Netflix is one of the most popular video streaming platforms worldwide with over 260 million paid subscribers in the fourth quarter of 2023 a rise of 13.3 million subscribers from its previous quarter. Today, 47% of Americans prefer streaming Netflix over any other streaming platform along with owning a 7.7% share of the United States screen time.
In this guide, we are going to take a look at the top statistics related to Netflix including number of subscribers, users worldwide in 2024, revenue, and more.
How Many Subscribers Does Netflix Have?
According to company-reported data, Netflix has 260.28 million subscribers worldwide.
Top Netflix Subscribers Statistics
- Netflix had 260.28 million paid subscribers in the fourth quarter of 2023.
- Netflix is available in over 190 countries worldwide.
- Europe, the Middle East, and Africa have the leading number of Netflix-paying consumers.
- Australia has the highest penetration rate at 65%.
- Netflix is expected to spend a whopping amount of $17 billion on content production in 2024.
- 51% of Netflix users are female, and 49% are males.
- The Average time spent by users on Netflix in 2020 was 3 hours 12 minutes.
- The Suburbans is the leading community in the U.S. with the highest share of users.
- On Average, a Netflix subscriber views 60 films every year.
- Stranger Things 4 is the Most-watched Netflix series of all time.
- Slovakia Has the largest Netflix Library with over 8,427 titles.
Netflix Subscribers Count Worldwide Quarterly (from 2013 to 2023)
During the fourth quarter of 2023, Netflix had 260.28 million paid subscribers. It showcased a growth of 13.13 million from the previous quarter which recorded 247.15 million subscribers in the third quarter of 2023. Majority of the Netflix subscribers are based in the EMEA region Europe, the Middle East, and Africa) accounting for over 88 million subscribers globally.
Below we have mentioned a table showcasing the quarterly Netflix subscriber count from 2013 to 2023:
| Year | Netflix Subscribers |
| Q1 2013 | 34.24 million |
| Q2 2013 | 35.64 million |
| Q3 2013 | 38.01 million |
| Q4 2013 | 41.43 million |
| Q1 2014 | 46.13 million |
| Q2 2014 | 47.99 million |
| Q3 2014 | 50.65 million |
| Q4 2014 | 54.48 million |
| Q1 2015 | 59.62 million |
| Q2 2015 | 62.08 million |
| Q3 2015 | 66.02 million |
| Q4 2015 | 70.84 million |
| Q1 2016 | 77.71 million |
| Q2 2016 | 79.9 million |
| Q3 2016 | 83.28 million |
| Q4 2016 | 89.09 million |
| Q1 2017 | 94.36 million |
| Q2 2017 | 99.04 million |
| Q3 2017 | 104.02 million |
| Q4 2017 | 110.64 million |
| Q1 2018 | 118.9 million |
| Q2 2018 | 124.35 million |
| Q3 2018 | 130.42 million |
| Q4 2018 | 139.26 million |
| Q1 2019 | 148.68 million |
| Q2 2019 | 151.56 million |
| Q3 2019 | 158.33 million |
| Q4 2019 | 167.09 million |
| Q1 2020 | 182.86 million |
| Q2 2020 | 192.95 million |
| Q3 2020 | 195.15 million |
| Q4 2020 | 203.66 million |
| Q1 2021 | 207.64 million |
| Q2 2021 | 209.18 million |
| Q3 2021 | 213.56 million |
| Q4 2021 | 221.84 million |
| Q1 2022 | 221.64 million |
| Q2 2022 | 220.67 million |
| Q3 2022 | 223.09 million |
| Q4 2022 | 230.75 million |
| Q1 2023 | 232.5 million |
| Q2 2023 | 238.39 million |
| Q3 2023 | 247.15 million |
| Q4 2023 | 260.28 million |
Source: Statista
Netflix Subscribers worldwide as of 4th quarter 2023, by Region
Most of the global Netflix subscribers are from the EMEA region (Europe, Middle East, and Africa), as of the 4th quarter of 2023 it accounted for 88.81 million subscribers. Followed by U.S. and Canada in the second position which recorded 80.13 million subscribers and Latin America in the third rank with 46 million subscribers.
Below we have mentioned a table showcasing the global Netflix subscribers in the 4th quarter of 2023 by region:
| Region | Netflix Subscribers |
| Europe, Middle East, and Africa | 88.81 million |
| U.S and Canada | 80.13 million |
| Latin America | 46 million |
| Asia Pacific | 45.34 million |
Source: Statista
Netflix Annual Revenue from 2010 to 2023
In 2023, the total annual revenue of popular video streaming platform Netflix was 33.7 billion U.S. dollars with a growth of 3.4 billion a decade ago. Over the last few years, Netflix has been extremely successful with excellent reach and demand from people all across the world.
