Whats the Big Data

The internet has completely transformed the pornographic industry, by making it easily accessible for everyone worldwide. Today, if you have a good internet connection and a smartphone or desktop you can access porn content online with just a single click along with access to a wide range of explicit content options and choices. 

In this article, we are going to take an in-depth look at Porn Statistics 2024 and examine its usage by gender, age group, top porn websites, negative impacts, and more.   

Top Porn Statistics 

• 58% of Americans have admitted to watching pornography at some point in their lives. 
• 1 in 5 smartphone searches includes a query related to porn. 
• Studies suggest that men are more likely to watch porn content compared to women. 
• Men aged between 30 to 49 are most likely to watch Porn. 
• 4% of all websites globally are porn sites. 
• 40 million Americans visit porn sites on a regular basis.
• 1 in 4 men hides their pornographic usage from their partner. 
• Regular exposure to porn content can make an individual feel lonely and isolated.  

How Many People Watch Porn? 

It’s difficult to say the exact number of people watching porn, but reports suggest that roughly 6 in 10 Americans (58%) have reported watching pornography at some point in their lives. 40 million Americans visit porn sites on a regular basis. It also revealed that 1 in 4 (27%) of Americans had watched it in the previous month. Therefore, we can say watching porn is extremely common among people.

Porn Statistics Global Insights

To gain an in-depth insight into the consumption of porn content among people globally, researchers collected data from various heterosexual individuals from different regions such as the United States, Korea, Taiwan, and Germany. Researchers measured those data on a scale from 1 (never) to 8 (daily) access to adult content. 

Below we have mentioned a table showcasing “Pornography Use Frequency” and provide insight into how often people from different regions access porn content: 

Country	Male	Female	Total
United States	5.72	3.95	4.92
Taiwan	6.12	4.10	5.36
Korea	6.12	3.86	5.36
Germany	6.06	2.77	5.52
Worldwide	5.32	4.19	4.90

Source: Scottmax

Percentage of Porn Content Accessible Online

There is no doubt that the internet contains X-rated content which has made it easier for individuals to access porn content in today’s time. Apparently, 4% of the total websites available globally consist of Porn sites. In addition, 13% of the web searches contain adult content and 20% of the mobile searches are related to porn.  

• Every second 28,258 users are accessing porn content on the internet. 
• Around $3,075.64 is being spent on adult content on the internet per second. 
• 372 people are searching for the word “adult” every second. 
• Around 37 porn videos are being created in the U.S. per day. 
• 2.5 billion emails sent or received contain adult or porn in it.

Porn Statistics by Gender 

About 87% of American U.S. Adults have consumed pornographic content at least weekly compared to 28.5% of women in the same. 

Gender	Percentage watching porn weekly
Male	87.0%
Female	28.5%

Men are 4 times more likely to have watched porn compared to women

There is a vast gender difference when it comes to the consumption of pornography among people. 

Men are significantly more likely to have watched porn at some point in their lives compared to women. There are studies that suggest 44% of men have watched porn in the past month compared to 11% of women, showcasing a difference of 33% among both genders regarding consumption of porn. 

Although, in most cases, Americans don’t usually report engaging in such activity, exposure to porn has certainly become more common among people today, than in the past, especially among women. Reports suggest that 81% of women who are aged 65 and above say they have never watched porn, while less than 44% of young women say the same. 

Porn Statistics by Age Group 

According to the Survey Center on American Life, it was revealed that Men in their 30s and 40s are more likely to watch Pornography compared to other age groups. A total of 57% of men aged 30 to 49 have watched porn in the past month, while 44% of men aged 18 to 29 and 50 to 64% have watched pornography content in the past month. 

Men aged 65 and above have the lowest share of users watching adult content. 18% of men aged 50 to 64 have admitted to watching porn in the past year. Overall, around 44% of young adult males and 36% of senior males admitted they have watched porn at some point during the last month. The report also revealed that 25% of men aged 18 to 29 have claimed they have never watched porn. Although most Americans don’t report engaging in this activity regularly, consumption of pornographic content is more common in today’s date than it was in the past. 

Below we have mentioned a table showcasing the percentage of males watching pornographic content based on Age group: 

Age Group	Past month	Past Year	Over a Year ago	Never
18 to 29	44%	12%	18%	25%
30 to 49	57%	12%	16%	12%
50 to 64	44%	18%	19%	18%
65 and older	26%	16%	25%	31%

U.S. adults with the habit of consuming pornography 

A survey was conducted in the United States between September and October 2022 to understand the habits of Americans towards consuming pornography. It was revealed in the report that 58% of the respondents admitted to having a habit of watching porn content. While 33% of the respondents stated they don’t have a habit of watching such content and 9% preferred not to say anything on the matter.

Habit of consuming Porn	Share of respondents
Yes	58%
No	33%
Prefer not to say	9%

Source: Statista 

How Much Time Do People Spend on Porn Sites?

The time spent by a user on porn sites can vary from a few minutes to a couple of hours depending on the person. To give a better understanding of the time spent by a user on porn sites, below we have mentioned data revealing the time spent by an average user on Pornhub, currently one of the most popular porn sites worldwide: 

• The Average time spent by 52% of Pornhub users ranges from a few seconds to five minutes. 
• 18% of the Pornhub users access the website for five to ten minutes. 
• 16% of the users spend around 10 to 20 minutes on the website.
• 6% of the Pornhub users spent 20 to 30 minutes on-site, while only 5% of the users spent around 30 minutes to an hour.
• 1% of the total Pornhub users stay as long as an hour or two on the website. 
• The percentage of users accessing the platform for more than 2 hours on a single search is 0.2%. 

Men who watch Porn more often feel Lonelier, Insecure, and Dissatisfied

Online availability of pornography has made it easy for people to access adult content at any time. Most young adults have admitted they have watched porn content at some point in their life. However, regular consumption of porn can have various drawbacks such as negative social outcomes and personal experiences among men. 

Men who consume pornography on a regular basis are more likely to feel dissatisfaction with the way they look or appear compared to those who have never watched porn. 6 in 10 men who have watched porn content in the last 24 hours stated they feel lonely and isolated at least once in the past week. Meanwhile, the percentage of men who felt lonely in the past week is way low compared to those who have watched porn.

