Whats the Big Data

Individuals born between 1997 and 2012 are considered “Generation Z” or “Gen Z”. The older individuals born in this generation have begun their professional careers, and while they might not have reached their full economic potential, Gen Z still represents $450 billion spending power globally. 

From conducting online research about a product to checking a brand’s social media account to shifting to an online mode of payment instead of cash, Gen Z’s spending and buying habits are massively different from those of other generations. In this article, we will take an in-depth look at Gen Z’s spending and buying habits in 2024 to understand how Gen Z is spending their money. 

Top Gen Z Spending and Buying Habits (2024)

• The spending power of Gen Z is $450 billion. 
• 57% of Gen Z prefers to be contacted by brands through Email. 
• On Average, Gen Z spends $1,885 on their pets every year. 
• Gen Z is expected to represent a global retail spending of 17% by 2030. 
• Gen Z will become a leading force in the workplace in the U.S. by 31% in 2031. 
• 68% of Generation Z are eco-friendly shoppers. 
• Clothes and shoes are the leading shopping category purchased by Gen Z. 
• Around 68% of Gen Z are eco-friendly buyers. 

Gen Z has a spending power of $450 billion

Gen Z are yet to reach their complete economic potential, but still, they represent an estimated $450bn spending power worldwide. The economic influence of Gen Z is expanding as more of Gen Z are reaching adulthood. According to experts, the younger generation not only has money but they are also willing to spend it having high financial anxiety. But as most people might assume Gen Z are not just spending their hard-earned money on anything instead they are extremely deliberate on the money they spend. 

source: (BBC)

40% of the global consumers are Gen Z

Gen Z’s spending power is expected to reach trillions of dollars every year in the coming years. Despite being only 30% of the total population, Gen Z represents 40% of the global consumers. Experts also suggest that by 2025, Gen Z is expected to make up to 27% of the total workforce. 

Gen Z monthly online shoppers worldwide, by category

When it comes to Gen Z, clothing and shoes are the top shopping categories purchased by Gen Z consumers during the second quarter of 2023 by 57%. Entertainment is ranked as the second most popular shopping category by Gen Z by 44%. Electronics is also another essential shopping element among Gen Z with 40% of purchases and beauty comes in fourth position with 35% of purchases. Child products have the lowest purchase frequency among Gen Z which is quite understandable as the majority of Gen Z consumers are either college students or young adults. 

Below we have mentioned a table showcasing Gen Z monthly online shoppers worldwide by category: 

Source: Statista 

U.S. Gen Z Clothes Shopping Frequency by Gender 

In 2022, a survey was conducted in the United States to understand the apparel shopping behaviors of Gen Z Americans based on their gender. It was revealed that two-fifths of the female Gen Z consumers shopped for clothes one to two times a month, while 23.6% of the Gen Z male consumers shopped for apparel one to two times a week. 

Below we have mentioned a table showcasing the shopping frequency of the U.S. Gen Z by Gender: 

Source: Statista

Source of Inspiration for Purchases among Gen Z 

Unlike other generations, Gen Z is more likely to gain inspiration for shopping and purchasing products from a variety of different sources. This includes looking for shopping websites (51%) and social media platforms (47%), considering opinions from family and friends (45%), visiting brands’ stores (44%), and lastly watching television for inspiration (17%). 

Top Social Media platforms used by Gen Z to purchase products 

Talking about social media platforms as an essential source of inspiration for Gen Z to purchase a product. Reports suggest that the majority of Gen Z turn to YouTube (47%) as their ideal social media platform to conduct their research and learn about the products, their advantages, and disadvantages, etc. Followed by Instagram (29%) as the second most useful platform for purchasing products. 

Below we have mentioned a table showcasing the top social media platforms used by Gen Z to purchase products: 

Gen Z resonates with a brand that’s affordable, authentic, and transparent 

There is a massive difference in the shopping habits of Gen Z compared to other generations as Gen Z users are more likely to purchase products from a brand that are affordable, transparent, and authentic.

• Around 62% of Gen Z consider affordability extremely important to make a purchase. 
• 32% of Gen Z claims brand authenticity plays a crucial role in the decision-making towards buying a product. 
• 25% of Gen Zers value brand transparency. 

60% of Gen Z buyers won’t use a website or app that is difficult to navigate or loads slowly (Forbes)

Efficiency is one of the most crucial aspects of Gen Z when it comes to purchasing or researching a product. A survey revealed that 60% of Gen Z shoppers claim the ability to find products and services quickly is an essential aspect for them. Around 65% of the consumers claimed they had switched to a different brand due to a slow experience. 

Therefore, it’s highly important for retailers to spend effort and care towards the online assets to ensure the website or app functions smoothly without making the consumer wait for a long duration. It’s important the interface is simple and easy to use, the website or app contains all the essential information about the brand, and most importantly it functions at a good speed.

Influencers have a great impact on Gen Z. 

In comparison to older generations, a large section of Gen Z buyers is likely to depend on and trust the opinions of an influencer. Gen Z often chooses to follow a variety of influencers on social media platforms such as Instagram, TikTok, and YouTube with high following and reach and often consider their review regarding a particular product before actually purchasing it. 

According to a study by Google, it was revealed that 70% of teenagers are likely to subscribe to YouTube channels and consider YouTube personalities to be more relatable and influential compared to traditional celebrities.

Increased usage of Mobile payments among Gen Z 

Gen Z was born in the digital era, where almost everyone has easy access to smartphones and the internet. Due to the fact that Gen Z has grown in this era, they have embraced the usage of mobile payments such as mobile wallets (such as Apple Pay or Android Pay) and mobile paying apps more than any other generation. In the last few years, mobile apps have gained immense popularity from people across the world, encouraging more and more people to perform online payments instead of using cash. 

Types of social media accounts Gen Z shoppers followed and purchased from worldwide.

