Whats the Big Data

Character AI has taken the conversational AI industry by storm. Released in 2022, this AI chatbot has witnessed excellent user growth and engagement rate attracting users from across the globe with its unique AI interaction approach. 

Currently, 233.3 million people use Character AI worldwide in April 2024, along with an annual revenue estimated to be $16.7 million as of 2024. In this article, we are going to take an in-depth look at Character AI statistics including its demographics, user growth, traffic, engagement rate, and more.

Key Character AI Statistics 2024 

• Character.AI has more than 20 million users accessing the platform in 2024. 
• 50.42% of Character AI users accessing the chatbot are Male. 
• Character AI is majorly popular among young adults with 57.07% of users aged between 18 to 24 accessing the platform.
• The Average time spent by a user on Character AI is 2 hours. 
• Character AI has been downloaded over 10 million times in Google Play Store. 
• The United States is the leading country with the highest percentage of Character AI traffic 22.14%. 
• 72.56% of the Character AI users prefer to access the platform through the Mobile web. 

Character AI Overview

Character AI is a popular startup that primarily focuses on chatbot technology and generative artificial intelligence. Since its launch in 2022, the platform has experienced excellent revenue growth and valuation globally.

Release Date	September 16, 2022
Founders	Noam Shazeer and Daniel De Freitas
Type of site	Chatbot, artificial intelligence, deep learning
Country origin	United States
Headquarters	1152, 700 El Camino Real, Menlo Park, California
Website	character.ai

Character.AI Revenue and Valuation Statistics

As of 2024, Character AI’s estimated annual revenue is $16.7 million. In addition, the revenue per employee of Character AI is estimated to be $139,000 as of 2024. 

Character AI Funding 

The total funding of Character AI is $150 million. As of November 2023, the valuation of the platform is about $5 billion. The company has about 120 employees and it witnessed a growth in employee count by 140% since the previous year. Some of the investors who funded character AI were Andreessen Horowitz, SV Angel, and three others. 

Character AI Users by Age Group 

There is no surprise that Character AI has a strong appeal among the young audience. The majority of Character AI’s audience falls under the age group of 18 to 24 years old by 57.07%. The second leading age group accessing Character AI is 25 to 34 year-olds by 22.49% and age group 35 to 44 year olds are the third leading age group with 11.24%. 

Below we have mentioned a table showcasing Character AI’s share of users by Age group:

Age Group	Share Of Users
18 to 24 years	57.07%
25 to 34 years	22.49%
35 to 44 years	11.24%
45 to 54 years	4.58%
55 to 64 years	2.72%
65 years or more	1.9%

Character AI Users by Gender 

The percentage of male and female users accessing Character AI has come quite close over the last few months. Currently, the male audience is the leading gender accessing character AI by 50.42%. The percentage of females accessing the platform is 49.58%. Overall, the number of males and females utilizing the platform is pretty equal.

Gender	Share of Users
Male	50.67%
Female	49.33%

Character AI Traffic By Country 

The United States has recorded the highest number of traffic on Character AI by 22.14%. Followed by, Indonesia in the second position with 13.04% and Mexico in the third position with 6.71%. 

Below we have mentioned a table showcasing Character AI Traffic based on countries: 

Country	Share of Traffic
United States	22.14%
Indonesia	13.04%
Mexico	6.71%
Brazil	5.39%
India	4.28%

Source: Similarweb

Character.AI Top Marketing Channels

A large section of Character AI traffic is recorded directly by 64.32%, followed by organic search as the second top marketing channel with 24.87% of the traffic recorded. 

Below we have mentioned a detailed table showcasing the percentage of traffic directed toward Character AI based on marketing channels:

Marketing Channels	Share of Traffic recorded
Direct	64.32%
Organic search	24.87%
Social	8.13%
Referrals	2.54%
Email	0.10%
Display ads	0.04%
Paid search	0.0%

Character AI Device Distribution 

72.56% of the Character AI users access the chatbot through the mobile web, while 27.44% of the users prefer to access the platform through the Desktop.

Device Type	Percentage of users
Desktop	27.44%
Mobile Web	72.56%

Character AI Top Organic Search Terms 

When talking about keywords, “Character AI” is the top organic search term by 56.37% which plays a significant role in the monthly search of the platform. Followed by c.ai in the second position by 4.80%. 

Below we have mentioned a table showcasing the top organic search terms for Character AI:

Top Organic Search Terms	Monthly Searches
Character ai	56.37%
c.ai	4.80%
character.ai	1.69%
Beta character ai	1.40%
c ai	1.34%

Social Media Traffic on Character AI

YouTube is the leading social media platform with the highest percentage of Character AI traffic at 56.69%. Followed by Discord in the second position with 7.29% and Reddit in the third rank with 6.59%. 

Below we have mentioned a table showcasing social media traffic on Character AI:

Social Media Platform	Percentage of Traffic
YouTube	59.69%
Discord	7.29%
Reddit	6.59%
Twitter	5.89%
Facebook	5.16%
Others	15.38%

Average Time Spent by users on Character AI 

When compared with various other prominent AI chatbots such as ChatGPT, Poe AI, Google Bard, and other platforms, Character AI was able to stand out in the list in terms of engagement time. The Average time spent by users on the Character AI platform is 120 minutes, the highest among other chatbots. 

Below we have mentioned a table showcasing the average time spent by users on chatbots:

Chatbot Platform	Average Session Duration
Character.AI	120 minutes
ChatGPT	7 minutes
Google Bard	5 minutes
Poe AI	6 minutes
Jasper AI	3.5 minutes
Writesonic AI	4.2 minutes

Character AI Users Statistics 

In April 2024, Character AI monthly visits reached 208.2 million

Character AI received about 208.2 million visits per month in April 2024 according to data provided by SimilarWeb. The total number of visits to Character AI reached a milestone of 624.8 million.

Character AI was the second AI tool with the largest market share worldwide 

In 2023 a report by Statista revealed that Character AI is the second AI platform with the largest market share (15.8%) worldwide falling behind ChatGPT which is the leading AI tool with the highest market share (60.2%). 

Over 16 million chatbots have been created using Character AI

Character AI has gained extreme popularity among users with more and more people signing up on the platform on a daily basis. People are not only using the platform to have fun interactions but instead, they are accessing character AI to new unique chatbots for themselves. According to Bloomberg, over 16 million chatbots have been created by users on Character AI, which clearly indicates the impact the platform is having among users.

Character AI has been downloaded over 10 million times worldwide in Google Play Store

Character AI is one of the most popular chatbot apps available on the Google Play Store. Character AI has been downloaded over 10 million times and contains a 3.9 rating on the Play Store and a 4.8 rating on the App Store. 

On Average a user spends about 120 minutes on Character AI

Ever since its launch in 2022, Character AI has gained immersive popularity among the audience. In Fact, Character AI is also able to surpass other prominent AI chatbots such as ChatGPT, Google Bard, and others in terms of average time spent. A user spends about 2 hours on the platform daily showcasing high levels of engagement among the users toward the AI chatbot. The average duration for a single visit on Character AI’s website is recorded to be between 30 to 40 minutes.

Character AI resonates with slightly older millennials 

There is no surprise that Gen Z or young adults access Character AI platforms on a large scale with the highest percentage of Character AI users falling under the age group of 18 to 24 by 57.07%. However, it’s quite surprising to see older millennials or users under the age group of 25 to 34 also resonate with Character AI platforms that are tech-savvy.

Character.AI Statistics Reddit 

Over the past few months, Character.AI Reddit has also witnessed great demand among users 

Character.AI Reddit has witnessed excellent popularity among users in the last few months. In Fact, the number of members on Reddit has reached over 50K showcasing its demand among the audience. The majority of the time users are seen sharing various screenshots of their messages or chats, feedback, memes, server downtime, and more on the Character.AI subreddit. 

46% of the character AI users said they want the feature to manually edit their character messages 

A Grand poll was conducted by Character AI on Reddit to understand its users’ demand and gain feedback regarding the chances users’ would like to see on the platform. It was revealed through the poll that a large number of users would like to have the ability to edit their character chats manually. 

In the same poll, it was also revealed that better memory was the second most important feature proposed by the users by 29%. 

Below we have mentioned a table showcasing the most important features that Character AI users would like to see on the platform.

The Most Important Proposed Feature	Percentage
Ability to edit the character’s messages manually	46%
Enhanced memory	29%
Try to make characters take more initiative	13%
Investigate and attempt to minimize personality drift in long chats	6%
Don’t let bots do “(OOC: End RP)”	5%
Others	1%

FAQs 

How many people use Character AI? 

Over 20 million users are using Character AI worldwide. Also, 4.2 monthly active users come from the United States alone for Character AI according to a report by Similarweb.

Which country uses Character.AI the most?

The United States is the country that uses Character.AI the most with a 22.14% share of traffic, followed by Indonesia in the second position with a 13.04% share of traffic.

How successful is Character AI?

Character is the second AI platform with the highest market share (15.8%) worldwide. Also, Character AI is the leading AI tool with the highest average time spent by 120 minutes. 

Who is the most used character in AI?

Gojo Satoru by Serafinya is the most used character in AI with 303 million interactions on Character AI. Psychologist by Blazeman98 is the most popular mental health character with 113.6 million interactions on the platform.

Is sexting allowed in Character AI?

No, sexting is not allowed in Character AI and the platform contains strict rules and regulations against mature and explicit topic interactions to ensure a safe and appropriate environment for all its users. 

Do real people respond in Character AI?

No, real people don’t respond in Character AI instead they are AI-generated characters who are responding to users’ input. Therefore, users can be rest assured that they are not interacting with a real person.

What gender uses character AI the most?

Males are more likely to use Character AI than females. The approximate ratio of males accessing Character AI is 50.42% and the percentage for females is 49.58%. Although the ratio is pretty close still men do have a slightly higher edge in users for now.

Is Character.AI child friendly?

No, Character.AI is not child friendly and the platform isn’t suitable for children below the age of 13. This platform is primarily designed for young adults between the age group of 18 to 20 years old. 

Wrapping Up

Overall, Character AI has generated excellent user growth and engagement within just a few years of its launch. The popularity and demand of Character AI are booming every day with over 10 million downloads of Character AI official apps on the Play store alone. Looking at the impressive growth and numbers generated by Character AI the future looks quite bright for the AI chatbot.

Outsourcing is a popular business practice that helps improve the efficiency of various organizations, allowing employees to focus on core business functions and help cut costs simultaneously. 

Today, Outsourcing has become a global industry with businesses of all industries and sizes utilizing outsourcing services to enhance their businesses. The outsourcing spending worldwide was predicted to be $731 billion in 2023. In this article, we will look at the Top Outsourcing statistics (2024-2027) along with the global market, revenue, latest trends, and more.

Top Outsourcing Statistics (2024-2027)

• In 2023, the global outsourcing spending was predicted to reach $731 billion. 
• The Global revenue of the IT outsourcing industry is projected to reach a milestone of 777.74 billion in 2028. 
• More than 1 million employees in China join the outsourcing service industry every year. 
• By 2027, the business process outsourcing (BPO) market will be valued at more than $400 billion. 
• More than 6,600 outsourcing firms operate in China. 

Global Outsourcing Market Statistics

The outsourcing market worldwide is ruled by two sub-industries: Business process outsourcing (BPO) and IT Outsourcing (ITO). The IT Outsourcing industry includes multiple services such as web hosting, cloud computing, data backups, and cybersecurity. On the other hand, business process outsourcing (BPO) includes many functions like customer service and logistics, marketing services, payroll, and various other Human resources services. 