Reports suggest that 78% of men who have watched porn in the past 24 hours claimed to be unhappy about their appearance, while only 44% of men who have never watched porn claimed to feel satisfied with their looks. In addition, only 38% of men who have never watched porn claimed they felt lonely or isolated in the past week. 

Below we have mentioned a table showcasing a comparison between American men and the impact of porn on feeling distressed. 

Feeling Distressed	Watched in the porn in past 24 hours	Not watched in the past 24 hours	Never watched porn
Lonely or isolated	60%	49%	38%
Unhappy About how they look	78%	61%	44%
Self-conscious or insecure	74%	58%	45%

Top Porn Websites worldwide 2024, by Monthly visits 

As of February 2024, pornhub.com was the leading Porn website accessed by users worldwide with 10.8 billion monthly visitors. Followed by Xvideos.com in the second position with 7.27 billion monthly visitors, and Xnxx.com in the third position with 3.4 billion monthly visitors. 

Top Websites	Number of Monthly Visits
Pornhub.com	10.8 billion
Xvideos.com	7.27 billion
Xnxx.com	3.4 billion

Source: Statista

Devices Used for Accessing Porn Sites

Porn content can be accessed by users through various devices such as smartphones, desktops, or tablets. As long as you have a strong internet connection you can access your desired porn content using any device type. 

Currently, phones are the most popular choice of device among users to access explicit content. Apparently, 83% of individuals utilize smartphones to watch porn content. Desktop is the second most popular choice for consuming explicit content by 14%. Lastly, only 3% of users are likely to access porn sites through their tablet device. 

Device Type	Share of users accessing porn sites
Phone	83%
Desktop	14%
Tablet	3%

Virtual Reality (VR) Porn Industry 

The virtual reality (VR) porn industry has been receiving massive recognition from people all across the world. In fact, the demand for VR porn is so high, that many experts have projected that virtual reality (VR) porn will reach $1 billion business by 2025. This makes it third in the ranking, falling behind the Virtual reality video game market which is worth $1.4 billion, and VR NFL-related content which is valued at $1.23 billion. 

Virtual Reality Video Game	$1.4 billion
VR NFL-Related Content	$1.23 billion
VR Porn	$1 billion

Negative Impacts of Porn among Teenagers 

Consumption of porn content at an early age can cause various sorts of negative impacts among teenagers and young adults. Below we have mentioned some of the top drawbacks of watching porn at a young age:

• Increases the odds of teen pregnancy: Constant exposure to adult content through television or the internet can create a higher risk of teenagers getting engaged in sexual activity, which increases the chances of teen pregnancy.  
• Hinders sexual development: Teenage years are a crucial part of time in everyone’s life as people grow and go through various development stages during this time. Watching porn content can cause a sense of confusion and make the teen lose their direction during this development stage and cause various unrealistic body image issues.
• Increases the risk of depression: Reports have suggested that people who spend time watching porn content are more likely to experience loneliness and depression. Therefore, it’s important for teenagers to avoid indulging in watching adult content at such a young age as it causes the teen to feel isolated.
• Addiction: Watching pornography on a regular or daily basis can increase the chances of teenagers forming an addiction. This leads to teens spending an excessive amount of time watching adult content and neglecting various important parts of their lives that are highly important for their growth.

Negative impact of Pornogrpahy in Family/Marriage

Watching Porn can also have a negative impact on family or married people. Below we have mentioned some of the negative effects of pornography on families and marriages: 

• 47% of families in the U.S. have stated that watching porn is a major concern in their homes, according to the National Coalition for the Protection of Children & Families. 
• Excessive usage of porn content can increase the chances of marital infidelity by over 300%.
• Around 68% of the divorce cases include one individual meeting someone from the internet, while 56% of the involved party has an “obsessive interest” towards porn websites.
• 40% of the individuals who are identified as “sex addicts” are likely to lose their spouses. Reports also suggest that 58% are likely to suffer from financial losses, and around 33% lose their job. 

FAQs 

How many people visit porn sites regularly? 

Around 40 million people in the United States visit porn sites regularly and 35% of internet downloads are related to explicit content.

Who is more likely to watch porn? 

Men are more likely to watch porn compared to women. In fact, men are four times more likely to access pornography content compared to women. 

How many people are addicted to porn? 

According to reports, roughly 11% of men and 3% of women consider themselves to be addicted to porn. 

What is the most popular porn site? 

Pornhub.com is the most popular porn site among people globally with 10.8 billion monthly visitors. 

What Age group is most likely to access Porn? 

Men aged 30 to 49 are most likely to access Porn content compared to other age groups. 57% of the men under this age group have accessed explicit content in the past month. 

Launched in 2005, Reddit has grown to be one of the most popular social media platforms on the internet. Reddit offers a wide range of individual online communities referred to as “subreddits” covering a specific topic. These subreddits have successfully attracted individuals from different regions, genders, age groups, and communities worldwide. By 2024, there were 504.54 million Reddit accounts.

In this article, we will examine Reddit statistics and gain a glimpse of its user base, age group, gender, demographics, and more. 

Top Reddit User Statistics

• As of 2024, there are 504.54 million users on Reddit. 
• 63.85% of the users accessing Reddit are Males, while 36.15% are females.
• The United States is the leading country with the highest proportion of Reddit users globally. 
• The majority of the Reddit users are young adults with 65% of the total user base aged between 18 to 34 years.
• As of 2024, there are 1.2 billion monthly active users on Reddit. 
• The Average time spent by a new user on Reddit every day is 20 minutes. 
• The Average time spent by a registered user of 5 years is 35 minutes every day.

Number of Reddit users worldwide from 2019 to 2028

According to the latest reports, the number of Reddit users is projected to reach 504.54 million users in 2024 showcasing a change of 13.04 million from the previous year. Apart from this, it also suggests Reddit is expected to witness continuous growth over the years and reach a milestone of 556.59 million in 2028. 

Below we have mentioned a table showcasing the number of Reddit users globally from 2019 to 2028: 

Year	Number of Reddit Users	Change Over Previous Year
2019	350.44 million	–
2020	406.6 million	? 56.16 million
2021	447.02 million	? 40.42 million
2022	473.4 million	? 26.38 million
2023	491.5 million	? 18.1 million
2024*	504.54 million	? 13.04 million
2025*	514.66 million	? 10.12 million
2026*	523 million	? 8.34 million
2027*	530.17 million	? 7.17 million
2028*	556.59 million	? 26.42 million

Source: Statista 

Reddit Users by Age Group 

It is no surprise that the majority of Reddit’s user base is young adults. Around 65% of the total Reddit user base falls under the 18- to 34-year-old age bracket. 33.04% of the user base is aged 25 to 34, while 32.74% of the users are aged between 18 and 24. 