During the first quarter of 2023, Australia and Portugal became the leading countries with the highest share of Gen Z buyers who followed and purchased from brands on social media accounts at 71%. Furthermore, the report suggests that Portugal (59%) is ranked second in terms of Gen Z consumers who followed and bought products from retailers’ social media accounts, falling behind New Zealand (61%). Meanwhile, Austria (66%) and the Netherlands (58%)  became the leading countries with the highest percentage of Gen Z consumers who followed and purchased from Influencers. 

Below we have mentioned a table showcasing the Types of social media accounts Gen Z shoppers followed and purchased from globally: 

Source: Statista 

Gen Z preferred channels to be contacted by brands

According to a survey conducted in 2022, Email is the most preferred channel among Gen Z consumers for brands to contact them. Social Media is the second most popular channel, with 44%, and Text messages are the third most popular option, with 44%. 

Below we have mentioned a table showcasing the leading channels that Gen Z preferred to be contacted by brands: 

Source: Statista 

Top Channels Gen Z began their shopping journey. 

During the first quarter of 2023, Gen Z consumers’ shopping journey began majorly in online stores (44%), followed by the search engine as the second most popular channel, as reported by 40% of the respondents. Physical stores became the third most popular channel, with 35%, and social media ranked fourth, with 30%. 

Below we have mentioned a table showcasing the top channels Gen Z began their shopping journey during the first quarter of 2023: 

Source: Statista 

Gen Z pet owners spend the most on their pets in the United States

Pet ownership among Gen Z is on the rise as more and more young adults and teenagers are adopting pets for companionship. The digital world has made Gen Z lonely and depressed and pets offer unconditional support and love. In fact, according to a survey in 2021 also showcases how Gen Z is the leading generation that spends the most on their pets in the United States. Gen Z spends an annual expenditure of $1,885 on their pets, while Millennials are ranked second with an annual expenditure of $1,195. 

Source: Statista 

Gen Z is willing to spend on Sustainable products

Sustainability is something Gen Z has high regard for and therefore it plays a significant role in Gen Z’s purchasing decisions as well. Regardless of the thriftiness, Gen Z consumers are willing to pay additional amounts for eco-friendly products. Therefore, to harness Gen Z’s spending power therefore brands should improve their sustainability goals: 

• 75% of the Gen Z respondents have revealed they consider sustainability extremely important while making a purchasing decision. 
• 64% of Gen Z consumers have stated they are willing to pay more in return for sustainable products. 
• Take good care of the Packaging of the products as Gen Z takes packaging into consideration while purchasing something. A survey by Kearney revealed that 65% of the Gen Z respondents stated they wanted simple packaging, while 58% of the respondents claimed they were looking for eco-friendly packaging. 
• 36% of Gen Z consumers are likely to purchase second-hand products for sustainability and the environment. 
• According to a survey by Kearney, 57% of Gen Z respondents claimed they were looking for locally spruced products or eco-friendly products.

Gen Z is the leading generation to pay an additional amount for sustainable products

35% of consumers claim they are willing to spend an additional 25% more than the original price for sustainability. When it comes to sustainable products, surprisingly, Gen Z is the leading generation willing to spend more money to ensure the brands are eco-friendly. Gen Z takes special consideration of the material utilized by brands, ensuring the brand is suitable, followed by ethical practices. 

60% of Gen Z consumers are likely to support small businesses 

Young consumers are much more likely to support and show interest in small businesses than older generations. Around 60% of Gen Z have showcased an interest in purchasing products from small brands, compared to Millennials (59%), Gen X (42%), and Baby Boomers (20%). 

Gen Z is turning up towards rented clothes

Rented clothes have gained massive popularity among Gen Z in the last few years as people turn down fast fashion and spend heavy amounts on clothing. According to a report by IMARC Group, the online clothing rental market is exploding in terms of demand, and the market reached $2.2 billion in 2023. 

Around 80% of Generation Z are purchasing secondhand

“Recommerce” has been driving Gen Z’s shopping choices at an extensive scale. Apparently, the second-hand clothing market has been witnessing excellent growth as more and more Gen Z consumers are investing in second-hand products. According to a report by Thredup, by 2030, the second-hand clothing market will be valued at $84 billion. 

49% of Gen Z consumers are likely to purchase a product because it’s owned by people of color 

There is still a massive difference in the number of businesses owned by people of color compared to their white counterparts. Around 14.2% of the population is represented by Black Americans, and according to a report by Brooking 2.4% of the employer-firm owners are accounted by Black Americans. While Latino or Hispanic people represented 18.7% and the percentage of employer-firm owners was 6.5% Hispanic or Latino Americans are also underrepresented just like Black Americans. However, between 2019 and 2020 there was a significant rise in the number of firms owned by Black or Hispanic Americans thanks to Gen Z’s commitment and support towards buying their brands. 

83% of Gen Z consumers are likely to purchase from brands that they trust with their personal information

Gen Z is critical about their personal data, and with a variety of companies on the news for their breaches and mishandling of customer data, Gen Z has only become cautious while selecting brands for their purchases. Therefore, Gen Z consumers pay special care to how brands and companies utilize their data before purchasing a product. 

FAQs 

What are the purchasing habits of Gen Z?

Gen Z’s purchasing habits include using social media to make purchases, communicating online via smartphone, investing in sustainable products, and more.

What is the consumer buying behavior of Gen Z?

Gen Z’s consumer buying behavior includes conducting online research, comparing products and their prices with other sites, and checking online reviews before making a purchase. 

How is Gen Z spending their money?

57% of Gen Z are spending their money on Clothing and shoes, while 44% are spending it on Entertainment. Electronics, Beauty, Groceries, Accessories, etc are some of the other top categories where Gen Z are spending their money. 

What motivates Gen Z to buy?