The Global spending of businesses on outsourcing was predicted to reach $731 billion in 2023

According to Deloitte, the amount spent by businesses on outsourcing was expected to reach a peak of $731 billion in 2023. In 2022, businesses spent around $700 billion on outsourcing and were expected to witness a rise of 31 billion in 2023. In addition, IT outsourcing spending was also predicted to make $519 billion in 2023 and witness a rise of 22% from 2019. In 2023, BPO (Business process outsourcing) was forecasted at $212 billion, which witnessed a 19% rise from 2019. 

Business Process Outsourcing (BPO) is projected to reach over $400 billion by 2027

Many industries such as E-commerce, Healthcare, Tech, and others depend on Business Process Outsourcing (BPOs) to perform internal processes. Most BPO activities are in-house functions such as front office and human resources requirements. Around 59% of big and small businesses slowly utilize outsourcing services as a cost-cutting tool. This results in massive growth for the BPO industry year after year and is projected to reach a milestone of $400 billion by 2027.

The business process outsourcing market worldwide is projected to be worth $525 billion by 2030

The Business process outsourcing market is expected to rise 9% every year from now to 2030 and is projected to be worth $525 billion in 2030. The areas in the BPO industry expected to witness the highest growth are IT, telecommunications, and financial services. 

Revenue of the IT outsourcing industry worldwide 2019-2028

The global revenue in the IT services market’s ‘IT Outsourcing’ segment is expected to reach 512.47 by the end of 2024. Also, the IT outsourcing industry is expected to witness significant growth in its revenue and reach a milestone of 777.74 billion U.S. dollars by 2028

Here is a breakdown of the revenue generated by the IT outsourcing industry worldwide from 2019 to 2028:

Year	Revenue (in billion)
2019	324.3
2020	320.8
2021	360.59
2022	411.66
2023	460.05
2024	512.47
2025	574.4
2026	641.62
2027	709.3
2028	777.74

Around 60% of the accounting and finance outsourcing contracts aren’t be renewed by 2025

According to Gartner, Finance, and Accounting (F&A), organizations will likely not renew 60% of existing business process outsourcing (BPO) contracts by 2025 due to outdated pricing models that don’t drive process improvement and digitalization. Outsourced processes are becoming increasingly automated while traditional “headcount-based” pricing models are becoming expensive. 

Over 6,600 outsourcing companies are operating in China 

China is playing an emerging role in global outsourcing by improving its quality and becoming one of the top players worldwide in outsourcing. In recent years, central and local authorities have showcased excellent determination towards promoting information technology (IT) and other business services industries in the country, along with launching great initiatives to enhance education, training, and supporting infrastructure, which has resulted in China building an impressive outsourcing industry.

A large number of firms are adopting cloud services to enhance IT outsourcing 

Over 55% of the shares in the outsourcing industry belong to IT outsourcing. Various functionalities such as web design and hosting, help desk, data entry, application development, and tech support have involved outsourcing. Today, over wide % of businesses are implementing cloud delivery by over 50% by IT outsourced teams and freelancers. 

In today’s digital world, more and more companies are utilizing cloud computing to bring considerable changes to their businesses. It includes a network of servers that can be hosted remotely on the internet which can easily store, manage, and process the business’s data. One of the prominent reasons companies are adopting this technology is to cut losses in the cost spent on hardware and other expenses required for operating a data center. 

Over 94% of companies utilize some sort of IT Outsourcing

Outsourcing IT-related business processes is an excellent strategic method to manage various tasks that are initially handled by internal staff. Some of the IT companies are also investing in outsourcing services such as application servers, T-reliant business processes, and infrastructure solutions. 

According to Statista, the IT market was over $120 billion in 2019, with the IT outsourcing market valued at $92.5 billion. By the end of 2021, the numbers reached $413 billion, of which 70% came from outsourcing. 

Small Businesses Outsourcing Statistics 

Gradually, small businesses are accessing outsourcing services to enhance efficiency and productivity. One of the top reasons behind small business outsourcing is to gain access to various specialized skills. Below, we have mentioned some of the top small business outsourcing statistics to give a clear picture regarding the impact of outsourcing on small businesses: 

More than 1 in 3 small businesses outsource one business process

In 2019, over 1 in 3 small businesses (37%) utilized at least one business process to enhance efficiency and utilize employees’ time for various other tasks. In addition, it was also reported that about 52% of companies were planning on outsourcing a minimum of one business process in the future.

IT services and Accounting are the leading outsourced processes for small businesses 

Around 37% of small businesses are outsourcing IT services and accounting. At the same time, other common outsourced processes include digital marketing (34%), Human resources another common choice (24%), and customer service (24%). 

Outsourcing processes	Percentage utilized by small businesses
IT Services and Accounting	37%
Digital Marketing	34%
Human Resources	24%
Customer Service	24%

Small businesses are more likely to outsource payroll services in comparison to large businesses 

According to Statista, small businesses are more likely to outsource their payroll function compared to large businesses with about 15% of the respondents companies with less than 2,500 employees reporting they outsource their payroll in a global survey conducted in 2019. Large organizations with over 10,000 employees are likely to outsource their payroll by only 8%.  

Top challenges faced by small businesses looking to outsource

According to a survey conducted by Upcity in 2022, it was revealed that one of the most common reasons behind small businesses not utilizing outsourcing is due to high costs by 23%. The second most common challenge respondents face is difficulty in communication by 21%. Some other concerns respondents raised are the inability to meet deadlines, inability to follow instructions, lack of confidentiality, low-quality work, and more. 

Here is a breakdown of some of the top reasons why small businesses are not considering outsourcing services: 

Challenges	Percentage
High cost	23%
Difficult to communicate	21%
Failed to meet deadlines	14%
Didn’t follow instructions	12%
Lack of confidentiality	9%
Low quality work/service	9%
Data breach	8%
Other	5%

Latest Trends and Growth in the Outsourcing Industry  

There have been massive changes that took place in the growth and trends in outsourcing that have transformed the business landscape over the years. 

1. Recruiting Skilled Talent

In 2022, a survey reported that 75% of employers in the United States struggled with finding suitable candidates. Many people reported the need for more individuals with advanced skills in the new technology. Outsourcing services have played a significant role in various companies by saving time from long recruitment processes and allowing them to acquire access to proficiency that they lack in-house. 

2. Increased utilization of Modern Technology

Technological advancement has played a major role in transforming the outsourcing industry. Artificial intelligence, Automation, and cloud computing have enhanced productivity and expanded partnership opportunities between clients and service providers. 

3. Rise in Remote Employment 

One of the most notable and beneficial changes brought by outsourcing services is the rise of remote employment. The 2020 global COVID-19 pandemic played a crucial role in changing corporate life worldwide by bringing “Work from home” or “Hybrid mode” employment, a new approach allowing users to complete their tasks and projects while working from home. In 2023, a survey by Pew revealed that 35% of workers in the United States were working from home. It witnessed a decline from January 2022 data, which reported 46% of users were employed remotely. However, most companies prefer remote work.

4. Data Security

Another great impact lead in the outsourcing service is data security. These days, offshore companies are taking essential measures to secure the privacy of their data and ensure compliance with important protocols. This way, organizations can gain the trust of their clients and provide a safe and secure environment for all users.

Conclusion

The statistics mentioned above indicate a promising future for outsourcing, as it’s projected to be an excellent strategic solution for businesses in various industries, offering efficiency, increased flexibility, and reduced operational costs. Overall, the future for the IT outsourcing industry looks bright, with a variety of opportunities along with the revenue of IT outsourcing projected to reach 777.74 billion in 2028. The BPO industry is also expected to witness excellent growth and reach $400 billion by 2027 by playing a significant role in various fields such as E-commerce, Healthcare, Tech, and more. 

There is no surprise that women are underrepresented in the corporate world, especially in the tech industry, which is likely to be more male-dominated. Regardless of the advances in gender diversity training, bias awareness, unbiased hiring practices, and more the number of women in the tech space remains low. In this article, we are going to take an in-depth look at the current state of women employees in the tech field and provide essential women in technology statistics to understand female representation in the tech industry. 

Top Women in Technology Statistics

• According to the latest reports, 27.6% of women currently hold tech-related jobs. 
• The percentage of women serving as CEOs in technology companies is roughly 17%. 
• There are a total of 141,038 female employees across 56 tech companies. 
• Around 56% or 79,163 of the women working across 56 tech companies are women of color.  
• There was a decline of 2.1% in the representation of women in Big tech companies between 2020 and 2022.
• Over 50% of women working in the tech field have reported gender discrimination, inequality, or sexual harassment in male-dominated environments. 
• 83.6% of tech organizations tend to perform unbiased recruitment and training practices. 
• The average representation of women in Big tech companies is around 26.2%.
• Asian men and women have a hold of 25% of the computer science workforce. 
• Tech companies with intersectional pay audits reportedly hire females at 1.3 times the rate in comparison to companies that do not perform intersectional pay audits.

What Percentage Of Women Work In Tech?

Around 27.6% of the women were working in the Tech industry in 2023. There is a higher number of women represented in entry-level roles compared to senior-level roles such as CTOs or heads of engineering, etc. Out of 141,038 of the women employed in the tech industry, 56% are women of color as various Mid-size tech companies are leading towards promoting diversity in the workplace. In the United States, about 3.7 million are currently employed in the tech field respresting 23% of the labor force. While in Europe, 1.7 million female workers are working in the tech industry representing 19.1% of ICT labor force.  

• Over the last few years, there has been a decline of 2.1% in the number of females working in tech-related positions. 
• Out of 552,751 tech employees across 56 organizations, only 141,038 are female employees. 
• There are a total of six tech companies that have incorporated showcasing representational parity (opportunity, equal pay, and representation) towards one career level.

Women’s Representation In Big Tech

Big Tech companies with over 10,000 employees tend to have an average of 26.2% of women representation. Over the last few years, there have been massive changes that have occurred in the tech industry which has affected women’s role in the tech department specifically. For example, the recent wave of layoffs has immensely placed a disproportionate impact on women employees. Apart from this, the coronavirus pandemic resulted in the opening of remote work for its employees providing freedom to work from home. 

However, the impact was absolutely opposite and the majority of employees reported feeling burned out during the global pandemic and even witnessed a decline in women working in the technology field from 2020 to 2022. 

Apparently, there was a decline of 2.1% in the representation of women in the big tech industry between the years 2020 to 2021. While the decline in smaller companies was 5.1%. Although, the number of women employees has risen again in technology. 

Key Statistics: 

• 39% of women make it to the internship career level in the tech industry workforce. 
• 32.8% of the women are able to hold entry-level positions in computer science-related jobs. 
• Only 10,9% of the women are able to secure higher positions such as senior leadership roles or CEO positions in the tech industry. 
• The average percentage of women able to get employed in tech-career positions is 26%.

The largest tech companies in the US have 33% of female representations

Leading five tech companies Apple, Google, Microsoft, Facebook, and Amazon have a total of 33% of female representations. Out of all, Amazon has the highest number of women employment rate by 45%. Microsoft has a 29% rate of female representation.  

47% of the US workforce is women, however, only 25% of those roles are computing roles 

Women play a major role in the overall workforce in the United States as 47% of the US workforce is performed by female employees. However, when it comes to tech-related positions the scenes are completely different as only 25% of computing roles are obtained by females.