Below we have mentioned a table showcasing Reddit users by age group: 

Age Group	Share of Website Users
18 to 24	32.74%
25 to 34	33.04%
35 to 44	16.07%
45 to 54	9.43%
55 to 64	5.22%
65+	3.49%

Reddit Users by Gender 

Reddit is a male-dominated platform. 63.85% of the users are male, while 36.15% of females access the platform. 

Gender	Share of users
Male	63.85%
Female	36.15%

Time Spent by Users on Reddit

According to a report by Reddit, newly registered users spend an average of 20 minutes on the platform every day. Meanwhile, users who have been using it for more than 5 years are likely to spend an average of 35 minutes per day on Reddit. 

Reddit users who have been accessing the platform for over 7 years are likely to spend approximately 45 minutes on the platform every day. 

Reddit Users by Region

The United States has recorded the highest proportion of Reddit users globally with a total traffic share of 44.17%. Followed by the United Kingdom in the second position with 10.36% of the traffic share and Canada ranked third with 5.14% of the traffic share. 

Below we have mentioned a table showcasing the top 5 countries with the highest proportion of Reddit users worldwide: 

Country	Share of Reddit users
United States	44.17%
United Kingdom	10.36%
Canada	6.14%
Australia	5.00%
India	4.50%

Source: SimilarWeb

Users visiting Reddit globally from 2022 to 2024 

As of January 2024, Reddit received around 1.22 billion visits from users globally. The numbers show a significant decrease compared to the number of visits from the previous year where Reddit received approximately 1.26 billion visits worldwide. 

Below we have mentioned a table showcasing the number of users visiting Reddit worldwide from 2022 to 2024:

Month, Year	Number of users in millions
April 2022	1,068
May 2022	1,093
Jun 2022	1,041
July 2022	1,025
Aug 2022	996
Sept 2022	1,044
Oct 2022	1,152
Nov 2022	1,027
Dec 2022	1,018
Jan 2023	1,260
Feb 2023	1,092
March 2023	1,132
April 2023	1,175
May 2023	1,096
Jun 2023	1,051
July 2023	1,076
Aug 2023	1,048
Sept 2023	1,127
Oct 2023	1,132
Nov 2023	1,175
Dec 2023	1,186
Jan 2024	1,224

Source: Statista 

Reddit Daily Active Users

Reddit has witnessed significant growth in its daily active users over the years. As of Q4 2023, Reddit had 73.1 million daily active users showcasing a growth of 7 million from the previous quarter which recorded 66.0 million daily active users. 

Below we have mentioned a table showcasing Reddit Daily Active users: 

Year	Reddit Daily Active Users
Q1 2021	54.8 million
Q2 2021	54.0 million
Q3 2021	53.6 million
Q4 2021	53.9 million
Q1 2022	57.5 million
Q2 2022	56.5 million
Q3 2022	57.3 million
Q4 2022	57.5 million
Q1 2023	60.3 million
Q2 2023	60.4 million
Q3 2023	66.0 million
Q4 2023	73.1 million

Reddit Weekly Active Users

As of Q4 2023, Reddit recorded 267.5 million weekly active users showcasing a growth of 28 million from Q3 2023 which recorded 239 million weekly active users. 

Here is a breakdown of Reddit weekly active years from 2021 to 2023: 

Year	Reddit Weekly Active Users
Q1 2021	201.9 million
Q2 2021	206.2 million
Q3 2021	202.1 million
Q4 2021	200.6 million
Q1 2022	213.6 million
Q2 2022	208.6 million
Q3 2022	208.8 million
Q4 2022	207.3 million
Q1 2023	218.0 million
Q2 2023	218.1 million
Q3 2023	239.1 million
Q4 2023	267.5 million

Reddit Monthly Active Users

As of February 2024, Reddit recorded 1.2 billion Monthly Active users. Reddit witnessed its peak in January 2023, when it recorded 1.3 billion monthly active users. 

Here is a breakdown of Reddit’s Monthly Active Users from 2022 to 2024:

Month, Year	Monthly Active Users
March 2022	1.1 billion
April 2022	1.1 billion
May 2022	1.1 billion
Jun 2022	1 billion
July 2022	1 billion
Aug 2022	996.6 million
Sept 2022	1 billion
Oct 2022	1.2 billion
Nov 2022	1 billion
Dec 2022	1 billion
Jan 2023	1.3 billion
Feb 2023	1.1 billion
March 2023	1.1 billion
April 2023	1.2 billion
May 2023	1.1 billion
Jun 2023	1.1 billion
July 2023	1.1 billion
Aug 2023	1 billion
Sept 2023	1.1 billion
Oct 2023	1.1 billion
Nov 2023	1.2 billion
Dec 2023	1.2 billion
Jan 2024	1.2 billion
Feb 2024	1.2 billion

Reddit Monthly Active Users growth over the years: 

As of 2024, Reddit has 1.2 billion monthly active users, which is excellent growth from its previous year, which recorded 1 billion monthly active users.

Below we have mentioned a table showcasing Reddit’s Monthly Active user growth from 2018 to 2024:

Year	Reddit Monthly active users
2018	331 million
2019	430 million
2020	619 million
2021	861 million
2022	918 million
2023	1.021 billion
2024	1.212 billion

Global visits to Reddit by devices from 2022 to 2024

The desktop is clearly the preferred device type for using Reddit. As of January 2024, 5.9 billion users were accessing Reddit through their mobile, while 1.67 billion were accessing the platform through Desktop. 

