What has @Facebook Wrought: No More Six Degrees of Separation

Facebook_degreesOfSeparation

Facebook:

How connected is the world? Playwrights [1], poets [2], and scientists [3] have proposed that everyone on the planet is connected to everyone else by six other people. In honor of Friends Day, we’ve crunched the Facebook friend graph and determined that the number is 3.57. Each person in the world (at least among the 1.59 billion people active on Facebook) is connected to every other person by an average of three and a half other people. The average distance we observe is 4.57, corresponding to 3.57 intermediaries or “degrees of separation.” Within the US, people are connected to each other by an average of 3.46 degrees.

Our collective “degrees of separation” have shrunk over the past five years. In 2011, researchers at Cornell, the Università degli Studi di Milano, and Facebook computed the average across the 721 million people using the site then, and found that it was 3.74 [4,5]. Now, with twice as many people using the site, we’ve grown more interconnected, thus shortening the distance between any two people in the world.

Note that the original research project concluded that people in the United States, not “the planet,” were separated by about six people on average. See Wikipedia for a summary of Milgram’s small-world experiment and Milgram’s 1967 Psychology Today article (PDF).

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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