There are only 2.2% and 1.9% of Black and Latinx women represented in tech positions respectively 

Black and Latinx women in the tech industry are highly underrepresented and only 2.2% and 1.9% of black and latinx women are currently employed in the tech field. Asian ethnic groups are the most represented group in the tech workforce with around 20%.   

Women of color face more significant challenges in the tech industry — and they are greatly underrepresented. While a total of 27% of computing roles are held by women, only 3% and 2% are held by Black and Hispanic women, respectively, according to Accenture.

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50% of female employees working in tech industry leave their jobs by the age of 35

The percentage of women working in the tech industry is already pretty low in comparison to male employees. But the surprising fact is 50% of the women are likely to leave their tech-job positions by the time they turn 35 which is quite substantial in contrast to the fact only 20% of women leave their job at the age of 35 in other fields. One of the major reasons behind this outcome is the lack of job advancement for women since only 28% of women have a chance of securing a manager role in comparison to males who have a 40% chance of becoming a manager. 

6 out of 10 businesses started by women are launched by women of color 

64% of new women-created businesses are likely to be launched by women of color. Apparently for every 10 businesses launched by women over six of them are established by women of color. Around 40% of the US businesses are owned by women. 

What Percentage Of Software Engineers Are Women?

According to the latest data, 25.1% of the 329,559 of currently employed software engineers are women. Regardless of the increase in the number of female employees obtaining software engineering roles, only about a quarter of the software engineer positions are secured by female employees.

Currently, the average salary earned by female software engineers in the United States is $86,157 making 0.93 cents to every dollar received by male employees. Female employees hold 1 in 5 senior software engineering positions. In addition, 33% of the current software engineering workforce are Asian or Asian American. 

What Percentage Of Computer Science Majors Are Women?

Every one in four software engineers is female. However, there has been a decline in the percentage of women obtaining a computer science major by 18%. One of the major reasons behind this decline is the boasts of a smaller gender pay gap in comparison to other technology fields with female employees making 94 cents to every dollar earned by a male employee. 

6.3% of the computer science degree holders are Black or Hispanic. According to The Bureau of Labor Statistics, computer science job roles are expected to witness a growth of 19% by 2026. 

Women in Tech Employment Gaps

According to US Census data, female workers have made a vast jump in the STEM workforce, considering the percentage of women representatives was only 8% minority back in 1970 to 28% in 2019 of all STEM employees. 

Although there has been progress made by female workers in the STEM workforce, there is still a significant gender gap in the workforce of the Top 5 leading tech companies GAFAM (Google, Apple, Facebook, Amazon, and Microsoft) with women ranging between 29% to 45%. 

The average percentage of women employees in GAFAM is 31%.

Unfortunately for women, the tech employment gaps tend to grow higher and higher as workers climb that corporate ladder. The representation of women in tech positions is highest for entry-level jobs or junior positions. However the percentage of women employment drops in the mid-level positions in the tech domain along with a significant decline again in the senior-level sector.

Leadership Position Gaps for Women in Tech

There is no surprise that there are massive leadership position gaps for women in the technology field. Currently, only 5% of the senior or leadership positions are held by women in the tech industry. There is a major roadblock for female workers in the tech department when it comes to senior leadership positions. 

For every 100 men promoted to manager position, only 87 women are promoted to the same position. While 82 women of color get the same position. This results in a decline in the availability of senior-level job opportunities for women candidates down the line, making it extremely difficult for women to catch up with men in the roles of representation in the tech workforce.

Women In Tech: Hiring Trends

Apparently, the number of women being hired in the technology industry seems to be rising in the past few years. In 2021, 30.9% of the new technology roles are furnished by female candidates, witnessing a rise of 1% in comparison to 2020 with 29% of female hiring. 

10.9% of the females hired in the new technology sectors belong to white females. The bottom of the recruitment list in the new tech hire positions belongs to Black, Indigenous, Multiracial, and Latin women by 6%. However, various companies have incorporated mandatory unbiased training sections to increase the female new hire rates by 34.5%.

Hiring, Retention, And Advancement

Tech companies with active gender equality and diversity policies are likely to have a higher rate of women recruitment in comparison to companies without any active policies. 

Below we have mentioned some of the key statistics regarding the hiring, retention, and advancement of Women in technology.

• Around 11.3% of women working in technology and STEM spaces have apparently left the workforce last year. 
• 16.9% of females working in the tech field reported receiving an advancement or promotion from their current employer. 
• According to a survey, 57% have stated they feel more burned out from their work since the global pandemic in comparison to 36% of the men surveyed. 
• Tech companies that are performing pay audits are recruiting women at the rate of 1.3x of the organization without structured pay audits. 
• 30.9% of the new tech hires are females.

Conclusion 

Based on the above-mentioned data and statistics it’s pretty clear the number of women in technology remains low. Although, few tech companies are taking strong initiative towards gender diversity and gender equality policies, skill-based promotions, unbiased hiring practices, and more methods to bring an equal space and opportunity for both men and women and hire female talent at a large space in the tech field.

Smartphones and electronic devices have become a huge part of our daily lives. Remote learning, online classes, social media, and streaming platforms have played a significant role in increasing teenager’s day-to-day screen time. Today, the global average screen time for teens is 7 hours and 22 minutes per day and teens spend more than 3 hours watching television/videos alone. In this article, we are going to take a look at the average screen time for teens in 2024 based on Activity, Gender, Race/Ethnicity, and more.

Top Average Screen Time Statistics for Teens

• A Teen spends about 7 hours and 22 minutes on average in front of their screens every day. 
• 47% of parents allow their children to have more than 3 hours of screen time on average every day. 
• Watching television and video is the leading activity where teens spend the majority of their screen time daily. 
• TikTok is the most popular social media platform globally among teenagers where teen boys and girls spend 1 hour 47 minutes daily. 
• Teenagers spend around 51 minutes on an average daily Browsing content on different websites. 
• Teen boys spend more screen time per day compared to teen girls. 
• Teen boys between the ages of 13 to 18 spend 9 hours and 16 minutes on their screens daily. 
• Teen girls between 13 to 18 spend 8 hours and 2 minutes on their screens daily. 

Average Screen Time For Teens Per Day 

On Average, a teen spends around 7 hours and 22 minutes in front of their screen every day. Which equates to 43% of a teenager’s waking hours. Apparently, the global average screen time is 6 hours and 58 minutes, therefore teens are spending an extra 24 minutes in front of their screen on average when compared. 

A survey also revealed that about 47% of parents allow their kids to have over 3 hours of screen time on a daily basis. Meanwhile, about 85% of the parents only allow screen time of 1 hour per day.

Average Screen Time For Teens Over Time

The Average screen time for teens has witnessed a significant rise over the years. Back in 2015, the average screen time of an American teen between the ages of 13 to 18 was 6 hours and 40 minutes per day. Within four years, the average screen time went to 7 hours and 22 minutes in 2019, and in 2021 the average screen time reached 8 hours and 39 minutes. This indicates the average screen time spent by a teen in the US has increased by 1 hour and 59 minutes from 2015.

Below we have mentioned a table showcasing the rise in the average screen time of American Tweens which is 8 to 12-year-olds:

Age Group	2015	2019	2021
Teens (13 to 18)	6 hrs 40 mins	7 hrs 22 mins	8 hrs 39 mins
Tweens (8 to 12)	4 hrs 36 mins	4 hrs 44 mins	5 hrs 33 mins

Average Screen Time for Teens Based on Gender 

Teenage Boys tend to spend a higher amount of time looking at their screen compared to teenage girls regardless of the age group according to reports. Apparently, teen boys between the ages of 13 to 18 spend about 9 hours 16 minutes looking at their screen which is 74 minutes more than the average of teen girls which is 8 hours 2 minutes.

Age Group	Teen Girls	Teen Boys
8 to 12 years old	4 hours 55 minutes	6 hours 11 minutes
13 to 18 years old	8 hours 2 minutes	9 hours 16 minutes

Regardless of the age group, teen boys are more likely to spend more screen time on a daily basis. There is a difference of 76 minutes between the average screen time of teen boys and girls in the 8 to 12-year age group.

Average Screen Time for Teens based on Race/Ethnicity

According to research, Race or Ethnicity also plays a significant role when it comes to the average screen time among teens. Apparently, Hispanic/Latino teens spend the highest time looking at their screen compared to white and black teens with an average of 10 hours and 2 minutes. Black teens spend an average of 9 hours and 50 minutes having 12 minutes difference with Hispanic/Latino teens. Meanwhile, white teens have the lowest average screen time of 7 hours 49 minutes compared to other races. 

Race/Ethnicity	Average Screen Time Spend
White	7 hours 49 minutes
Black	9 hours 50 minutes
Hispanic/Latino	10 hours 2 minutes

Average Screen Time for Teens Based on Activity

Teens are spending the majority of their time 3 hours and 16 minutes watching television through broadcast, cable, or subscription devices. Followed by Gaming as the second most popular activity where teenagers spend 1 hour 46 minutes on average. Below we have mentioned a table showcasing the top activities where teens spent the majority of their screen time. 

Activities	Average Time Spent by Teens
Television/videos	3 hours 16 minutes
Gaming	1 hour 46 minutes
Social media platforms	1 hour 27 minutes
Browsing content on different websites	51 minutes
Other screen activities	29 minutes
Video-chatting	20 minutes
E-reading	15 minutes
Content creation	14 minutes

Today, Teens are spending over 3 hours watching television and other video content on a daily basis which can be pretty harmful for young children as it can affect their sleeping schedule, cause emotional comprehension, and cause social and emotional competence. The maximum screen time recommended to teenagers or young children is 2 hours whereas the global average screen time right now is 3 hours and 16 minutes.

Teens spend more than an hour using social media platforms per day

Teenagers between the ages of 13 to 18 years old state social media as one of their favorite activities where they spend more than an hour on a daily basis. TikTok is currently one of the most popular social media platforms that takes about 1 hour and 47 minutes of average screen time per day. Followed by Snapchat which takes 1 hour 12 minutes every day. Below we have mentioned a table showcasing the top social media platforms where teens spend the majority of their screen time: 

Social Media Platform	Average Daily Use (Global)
TikTok	1 hour 47 minutes
Snapchat	1 hour 12 minutes
Instagram	45 minutes
Facebook	20 minutes
Pinterest	16 minutes
Twitter	10 minutes

38% of Tweens (8 to 12 years old) are using social media 

Social media is another popular activity where tweens are spending a significant amount of time. Around 38% of tweens have stated they have utilized social media and about 1 in every 5 tweens claims that they utilize social media every day. The leading social media platforms accessed by Tweens are Snapchat, Instagram, Facebook, Discord, and Pinterest. 

Wrapping Up

The Average screen time for teens has been witnessing a significant rise over time and is expected to reach higher numbers in the future due to the impact technology has in today’s world. With the rise in social media, streaming devices, remote learning, gaming, and other activities teens are more likely to get more inclined towards these platforms resulting in a rise in the average screen time duration which can be quite concerning as the current statistics display the average screen time of a teen is 7 hours and 22 minutes. Therefore, it’s important that parents take crucial steps regarding the amount of time spent by their children in front of the screen. 