Below we have mentioned a detailed table showcasing the Total global visitor traffic to Reddit from 2022 to 2024 by device type: 

Month, Year	Mobile Reddit Visits	Desktop Reddit Visits
April 2022	5.23 billion	1.22 billion
May 2022	5.76 billion	1.2 billion
June 2022	5.59 billion	1.14 billion
July 2022	5.78 billion	1.12 billion
August 2022	5.52 billion	1.22 billion
September 2022	5.81 billion	1.21 billion
October 2022	5.79 billion	1.24 billion
November 2022	5.14 billion	1.12 billion
December 2022	5.03 billion	1.05 billion
January 2023	5.71 billion	1.3 billion
February 2023	5.23 billion	1.19 billion
March 2023	5.58 billion	1.29 billion
April 2023	5.79 billion	1.26 billion
May 2023	5.35 billion	1.26 billion
June 2023	4.86 billion	1.12 billion
July 2023	5.2 billion	1.24 billion
August 2023	4.96 billion	1.25 billion
September 2023	5.53 billion	1.3 billion
October 2023	5.84 billion	1.4 billion
November 2023	5.67 billion	1.42 billion
December 2023	5.67 billion	1.57 billion
January 2024	5.9 billion	1.67 billion

Source: Statista 

Global Reddit Search Traffic over the years 

As of May 2024, Reddit has accumulated around 2.26 billion monthly visits. The latest data also suggest that the Reddit website has a bounce rate of 43.49%. The Global search traffic of Reddit has witnessed its ups and downs in the past few years with majorly the numbers leaning towards the higher side. In April 2022, Reddit received a global search traffic of 3.84 billion, while in April 2023 it reached a search traffic of 3.49 billion. Reddit reached its peak in January 2024 when its search traffic reached 4.6 billion. 

Below we have mentioned a table showcasing global Reddit search traffic over the year: 

Month, Year	Global Search Traffic
April 2022	3.84 billion
May 2022	3.54 billion
June 2022	3.3 billion
July 2022	3.31 billion
August 2022	2.77 billion
September 2022	2.71 billion
October 2022	3.09 billion
November 2022	2.75 billion
December 2022	2.69 billion
January 2023	3.41 billion
February 2023	3.21 billion
March 2023	3.39 billion
April 2023	3.49 billion
May 2023	3.24 billion
June 2023	3.06 billion
July 2023	3.29 billion
August 2023	3.26 billion
September 2023	3.64 billion
October 2023	3.93 billion
November 2023	4.03 billion
December 2023	4.34 billion
January 2024	4.6 billion

Annual revenue generated by Reddit 

In 2023, the popular social media platform Reddit generated an annual revenue of 804.03 million U.S. dollars. It showcased an increase of 20.6% in its annual revenue compared to 2022 which recorded 666.7 million U.S. dollars. 

Year	Revenue (in millions)
2022	666.7
2023	804.03

Source: Statista 

Top Marketing Channels of Reddit 

Surprisingly, Organic search is the most popular marketing channel that has contributed to generating the maximum amount of traffic on Reddit by 59.84%. Followed by Direct, as the second most popular medium generated 37.56% of the traffic on Reddit. 

Below we have mentioned a table showcasing the top marketing channels of Reddit: 

Top Marketing Channels	Traffic Share
Organic Search	59.84%
Direct	37.56%
Social	1.25%
Referrals	1.11%
Email	0.24%
Display Ads	0.01%
Paid Search	0.0%

Source: SimilarWeb

Top organic search terms

As mentioned above, organic search is the leading marketing channel that helps generate 58.84% of the traffic on Reddit. However, the top organic search term is “Reddit” which generated around 0.61% of the traffic. 

Below we have mentioned the top organic search terms that help generate traffic on Reddit: 

Top organic search terms	Traffic generated
reddit	0.61%
lol reddit	0.2%
redit	0.2%
livestreamfails	0.2%
reddit soccer	0.01%

Top Social Networks that generate traffic to Reddit

YouTube is the leading social media platform that generates approximately 56.81% of the traffic on Reddit. Followed by X (Twitter) in the second position which generated around 16.90% traffic on Reddit. 

Below we have mentioned a table showcasing the top social networks that drove traffic to Reddit: 

Top Social Network	Traffic generated
YouTube	56.81%
X (Twitter)	16.90%
Facebook	10.28%
Instagram	2.43%
Discord	2.12%
Other	11.45%

Number of Posts shared on Reddit from 2018 to 2024

There is a continuous growth in the number of posts shared on Reddit over the years. As of 2024, there are 550 million posts shared on Reddit showcasing a growth of 81 million from its previous year.

Below we have mentioned a table showcasing the total number of posts shared on Reddit from 2018 to 2024: 

Year	Number of posts shared
2018	153 million
2019	199 million
2020	303 million
2021	366 million
2022	422 million
2023	469 million
2024	550 million

Most Popular Subreddits

Currently, there are more than 100,000 active subreddits on Reddit, and over 500 of them have 1 million subscribers. The subreddit with the highest number of subscribers is “r/funny,” which contains 56.6 million subscribers. It is followed by “r/AskReddit,” the second-most popular subreddit, with 45 million subscribers. 

Here is a breakdown of the top 20 most popular subreddits:

Rank	Subreddit	Subscribers
1	r/funny	56.6 million
2	r/AskReddit	45 million
3	r/gaming	39.5 million
4	r/aww	35.4 million
5	r/worldnews	34.9 million
6	r/todayilearned	34.7 million
7	r/Music	32.9 million
8	r/movies	32.3 million
9	r/science	31.5 million
10	r/pics	30.5 million
11	r/memes	29.7 million
12	r/Showerthoughts	29.7 million
13	r/Jokes	27.8 million
14	r/news	27.4 million
15	r/videos	26.9 million
16	r/space	24.9 million
17	r/askscience	24.8 million
18	r/EarthPorn	23.8 million
19	r/books	23.7 million
20	r/food	23.6 million

Source: Statista 

Top reasons behind people using Reddit 

A survey was conducted in the United States among Reddit users to understand the top reasons behind American users accessing Reddit. According to the survey, 72% of the respondents claimed entertainment as their top reason behind accessing Reddit. While getting news is the second most common reason 43%. Some of the other common reasons include following brands and companies, creating professional networks, and keeping in touch with close ones. 

Top reasons	Share of respondents
To get entertainment	72%
To get News	43%
Other purposes	17%
To follow various brands and companies	17%
To create a strong professional network	8%
Keep in touch with friends and family	5%

Source: Statista 

Reddit Mobile App Usage

Reddit Mobile app usage witnessed a significant decrease in its downloads as Reddit Mobile apps were installed approximately 34 million times by users across Google Play Store and App Store in 2023 cutting down from 54 million downloads in 2022. Talking about the usage of the Reddit app, only 7% of the users opened the app on a daily basis during the fourth quarter of 2023. Other social media platforms such as Instagram (43%), Snapchat (25%), TikTok (32%) X/Twitter (18%), etc have a higher share of daily app usage among the users compared to Reddit. 