Various factors motivate Gen Z to buy, such as good online reviews, sustainable products, a brand’s good social media presence, affordable prices, authenticity, and more.

What are Gen Z’s interests in 2024?

In 2024, Gen Z’s interest lay in Social Media and the most popular social media platforms among Gen Z are YouTube, Instagram, and TikTok. 

What is Gen Z wearing in 2024?

In 2024, Gen Z are wearing baggy, low- or mid-rise jeans by ditching the regular straight or skinny jeans. 

Takeaway 

The spending and buying habits of Gen Z have taken a 360-degree turn compared to other generations. Unlike Millennials or Baby Boomers, Gen Z doesn’t believe in directly purchasing a product; instead, they prefer to conduct thorough research on the product and the brand before spending their hard-earned money. Today, Gen Z resonates with those brands and businesses that are affordable, authentic, and transparent. Apart from this, the social media presence and sustainability of a brand also play a crucial role in the purchasing decision of a Gen Z consumer. 

Launched in 2022, Perplexity AI has created an excellent name for itself as a powerful search engine capable of delivering high-quality and accurate outputs to users’ queries. Perplexity AI has witnessed exceptional growth within just 2 years of its release and recorded 10 million active monthly users. In this article, we are going to take an in-depth look at perplexity AI stats and gain detailed information on its website performance, engagement rate, user demographics, and more.

Key Perplexity AI Stats

• In May 2024, Perplexity AI received 67.42 million total visits. 
• Perplexity AI is valued at $520 million as of January 2024.
• 56.69% of the total users accessing Perplexity AI are male users, while 43.31% of the users are female. 
• The Average time spent by a user on Perplexity AI is 10 minutes and 51 seconds.
• 68.36% of the total traffic on Perplexity AI is generated Directly. 
• The United States is the country with the highest number of Perplexity AI audiences. 
• Users aged 25 to 34 years old are most likely to access Perplexity AI.

Overview of Perplexity AI 

How many people use Perplexity AI? 

As of May 2024, Perplexity AI received around 67.42M visits on the website, with an average duration of 10 minutes and 51 seconds. This traffic growth was 20.71% from April’s 55.85 million visits.

Perplexity AI Users by Gender

The latest reports suggest that Perplexity AI’s viewership is slightly male-dominated as 56.59% of the users accessing Perplexity AI are identified as Male users. While the percentage of females accessing the platform is 43.31%. 

Perplexity AI Users by Age Group 

Users aged 25 to 34 years old are the leading age group with the highest number of Perplexity AI users 33.47%. Followed by young adults, 18 to 24 years old as the second leading age group with a total of 23.22% of users accessing the platform. 

Below we have mentioned a detailed table showcasing the perplexity of AI users by age group:

Perplexity AI Traffic by Country 

Perplexity AI’s core audience is located in the United States, 16.47% of the total traffic is generated from the U.S. Indonesia is the second leading country with 10.02% of the total visitors, followed by India in the third position with 10.02% of the total traffic. 

Below we have mentioned a table showcasing the global distribution of Perplexity AI’s traffic: 

Perplexity AI Traffic by Device 

Desktop is the most preferred device type among the users. Around 73.29% of the total perplexity AI’s traffic is generated through Desktop, while 26.71% of the total traffic is generated through mobile. 

The United States is the leading country with the highest number of perplexity AI visitors, where 82.54% of the traffic is generated through Desktop and 17.46% through Mobile. 

Below we have mentioned a table showcasing the perplexity of AI traffic by countries and devices:

Top Marketing Channels of Perplexity AI 

Around 68.36% of Perplexity AI’s traffic is Direct, 27.07% is generated through Organic search, and 2.66% is generated through Social media. 

Below we have mentioned a table showcasing the top marketing channels through which traffic is generated by Perplexity AI: 

Source: SimilarWeb

Top Organic Search Terms 

Organic search is the second leading marketing channel that helps generate 27.07% of the total traffic on Perplexity AI. The search term “perplexity” is the most impactful term that helps generate around 40.62% of traffic on Perplexity AI’s website. Followed by “perplexity ai” as the second-most popular search term that generates 28.67% of the traffic on the website. 

Below we have mentioned the top 5 organic search terms that help generate traffic on Perplexity AI:

Top Social Networks of Perplexity AI 

YouTube is the leading social network that has generated the maximum amount of Perplexity AI traffic by 46.26%. It is followed by X (Twitter) as the second leading social network with a traffic share of 13.31%. WhatsApp Webapp is ranked third with a total traffic share of 9.13%. 

Below we have mentioned a table showcasing leading social networks of perplexity AI: 

Must Know Stats and Facts About Perplexity AI 

In this section, we are going to take a look at some of the must-know facts and statistics about Perplexity AI: 

As of January 2024, Perplexity AI is valued at $520 million 

Perplexity AI is witnessing excellent growth for its diverse and useful services and it received a total of 67.42 million visits in May 2024. Although this San Francisco-based startup is two years old it has generated a valuation of $520 million as of January 2024 showcasing its remarkable impact and demand among the audience. According to a report by Reuters it raised $73.6 million from its recent funding round. 

Perplexity AI’s primary user base is located in the United States 

16.47% of Perplexity AI’s total user base is located in the United States. Indonesia is the second leading country with the highest number of users, 10.27%, followed by India in third place, 7.11%. 

The main applications of Perplexity AI include SEO content creation, book summarization, and more

The capability of Perplexity AI isn’t limited to search engines; instead, it’s a versatile tool that can perform a variety of tasks. Perplexity AI can answer users’ queries and fulfill their diverse content needs, including SEO content creation, summarization, factual writing, and much more. 

Perplexity AI’s offers both free and paid plans 

Popular search engine startup, Perplexity AI, can be accessed by users for free with limited features along with the availability of paid versions starting at $20/month, offering advanced features. This flexible pricing plan makes Perplexity AI a useful search engine for both individuals and businesses of all sizes.