Apple is one of the most popular consumer electronics brands in the entire world. Apple has made its mark in numerous electronic departments such as smartphones, tablets, smartwatches, computers, and more. In Fact, Apple’s iPhone has played a significant role in reshaping the smartphone industry with its advanced technology, quality, and sleek design. 

As of May 2024, Apple has a market capitalization of $2.650 Trillion making it one of the most valuable companies worldwide. Also, it generated an annual revenue of 119.5 billion during the first quarter of 2024. In this article, we are going to mention statistics related to Apple and its products to understand its true impact on users.

Top Apple Statistics 2024

• Apple has a market capitalization of $2.650 trillion U.S. Dollars as of May 2024. 
• In 2023, Apple generated an annual revenue of 383.2 billion. 
• Americas is the leading region responsible for 45% of Apple’s total revenue.
• iPhone is the most popular Apple product that generates 50% of the company’s revenue. 
• iPhone generated an annual revenue of 69.7 billion U.S. Dollars during the first quarter of 2024.
• Mac has generated 7.7 billion annual revenue during the 1st quarter of 2024. 
• Apple watches witnessed a decline in its annual sales in 2023.

Apple Overview 

Date Founded	1 April 1976
Founders	Steve Jobs, Steve Wozniak, and Ronald Wayne
Headquarters	Cupertino, California, United States
Industry	Consumer electronics

Apple’s Annual Revenue from 2006 to 2023

During the first quarter of 2024, Apple’s annual revenue reached 119.5 billion.

Apple’s total net sales amounted to 383.29 billion U.S. dollars in their 2023 financial year, a decrease from the historical record of 394.33 billion U.S. dollars in financial year 2022.

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Below we have mentioned Apple’s Annual Revenue from 2006 to 2023:

Year	Annual Revenue (in billions)
2006	19.1 billion
2007	24.4 billion
2008	37.4 billion
2009	42.7 billion
2010	65 billion
2011	108 billion
2012	156.3 billion
2013	170.8 billion
2014	182.6 billion
2015	233.6 billion
2016	215.4 billion
2017	229.2 billion
2018	265.5 billion
2019	260.1 billion
2020	274.5 billion
2021	365.8 billion
2022	395.1 billion
2023	383.2 billion
2024 (1st quarter)	119.5 billion

Apple Revenue by Region (from 2013 to 2024)

During the first quarter of 2024, Apple generated revenue of 50.43 in the Americas, 30.4 in Europe, 20.82 in Greater China, 7.77 in Japan, and 10.62 in the Asia Pacific region. 

Below we have mentioned a table showcasing Apple revenue based on geographical region from 2013 to 2024:

Year	Americas	Europe	Greater China	Japan	Rest of Asia Pacific
Q1 2012	22.07	12.29	4.49	3.65	3.84
Q2 2012	16.37	9.52	7.89	2.73	2.68
Q3 2012	15.76	8.84	5.67	2.1	2.65
Q4 2012	16.85	8.68	5.7	2.45	2.29
Q1 2013	24.85	13.58	7.26	4.55	4.27
Q2 2013	17.68	10.55	8.77	3.22	3.38
Q3 2013	17.37	8.18	4.93	2.61	2.23
Q4 2013	17.19	8.67	6.05	3.4	2.16
Q1 2014	24.79	14.34	9.5	5.05	3.93
Q2 2014	17.98	10.94	9.84	4.05	2.84
Q3 2014	17.57	8.66	6.23	2.63	2.34
Q4 2014	19.75	10.35	6.3	3.6	2.14
Q1 2015	30.57	17.21	16.14	5.45	5.23
Q2 2015	21.32	12.2	16.82	3.46	4.21
Q3 2015	20.21	10.34	13.23	2.87	2.95
Q4 2015	21.77	10.58	12.52	3.93	2.7
Q1 2016	29.33	17.93	18.37	4.79	5.45
Q2 2016	19.1	11.54	12.49	4.28	3.16
Q3 2016	17.96	9.64	8.85	3.53	2.38
Q4 2016	20.23	10.84	8.79	4.32	2.67
Q1 2017	31.97	18.52	16.23	5.77	5.86
Q2 2017	21.16	12.73	10.73	4.49	3.8
Q3 2017	20.38	10.68	8	3.62	2.73
Q4 2017	23.1	13.01	9.8	3.86	2.81
Q1 2018	35.19	21.05	17.96	7.24	6.85
Q2 2018	24.84	13.85	13.02	5.47	3.96
Q3 2018	24.54	12.14	9.55	3.87	3.17
Q4 2018	27.52	15.38	11.41	5.16	3.43
Q1 2019	36.94	20.36	13.17	6.91	6.93
Q2 2019	25.6	13.05	10.22	5.53	3.62
Q3 2019	25.06	11.93	9.16	4.08	3.59
Q4 2019	29.32	14.95	11.13	4.98	3.66
Q1 2020	41.37	23.27	13.58	6.22	7.38
Q2 2020	25.47	14.29	9.46	5.21	3.89
Q3 2020	27	14.17	9.33	4.97	4.2
Q4 2020	30.7	16.9	7.95	5.02	4.13
Q1 2021	46.31	27.31	21.31	8.29	8.23
Q2 2021	34.31	22.26	17.73	7.74	7.54
Q3 2021	35.87	18.94	14.76	6.46	5.4
Q4 2021	36.82	20.79	14.56	5.99	5.19
Q1 2022	51.5	27.75	25.78	7.12	9.81
Q2 2022	40.88	23.28	18.34	7.72	7.04
Q3 2022	37.47	19.29	14.6	5.45	6.15
Q4 2022	39.81	22.76	15.47	5.7	6.37
Q1 2023	49.28	27.68	23.91	6.76	9.54
Q2 2023	37.78	23.95	17.81	7.18	8.12
Q3 2023	35.38	20.21	15.76	4.82	5.63
Q4 2023	40.12	22.46	15.08	5.51	6.33
Q1 2024	50.43	30.4	20.82	7.77	10.62

Source: Statista 

Apple Revenue Statistics by Product

In this section, we are going to take an in-depth look at the statistics of Apple’s Revenue based on its products. Apple is highly known for launching some of the best products in the market such as the iPhone, Mac, AirPods, Apple TV, Apple Watch, and iPad. 

Iphone Statistics

The Apple iPhone is one of the most popular and successful products in the smartphone industry. Since its launch in 2007, Apple has sold over 1.5 billion units worldwide. In this section, we are going to take an in-depth look at the statistics related to Apple’s iPhone.  

iPhone Annual Revenue Statistics 

As of the first quarter of 2024, the annual revenue of iPhone generated 69.7 billion U.S. Dollars in revenue from iPhone sales. It generated about 200.5 billion U.S. Dollars in 2023 and 205.4 billion U.S. Dollars in 2022. 

According to the company’s latest update as of 2023, there are an estimated 1.46 billion active iPhone users worldwide.

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Below we have mentioned a table showcasing the annual revenue of iPhone from 2008 to 2024: 

Year	Annual Revenue (in billions)
2008	1.8 billion
2009	13 billion
2010	25.1 billion
2011	45.9 billion
2012	78.6 billion
2013	91.2 billion
2014	101.9 billion
2015	155 billion
2016	136.8 billion
2017	141.2 billion
2018	166.2 billion
2019	142.3 billion
2020	137.7 billion
2021	191.9 billion
2022	205.4 billion
2023	200.5 billion
2024 (Quarter 1)	69.7 billion

Source: Statista 

iPhone Annual Sales Statistics 

In 2023, iPhone annual sales generated a total revenue of 231.3 billion worldwide. Apple witnessed a peak in its iPhone annual sales in 2021 when its sales reached a milestone of 242 billion. 

Below we have mentioned a table showcasing iPhone annual sales from 2008 to 2023:

Year	Annual Revenue (in billions)
2008	11.6 billion
2009	20.7 billion
2010	39.9 billion
2011	72.3 billion
2012	125 billion
2013	150.2 billion
2014	169.2 billion
2015	231.2 billion
2016	211.8 billion
2017	216.7 billion
2018	217.7 billion
2019	187.2 billion
2020	196.9 billion
2021	242 billion
2022	232.2 billion
2023	231.3 billion

iPhone Sales by Region 

Year	Americas	Europe	Greater China	Japan	Rest of Asia Pacific
2015	70.3	33.9	71.2	15	12.2
2016	62.9	34.6	58.3	14.6	14.8
2017	69.3	36.8	51.6	15.3	13.3
2018	74.8	38.2	44.8	14.9	14.2
2019	65.7	36.3	31.4	14.8	12.8
2020	73.3	37.3	34.9	14.7	14
2021	84.3	56.1	42.9	17.8	17.3
2022	99.8	56	43.6	15.2	17.2
2023	98.1	56.8	43.7	14.6	17.8

Mac Annual Revenue Statistics 

Another popular creation of Apple is the Mac which is recognized as one of the most widespread and well-known brands in the laptop market worldwide. The annual revenue of Mac reached 7.7 billion in the first quarter of 2024. While it gained a 29.2 billion annual revenue in 2023. 

Below we have mentioned a table showcasing Mac’s Annual Revenue from 2009 to 2024: 

Year	Revenue (in billions)
2009	13.6 billion
2010	17.2 billion
2011	21.6 billion
2012	23 billion
2013	21.3 billion
2014	23.9 billion
2015	25.3 billion
2016	22.7 billion
2017	25.6 billion
2018	25.2 billion
2019	24.7 billion
2020	28.4 billion
2021	35.1 billion
2022	40 billion
2023	29.2 billion
2024 (1st Quarter)	7.7 billion

Mac Annual Sales from 2009 to 2022

In 2022, the sales of Apple Mac computers generated about 26.1 million U.S. Dollars. The previous year it made an annual sale of 25.7 million in 2021 and a sale of 20.2 million in 2020. 

Below we have mentioned a table showcasing Apple’s Mac annual sales from 2009 to 2022:

Year	Sales (in millions)
2009	10.3
2010	13.4
2011	16.5
2012	18
2013	16.1
2014	18.8
2015	20.4
2016	18.3
2017	18.9
2018	18
2019	17.5
2020	20.2
2021	25.7
2022	26.1

IPad Annual Revenue 

iPad is Apple’s tablet computer which was launched in 2010 and since then has created a significant position in the tablet market globally. The Annual revenue of Apple’s iPad generated 7.02 billion in the first quarter of 2024. In 2023, it generated annual revenue of 28.2 billion and 29.2 billion in 2022. 

Below we have mentioned a table showcasing the annual revenue of Apple’s iPad globally from 2011 to 2024:

Year	Annual Revenue
2011	19.1 billion
2012	30.9 billion
2013	31.9 billion
2014	30.2 billion
2015	23.2 billion
2016	20.6 billion
2017	19.2 billion
2018	18.6 billion
2019	21.2 billion
2020	23.7 billion
2021	31.8 billion
2022	29.2 billion
2023	28.2 billion
2024 (1st Quarter)	7.02 billion

iPad Annual Sales from 2011 to 2022

In 2022, the number of Apple’s tablet “iPad” reached an annual sales of 61.8 million. The peak of iPad annual sales was in 2013 when it generated an annual sale of 97 million. 