Top Activity of Reddit Users on the app 

More than half (52%) of Reddit users in the U.S. utilize the app to access the posts, with accessing the main Reddit feed being the second most popular activity by 26%. 

Below we have mentioned a table showcasing the time spent by Reddit users on the app: 

Activity	Share of users
Post detail pages (Reddit posts)	52%
Main Reddit feed	26%
Video feed, profile, chat and search	15%
Subreddits	7%

FAQs

What are the demographics of Reddit users by age?

The majority of Reddit users are 25 to 34 years old, making up 33.04% of its total user base. 

Is Reddit popular in 2024?

Yes, despite tough competition in terms of social media platforms, Reddit will remain popular in 2024, with an estimated 1.2 billion monthly unique visitors. 

How many active subreddits are there?

There are currently more than 100,000 active subreddits available on the platform, 500 of which have 1 million subscribers.

How many users are on Reddit in 2024?

As of 2024, there are 504.54 million users on Reddit showcasing a change of approximately 13.04 million from its previous year.

Which country uses Reddit most?

The United States uses Reddit the most, with a proportion of 44.17% of the total Reddit users worldwide. Followed by, the United Kingdom in the second position with 10.36% of the total proportion of Reddit. 

What is Reddit mostly used for?

72% of Reddit users use it mostly for entertainment purposes, followed by receiving news as the second most popular reason behind using the platform 43%. 

What is the gender breakdown of Reddit users?

Reddit is primarily a male-dominated platform. 63.85% of the total users are males, while 36.15% are females.

What is the most popular subreddit in 2024?

The most popular subreddit in 2024 is “r/funny” with 56.6 million subscribers. Followed by, r/AskReddit in the second position with 45 million subscribers. 

Wrapping Up 

Despite popular social media platforms (Instagram and Facebook) existing at this time, Reddit has still managed to grow continuously over the years. Reddit stands strong as a unique online platform that runs on the power of its user base. With over 100,000 active subreddits available, Reddit caters to the requirements of people with different thoughts, interests, and preferences globally allowing users to connect with like-minded people. 

Individuals born between 1997 and 2012 are considered “Generation Z” or “Gen Z”. The older individuals born in this generation have begun their professional careers, and while they might not have reached their full economic potential, Gen Z still represents $450 billion spending power globally. 

From conducting online research about a product to checking a brand’s social media account to shifting to an online mode of payment instead of cash, Gen Z’s spending and buying habits are massively different from those of other generations. In this article, we will take an in-depth look at Gen Z’s spending and buying habits in 2024 to understand how Gen Z is spending their money. 

Top Gen Z Spending and Buying Habits (2024)

• The spending power of Gen Z is $450 billion. 
• 57% of Gen Z prefers to be contacted by brands through Email. 
• On Average, Gen Z spends $1,885 on their pets every year. 
• Gen Z is expected to represent a global retail spending of 17% by 2030. 
• Gen Z will become a leading force in the workplace in the U.S. by 31% in 2031. 
• 68% of Generation Z are eco-friendly shoppers. 
• Clothes and shoes are the leading shopping category purchased by Gen Z. 
• Around 68% of Gen Z are eco-friendly buyers. 

Gen Z has a spending power of $450 billion

Gen Z are yet to reach their complete economic potential, but still, they represent an estimated $450bn spending power worldwide. The economic influence of Gen Z is expanding as more of Gen Z are reaching adulthood. According to experts, the younger generation not only has money but they are also willing to spend it having high financial anxiety. But as most people might assume Gen Z are not just spending their hard-earned money on anything instead they are extremely deliberate on the money they spend. 

source: (BBC)

40% of the global consumers are Gen Z

Gen Z’s spending power is expected to reach trillions of dollars every year in the coming years. Despite being only 30% of the total population, Gen Z represents 40% of the global consumers. Experts also suggest that by 2025, Gen Z is expected to make up to 27% of the total workforce. 

Gen Z monthly online shoppers worldwide, by category

When it comes to Gen Z, clothing and shoes are the top shopping categories purchased by Gen Z consumers during the second quarter of 2023 by 57%. Entertainment is ranked as the second most popular shopping category by Gen Z by 44%. Electronics is also another essential shopping element among Gen Z with 40% of purchases and beauty comes in fourth position with 35% of purchases. Child products have the lowest purchase frequency among Gen Z which is quite understandable as the majority of Gen Z consumers are either college students or young adults. 

Below we have mentioned a table showcasing Gen Z monthly online shoppers worldwide by category: 

Shopping category	Share of respondents
Clothing & shoes	57%
Entertainment	44%
Electronics	40%
Beauty	35%
Leisure, sport & hobby	32%
Jewelry & accessories	28%
Groceries	24%
Automotive spare parts or accessories	21%
Home & garden	21%
Pharmaceutical products	21%
Erotic materials and toys	19%
Children products	19%

Source: Statista 

U.S. Gen Z Clothes Shopping Frequency by Gender 

In 2022, a survey was conducted in the United States to understand the apparel shopping behaviors of Gen Z Americans based on their gender. It was revealed that two-fifths of the female Gen Z consumers shopped for clothes one to two times a month, while 23.6% of the Gen Z male consumers shopped for apparel one to two times a week. 

Below we have mentioned a table showcasing the shopping frequency of the U.S. Gen Z by Gender: 

Shopping Frequency	Female	Male
Everyday	12.1%	10.2%
3 to 4 times a week	15.2%	27.3%
1 to 2 times a week	13.6%	23.6%
1 to 2 times a month	40.9%	16.8%
Every 2 to 3 months	13.6%	14.5%
Rarely or never	4.5%	6.8%

Source: Statista

Source of Inspiration for Purchases among Gen Z 

Unlike other generations, Gen Z is more likely to gain inspiration for shopping and purchasing products from a variety of different sources. This includes looking for shopping websites (51%) and social media platforms (47%), considering opinions from family and friends (45%), visiting brands’ stores (44%), and lastly watching television for inspiration (17%). 

