5% in the global smartphone user base. In Fact, it is predicted by various industry experts that in 2024, the number of smartphone users will reach 7.1 billion. Below we have mentioned a table showcasing the number of smartphone users between 2016 to 2027: 

Distribution of Smartphone Ownership 

China is the leading country with the highest number of smartphone users 974.69 million, followed by India ranking second on the list with 659 million. Regardless of China and India having the highest number of smartphone users in the list, the United States has the largest proportion of its population accessing smartphones with 81.6% of smartphone penetration. Below we have mentioned a table showcasing the top 10 countries with the highest number of smartphone users worldwide along with their population and penetration. 

Number of Smartphone users in the United States 

The United States is one of the most developed countries in the world. In the US, almost 19 in 20 people own a cell phone. So, let’s take a look at the number of smartphone users in the United States based on various factors such as Age group, Gender, Residence, and more. 

Number of smartphone users based on Gender in the US

In the US, males have a higher edge when it comes to owning a smartphone. According to Pew Research data, 80% of males own a smartphone in the US, compared to females 75%. 

Number of smartphone users based on Age Group 

There is no surprise that people between the ages of 18 to 29 are the leading age group with the highest number of smartphone users at 94%. Followed by the age group of 30 to 49 that have 89% of smartphone users which is also quite expected considering the advanced technology appointed in the workforce. Below we have mentioned a table displaying the number of smartphone users based on Age groups: 

Reside in Urban Areas 

A large proportion of the United States citizens who own a smartphone reside in the urban area by 83% which isn’t quite surprising. The second highest smartphone is suburban residents 78% and lastly, 65% of the smartphone users reside in rural districts.

Number of Smartphone users by Ethnicity

Based on ethnicity there is a very tiny difference among smartphone users. Like, three-quarters of the smartphone users are White by 77%, Hispanic also by 77%, and black by 75%. 

Overall in the US, 98% of black citizens own a cell phone regardless of its type or form in comparison to 94% of the white population and 97% of the Hispanic population. 

Education level of smartphone ownership 

Another factor that plays a significant role among smartphone users is the education level of the user. For example, the cell phone ownership of college graduates is 97%, with 91% belonging to smartphone ownership. Similarly, an individual who has less than a high school degree education has a cell phone ownership of 90% with only 57% belonging to smartphones and 33% belonging to non-smartphone ownership. 

Below we have mentioned a table displaying smartphone ownership based on education level: 

The total amount of time people spend on their Smartphones in the US

Almost half of the US population 132.13 million users spend about 5 to 6 hours of their time using their smartphones. While only 5% of US smartphone users spend less than an hour accessing their smartphone. Below we have mentioned a table showcasing the number of hours users spend on smartphones in the United States. 

In general. Smartphones make up about 70% of digital media consumption. This includes a variety of activities where United States citizens spend their time such as Games, Social Media, Entertainment, and more.  

Distribution of Smartphone users based on Generation 

According to the reports by eMarketers, Millennials are the leading generation with the highest number of smartphone users 94.40%. Followed by Gen X at 88.80% and Gen Z at 72.80. Apparently, Gen Alpha consists of the lowest number of smartphone users by 17% which isn’t quite surprising considering the majority of individuals are still in school. 

Distribution of Smartphone Market Share 

When talking about smartphones, there is a wide range of brands that provide smartphones with a variety of features and capabilities. In 2012, Samsung was ranked as the leading brand with the highest market share by 30.3%. Followed by Apple with 18.7% and Huawei with 4%. By 2020, there were five brands that were leading the smartphone market share: Samsung (20.6%), Apple (15.9%), Huawei (14.6%), Xiaomi (11.4%), and Vivo (8.6%). Below we have mentioned a breakdown of the Smartphone market share between 2012 to 2022. 

Leading Operating systems in Smartphones 

Today, iOS and Android are the two leading operating systems with the highest smartphone market share. Android tops the list of highest operating system market share with 70.16% followed by iOS with 29.14%. Below we have mentioned a table displaying the market share of the operating system: 

Wrapping Up 

More than 86% of the population across the world already owns a smartphone and in the coming years, the number of smartphone users is expected to grow to higher. The features and capabilities offered through a smartphone using advanced technology are growing the demand for smartphones among people. Today, you can access entertainment, games, social media, bank information, maps, emails, and more by simply using your smartphone. Due to this most industry specialists believe that smartphone user numbers will keep on rising.