Below we have mentioned a table showcasing the annual sales of iPads from 2011 to 2022:

Year	Annual Revenue
2011	32.3 million
2012	58.1 million
2013	97 million
2014	67.9 million
2015	53.8 million
2016	45.5 million
2017	43.7 million
2018	43.5 million
2019	45.2 million
2020	71.1 million
2021	57.8 million
2022	61.8 million

Source: Statista 

Apple Watch Annual Sales 

Apple watch was first introduced in 2015, and the unit sales of Apple watches have witnessed significant growth every year until 2022. It sold almost 54 million Apple watches worldwide in 2022 up from 46.1 million in 2021. However, the annual sales witnessed a decrease in 2023 when the sales numbers only reached 38.3 million globally. 

Below we have mentioned a table showcasing Apple Watch annual sales from 2015 to 2023 worldwide:

Year	Annual Sales
2015	8.3 million
2016	11.9 million
2017	12.8 million
2018	22.5 million
2019	30.7 million
2020	43.1 million
2021	46.1 million
2022	53.9 million
2023	38.3 million

Source: Statista 

Apple AirPods Sales (from 2017 to 2022) 

AirPods is another one of the most high-selling products by Apple that has generated quite a buzz in the wireless headphones industry. According to reports, Apple AirPods made an annual sale of 82 million in 2022 worldwide. The unit sales witnessed a peak in 2020 when the annual sales reached 114 million. 

Below we have mentioned a table showcasing Apple AirPods sales from 2017 to 2022:

Year	Sales
2017	15 million
2018	35 million
2019	60 million
2020	114 million
2021	85 million
2022	82 million

Source: Statista

Apple TV Active Devices in the U.S 

Year	Active Devices
2015	17.3
2016	20.1
2017	22.4
2018	24.6
2019	25.9
2020	28.3
2021	29.9
2022	31.7

Apple TV+ Subscribers Statistics 

Apple TV was released in the United States in 2016. Apple invested around $6 billion in U.S. Dollars in 2019. It offers a year of TV+ free for all iPhone and iPad buyers.  

Apple TV+ Annual Subscribers from (2019 to 2022)

In 2022, the number of Annual Apple TV+ subscribers reached a milestone of 75 million. In 2021 the numbers were 48 million and in 2020 it was 33.6 million. The global pandemic has played a significant role in the growth of Apple TV+ subscribers. 

Below we have mentioned a table showcasing Apple TV+ Annual subscribers from 2019 to 2022:

Year	Subscribers (in millions)
2019	5.7 million
2020	33.6 million
2021	48 million
2022	75 million

FAQs 

What are Apple’s current stats?

During the first quarter of 2024, Apple generated a revenue of 119.5 billion. In 2023, the revenue of Apple reached 383 billion U.S. dollars making it one of the most-loved companies worldwide.

What is Apple’s biggest market?

The Americas are Apple’s biggest market with the highest revenue mainly due to Apple’s excellent performance in its home market. Followed by Europe as the second region with the highest Apple revenue.

What is Apple’s biggest source of revenue?

iPhone is Apple’s biggest source of revenue responsible for about 52% of its total revenue. In 2023, the iPhone generated an annual revenue of 200.5 billion. 

Wrapping Up

There is no doubt that Apple is one of the most popular and loved companies among consumers globally. Apple’s iPhone has certainly created a special place among its consumers as its annual revenue reached 200.5 billion in 2023 leaving its customers anticipating its next launch. The market capitalization of Apple reached $2.649 Trillion as of May 2024. Looking at the current stats the demand for Apple products specially in the smartphone section doesn’t seem to be witnessing any decline any time soon. 

The global pandemic introduced employees to “Remote” working, where employees work from home and perform all their work, meetings, and tasks virtually. This has introduced a new trend in the workplace called the “Hybrid” working model. In this employees have the freedom to work both remotely and on-site, allowing workers to be more productive. 

Today, Hybrid work has gained massive recognition across the world with 63% of the high-growth companies shifting to hybrid working space. In Fact, 54% of American employees even stated hybrid as the most preferred working mode. In this article, we are going to take a look at the top hybrid work statistics stating its future, employee statistics, advantages, and more. 

Key Hybrid Work Statistics 

• As of February 2024, Hybrid was the most preferred mode of working among Americans by 54%. 
• 32.6 million workers 
• As of 2023, 12.7% of full-time working employees were working from home, while about 28.2% were working a hybrid model. 
• 32% of employees claim they don’t want to work on-site and rather explore hybrid work. 
• Improved work-life balance is considered the most beneficial reason behind users opting for hybrid work. 
• A survey by Microsoft revealed that 70% of employees prefer flexible working options.
• Millennial is the leading generation that prefers hybrid work mode (72.6%) compared to other generations.

U.S. Work Locations (Remote-Capable Jobs)

As of February 2024, Hybrid is the most preferred work mode among the U.S. Work locations by 54%. Followed by Exclusively remote as the second most preferred work mode at 27% and On-site in the third position at 20%.

Work mode	Percentage of employees
Exclusively Remote	27%
Hybrid	54%
On-site	20%

By 2025, 32.6 million Americans are likely to work remotely 

Looking at the future, an estimated 23.6 million Americans are likely to be working remotely, equal to about 22% of the workforce by 2025. This projection suggests how people are moving towards a remote style of working instead of on-site. 

Hybrid Work Employees Statistics 

A survey was conducted by Accenture, where they asked questions to 9000 employees regarding the workforce. Around 83% of the employees claimed they prefer to work in a hybrid model instead of complete remote or on-site work. 

• Employees between the age group of 20 to 49 are most likely to prefer working in hybrid mode with a total of 29% reporting it. 
• 65% of workers claimed that a hybrid workplace model is their favorite choice of working.
• A survey was conducted by Microsoft with over 30,000 employees from more than 31 different countries. It was revealed through the survey that 65% of employees prefer on-site working with team members. Meanwhile, 70% prefer flexible working options. 
• Over 60% of the hybrid workers stated that their direct connection to the firm culture is their direct managers. 
• A survey by Pew Research revealed that 55% of the employees have stated their preference for working from home for a minimum of 3 days a week. 
• Based on a study by Stanford with about 2500 US residents, it was revealed that 55% of employers are looking for flexible office and home time, indicating they prefer a hybrid working style. 
• Employees with low experience are more likely to work on-site by visiting the office compared to employees with higher experience levels. 

Top Advantages of Hybrid Work by Employees 

Improved work-life balance is considered the most beneficial aspect of Hybrid work mode according to Hybrid employees. Followed by more efficient usage of time as the second most beneficial aspect of hybrid work. 

Below we have mentioned a table showcasing the leading advantages of hybrid work according to hybrid employees:

Top Advantages	Share of respondents
Improved work-life balance	76
More efficient use of my time throughout the day/week	64
Less burnout or fatigue at work	61
More freedom to choose when or where I work	57
Higher productivity	52

Top Challenges of Hybrid Work by Employees

One of the biggest challenges faced by employees working through Hybrid mode is less accessibility to work resources and equipment. Followed by less connection with the organization and other employees. 

Below we have mentioned a table showcasing the top challenges faced by employees working in the hybrid mode.

Top Advantages	Share of respondents
Less access to work resources and equipment	31
Feel less connected to my organization’s culture	28
Decreased collaboration with my team	24
Impaired working relationship with coworkers	21
Reduced cross-functional communication and collaboration	18
Disrupted processes	17
More difficult to coordinate work schedules, tasks and timelines with my teammates	17

Office employees’ preferences on hybrid and remote work worldwide, by generation

Office employees across all generations prefer a Hybrid style of working mode compared to on-site or fully remote. A survey was conducted in 2022 across 28,000 full-time employees to understand the preferred mode of working among the workers. Through the survey, it was revealed that 72.6% of Millennials were in favor of hybrid working mode which is the highest compared to other generations. Meanwhile, Baby Boomers were slightly more in favor of on-site working mode but still, only 11.2% of employees chose this option. 

Here is a breakdown of office employee’s preferences for hybrid and remote work across the world by generation:

Generation	Hybrid	Fully Remote	On-Site
Gen Z (18 to 24)	71%	20.4%	8.6%
Millennial (25 to 39)	72.6%	20.1%	7.3%
Gen X (40 to 54)	70.9%	20.1%	9%
Baby Boomers (55 to 69)	68.3%	20.5%	11.2%

Source: Statista 

Six out of ten employees with remote-capable jobs are interested in hybrid work arrangement 

According to the latest insights of Gallup, the majority of remote-capable workers are currently working in a hybrid mode or exclusively remote. Apparently, most workers prefer to have a hybrid mode of work arrangement. In Fact, 6 out of 10 employees who are capable of remote jobs are interested in getting a hybrid work arrangement for themselves. About one-third of employees prefer to work remotely, while less than 10% of workers are likely to work on-site. 

Gen Z employees are interested in some sort of on-site work 

According to reports by Accenture, it was revealed that employees from the Gen Z generation claim to be interested in some form of on-site work, despite being brought up in the digital era. The report claims that about 74% of the Gen Z respondents state they prefer to interact with their colleagues face-to-face and claim hybrid as their desired work mode. Followed by Baby Boomers (68%) and Gen X (66%). 

63% of the high-growth companies utilize hybrid work models 

A report by Accenture stated that regardless of the location of the worker, providing a healthy and productive workforce is beneficial for the users. It was also revealed that hybrid workforce models are taken up by 63% of the high-revenue growth companies. Apparently, 69% of the companies with no growth have rejected hybrid workforces and prefer complete on-site or all remote employees.

Hybrid Workplace Model Adoption and Trends Statistics 

• About two-thirds of the business leaders are working towards remodeling their office space to create an arrangement more suitable for hybrid work. 
• 83% of the employees across the world prefer a hybrid work model. 
• A report by Accenture suggests that 63% of high-growth companies utilize the “Productivity Everywhere” model. 
• 37% of workers think about changing their jobs if they can’t work remotely. 
• 83% of employees are likely to leave their jobs in case they get less paid while working remotely.
• 84% of the employees who are operating remotely state that they prefer to have a hybrid working model that includes both working remotely and on-site.

Hybrid Work statistics by location

• Before the global pandemic, only 25% of the employees in the United States were working remotely sometimes, and about 15% of the employees had specific days for remote working.
• 40% of the employees believe that a hybrid mode of working can be healthy and effective for people as it allows them to work both remotely and visit the office at times. 
• 94% of executives claim that their payment should be majorly dependent on the experience level and skills of the employee instead of the workplace. 
• Travel expenses are cut by 50 to 70% in 45% of the companies. Whereas, in 30% of the organizations it is up by 75% to 100%. 
• Over 10% space reduction is anticipated about 4.5 times frequently by firms who are planning to add a hybrid strategy.

Hybrid Work Statistics by Productivity

• 32% of employees don’t want to work in the office and want to embrace remote and hybrid forms of working. 
• A survey by Accenture indicated that 40% of employees stated they are able to work effectively from anywhere thanks to Accenture’s resource accessibility. It included mental well-being, flexibility, digital proficiency, maturity, standard health policy, etc. 
• A poll consisting of 133 executives was conducted by PwC, and it was revealed that the transition to remote work has been extremely effective for employees around 83% of the time. 
• A survey by McKinsey revealed that 58% of workers stated that they have witnessed a rise in their productivity through hybrid work. 54% claimed that the workplace has witnessed a rise in diversity and inclusion with employees engagement rate seeing a rise by 45% and 36% claiming a rise in customer satisfaction.
• The Economists also conducted a survey and found that 36% of the workers feel more focused and productive by working from home, while 28% feel directionless. 