Below we have mentioned a table showcasing Netflix’s Annual revenue from 2010 to 2023:
| Year | Annual Revenue (in millions) |
| 2010 | 2,162.6 |
| 2011 | 3,204.6 |
| 2012 | 3,609.3 |
| 2013 | 4,374.56 |
| 2014 | 5,504.66 |
| 2015 | 6,779.51 |
| 2016 | 8,830.67 |
| 2017 | 11,692.71 |
| 2018 | 15,794.34 |
| 2019 | 20,156.45 |
| 2020 | 24,996.06 |
| 2021 | 29,697.84 |
| 2022 | 31,615.55 |
| 2023 | 33,723.3 |
Source: Statista
Netflix’s Ad Tier has over 23 Million monthly active users
Netflix introduced its Ad-supported plan in the United States and 11 other countries in November 2022. This ad-supported plan is available at a price of $6.99/month which is half the price of Netflix’s standard plan which is available at $15.49/month.
Surprisingly the ad-supported plan of Netflix is witnessing excellent growth among the users and recently it even surpassed 23 million monthly active users worldwide. The ad-tier subscriptions of Netflix account for around 30% of the new sign-ups in the 12 countries where the plan was launched.
Netflix’s Revenue Per User worldwide
| Year | Netflix’s Global ARPU |
| 2017 | $9.43 |
| 2018 | $10.31 |
| 2019 | $10.82 |
| 2020 | $10.91 |
| 2021 | $11.67 |
| 2022 | $11.76 |
| 2023 | $10.82 |
Netflix Revenue Per User by Region
Netflix’s ARPU in the USA & Canada was $16.64 in 2023, while in 2022 the revenue per user was $15.86. Below we have mentioned a table showcasing Netflix’s ARPU in the USA & Canada from 2018 to 2023:
| Year | ARPU |
| 2018 | $11.15 |
| 2019 | $12.58 |
| 2020 | $13.32 |
| 2021 | $14.78 |
| 2022 | $15.86 |
| 2023 | $16.64 |
Netflix Revenue Per User in EMEA
Below we have mentioned a table showing Netflix’s ARPU in Europe, Middle East, and Africa (EMEA) countries over the years:
| Year | ARPU |
| 2018 | $10.47 |
| 2019 | $10.33 |
| 2020 | $10.72 |
| 2021 | $11.64 |
| 2022 | $10.99 |
| 2023 | $10.75 |
Netflix Revenue Per User in Latin America
Below we have mentioned a table showcasing Netflix’s ARPU in Latin America from 2018 to 2023:
| Year | ARPU |
| 2018 | $8.23 |
| 2019 | $8.21 |
| 2020 | $7.45 |
| 2021 | $8.14 |
| 2022 | $8.48 |
| 2023 | $8.60 |
Netflix Revenue Per User in Asia Pacific
Lastly, talking about Asia Pacific the average revenue generated per user was $7.31 in 2023. Below we have mentioned a table showcasing the Average revenue per user in Asia Pacific from 2018 to 2023:
| Year | ARPU |
| 2018 | $9.35 |
| 2019 | $9.24 |
| 2020 | $9.12 |
| 2021 | $9.26 |
| 2022 | $8.50 |
| 2023 | $7.31 |
Penetration rate of Netflix worldwide 2022, by country
Regardless of the United States accounting for Netflix’s leading market in terms of subscribers, when it comes to penetration rates Australia and the United Kingdom are at the higher ranks. Australia is the leading country with the highest percentage of Netflix penetration rate at 65%, followed by the United Kingdom with 57%. Meanwhile, the United States ranks third in this list with a 53% penetration rate.
Below we have mentioned a table showcasing Netflix Penetration rate by country:
| Country | Netflix Penetration Rate |
| Australia | 65% |
| United Kingdom | 57% |
| United States | 53% |
| Canada | 48% |
| France | 29% |
| Spain | 26% |
| Germany | 24% |
| Mexico | 23% |
| South Korea | 23% |
| Brazil | 22% |
Netflix User Demographics
Netflix has been successful in gaining excellent appeal from people of different genders, age groups, and regions. In terms of gender distribution, Netflix users are fairly balanced, with females slightly edging ahead at 51%, while males account for 49% of the user base.
| Gender | Percentage of Users |
| Male | 49% |
| Female | 51% |
Netflix users by Generation
According to reports, Millennials are the leading generation with the highest number of user shares at 33%. Followed by Generation X in the second position with 26% and Baby Boomers in the third position with 22%.
Below we have mentioned a table showcasing Netflix users by Generation:
| Generation | Share of users |
| Millennials | 33% |
| Generation X | 26% |
| Baby Boomers | 22% |
| Generation Z | 18% |
70% Of Hispanic Americans Owned An Active Netflix Subscription plan
A study conducted in the United States in August 2021, it was revealed that 70% of Hispanic Americans were likely to own an active Netflix subscription. It also revealed that only 61% of white respondents were owing an active subscription plan.
