Big Data and the Future of Business: Don’t Automate, Analyze

Sometime ago I got an email from Netflix telling me that “recently you may have had trouble instantly watching TV episodes or movies due to technical issues.”As a matter of fact, I did not experience any “technical difficulties.” I simply started and stopped a number of stream-able movies. So I skipped Netflix’s offer of credit to my account but started thinking about the future of business in the era of Big Data. Continue reading

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