Statistics on Usage of Technology in Hybrid Workplace Model 

• Employees who are aged 65 and above are less likely to access or use any sort of collaborative tools.
• In a survey by Prudential Financial Inc., 34% of respondents claimed that companies are providing essential tools required to set up work-from-home offices so users can perform work remotely. 
• One in five users claims that there is inadequate adoption or change in the management when a new tool or platform is introduced for hybrid working.
• 58% of workers who are working remotely have claimed they have begun using collaboration tools way more than compared to a year ago. 

Hybrid Workplace Model Other Statistics and Trends

• According to a report, 25% of research participants have stated they wish to work completely from home, while 25% prefer to work from the office. 
• About 30% of respondents have stated they feel more productive while working from home. 
• 51% of firms have embraced the hybrid work culture, while 5% offer a fully permanent option. 
• A Survey by Remote Work and Compensation Pulse showcased that 48% of the employees prefer to work from home permanently, while 44% prefer to have a hybrid mode of work. 
• 78% of employees believe that engaging in hybrid and remote work mode has brought a positive impact on their lives and enhanced their well-being. 
• A study revealed that 51% of employees are likely to quit a job when asked to give up the hybrid working model. 
• The introduction of the hybrid work model has helped companies and firms grow their performance by 22%. 
• According to a survey by Pulse of the American Worker, 87% of the employees have showcased their interest in having at least one day of remote working a week. 
• A survey by Gallup revealed that 4 out of 10 employees prefer to spend about two days working on-site a week. 
• A survey revealed that 74% of CFOs are planning to move a minimum of 5% of their previous office workers to remote positions permanently. This suggests that a large section of companies are considering introducing hybrid models that allow a few employees to operate remotely while some remain on-site.

Wrapping Up 

Based on the above statistics it’s pretty clear that more and more organizations are switching to hybrid working mode. Most employees also stated hybrid as the most preferred form of working. The digital era has certainly created a safe and user-friendly environment where users can operate and perform their tasks remotely and conduct virtual meetings using collaborative tools. Looking at the stats, the demand for hybrid work doesn’t seem to be witnessing a decline any time soon.

Shopify was released in 2006, offering online retailers a platform for operating various services such as payments, shipping, marketing, etc. Today, Shopify sits at the forefront of the e-commerce industry with over 4.6 million stores across 175 countries. Shopify has empowered millions of businesses across the world to create, manage, and scale their online stores. 

In this guide, we are going to talk about Statistics related to Shopify and highlight its market dominance, revenue figures, reach, and other valuable insights. 

Key Shopify Statistics 2024

• As of 2024, there are over 700 million consumers on Shopify. 
• 62% of the total Shopify stores are situated in the United States. 
• There are 2.1 million Average daily active users on Shopify.
• The United States has 2,978,547 Shopify Stores. 
• Around 4.8 million online stores worldwide utilize the e-commerce platform Shopify.
• 79% of Shopify’s total traffic is acquired through mobile devices. 
• There are around 48,426 stores worldwide on Shopify Plus. 
• Apparel is the leading product category with the highest number of stores in Shopify. 
• North America is the leading region with the highest number of Shopify stores globally. 
• Across 175 countries there are 4.80 million websites powered by Shopify. 
• The United States is currently the leading country with the highest number of Shopify Plus Stores 28,210.
• The registered revenue of Shopify since the first three quarters of 2023 is $4.9 billion.

Shopify Store Statistics by Country

As of January 2024, Shopify has been utilized by over 4.80 million live online stores worldwide. The total number of websites that have utilized Shopify is 7.34 million with the United States having 60.41% of the domain under Shopify alone. 

The United States is the leading country with the highest number of Shopify stores worldwide with 2,978,547. Followed by the United Kingdom in the second position with 205,038 Shopify stores and Australia in the third position in this list with 152,007 stores. 

Below we have mentioned a table showcasing the top 10 countries worldwide with the highest number of Shopify stores.

Rank	Country	Number of Shopify Stores
1	United States	2,978,547
2	United Kingdom	205,038
3	Australia	152,007
4	Brazil	150,710
5	Germany	122,539
6	Canada	110,380
7	.co Websites	87,473
8	France	66,425
9	India	59,299
10	Netherlands	49,531

Shopify Stores by Region 

North America is the region with the highest number of Shopify stores worldwide; it has about 2,802,399 Shopify stores, which is the highest in this list. This is followed by Europe as the second region with the highest number of Shopify stores, 607,917. 

Below we have mentioned a table showcasing the number of Shopify stores worldwide based on region:

Region	Shopify Stores
North America	2,802,399
Europe	607,917
Oceania	25,729
Asia	18,109
Africa	24,308

Shopify Merchant Statistics

When it comes to Shopify Merchants North America is the leading region with 875,000 Shopify merchants. Followed by Europe, Middle East, and Africa in the second position with 437,282 Shopify merchants. 

Below we have mentioned a table showcasing the number of Shopify merchants based on Region.

Region	Number of Shopify Merchants
North America	875,000
Europe, Middle East, and Africa	437,282
Asia Pacific and China	262,460
Canada	105,136
Latin America	70,111

Market Share of Shopify in the U.S. 

There has been significant growth in the market share of Shopify in the U.S. Below we have mentioned a table showcasing the market share of Shopify in the United States from 2018 to 2023:

Year	Market Share of Shopify
2023	28%
2022	29%
2021	19%
2020	30%
2019	23%
2018	18%

Shopify Online Stores Worldwide by Product Category 

The popular e-commerce platform Shopify is utilized by a wide range of businesses and companies from different sectors worldwide. As of June 2023, the Apparel sector is the leading product category with the highest number of stores (520,321). Followed by the Home and Garden category in the second position with 221,381 stores. 

Below we have mentioned a table showcasing the number of stores running on Shopify based on product category: 

Product Category	Number of stores
Apparel	520,321
Home & Garden	221,381
Beauty & Fitness	186,706
Food & Drink	116,008
People & Society	68,801
Sports	62,669
Health	61,983
Arts & Entertainment	61,283
Toys & Hobbies	53,082
Pets & Animals	40,609
Autos & Vehicles	36,090
Gifts & Special Events	35,526
Consumer Electronics	34,804
Business & Industrial	31,767
Computers	28,878

Source: Statista 

Market Capitalization of Shopify from 2015 to 2024

Over the last few years, there has been significant growth in the market capitalization of Shopify from 2.05 billion U.S. Dollars in 2015 to reaching a milestone of 96.35 billion U.S. Dollars in 2024, Shopify has come a long way. 

This e-commerce platform witnessed a year-on-year growth of 200% in 2019 and 2020 which led to a peak in market capitalization in 2021 with 171.57 billion U.S. Dollars. The global pandemic can be regarded as one of the top reasons behind such massive growth in the e-commerce industry. Shopify witnessed a significant decrease in its market capitalization in 2022 after the pandemic-related restrictions were lifted from most countries worldwide. 

Below we have mentioned a table showcasing the market capitalization of Shopify from 2015 to 2024: 

Year	Market capitalization
2015	2.05 billion
2016	3.8 billion
2017	10.04 billion
2018	15.3 billion
2019	46.01 billion
2020	137.41 billion
2021	171.57 billion
2022	44.15 billion
2023	100.04 billion
2024	96.35 billion

Source: Statista 

Shopify’s Revenue from 2020 to 2023

During the third quarter of 2023, Shopify generated a revenue of $1.7 billion worldwide. It also generated a revenue of $1.69 billion during the second quarter of 2023 and $1.50 billion in the first quarter of 2023. 

Below we have mentioned a table displaying Shopify’s revenue from 2020 to 2023 to help you understand its growth over the years: 

Quarter	Shopify Revenue
Q3 of 2023	$1.7 billion
Q2 of 2023	$1.69 billion
Q1 of 2023	$1.50 billion
Q4 of 2022	$1.73 billion
Q3 of 2022	$1.36 billion
Q2 of 2022	$1.29 billion
Q1 of 2022	$1.20 billion
Q4 of 2021	$1.38 billion
Q3 of 2021	$1.12 billion
Q2 of 2021	$1.11 billion
Q1 of 2021	$0.98 billion
Q4 of 2020	$0.97 billion
Q3 of 2020	$0.76 billion
Q2 of 2020	$0.71 billion
Q1 of 2020	$0.47 billion

Subscription revenue of Shopify from 2015 to 2023

Year	Subscription Revenue of Shopify
2023	$1.3 billion
2022	$1.5 billion
2021	$1.34 billion
2020	$908.76 million
2019	$642.24 million
2018	$465 million
2017	$310.03 million
2016	$188.61 million
2015	$111.98 million

Source: Shopify

Shopify Customer Statistics

Shopify has witnessed excellent growth in its buyers over the last few years. As of 2023, there are 700 million Shopify buyers worldwide and 649 million in 2022.

Below we have mentioned a table displaying Shopify customer statistics over the years:

Year	Buyers
2014	28 million
2015	57 million
2016	100 million
2017	163 million
2018	216 million
2019	300 million
2020	457 million
2021	572 million
2022	649 million
2023	700 million

Shopify GMV (Gross Merchandise Volume)

Shopify’s gross merchandise volume refers to the total value of the merchandise sold during a particular period. As of the first three quarters of 2023, Shopify has sold $160.8 Billion of gross merchandise volume. The GMV of Shopify in 2022 was $197.3 Billion and $175.4 Billion in 2021. 

Below we have mentioned a table showcasing Shopify’s GMV from 2012 to 2023:

Year	Shopify GMV
2012	$707.4 Million
2013	$1.62 Billion
2014	$3.76 Billion
2015	$7.7 Billion
2016	$15.37 Billion
2017	$26.32 Billion
2018	$41.1 Billion
2019	$61.14 Billion
2020	$119.58 Billion
2021	$175.4 Billion
2022	$197.3 Billion
2023 (As of Q3)	$160.8 Billion

Shopify Revenue by Region

Shopify generated a revenue of $2.15 Billion U.S. Dollars from the North American region itself which includes the USA, Canada, and Mexico and it accounted for a total sale of 73.3% worldwide. Around $780 million of revenue was generated from regions outside North America. Europe, the Middle East, and Africa were the second leading regions with the highest Shopify revenue of $454.27 million accounting for 15.5% of total sales. 

Below we have mentioned a table showcasing Shopify’s revenue from different regions of the world:

Region	Revenue
North America	$2.15 Billion
Europe, Middle East & Africa	$454.27 Million
Asia Pacific & China	$292.24 Million
Latin America	$36.16 Million

Now, let’s take a look at the total share of Shopify revenue from different regions of the world:

Region	Share of Revenue
North America	73.3%
Europe, Middle East & Africa	15.5%
Asia Pacific & China	10%
Latin America	1.2%

Shopify Plus Statistics 

Shopify Plus was released in February 2014, it was specially designed for large e-commerce businesses as it offers various advanced features and support for an enhanced experience. As of January 2024, there are over 48,426 Shopify plus stores available across 175 countries. 

The United States is currently the leading country with the highest number of Shopify Plus Stores by 28,210. Below we have mentioned a table showcasing the top countries with the highest Shopify Plus stores:

Country	Number of Shopify Plus Stores
United States	28,210
United Kingdom	3,540
Australia	3,159
Canada	2,972
Germany	1,411
France	976
Denmark	675
Netherlands	605
Japan	499
India	484

Source: Trends.BuiltWith 

Overview of Shopify apps over the years

As of 2023, the Shopify app store has more than 8000 applications available in numerous categories to help companies and businesses customize their stores. There is a total of 100 checkpoint reviews that each Shopify application has to go through before it is released on the Shopify app store. 

