Category Archives: digital transformation
The Digital Ecosystem
Deloitte University Press What is the digital ecosystem? It’s a subset of TMT companies that specialize in the development of hardware, content, and software applications and provide a platform for the creation, distribution, and consumption of content, applications, and services.
Tipping Point: Digital Advertising to Eclipse TV Advertising in 2017
FT: The bulk of spending by brands on digital advertising is going to Google and Facebook. Combined, they accounted for 75 per cent of all new online ad spending in 2015, according to the Internet Trends report published this month … Continue reading
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Digital Transformation Means Going Through 3 Mindset Shifts
If you want to thrive in today’s digital landscape, you must re-think three fundamental activities for your business: How you define and develop your products and services; how you interact with your customers; and how you attract and retain new … Continue reading
Digital Trends 2016 (Infographic)
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How Digital is Your Industry?
Prashant Gandhi, Somesh Khanna and Sree Ramaswamy in the Harvard Business Review: …what are the key attributes of a digital leader? And how can companies benchmark themselves against competitors? We looked at 27 indicators that fall into three broad categories: digital assets, digital … Continue reading
Digital is 22% of the world’s economy
Ten in Fifteen: Digital was 22 percent of the world’s economy in 2015. It will rise to 25 percent by 2020, a 10 percent increase since 2005. According to our global technology survey of more than 3,100 IT and business executives, 86 … Continue reading
Digital Tipping Point: Online Advertising will Surpass TV Advertising in 2017
eMarketer: Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of … Continue reading
Global Digital Data Flows: 12% of Global Trade Digitized
McKinsey Global Institute: Digital flows—which were practically nonexistent just 15 years ago—now exert a larger impact on GDP growth than the centuries-old trade in goods, according to a new McKinsey Global Institute (MGI) report, Digital globalization: The new era of … Continue reading
The Evolution of Digital Capacity by Country
The Fletcher School, Tufts: The Digital Evolution Index (DEI) analyzes the key underlying drivers and barriers that govern a country’s evolution into a digital economy: Demand, Supply, Institutional Environment, and Innovation. A longitudinal analysis of these four drivers during the … Continue reading
Gartner, IDC and Forrester on the Future of Digital Transformation
Gazing intensely into their respective crystal balls, Gartner, IDC, and Forrester have come up with predictions for 2016 and beyond, highlighting digital transformation and its impact on businesses and consumers worldwide. According to Forrester, only 27% of today’s businesses have … Continue reading