FAQs 

What is the growth rate of Perplexity?

The growth rate of Perplexity AI is 39% a month, which showcases that people are consuming and engaging with perplexity at an excellent rate. 

Is Perplexity AI accurate?

Perplexity AI has gained a high score in terms of consumer trust, and therefore, over 80% of the users claim that Perplexity AI delivers accurate information to their inputs. 

Who is the CEO of Perplexity AI?

Aravind Srinivas is the CEO of Perplexity AI, an AI search engine startup, and one of its founders. 

Who started Perplexity AI? 

Perplexity AI was founded by Aravind Srinivas, Andy Konwinski, Denis Yarats, and Johnny Ho in 2022. 

Who invested in Perplexity AI?

Perplexity AI has raised funding of $165 million as of 2024. Some of the investors of perplexity AI include Jeff Bezos, Susan Wojcicki, Databricks, Nvidia, Jeff Dean, and more.

Does perplexity use GPT-4?

Perplexity AI utilizes various large language models to generate accurate and high-quality responses. The list includes GPT-4, Mistral Large, and Claude 3, along with Perplexity’s own custom models.

Is Perplexity AI free?

Yes, Perplexity AI offers a free plan with limited features. However, to access advanced features, users need to subscribe to its Pro plan, which is available for $20/month. 

Wrapping Up

Perplexity AI stands as an excellent innovation in the search engine industry. As of 2024, this search engine startup has gained a valuation of over $500 million within just 2 years of its release showcasing an impressive growth rate and demand among the users. Its ability to generate accurate and factual answers to users’ input without any biases has made it one of the most trusted search engines among the audience. This valuable tool is capable of fulfilling all the requirements of a student, researcher, business, individual, etc with its unbiased and well-sourced data. Looking at the current statistics of Perplexity AI, this search engine is expected to keep rising at an excellent growth rate. 

YouTube is a powerhouse when it comes to video-streaming platforms. In 2024, YouTube had over 2.70 billion active users worldwide and 11.3 billion visits every month, which clearly indicates its massive impact. YouTube’s massive popularity worldwide has translated into a strong revenue stream, making It a notable player in the digital advertising landscape. 

In this article, we explore YouTube’s Revenue Statistics in 2024 and gain insight into its financial strength. We highlight its growth over the years and the different ways it generates revenue.

Key YouTube Revenue Statistics 

• During the first quarter of 2023, YouTube generated a revenue of $22.31 billion.
• The estimated revenue of YouTube in the United States is 22 billion in 2025. 
• Advertising is the primary source of YouTube earning revenue. 
• YouTube’s global advertising revenue crossed 8.1 billion U.S. Dollars in the first quarter of 2024.
• MrBeast is the leading YouTube channel with a revenue of 82 million. 
• In 2023, YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue. 
• As of February 2024, YouTube music revenue crossed $1.1 billion U.S. Dollars. 

How Much is YouTube Worth?

Google bought YouTube for $1.65 billion in 2006 but now YouTube could be worth $400 billion — that’s more than Disney and Comcast combined.

YouTube Revenue Statistics

YouTube has experienced a total growth of 30% in its revenue in the past four years. During the first quarter of 2023, YouTube was able to successfully generate a revenue of about $22.31 billion. In 2022, YouTube generated $29.24 billion in revenue, witnessing a rise of 1.53% compared to the previous year’s figures of $28.8 billion. 

Below we have mentioned a table showcasing YouTube’s revenue from 2010 to 2023: 

Projected revenue of YouTube in the United States (2020 to 2025)

According to reports, YouTube was projected to generate an estimated revenue of 18 billion in the United States. The popular video streaming platform is also projected to reach a revenue of 22 billion in 2025.

Source: Statista 

YouTube Global Advertising Revenues 

Advertising is YouTube’s primary source of income. YouTube’s global advertising revenue was 8.1 billion U.S. Dollars during the first quarter of 2024, a total growth of 21% compared to the first quarter of 2023. 

Below we have mentioned a detailed table showcasing YouTube’s global advertising revenue from 2018 to 2024: 

Source: Statista

YouTube: Video Ad Revenue, by Audience Size

In 2023, YouTube accounts with less than 2,000 subscribers generated almost no revenues through advertising on the platform. YouTube accounts with around 10,000 to 50,000 subscribers generated about 0,03 U.S. Dollars per video on YouTube. Meanwhile, those accounts that have around 50,000 to 55 million subscribers witnessed an average ad revenue of about 0.11 U.S. Dollars in 2023, which is up by 37.5% year over year. 

Below we have mentioned a table showcasing the YouTube video ad revenue based on audience size:

Source: Statista 

YouTube Channel Revenue 

According to a report by Forbes, YouTube Channel MrBeast generated around 82 million in revenue in 2023. Followed by Rhett & Link and Ryan Kaji in the second position with a revenue of 35 million. Jake Paul is ranked third with a total revenue of 34 million. 

Below we have mentioned a table showcasing YouTube Channel Revenue: 

Source: Forbes 

YouTube: share of Google revenues 2017-2023

YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue in 2023. The same year, the popular video platform’s annual ad revenue amounted to 31.5 billion U.S. Dollars witnessing a rise from the previous year which amounted to 29.2 billion U.S. Dollars. 

Source: Statista 

YouTube in-app purchase revenues in January 2024, by market

In January 2024, the United States was the leading country worldwide with the highest number of YouTube in-app purchases revenue over 28.29 million U.S. Dollars spent by users through their mobile devices. Japan was ranked second on the list with an in-app purchasing revenue of 19.26 million U.S. Dollars. South Korea was ranked third with 8.77 million of YouTube’s in-app purchasing revenue.