Top Factors	Likelihood to Purchase
Shopping websites	51%
Social Media	47%
Friends and Family	45%
In-store	44%
Television	17%

Top Social Media platforms used by Gen Z to purchase products 

Talking about social media platforms as an essential source of inspiration for Gen Z to purchase a product. Reports suggest that the majority of Gen Z turn to YouTube (47%) as their ideal social media platform to conduct their research and learn about the products, their advantages, and disadvantages, etc. Followed by Instagram (29%) as the second most useful platform for purchasing products. 

Below we have mentioned a table showcasing the top social media platforms used by Gen Z to purchase products: 

Social Media platforms	Likelihood to Purchase
YouTube	47%
Instagram	29%
Facebook	21%
TikTok	17%
Pinterest	6%

Gen Z resonates with a brand that’s affordable, authentic, and transparent 

There is a massive difference in the shopping habits of Gen Z compared to other generations as Gen Z users are more likely to purchase products from a brand that are affordable, transparent, and authentic.

• Around 62% of Gen Z consider affordability extremely important to make a purchase. 
• 32% of Gen Z claims brand authenticity plays a crucial role in the decision-making towards buying a product. 
• 25% of Gen Zers value brand transparency. 

60% of Gen Z buyers won’t use a website or app that is difficult to navigate or loads slowly (Forbes)

Efficiency is one of the most crucial aspects of Gen Z when it comes to purchasing or researching a product. A survey revealed that 60% of Gen Z shoppers claim the ability to find products and services quickly is an essential aspect for them. Around 65% of the consumers claimed they had switched to a different brand due to a slow experience. 

Therefore, it’s highly important for retailers to spend effort and care towards the online assets to ensure the website or app functions smoothly without making the consumer wait for a long duration. It’s important the interface is simple and easy to use, the website or app contains all the essential information about the brand, and most importantly it functions at a good speed.

Influencers have a great impact on Gen Z. 

In comparison to older generations, a large section of Gen Z buyers is likely to depend on and trust the opinions of an influencer. Gen Z often chooses to follow a variety of influencers on social media platforms such as Instagram, TikTok, and YouTube with high following and reach and often consider their review regarding a particular product before actually purchasing it. 

According to a study by Google, it was revealed that 70% of teenagers are likely to subscribe to YouTube channels and consider YouTube personalities to be more relatable and influential compared to traditional celebrities.

Increased usage of Mobile payments among Gen Z 

Gen Z was born in the digital era, where almost everyone has easy access to smartphones and the internet. Due to the fact that Gen Z has grown in this era, they have embraced the usage of mobile payments such as mobile wallets (such as Apple Pay or Android Pay) and mobile paying apps more than any other generation. In the last few years, mobile apps have gained immense popularity from people across the world, encouraging more and more people to perform online payments instead of using cash. 

Types of social media accounts Gen Z shoppers followed and purchased from worldwide.

During the first quarter of 2023, Australia and Portugal became the leading countries with the highest share of Gen Z buyers who followed and purchased from brands on social media accounts at 71%. Furthermore, the report suggests that Portugal (59%) is ranked second in terms of Gen Z consumers who followed and bought products from retailers’ social media accounts, falling behind New Zealand (61%). Meanwhile, Austria (66%) and the Netherlands (58%)  became the leading countries with the highest percentage of Gen Z consumers who followed and purchased from Influencers. 

Below we have mentioned a table showcasing the Types of social media accounts Gen Z shoppers followed and purchased from globally: 

Country	Influencers	Brands	Retailers
United States	51%	66%	50%
United Kingdom	52%	52%	46%
Sweden	32%	68%	41%
Spain	47%	68%	33%
Australia	48%	71%	43%
Austria	66%	50%	32%
Belgium	39%	56%	25%
Finland	53%	47%	57%
France	55%	63%	31%
Germany	53%	50%	34%
Ireland	46%	63%	46%
Italy	43%	67%	34%
Netherlands	58%	47%	23%
New Zealand	46%	66%	61%
Norway	51%	49%	45%
Poland	45%	64%	37%
Portugal	51%	71%	59%

Source: Statista 

Gen Z preferred channels to be contacted by brands

According to a survey conducted in 2022, Email is the most preferred channel among Gen Z consumers for brands to contact them. Social Media is the second most popular channel, with 44%, and Text messages are the third most popular option, with 44%. 

Below we have mentioned a table showcasing the leading channels that Gen Z preferred to be contacted by brands: 

Top Channels	Share of respondents
Email	57%
Social Media	44%
Text messages	44%
Phone call	25%
None of the above	15%

Source: Statista 

Top Channels Gen Z began their shopping journey. 

During the first quarter of 2023, Gen Z consumers’ shopping journey began majorly in online stores (44%), followed by the search engine as the second most popular channel, as reported by 40% of the respondents. Physical stores became the third most popular channel, with 35%, and social media ranked fourth, with 30%. 

Below we have mentioned a table showcasing the top channels Gen Z began their shopping journey during the first quarter of 2023: 

Top Channels	Share of respondents
Online Store	44%
Search engine	40%
Physical store	35%
Social media	30%
Browsing websites or apps	30%
Talking to families or friends	20%
Online marketplace	20%
Price comparison service	15%
Physical magazines or other media publications	7%

Source: Statista 

Gen Z pet owners spend the most on their pets in the United States

Pet ownership among Gen Z is on the rise as more and more young adults and teenagers are adopting pets for companionship. The digital world has made Gen Z lonely and depressed and pets offer unconditional support and love. In fact, according to a survey in 2021 also showcases how Gen Z is the leading generation that spends the most on their pets in the United States. Gen Z spends an annual expenditure of $1,885 on their pets, while Millennials are ranked second with an annual expenditure of $1,195. 

Generation	Annual expenditure on pets
Gen Z	1,885
Millennials	1,195
Gen X	1,100
Baby Boomers	926

Source: Statista 

Gen Z is willing to spend on Sustainable products

Sustainability is something Gen Z has high regard for and therefore it plays a significant role in Gen Z’s purchasing decisions as well. Regardless of the thriftiness, Gen Z consumers are willing to pay additional amounts for eco-friendly products. Therefore, to harness Gen Z’s spending power therefore brands should improve their sustainability goals: 

• 75% of the Gen Z respondents have revealed they consider sustainability extremely important while making a purchasing decision. 
• 64% of Gen Z consumers have stated they are willing to pay more in return for sustainable products. 
• Take good care of the Packaging of the products as Gen Z takes packaging into consideration while purchasing something. A survey by Kearney revealed that 65% of the Gen Z respondents stated they wanted simple packaging, while 58% of the respondents claimed they were looking for eco-friendly packaging. 
• 36% of Gen Z consumers are likely to purchase second-hand products for sustainability and the environment. 
• According to a survey by Kearney, 57% of Gen Z respondents claimed they were looking for locally spruced products or eco-friendly products.

