Consumers Prefer Smartphones To George Clooney, Family, Friends, Even Sex

ClooneyWould you give up your smartphone for a month in exchange for a day with George Clooney or any other celebrity?

If you answered “yes,” you are in a disappearing minority. Almost three-quarters of smartphone users worldwide refuse to substitute their artificial intelligence extension with a celebrity. 56% declined a 10% salary increase, 50% an extra week of vacation, 41% said “no” to $1,000 dollars (!), and 28% were willing to forego a holiday at their dream destination. They are also willing to give up family, friends or sex for a week before their smartphone.

Read the article on Forbes.com

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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