Below we have mentioned a table showcasing Shopify apps from 2015 to 2023:

Year	Shopify Apps
2015	900
2016	1,400
2017	2,300
2018	2,500
2019	3,700
2020	6,000
2021	7,000
2022	Data Unavailable
2023	Over 8,000

Most Successful Shopify Stores 

Here is a breakdown of the top 10 most successful shopify stores: 

Rank	Store	Industry
1	Colourpop	Cosmetics
2	jeffreestarcosmetics.com	Cosmetics
3	fashionnova.com	Fashion
4	reddressboutique.com	Fashion
5	gymshark.com	Sportswear
6	cupshe.com	Fashion
7	omaze.com	Fundraising
8	mnml.la	Fashion
9	yeezysupply.com	Footwear
10	kith.com	Fashion

Source: Webinopoly 

Shopify Merchant Solution Revenue

The Merchant solution revenue includes referral fees, POS hardware sales, payment processing fees, and advertising-generated revenue. As of the first three quarters of 2023, Shopify’s merchant solution revenue is $3.6 Billion.

Below we have mentioned a table showcasing Shopify’s Merchant Solution Revenue from 2012 to 2023: 

Year	Revenue
2012	$4.51 Million
2013	$11.91 Million
2014	$38.35 Million
2015	$93.25 Million
2016	$200.72 Million
2017	$363.27 Million
2018	$608.23 Million
2019	$933.93 Million
2020	$2.02 Billion
2021	$3.26 Billion
2022	$4.1 Billion
2023 (As of Q3)	$3.6 Billion

Below we have mentioned an overview of the revenue share from Merchant Solutions in Shopify’s overall revenue from 2012 to 2022. 

Year	Growth %
2012	19.02%
2013	23.7%
2014	36.52%
2015	45.44%
2016	51.56%
2017	53.95%
2018	56.54%
2019	59.35%
2020	68.99%
2021	62%
2022	73.21%

Wrapping Up 

Shopify has been a dominating force in the e-commerce industry with more than 4.6 million stores across 175 countries. In fact, in 2023, Shopify generated an annual revenue of $1.7 billion, indicating excellent growth for the platform. From a massive user base to impressive revenue generated Shopify is empowering more and more businesses worldwide to thrive through online domains.

The demand for AI Influencers in the market is increasing at a rapid speed. In general, AI is being utilized by companies and businesses across all industries to complete various tasks and duties. In Fact, 63% of professionals are planning on using Artificial Intelligence (AI) and Machine Learning (ML) to influencer marketing in upcoming years globally. 

In this guide, we are going to take a look at the latest trends, market size, and statistics related to AI Influencers worldwide to understand their impact and how virtual influencers are transforming the world using AI.

Key AI Influencer Statistics 

• The global AI Influencer market was projected to reach USD 6.95 billion in 2024. 
• 63% of professionals are planning on using Artificial Intelligence (AI) and Machine Learning (ML) for influencing marketing in upcoming years globally.
• 52.8% of marketers believe virtual influencers have a prominent impact on the future of marketing. 
• 65.50% of the female audience interacts with virtual influencer content.
• The influencer marketing industry is worth $24 billion U.S. Dollars.
• The United States has the highest number of virtual influencers worldwide. 
• Reel is the most popular form of content shared by AI influencers on Instagram. 

Market Size of Influencer Marketing Industry 

As of 2024, the Influencer marketing industry is worth $24 billion U.S. Dollars. In 2023, the market size was $21.1 billion, and in 2022, it was $16.4 billion. There has been a massive rise in the market size from 2022 to 2023. 

Below we have mentioned a table showcasing the market size of influencer marketing from 2016 to 2024: 

Year	Influencer Marketing Market Size
2024	$24 billion
2023	$21.1 billion
2022	$16.4 billion
2021	$13.8 billion
2020	$9.7 billion
2019	$6.5 billion
2018	$4.6 billion
2017	$3 billion
2016	$1.7 billion

Source: Statista 

AI Influencer Market Size 

The global AI Influencer market size is projected to reach 6.95 billion U.S. Dollars in 2024 based on a CAGR of 39.9%. Below we have mentioned a table showcasing the figures of AI Influencer market over the years: 

Year	Market Size
2024	6.95 billion
2025	9.65 billion
2026	13.40 billion
2027	18.61 billion
2028	25.85 billion
2029	35.91 billion
2030	49.88 billion

One of the top reasons behind such immense growth of AI influencers in the market is the evolving digital landscape and extensive usage of social media across the world. 

The Rise of AI Influencers 

AI Influencers are constantly gaining recognition among the audience on social media. Most brands and companies are adopting AI technology in their workplace. In Fact, some virtual influencers are even earning thousands of dollars in revenue on a monthly basis. Let’s take a look at some of the statistics associated with AI Influencers: 

• 52.8% of marketers believe virtual influencers have a prominent impact on the future of entertainment and marketing. 
• 71% of brands believe that AI Influencers are capable of delivering higher ROI in comparison to human influencers.

AI Influencer Engagement and Audience Demographics

Surprisingly, virtual influencers have outperformed human influencers when it comes to average engagement rates. Based on the below-mentioned table below, the average engagement rate of virtual influencers is 2.84%, while the percentage for human influencers is 1.72%.

Average Engagement Rate of Virtual and Human Influencers. 

Virtual Influencer	Human Influencer
2.84%	1.72%

This suggests that virtual influencers have a higher capability of generating engaging content for their audience compared to human influencers.

Audience Demographic of Virtual and Human Influencers

Taking a closer look at the audience demographic towards virtual and human influencers, it was revealed that female audiences are more likely to engage or interact with content generated by virtual influencers compared to human influencers. The percentage of females interacting with virtual influencer content is (65.50%) and for younger audiences aged 13 to 17 is (11.6%). 

Audience Demographic	Virtual Influencer	Human Influencer
Female Audience	65.50%	44.18%
13 to 17 years old	11.60%	6.35%

Number of Marketing professionals planning on using AI and ML for influencing marketing in the upcoming year globally 

A number of Marketing professionals are planning on using Artificial Intelligence (AI) and Machine Learning (ML) for influencing marketing in upcoming years globally. 

AI and ML usage for Influencer Marketing	Share of respondents
Yes	63%
No	27.1%
Maybe	9.9%

Source: Statista 

Perception of AI Influencers Effectiveness 

When it comes to the perception of AI Influencers Effectiveness the reaction is mixed as some people consider it positive while some consider it negative. Although the majority of the ratio (49.3%) thinks AI influencers are Very positive. While 28% of the people consider it neutral. 

Below we have mentioned a table showcasing the perception of people regarding AI Influencers’ Effectiveness:

Very Positive	49.3%
Somewhat Positive	12.7%
Neutral	28%
Somewhat Negative	4%
Very Negative	6%

AI Influencers by Country

The United States is the leading country with the highest number of virtual influencers worldwide. Followed by Japan in the second position and the United Kingdom in the third position.

Here is a breakdown of the Top countries with the highest number of virtual influencers globally:

Country	Number of Virtual Influencers
United States	44
Japan	11
United Kingdom	9
Brazil	7
South Korea	6

AI Influencers Content Distribution

When it comes to content distribution, Reels which are short-form videos on Instagram acquire the largest share of content (43/3%) utilized by AI Influencers to interact with their audience. Followed by traditional posts in the second position with (42.8%) share and lastly Carousels with (13.9%) share of AI Influencers. 

This showcases that short-form video content is a more digestible format that helps influencers connect with their audience.

Type of Content	Share of AI Influencers
Reels	43.3%
Posts	42.8%
Carousels	13.9%

Top Platforms Where Consumers Follow AI Influencers in the United States

According to a survey conducted in the United States in March 2022, it was revealed that the majority of Americans follow AI Influencers on YouTube (28.7%). Followed by Instagram, is the second social media platform with the highest share of consumers following virtual influencers with (28.4%). TikTok is in third place with (20.5%) and Facebook in fourth position with (14.6%). 

Here is a breakdown of the top social media platforms and the share of consumers following AI Influencers:

Platform	Share of consumers following AI Influencers
YouTube	28.7%
Instagram	28.4%
TikTok	20.5%
Facebook	14.6%
Twitter	4.6%
Spotify	2%
Other	1.2%

Source: Statista 

Share of consumers who bought a product/service promoted by virtual influencers in the United States 

A survey was conducted in the United States in March 2022 to understand consumers’ behavior toward purchasing a product or service promoted by AI Influencers. It was revealed in the survey that 35% of respondents are likely to purchase a product or service promoted by virtual influencers. However, 65% of respondents claimed they are not likely to buy a product promoted by a virtual influencer. 

Product Purchased by AI Influencer	Share of respondents
Yes	35%
No	55%

Source: Statista 

Consumers who bought a product promoted by AI Influencers U.S. 2022, by age

Surprisingly, the age group 35 to 44 has the highest share of consumers to purchase a product promoted by AI Influencers in the United States according to a survey conducted in the U.S. in 2022. Although, 55% of respondents do claim not to purchase a product promoted by virtual influencers. 

Here is a breakdown of the share of consumers who bought a product promoted by AI Influencers in the United States in 2022 by age:

Age Group	Yes	No
18 to 24	40%	60%
25 to 34	40%	60%
35 to 44	45%	55%
45 to 54	28%	72%
55 and older	18%	82%

Source: Statista 

AI Influencers are popular, particularly among Gen Z and Millennials 

When it comes to acceptance and growing popularity of AI influencers or virtual influencers then Gen Z and Millennials are the leading generation that is accepting AI technology in such scenarios. One of the key reasons behind this growing popularity is that AI influencers are seen as being more relatable and authentic than human influencers.

Brands are increasingly using AI Influencers in Marketing Campaigns

With AI technology being used at a larger scale across all industries, more and more brands and marketers are increasing the usage of AI Influencers in their marketing campaigns. One of the main reasons behind brands implementing AI influencers in their campaigns is because of its authenticity, full control, and global reach. 

AI Influencers are being utilized by marketers for expansion into new industries 

AI Influencers are being utilized by brands and marketers to promote a variety of different and unique products and services. This includes promoting food, travel, beauty, fashion, and even financial products.  

Development of new technologies in the AI Influencer industry 

Advances in Computer-generated imagery (CGI) technology are playing a prominent role in making AI Influencers more realistic, sophisticated, and reliable. This is leading to new and innovative ways marketers can utilize virtual influencers for entertainment and marketing purposes and help attract larger audiences. 

Most Popular AI Influencers 

Let’s take a look at some of the most popular AI Influencer names globally that have been playing a crucial role in building the AI influencer industry: 

1. Lu Do Magalu @Magazineluiza

Lu Do Magalu is the most-followed AI Influencer on Instagram. She currently has 6.9 million followers on her Instagram account. She was first introduced back in 2009 on YouTube where she promoted iBlogTV. Since then, Magalu has created a massive name for herself in the AI influencer market. Magalu is currently active on both Instagram and YouTube, where she constantly posts different types of videos, such as product reviews, software tips, unboxing videos, and more.

2. Lil Miquela @Lilmiquela

Lil Miquela is one of the most popular virtual influencers worldwide. Right now she has about 2.6 million followers on her Instagram account. Miquela began her social media journey in 2016 and started collaborating with various high-end fashion brands and businesses such as Prada, Calvin Klien, and more. Apart from this, one of her most notable works has been shooting for a Calvin Klien advertisement alongside model Bella Hadid. 