Below we have mentioned a table showcasing a list of top countries with the highest YouTube in-app purchasing revenue: 

Source: Statista 

YouTube Music Revenue

YouTube Music is a music streaming platform developed by YouTube where users can explore a variety of songs, albums, podcasts, remixes, and more. As of February 2024, the total revenue generated by YouTube Music was revealed to be $1.1 billion, showcasing a significant growth in its revenue compared to the previous year which recorded a revenue of $1.07 billion. 

Below we have mentioned a table showcasing YouTube Music Revenue over the years: 

FAQs

How much revenue does YouTube generate per year?

YouTube generated revenue of $22.31 billion in the first quarter of 2023, compared to $29.24 billion the previous year. 

How much is 1,000 views in YouTube revenue?

The revenue of 1,000 views on YouTube can vary depending on the industry and video type. For example, a gaming video can earn you up to $0.50 – $4.00 per 1,000 views, while a tech reviews video can earn you around $1.00 – $5.00 per thousand views. 

How does YouTube earn revenue?

Advertising is YouTube’s main source of revenue. Monthly subscription plans called “YouTube Premium” also play a significant role in earning money. 

How big is YouTube statistics over the years?

Over the years, YouTube has established itself as one of the top video streaming platforms in the world, and in 2024, it had 2.70 billion active users. 

Why don’t 98% of YouTube videos get views?

One of the primary reasons 98% of YouTube videos do not get views is a low-quality or unattractive thumbnail. The first thing a person notices on YouTube is your thumbnail, which makes it extremely important to create an eye-catching thumbnail to attract the maximum audience.

How many users are on YouTube in 2024?

In 2024, there will be 2.70 billion active users on YouTube, and about 47% of all global internet users will access YouTube monthly, showcasing its excellent impact. 

Conclusion 

The above-mentioned YouTube revenue statistics clearly showcase YouTube’s excellent impact and growth in the financial sector over the years. YouTube’s global advertising revenue has witnessed significant growth over the years and reached a milestone of 8.1 billion U.S. Dollars in the first quarter of 2024. Today, YouTube expands its economic impact through different profitable methods such as traditional ad revenue to YouTube premium plans which play a significant role in its total revenue. Overall, looking at the current statistics YouTube still remains one of the most-used video streaming platforms worldwide with the user base and revenue increasing every year.

YouTube Music is one of the most popular music and video streaming platforms developed by YouTube. It offers a wide range of songs, albums, and playlist options available in different genres. It is the ultimate destination for unlimited entertainment as you can gain access to millions of songs, official artist channels, and eye-catching music videos at your fingertips.

In this article, we will provide an overview of YouTube Music’s performance and trends. We will include YouTube Music statistics related to its user demographics, revenue, popularity, artist ranking, etc. to better understand the platform.

Top YouTube Music Statistics 

• As of February 2024, the revenue of YouTube Music was revealed to be $1.1 billion. 
• YouTube Music is available in 104 countries. 
• The United States is the top country with the highest traffic share of YouTube Music at 20.80%. 
• In 2024, YouTube Music premium subscribers reached a milestone of 100 million users. 
• There are 27.9 million premium YouTube music subscribers in the U.S. 
• Age Group 25 to 34 years old are most likely to access YouTube Music by 31.14%. 
• R&B/Hip-Hop is the most popular music genre in YouTube Music. 
• Karol G is the most viewed artist on YouTube Music with 4.9 billion listeners globally. 

YouTube Music Overview 

Market Share of YouTube Music 

According to the latest reports, YouTube Music’s market share was 9% as of January 2024. There has been significant growth in YouTube Music’s Market share, from 8% in 2021 and 8.6% in 2022 to 8.9% in 2023. 

YouTube Music Active Users 

The number of Active users on YouTube music was revealed to be 868.4 million as of December 2023. The graph of YouTube Music Active users has seen continuous growth from 2019 to 2023. In 2022, the active user number was 785.39 million, while in 2021 it was 709.1 million. According to reports, it is also predicted that YouTube Music will reach a milestone of 1 billion Active music users by 2026. 

Below we have mentioned a table showcasing the number of YouTube Active users over the years:

YouTube Music Revenue

As of February 2024, YouTube Music’s revenue was $1.1 billion. This is a significant increase from the previous year’s record of $1.07 billion. One of the prime reasons behind such growth is the platform’s constant popularity and success in the music industry. 

Below we have mentioned a table showcasing YouTube Music Revenue from 2020 to 2024 (February). 

YouTube Music Premium Subscribers

According to the latest reports, around 100 million users worldwide as of February 2024 have subscribed to the YouTube Music and Premium services. In 2023, the number of premium subscribers was 98 million, and 80 million in 2022. In 2021, the YouTube music premium subscribers were 50 million. 

Below we have mentioned a table showcasing YouTube Music Premium Subscribers from 2020 to 2024: 

Number of YouTube Music Paying Users in the U.S. 

Globally, there are 100 million users who are paying for the premium services on YouTube music. But when it comes to the United States, there are 27.9 million premium subscribers as of February 2024. There has been a constant growth in the number of premium subscribers on YouTube Music over the years. In 2022, the total number of premium subscribers in the U.S. was 25.5 million, and in 2023 it reached 26.7 million. 

Below we have mentioned a table showcasing the number of YouTube music-paying users in the United States:

YouTube Music User Demographics 

In this section, we are going to take a closer look at the user demographics of YouTube Music. We will include the number of users accessing YouTube Music based on Gender, Age Group, and Region. 

YouTube Music Users by Gender

While music plays a major role in everyone’s life regardless of their Gender. Surprisingly reports suggest that Male users are more likely to access YouTube Music compared to female users. 61.08% of YouTube Music users are identified as Males, while the percentage of female users is only 38.92% which showcases a massive gap between the two genders: 

Source: SimilarWeb

YouTube Music Users by Age Group 

It is no surprise that the majority of the users who access YouTube music are the younger audience. Around 60% of the user base of YouTube music is aged between 18 to 34 years old. Users between the ages of 25 to 34 are the leading age group who are utilizing YouTube Music at 31.14%. Followed by, 18 to 24 years old in the second position by 30.38%. 