Gen Z is the leading generation to pay an additional amount for sustainable products

35% of consumers claim they are willing to spend an additional 25% more than the original price for sustainability. When it comes to sustainable products, surprisingly, Gen Z is the leading generation willing to spend more money to ensure the brands are eco-friendly. Gen Z takes special consideration of the material utilized by brands, ensuring the brand is suitable, followed by ethical practices. 

60% of Gen Z consumers are likely to support small businesses 

Young consumers are much more likely to support and show interest in small businesses than older generations. Around 60% of Gen Z have showcased an interest in purchasing products from small brands, compared to Millennials (59%), Gen X (42%), and Baby Boomers (20%). 

Gen Z is turning up towards rented clothes

Rented clothes have gained massive popularity among Gen Z in the last few years as people turn down fast fashion and spend heavy amounts on clothing. According to a report by IMARC Group, the online clothing rental market is exploding in terms of demand, and the market reached $2.2 billion in 2023. 

Around 80% of Generation Z are purchasing secondhand

“Recommerce” has been driving Gen Z’s shopping choices at an extensive scale. Apparently, the second-hand clothing market has been witnessing excellent growth as more and more Gen Z consumers are investing in second-hand products. According to a report by Thredup, by 2030, the second-hand clothing market will be valued at $84 billion. 

49% of Gen Z consumers are likely to purchase a product because it’s owned by people of color 

There is still a massive difference in the number of businesses owned by people of color compared to their white counterparts. Around 14.2% of the population is represented by Black Americans, and according to a report by Brooking 2.4% of the employer-firm owners are accounted by Black Americans. While Latino or Hispanic people represented 18.7% and the percentage of employer-firm owners was 6.5% Hispanic or Latino Americans are also underrepresented just like Black Americans. However, between 2019 and 2020 there was a significant rise in the number of firms owned by Black or Hispanic Americans thanks to Gen Z’s commitment and support towards buying their brands. 

83% of Gen Z consumers are likely to purchase from brands that they trust with their personal information

Gen Z is critical about their personal data, and with a variety of companies on the news for their breaches and mishandling of customer data, Gen Z has only become cautious while selecting brands for their purchases. Therefore, Gen Z consumers pay special care to how brands and companies utilize their data before purchasing a product. 

FAQs 

What are the purchasing habits of Gen Z?

Gen Z’s purchasing habits include using social media to make purchases, communicating online via smartphone, investing in sustainable products, and more.

What is the consumer buying behavior of Gen Z?

Gen Z’s consumer buying behavior includes conducting online research, comparing products and their prices with other sites, and checking online reviews before making a purchase. 

How is Gen Z spending their money?

57% of Gen Z are spending their money on Clothing and shoes, while 44% are spending it on Entertainment. Electronics, Beauty, Groceries, Accessories, etc are some of the other top categories where Gen Z are spending their money. 

What motivates Gen Z to buy?

Various factors motivate Gen Z to buy, such as good online reviews, sustainable products, a brand’s good social media presence, affordable prices, authenticity, and more.

What are Gen Z’s interests in 2024?

In 2024, Gen Z’s interest lay in Social Media and the most popular social media platforms among Gen Z are YouTube, Instagram, and TikTok. 

What is Gen Z wearing in 2024?

In 2024, Gen Z are wearing baggy, low- or mid-rise jeans by ditching the regular straight or skinny jeans. 

Takeaway 

The spending and buying habits of Gen Z have taken a 360-degree turn compared to other generations. Unlike Millennials or Baby Boomers, Gen Z doesn’t believe in directly purchasing a product; instead, they prefer to conduct thorough research on the product and the brand before spending their hard-earned money. Today, Gen Z resonates with those brands and businesses that are affordable, authentic, and transparent. Apart from this, the social media presence and sustainability of a brand also play a crucial role in the purchasing decision of a Gen Z consumer. 

Launched in 2022, Perplexity AI has created an excellent name for itself as a powerful search engine capable of delivering high-quality and accurate outputs to users’ queries. Perplexity AI has witnessed exceptional growth within just 2 years of its release and recorded 10 million active monthly users. In this article, we are going to take an in-depth look at perplexity AI stats and gain detailed information on its website performance, engagement rate, user demographics, and more.

Key Perplexity AI Stats

• In May 2024, Perplexity AI received 67.42 million total visits. 
• Perplexity AI is valued at $520 million as of January 2024.
• 56.69% of the total users accessing Perplexity AI are male users, while 43.31% of the users are female. 
• The Average time spent by a user on Perplexity AI is 10 minutes and 51 seconds.
• 68.36% of the total traffic on Perplexity AI is generated Directly. 
• The United States is the country with the highest number of Perplexity AI audiences. 
• Users aged 25 to 34 years old are most likely to access Perplexity AI.

Overview of Perplexity AI 

Launch Date	August 2022
Founders	Andy Konwinski, Aravind Srinivas, Denis Yarats, and Johnny Ho
Genre	Search engine
Industry	Artificial Intelligence
Headquarters	San Francisco, California, USA
Website	www.perplexity.ai

How many people use Perplexity AI? 

As of May 2024, Perplexity AI received around 67.42M visits on the website, with an average duration of 10 minutes and 51 seconds. This traffic growth was 20.71% from April’s 55.85 million visits.

Month, Year	Total Visits
May 2024	67.42 million
April 2024	55.85 million
March 2024	40.23 million

Perplexity AI Users by Gender

The latest reports suggest that Perplexity AI’s viewership is slightly male-dominated as 56.59% of the users accessing Perplexity AI are identified as Male users. While the percentage of females accessing the platform is 43.31%. 

Gender	Share of users
Male	56.69%
Female	43.31%

Perplexity AI Users by Age Group 

Users aged 25 to 34 years old are the leading age group with the highest number of Perplexity AI users 33.47%. Followed by young adults, 18 to 24 years old as the second leading age group with a total of 23.22% of users accessing the platform. 