Netflix Users By Community
In the United States, the largest community of Netflix users belongs to the Suburbans at 43%, followed by the Urban community in the second rank with 34%. The percentage of users belonging to the Rural community in the US is 23%.
| Community | Share of users |
| Urban | 34% |
| Suburban | 43% |
| Rural | 23% |
In 2024, Netflix is expected to spend $17 Billion On Content Production
In 2023, Netflix spent around $13 billion on its content production for the generation of Netflix’s original shows and movies which are loved by the customers and play a significant role in the company’s net profits. In 2022, Netflix spent $16.84 billion on its original shows, and in 2024, the company is expected to spend $17 billion on content production prioritizing a diverse range of alternatives for its customers.
Below we have mentioned a table showcasing the total amount spent by Netflix for its content production from 2016 to 2024:
| Year | Netflix Content Spend |
| 2016 | $6.88 billion |
| 2017 | $8.91 billion |
| 2018 | $12.04 billion |
| 2019 | $13.9 billion |
| 2020 | $11.8 billion |
| 2021 | $17.9 billion |
| 2022 | $16.84 billion |
| 2023 | $13 billion |
| 2024* | $17 billion* |
Countries with the largest Netflix libraries worldwide
As of March 2023, Slovakia is the leading country with the most content available on Netflix worldwide with 8,400 titles available on the platform. Bulgaria comes in the second position with 8,272 titles available and Latvia is in the third position with 8,092 titles in the Netflix library. Surprisingly the top 10 rank in this list are from European countries.
Below we have mentioned a table showcasing countries with the most available content on Netflix as of March 2023:
| Country | Titles in Netflix’s Library |
| Slovakia | 8,427 |
| Bulgaria | 8,272 |
| Latvia | 8,092 |
| Estonia | 8,071 |
| Iceland | 8,012 |
| Lithuania | 7,994 |
| Romania | 7,748 |
| UK | 7,482 |
| Portugal | 7,411 |
| Ireland | 7,394 |
| Spain | 7,341 |
| Germany | 7,315 |
| Hungary | 7,314 |
| Italy | 7,205 |
| Austria | 7,165 |
| Switzerland | 7,154 |
| Philippines | 7,125 |
| Greece | 7,014 |
| Netherlands | 6,934 |
| France | 6,842 |
Source: Statista
Time Spent on Netflix
Netflix accounts for 25.7% of the total daily streaming amount of American adults. There has been a significant rise in the amount of time spent by users on the platform consuming video content. Back in 2015, people spent an average of 1 hour 48 minutes on Netflix. The demand for Netflix content took a huge jump in 2020 during the global pandemic when people started spending more and more time in their houses and began consuming streaming content at a large level. The Average time spent by users on Netflix in 2020 was 3 hours 12 minutes.
Below we have mentioned a table showcasing the average time spent by Netflix users on the platform daily from 2009 to 2020.
| Year | Average Time Spent Daily |
| 2009 | 6 minutes |
| 2010 | 24 minutes |
| 2011 | 48 minutes |
| 2012 | 1 hour 12 minutes |
| 2013 | 1 hour 24 minutes |
| 2014 | 1 hour 36 minutes |
| 2015 | 1 hour 48 minutes |
| 2019 | 2 hours |
| 2020 | 3 hours 12 minutes |
Most Popular Netflix Series of All Time
Stranger Things season 4 is the most popular Netflix series with over 1.8 billion hours viewed followed by Wednesday: Season 1 in the second position with over 1.7 billion hours viewed by the subscribers.
Below we have mentioned an overview of the most popular Netflix series of all time:
| Title | Hours Viewed |
| Stranger Things 4 | 1,838,000,000 |
| Wednesday: Season 1 | 1,718,800,000 |
| DAHMER: Monster: The Jeffrey Dahmer Story | 1,031,100,000 |
| Bridgerton: Season 1 | 929,300,000 |
| The Queen’s Gambit: Limited Series | 746,400,000 |
| The Night Agent: Season 1 | 803,200,000 |
| Stranger Things 3 | 716,100,000 |
| Bridgerton: Season 2 | 797,200,000 |
| Fool Me Once: Limited Series | 545,000,000 |
| The Witcher: Season 1 | 663,600,000 |
Wrapping Up
Based on the above statistics, we can say Netflix is currently in a good position, especially with over 260 million paid subscribers, Netflix has clearly made an excellent place for itself in the video streaming market. With the release of ad-supported plans, Netflix has introduced a more affordable option through which users can enjoy visual content at a 40% lower price than its standard plan which has boosted its subscriber numbers.