Here is a breakdown of YouTube Music users by age group: 

YouTube Music by Region

The United States is the leading country that generates the highest traffic share of YouTube Music by 20.80%. Followed by Brazil in the second position with 6.00% of Traffic Share, and Mexico in the third position with 4.82% of YouTube Music traffic share. 

Below we have mentioned a table showcasing YouTube Music Traffic Share by countries: 

YouTube Music Users Traffic by Marketing Channels 

According to the latest data, 77.49% of the traffic acquired on YouTube Music is Direct Traffic. Referrals is the second most popular marketing channel making up to 10.71% of traffic on YouTube Music, followed by Organic Search in the third position which makes up to 10.48% of the traffic.

YouTube Music Top Organic Search Terms 

When it comes to organic search, “YouTube music” is the top organic search term, generating 45.84% of the website’s organic traffic.” YT music” is the second leading search term, generating around 9.26% of the website’s traffic. ” YouTubemusic” is the third most popular search term, generating 1.51% of the website’s traffic on YouTube music. 

Below are the top 5 most popular organic search terms that generate the maximum amount of traffic on YouTube Music.

YouTube Music Social Media Traffic 

Most of the traffic received on YouTube Music was from Facebook, (X) Twitter, and WhatsApp Webapp. Facebook acquired around 31.44% of the traffic on YouTube Music, while X (Twitter) and WhatsApp WebApp make up to 14.46% and 14.33% of the total traffic on YouTube Music:  

Below we have mentioned a table showcasing YouTube Music Traffic based on Social media platforms: 

Top 10 Most Popular Genres on YouTube Music 

YouTube Music offers a wide range of musical options in various genres for people with different tastes and interests worldwide. Currently, the genre that dominates music listener preferences on YouTube is R&B/Hip-Hop with around 27.30% of listeners. Followed by Rock music in the second position with 16.50% of listeners. Pop Music is the third most popular genre on YouTube Music with 12.80% of listeners and Latin is ranked fourth with 8.10% of listeners. 

Below we have mentioned a table showcasing the top 10 most popular genres on YouTube Music to provide a clear insight into genres that have the highest percentage of listeners:

Most viewed/listened Artists on YouTube Music

YouTube Music is an excellent platform that has played a significant role in artists gaining recognition among listeners. The higher the streaming numbers the more the popularity. Currently, the most viewed or listened-to artist on YouTube Music is Colombian singer “Karol G” who has gained 4.9 billion listeners worldwide. Followed by Bad Bunny in the second position with 4.09 billion listeners. The third position is secured by the popular South Korean girl group Blackpink which has 4.05 billion listeners. 

Here is the breakdown of the top 5 most viewed/listened to artists on YouTube Music: 

Most Popular Playlist on YouTube Music 

The most popular playlist on YouTube Music is Pop Music Playlist – Timeless Pop Songs which has gained over 1 billion views on YouTube Music securing number one position in the most popular playlist list. The second most popular playlist is TikTok Songs 2024 – TikTok Songs Playlist which has over 603 million views. 

Charts 2024 Top 100 Charts Germany 2024 Playlist is the third most popular playlist with over 316 million views. Crazy Frog – Official Video Playlist is ranked fourth in this list and it currently has over 115 million views on YouTube Music. Ultimate Disney Playlist – Disney Songs 2024, specially created for children has over 115 million views.

FAQs 

How many songs are on YouTube Music?

According to the latest reports, there are over 100 million songs available on YouTube Music. It also includes a wide range of podcasts, live performances, remixes, music videos, and more. 

Is YouTube Music a success?

Yes, YouTube Music is a success as the premium subscribers have crossed a milestone of 100 million subscribers globally. 

Can I listen to YouTube Music for free?

Yes, users can listen to YouTube Music for free by accessing its free plan. However, the free plan often contains some limitations such as Ad-supported streaming, Limited background playback, No offline listening, and Shuffle play only. 

Does YouTube Music work offline?

Yes, YouTube Music does work offline, however, users need to subscribe to its premium plan to access this offline feature. 

Which country views YouTube Music the most?

The United States views YouTube Music the most worldwide as it generates 20.80% of the traffic on YouTube Music. Followed by Brazil in the second position with 6.00% of Traffic Share. 

Wrapping Up 

Looking at the above-mentioned statistics it’s quite clear that YouTube Music has established itself as one of the top music streaming platforms in the industry. In 2024, it crossed a milestone of 100 million premium subscribers worldwide showcasing excellent user growth on the platform. With such a massive range of songs, albums, remixes, podcasts, and etc content available on YouTube Music the platform is expected to keep on rising in the future as well. 

The next-generation AI assistant Claude AI has gained excellent recognition and demand among users ever since its launch in March 2023. This AI chatbot is specially designed to provide a safe and secure environment where users can perform a variety of tasks such as content creation, code generation, data analysis, and much more. In this article, we are going to uncover the latest statistics related to Anthropic Claude AI to gain a better understanding of its total visits, user base, marketing channels, top keywords, and more.

Top Anthropic Claude AI Statistics 

• Claude AI has a total visit of 65.6 million in May 2024.
• The average visit duration of Claude AI is 5 minutes and 26 seconds.
• The United States is the top country sending desktop traffic to Claude AI.
• YouTube is the leading social media platform that drives 48.96% of traffic to Claude AI. 
• Claude AI is dominated by the Male audience by 61.14%, while the share of the female audience is only 38.86%. 
• In 2024, Claude-2 is the most trustworthy AI model based on responsible AI dimensions. 
• Claude AI is majorly utilized by younger audiences and the age group 25 to 34 contains the largest share of users at 35.92%.
• The top traffic source to claude.ai is Direct traffic by 88.78%.
• Claude’s second version called “Claude 2” was released on 12th July, 2023.