Below we have mentioned a detailed table showcasing the perplexity of AI users by age group:

Age Group	Share of Users
18 to 24	23.22%
25 to 34	33.47%
35 to 44	19.54%
45 to 54	12.74%
55 to 64	6.87%
Over 65	4.17%

Perplexity AI Traffic by Country 

Perplexity AI’s core audience is located in the United States, 16.47% of the total traffic is generated from the U.S. Indonesia is the second leading country with 10.02% of the total visitors, followed by India in the third position with 10.02% of the total traffic. 

Below we have mentioned a table showcasing the global distribution of Perplexity AI’s traffic: 

Country	Traffic
United States	16.47%
Indonesia	10.02%
India	7.11%
Kenya	4.04%
Philippines	3.64%

Perplexity AI Traffic by Device 

Desktop is the most preferred device type among the users. Around 73.29% of the total perplexity AI’s traffic is generated through Desktop, while 26.71% of the total traffic is generated through mobile. 

Device Type	Traffic Share
Desktop	73.29%
Mobile	26.71%

The United States is the leading country with the highest number of perplexity AI visitors, where 82.54% of the traffic is generated through Desktop and 17.46% through Mobile. 

Below we have mentioned a table showcasing the perplexity of AI traffic by countries and devices:

Country	All devices	Desktop	Mobile
United States	11.1 million	82.54%	17.46%
Indonesia	6.75 million	52.54%	47.46%
India	4.79 million	61.64%	38.36%
Kenya	2.72 million	96.4%	3.6%
Philippines	2.45 million	52.78%	47.22%

Top Marketing Channels of Perplexity AI 

Around 68.36% of Perplexity AI’s traffic is Direct, 27.07% is generated through Organic search, and 2.66% is generated through Social media. 

Below we have mentioned a table showcasing the top marketing channels through which traffic is generated by Perplexity AI: 

Top Marketing Channels	Share of Traffic
Direct	68.36%
Organic Search	27.07%
Social	2.66%
Referrals	1.22%
Email	0.68%
Display ads	0.01%
Paid Search	0.00%

Source: SimilarWeb

Top Organic Search Terms 

Organic search is the second leading marketing channel that helps generate 27.07% of the total traffic on Perplexity AI. The search term “perplexity” is the most impactful term that helps generate around 40.62% of traffic on Perplexity AI’s website. Followed by “perplexity ai” as the second-most popular search term that generates 28.67% of the traffic on the website. 

Below we have mentioned the top 5 organic search terms that help generate traffic on Perplexity AI:

Top organic search terms	Traffic generated on site
perplexity	40.62%
perplexity ai	28.67%
preplexity	1.00%
perplexity.ia	0.74%
perplexity.ai	0.72%

Top Social Networks of Perplexity AI 

YouTube is the leading social network that has generated the maximum amount of Perplexity AI traffic by 46.26%. It is followed by X (Twitter) as the second leading social network with a traffic share of 13.31%. WhatsApp Webapp is ranked third with a total traffic share of 9.13%. 

Below we have mentioned a table showcasing leading social networks of perplexity AI: 

Social Networks	Share of Traffic
YouTube	46.26%
X (Twitter)	13.31%
WhatsApp Webapp	9.13%
Reddit	7.52%
Facebook	7.24%
Other	16.54%

Must Know Stats and Facts About Perplexity AI 

In this section, we are going to take a look at some of the must-know facts and statistics about Perplexity AI: 

As of January 2024, Perplexity AI is valued at $520 million 

Perplexity AI is witnessing excellent growth for its diverse and useful services and it received a total of 67.42 million visits in May 2024. Although this San Francisco-based startup is two years old it has generated a valuation of $520 million as of January 2024 showcasing its remarkable impact and demand among the audience. According to a report by Reuters it raised $73.6 million from its recent funding round. 

Perplexity AI’s primary user base is located in the United States 

16.47% of Perplexity AI’s total user base is located in the United States. Indonesia is the second leading country with the highest number of users, 10.27%, followed by India in third place, 7.11%. 

The main applications of Perplexity AI include SEO content creation, book summarization, and more

The capability of Perplexity AI isn’t limited to search engines; instead, it’s a versatile tool that can perform a variety of tasks. Perplexity AI can answer users’ queries and fulfill their diverse content needs, including SEO content creation, summarization, factual writing, and much more. 

Perplexity AI’s offers both free and paid plans 

Popular search engine startup, Perplexity AI, can be accessed by users for free with limited features along with the availability of paid versions starting at $20/month, offering advanced features. This flexible pricing plan makes Perplexity AI a useful search engine for both individuals and businesses of all sizes.

FAQs 

What is the growth rate of Perplexity?

The growth rate of Perplexity AI is 39% a month, which showcases that people are consuming and engaging with perplexity at an excellent rate. 

Is Perplexity AI accurate?

Perplexity AI has gained a high score in terms of consumer trust, and therefore, over 80% of the users claim that Perplexity AI delivers accurate information to their inputs. 

Who is the CEO of Perplexity AI?

Aravind Srinivas is the CEO of Perplexity AI, an AI search engine startup, and one of its founders. 

Who started Perplexity AI? 

Perplexity AI was founded by Aravind Srinivas, Andy Konwinski, Denis Yarats, and Johnny Ho in 2022. 

Who invested in Perplexity AI?

Perplexity AI has raised funding of $165 million as of 2024. Some of the investors of perplexity AI include Jeff Bezos, Susan Wojcicki, Databricks, Nvidia, Jeff Dean, and more.

Does perplexity use GPT-4?

Perplexity AI utilizes various large language models to generate accurate and high-quality responses. The list includes GPT-4, Mistral Large, and Claude 3, along with Perplexity’s own custom models.

Is Perplexity AI free?

Yes, Perplexity AI offers a free plan with limited features. However, to access advanced features, users need to subscribe to its Pro plan, which is available for $20/month. 

Wrapping Up

Perplexity AI stands as an excellent innovation in the search engine industry. As of 2024, this search engine startup has gained a valuation of over $500 million within just 2 years of its release showcasing an impressive growth rate and demand among the users. Its ability to generate accurate and factual answers to users’ input without any biases has made it one of the most trusted search engines among the audience. This valuable tool is capable of fulfilling all the requirements of a student, researcher, business, individual, etc with its unbiased and well-sourced data. Looking at the current statistics of Perplexity AI, this search engine is expected to keep rising at an excellent growth rate.