3. Shudu @Shudu.Gram

Shudu is another notable name in the AI Influencer industry. She was created in 2017 by Cameron James Wilson, a fashion photographer. Shudu has about 240K followers on Instagram. Shudu Gram was first introduced in April 2017 and since then she has been part of various fashion brands and has even been featured in Cosmopolitan, Vogue, Smart Car, and more brands. 

4. Bermuda @Bermudaisba

Bermuda is another popular AI Influencer that has gained excellent recognition on the social media platform Instagram. She currently has 229K followers on Instagram. Bermuda was created by a Los Angeles-based startup called “Brud.” This computer-generated influencer has been active on Instagram and is seen constantly collaborating with top fashion brands and technology industries. 

5. Imma @Imma.Gram

Imma is a Japanese AI Influencer produced by Aww Inc. in 2018. She currently has 388K followers on Instagram and is often seen working for some of the top fashion brands in the world. Imma has collaborated with Porsche, Dior, Nike, Puma, Amazon, and other leading brands worldwide. She also posts images with some of the known figures and celebrities in Japan. 

The Future of AI Influencers 

With brands and marketers utilizing generative AI tools at a larger scale, the potential of AI Influencers integrating with businesses is expected to increase in the future. With time generative AI tools are also becoming more and more precise and reliable for users in almost every industry. Therefore, applying generative AI videos, images, and chatbots to AI influencers will help brands connect with their target audience in a better place. 

AI Influencers have their own sets of benefits such as 24/7 availability and the ability to connect with people without any language and cultural barrier, which helps brands to promote their products and services globally without any restrictions. Overall, the future of AI Influencers looks pretty bright considering the amount of audience it can attract globally. 

FAQs 

How big is the AI influencer market?

The AI Influencer market is worth 3.60 billion in 2022 and according to a report by KBV research, the market size of AI Influencers is expected to reach a milestone of $37.8 billion by 2030 globally.

How Many AI-generated Influencers Are There?

There are 150 AI-generated influencers on Instagram, while the total number of AI-generated influencers across all social media platforms is yet to be discovered.

Who is the most popular AI influencer?

Lu do Magalu (@magazineluiza) is the most popular AI Influencer on Instagram and she currently has 6.9 million followers on Instagram. 

Day trading is the buying and selling of stocks, forex, options, etc. Day traders choose their position before the market closes and reap the rewards. It is a high-risk and high-rewards venture. Around 1% – 20% of traders earn a profitable margin at the end of the day. The low success rate often discourages the newbies who learn new ways from an online course or television. 

Studies have shown that around 97% of day traders have lost their money in two years. Here’s a statistical look at the day trading reality in 2024 history, busting myth, gender ratio, success rate, and realistic profit margins.

Day Trading Statistics 2024

• Around 80% of the traders quit within a couple of years
• Day traders have the mindset to sell the winners at a 50% higher rate.
• 40% of day traders quit their field within the first month due to losses.
• Only 1% of the day traders make a profit. Most day traders with past performance have a successful career in the later years.
• Most day traders increase the amount of trading and take more shots. It is the opposite result with the unprofitable traders.
• Many urban people with a poor financial background invest in lottery-type stocks.
• The introduction of the lottery in Taiwan in April 2002 caused a 25% drop in the traders in Taiwan.
• The number of searches indicates that it will produce decent results within a few weeks.
• Individual investors invest more when they earn more through day trading.
• Individual traders overweight the stocks they belong to or have employment in the industry.
• Traders sell the winners immediately. However, the same trader holds the losers for the time being.
• More young men trade in the market than women. Unmarried men have more presence in the trading market than unmarried men.
• Day traders who spent ten years playing in the market with the wrong skill set continue their journey regardless of the outcome.
• The trader’s economic conditions and aspirations (financial goals) tend to hold riskier stocks in the bucket.
• Only 1.6% of the traders are profitable.
• 12% of day trading activity accounts for successful players.

AI In Trading Market to hit USD 50.4 Billion by 2033:

The AI in Trading Market is expected to grow substantially, reaching an estimated value of $50.4 billion by 2033. This growth is driven by a strong Compound Annual Growth Rate (CAGR) of 10.7% from 2024 to 2033, mainly due to the rising use of algorithmic trading enabled by AI technologies such as machine learning and natural language processing. These free AI stock trading bots allow traders to quickly and accurately analyze large datasets, leading to improved trading efficiency, better risk management, and optimized portfolio performance. North America held over 40.9% market share in 2023, driven by advanced technological infrastructure, high concentration of AI technology firms

Who Are the Most Successful Traders of All Time?

Trader Name	Year	Trading Income in USD
Jesse Livermore	1877-1940	$100 million
William Delbert Gann	1878-1955	$100,000
George Soros	1930-Present	$6.7 billion
Jim Rogers	1942-Present	$300 million
Richard Dennis	1949-Present	$200 million
Paul Tudor Jones	1954-Present	$7.5 billion
John Paulson	1955-Present	$3 billion
Steve Cohen	1956-Present	$10 billion
David Tepper	1957-Present	$20.6 billion
Nick Leeson	1967-Present	$1.4 billion (Lost)

Jesse Livermore’s trading career peaked in 1929. He earned $100 million from trading practices. He used his funds and system and never traded from third-party capital. The genius had A-class observation skills and traded in trending stocks. He waited for the market reaction when the stock prices went upwards. Jesse’s success story had downfalls, where he lost his fortune for following his cemented rules.

Nick William Leeson is the only one who lost $1.4 billion due to fraudulent activities and unauthorized and speculative trades. The law enforcement imprisoned William for monetary crimes. He is the reason for the collapse of 230-year-old Barings Bank, the United Kingdom’s oldest merchant bank. 

Jesse taught the world a trader can make money from the market trends. Nick Leeson took an unconventional route and ended the oldest UK merchant bank.

Masters of the Traders in India: Who Made the Most Money Through Trading?

Trading Name	Net Worth in USD
Premji and Associates	$25 billion
Radhakrishnan Damani	$18.3 billion
Rakesh Jhunjhunwala	$5.8 billion
Raamdeo Agarwal	$1 billion (2019 data)
Mukul Agarwal	$62.2 billion
Sunil Singhania	$3.69 billion
Ashish Dhawan	$800 million
Ashish Kacholia	$3.98 billion
Vijay Kedia	$10 million
Ramesh Damani	$14.9 million

Premji and Associates and Mukul Agarwal have earned $25 billion and $62.2 billion from the stock market. Several Indian traders have turned a few thousand dollars into a million within a few weeks. Of course, nobody knows the trade practices and strategies applied by the geniuses. Trading is a volatile business model for an individual. Many traders follow successful people’s patterns and invest in them.

Day Trading Gender Ratio: What Percentage of Men and Women Trade? 

Gender	Gender Ratio in Percentage (%)
Male	90%
Female	10%

Men make up 90% of the traders in the market. Only 10% of the women take the risk in the day trading market. Men take risks throughout their lives to some extent. Meanwhile, women take less risk when it comes to money. Many women across the globe have given the field a try before dropping the shoes on the stage.

How Many Traders Quit Within Five Years?

Particulars	Number of Years	Day Trading Quitters in Percentage
Most day traders are new to the market.	First Day	100%
40% of the new traders stick to the plan for one month only.	One Month	40%
80% of the traders put an end to the trading chapter within two years.	Two Years	80%
It takes five years even for a tough cookie to leave the day trading market.	Five Years	7%

Most new-day traders lose money in the first month. Nobody would invest in a losing bet. New traders get attracted to the “get rich quickly” courses online and earn an income in the first month. 40% of the new traders call it quits after thirty days. Only 7% of the day traders remain in the business after five years.

What Proportion of Day Traders Are Profitable?

Number of Young Traders	Number of Professional Traders
2000	100
40 or 4% success rate	20% success rate

A company recruited 2000 new traders for the company. They have given them training and knowledge to yield results. Only 4% of the new day traders had success in the business. The remaining 1920 members left the field in a few months. Day trading has a success rate of 4% compared to the rest of the fields. Almost 5% of the traders who had a run for ten years with a negative track record call quits.

Who Earned $1 Billion in 1 Day?

George Soros made wealth from the stock market and trading strategies. He managed several clients’ money and helped them generate income in New York from 1969 to 2011. Soros had the knowledge and strategy that led to the shortage of the British pound in 1992. He made a profit of $1 billion as a result. Soros made the headlines for breaking the Bank of England.

George’s wealth went from $25.2 billion to $8 billion in 2018. The trader hasn’t lost touch because he donated the money to Open Society Foundations in 2018. Soros has donated $18 billion to the foundation. The Hungarian-American hedge fund manager earned $1 billion in 24 hours by breaking the Bank of England.

Year	Wealth History in USD
2015	$24.2 billion
2016	$24.9 billion
2017	$25.2 billion
2018	$8.0 billion
2019	$8.3 billion
2020	$8.3 billion
2021	$8.6 billion
2022	$8.6 billion
2023	$6.7 billion
2024	$6.7 billion

Why Day Trading Doesn’t Work?

Winning Odds in Percentage	Loss Odds in Percentage
1%	99%

Day trading depends on market values and global government policies. Every stock market in the world has day traders. However, the odds don’t change and remain 99:1 globally. Most young traders with a poor financial background test the waters for a profitable income. Nevertheless, the disappointing outcome crushes the expectations and ends the short run.

Most new traders end the journey within three months as their money runs out from the bank account.

What Are the Profit Margins of Individual Traders?

71 trades are profitable – 60 × $0.09 × 6,000 shares = $21,600

Around 33 trades are losses – 33 × $0.03 × 6,000 = $5,940

The Gross Profit: $21,600 – $5,940 = $15,660

Commission Rate: $25 per trade. 

The profit is 93 total trades × $25 commission rate = $2,325

New traders can start with $10,000 and make a $500 profit off the investment. Only 1% – 20% make worthwhile profits from the market.

Day Trading Statistics 2024 Frequently Asked Questions (F.A.Q)

What is Day Trading Individual’s Longevity?

Many young day traders invest their capital and test the waters. Some approach an institution to leverage their knowledge base and tools. Many institutions or hedge funds allow the employees to invest in the investor’s capital in the market. Individual traders remain profitable regardless of disadvantages.

What Is the Average Salary of a Day Trader in the USA?

An average day trader has a starting salary or income of $50,000 – $100,000 yearly. The candidate’s experience, knowledge, tools, and previous track records create a better opportunity.

What is Swing Trading?

Swing traders purchase the stocks and hold them for days. They don’t sell the stocks until they reach the expected upward or downward trend. Swing trading is less stressful and requires a fundamental understanding of the market. 

Do Day Trading Courses Work?

Thousands of self-proclaimed experts have started to sell courses around the “day trading” topic. Nobody knows if they work unless they invest their money in the market and find the answer. 40% of the new traders exit the field within 30 days. 80% of the young traders leave the scene within two years. The day trading statistics indicate that the courses may not have helped the newbies.

Is Day Trading Good for Beginners?

Day trading is a skill-based field for the candidate to generate an income from the market. Beginners can start trading in the market using a thousand dollars. However, you are more prone to losing money instead of generating due to unforeseen circumstances and knowledge. Consider your capital gone if you plan to learn and generate income within 30 days.