Anthropic Claude AI Overview 

How Many Visits Does Claude AI Have?

As of May 2024, Claude AI received a total visit of 65.6 million, witnessing a drop of 340.8K from the previous month’s total visit of 66 million. The Bounce rate of Claude AI in May 2024 was 39.42%.

Anthropic Claude is the second AI startup to acquire the most funding 

According to a report by Statista the company behind Claude, Anthropic acquired 4.2 billion and was ranked second top AI startup to acquire the most funding falling behind OpenAI. 

Here is a breakdown of the top 8 AI startups worldwide according to capital invested as of March 2024:

Claude growth statistics 

Claude AI is in an open beta phase, and currently, the utilization of the platform is limited to unpaid users. However, since its launch, Claude AI has been considered as a major competitor of ChatGPT. Regardless of its small number of employees and the low profile of Anthropic, the AI startup was able to raise more than $1 billion from investors such as Salesforce and Google. Below we have mentioned some of the key statistics related to Claude AI’s growth: 

• Claude AI’s website traffic has increased by 160.8%. 

Over the last three months, Claude AI’s global ranking has fallen from 3356 to 1114, showcasing excellent growth for the platform in the market. In addition, overall website traffic has also increased by 160.8% compared to February 2024. One of the primary reasons behind this growth is that more users want to work faster and better with automation. 

• Apart from English, Claude AI can work in numerous languages.

Like most platforms, Claude AI is also majorly trained to work and operate in English. However, the platform is also capable of working in various other common languages along with the capability to operate and communicate in various less common languages as well. 

Claude AI User Demographics

In this section, we will examine Claude AI’s user demographics in 2024. We will include statistics related to the highest web traffic on Claude AI by Country, gender distribution, Age group, and more. 

Claude AI Web Traffic by Country 

Lately, the country that sends the highest percentage of web traffic to Claude AI is the United States, with 32.35%. The second leading country with the highest percentage of web traffic was the United Kingdom, with 7.49%. India and Australia are ranked third and fourth in this list, with 7.41% and 4.13%, respectively. 

Below we have mentioned a table showcasing Claude AI Web traffic based on countries: 

Claude AI Usage by Gender 

When it comes to Claude AI’s audience, the majority of the platform is dominated by Male users. Apparently, 61.14% of Claude AI’s users are identified as Males, while the percentage of female users on the platform is only 38.86%. This showcases a massive gender gap in the overall user base of Claude AI.

Claude AI Usage by Age Group 

Based on the latest reports, the majority of Claude AI’s user base is inclined toward the younger audience. The age group 25 to 34 has the highest share of Claude AI users, 35.92%, followed by the Age group 18 to 24, which has 23.82% of users. There is a significant drop in the percentage of Claude AI users after the age of 44. 

Below we have mentioned a table showcasing Claude’s AI usage based on Age group: 

Top Marketing Channels of Claude AI 

Claude AI’s leading traffic source is “Direct” traffic which drove around 88.78% of the desktop visits in the previous month. Followed by “Organic search” as the second most popular marketing channel generates around 6.81% of the traffic to Claude AI. The third most popular marketing channel is “Referrals” with 1.58% of traffic generated. 

Here is a breakdown of the percentage of traffic generated by Claude AI through different marketing channels: 

Claude AI Top Keywords by Traffic Share

The top keyword sending a large range of traffic to the platform is “Claude AI” (970.7K). It is followed by “Claude” (937.5 K), the second most popular keyword driving 937.5K traffic on Claude AI. 

Below we have mentioned a list of top keywords that are driving organic traffic to Claude AI worldwide:

Claude AI Social Media Traffic

When it comes to social media, the majority of Claude AI’s traffic comes from YouTube at 48.96%. Followed by Facebook as the second leading social media platform that drives 11.4% of the traffic on Claude AI. Twitter is ranked third in this list, as it drives 8.81% of the total traffic on Claude AI. 

Below we have mentioned a table showcasing Claude AI’s social media traffic worldwide: 

FAQs 

Is Claude AI better than ChatGPT?

It’s difficult to say whether Claude AI is better or worse than ChatGPT as both platforms are quite effective at analysis. However, Claude has a more “human” and empathetic approach compared to ChatGPT, which can often come across as rational or robotic. Apart from this, Claude’s larger context window also makes the platform more suitable for longer documents compared to ChatGPT. 

Is Claude 3 Opus better than GPT-4?

Claude 3 Opus has an advantage in coding tasks and complex reasoning, which suggests it’s a better platform compared to GPT-4 for applications that require advanced cognitive processing.

Is Claude AI Premium worth it?

Subscribing to Claude AI Premium offers several additional features, such as Increased access to Claude’s processing power, complex tasks, supporting development, and more. However, the free version of Claude AI is also capable of performing various tasks with limited access. Overall, Claude AI Premium is worth it for professional users who require the platform to perform complex tasks and research purposes.

Is Claude AI safe?

Yes, Claude AI is a safe platform. This generative AI chatbot was specially designed with ethics and safety in mind to ensure complete protection for its users. 

Is Claude AI free?

Yes, Claude AI offers a free version where users can access the platform with certain limitations. It usually allows users to send up to 30 messages a day. 

Wrapping Up

The above statistics showcase the excellent potential of Anthropic’s Claude AI growth in the large language model landscape. Claude AI even witnessed an increase in website traffic by 160.8% and reached a global ranking of 1114 from 3356. Apart from this, the user base of Claude AI also showcases excellent usage of the platform among the younger audience and the dominance of male users. Looking at the current statistics, Anthropic Claude AI is expected to witness excellent growth in the future. 

