The global outbreak of the new Coronavirus brought to our attention an inconvenient truth about influenza: The seasonal flu kills between 291,000 to 645,000 people worldwide each year. Still, a December 2019 survey found that 37% of US adults did not intend to get a flu shot.
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