TikTok is one of the most widespread social media platforms worldwide that has created a dominance for itself in the short-form video format. With billions of TikTok users available in 2024, the platform offers a wide range of short-form videos in numerous categories such as dance videos, funny videos, cooking tutorials, sports, art, and much more. But how much time do people actually spend on TikTok? In this article, we are going to explore data regarding the average time spent on TikTok and uncover daily and monthly usage of TikTok among the users.

Top Average Time Spent on TikTok 

• In 2024, a user spends 58 minutes and 24 seconds on average accessing TikTok.
• The Average time spent by a user on TikTok per week is 6.06 hours. 
• 22% of American children and teenagers spend 2 to 3 hours accessing TikTok. 
• 32% of the users spend their time accessing TikTok. 
• The Average time spent by a user on TikTok on a monthly basis is 34 hours. 
• Gen Z users spend the most time accessing TikTok.

How Much Time Do People Spend On TikTok?

The total time spent by a user on TikTok can vary depending on the person. In 2024, the average time spent by people on TikTok ranges from 55.8 minutes to 61 minutes on a daily basis.

Average Time Spent on TikTok from 2019 to 2024 

There has been a continuous growth in the average time spent on TikTok from 2019 to 2024. Back in 2019, the average daily time spent by users on TikTok was 27 minutes and 24 seconds, this number grew to 38 minutes and 36 seconds in 2020 showcasing a growth of 11 minutes and 12 seconds. 

Further, the average daily time spent on TikTok reached 45 minutes and 18 seconds in 2021 and 52 minutes in 2022. A growth of 3 minutes and 48 seconds was witnessed the next year when the average reached 55 minutes and 48 seconds. As of 2024, the average time spent is 58 minutes and 28 seconds on TikTok. 

Monthly time spent on TikTok per user, by Region 

In 2023, the approximate time spent by users on TikTok worldwide is 34 hours per month. Users in the United Kingdom spend around 49 hours on average using TikTok, while users in the United States spend an average of 45 hours accessing the platform per month. 

Below we have mentioned a table showcasing the average time spent on TikTok per user on a monthly basis by Region: 

Source: Statista 

Average Time Spent by Children and Teenagers on TikTok 

TikTok is a popular social media platform worldwide and it is utilized by children and teenagers on a large scale. Reports suggest that 1 in 4 (22%) of American teenagers spend 2 to 3 hours a day on average accessing TikTok. While 65% of the U.S. Teens spend at least 1 hour accessing the platform. 

Below we have mentioned a table showcasing the average daily time spent by the U.S. Teens on TikTok: 

On average, an American child spends around 1 hour and 53 minutes accessing TikTok on average per day. This is the highest time spent by children accessing a social media platform, in fact, children spend 23 minutes more than the average time spent on Snapchat.  

To provide a better insight into the average time spent by children on social media platforms, we have mentioned a table below comparing the time spent on social media platforms by U.S. children and UK children.

A user spends 6.06 hours on TikTok on average per week 

On average the time spent by a user accessing TikTok can vary from a few minutes to hours. The average time spent by a user on TikTok on a weekly basis is 6.06 hours. TikTok contains a wide range of video content available ranging from dance videos to funny videos to cooking tutorials and much more, which often keeps people hooked on the TikTok app by capturing their interests and likes. 

Here are the most popular reasons behind why people utilize TikTok according to a global web index study that took place in 2020: 

• Entertainment
• Inspiration
• Self-expression and promotion
• Trend updates
• Social 

Apparently, entertainment is the top reason behind TikTok users accessing the platform. People often look for fun and entertaining videos online during their spare time to relieve stress and have a good laugh as it can help lighten their mood and make them feel refreshed. 

Around 167 million videos are being watched by users on TikTok every minute 

TikTok is highly utilized by people across the world and users open the app almost 9 times a day, which boosts its user traffic and the number of videos that are being watched on a daily basis. Thanks to TikTok’s targeted nature via algorithms, users often find content that is relatable and linked to their users’ interests. Algorithms usually recommend videos by analyzing your liked posts, comments, saved content and accounts you follow. Often algorithms are also linked towards the kind of videos a user interacts with. This results in users spending more and more time scrolling through TikTok on their mobile devices.

Average Time Spent Using TikTok compared to other social media platforms 

TikTok is the leading social media platform with the highest share of American users (32%) spending time on the platform. Facebook and Instagram are the second leading social media platforms with the highest time spent among the users by 20%. 

Below we have mentioned a table showcasing the average time spent by users on different social media platforms: 

FAQs 

What is the average watch time per video on TikTok?

The Average watch time per video on TikTok is 3.33 seconds, while the average watch time per person was recorded at 5.26 seconds.

How much time does Gen Z spend on TikTok?

Gen Z spends around 1 hour and 16 minutes accessing the TikTok app. Majority of the Gen Z users consider TikTok as their most preferred social media platform.

Which country uses TikTok the most?

The United States is the leading country that uses TikTok the most. It has around 148 million TikTok users. 

What is the perfect duration for a TikTok video?

The perfect duration for a TikTok video is anywhere between 21 seconds to 34 seconds. However, your TikTok video must be a minimum of 10 seconds long.

Why is TikTok so addictive?

TikTok offers a wide range of engaging video content that can keep the user hooked to the platform and make them want to constantly keep on scrolling causing addiction. Its algorithm analyzes your likes, comments, accounts you follow, and other data to understand your content preferences for better recommendations online. 

Wrapping Up

Overall, the average time spent by users on TikTok has witnessed constant growth in the past few years. From an average of 27 minutes, and 24 seconds in 2019, it reached a whopping 58 minutes, and 24 seconds in 2024. The addictive content on TikTok often keeps people glued towards their mobile screen which results in users spending hours simply scrolling through TikTok. Based on the current statistics, the time spent on TikTok is expected to witness growth in the future as well thanks to excellent demand among people globally.