Category Archives: Big Data Analytics
Big Data Quote of the Year
As modern life relies increasingly on big data, we’ll have to be on the watch for the look-elsewhere effect. Probability will lead us to say more often: What an amazing coincidence! Some of these occurrences will lead to new discoveries; … Continue reading
What do you use marketing analytics for?
Quantifying the Impact of Marketing Analytics Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, according to the most recent CMO Survey. Brands plan to increase their spending on … Continue reading
Posted in Big Data Analytics, Misc
Tagged customer acquisition, digital marketing, marketing analytics, marketing mix
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Data Is the New…?
HT: @CBinsights
Posted in Big Data Analytics, Big Data Bubble, Misc
Tagged CB Insights, Google, Unicorns
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10 New Big Data Observations from Tom Davenport
[youtube https://www.youtube.com/watch?v=DdHhD4n3iFE?rel=0] The term “big data” has become nearly ubiquitous. Indeed, it seems that every day we hear new reports of how some company is using big data and sophisticated analytics to become increasingly competitive. The topic first began to … Continue reading
Predictive Analytics Determine How Much You Will Pay Next Time You Will Fly the Big Data-Friendly Skies
Innovation Enterprise: a visual representation of the user flow and how various data sources play a role in calculating real-time predictive metrics to present you with the right offer at the right time.
Organizations Investing in Big Data, Cloud and Mobility are Growing up to 53% Faster than Laggards
Dell recently released its second annual Global Technology Adoption Index, based on a survey of 2,900 respondents from midsize organizations (with 100-4,999 employees) across 11 countries. It quantifies the gap between IT leaders and laggards and identifies distinct roles for business … Continue reading
What is Hadoop?
HT: @KirkDBourne See also: 5 Highlights Of The First And Largest Hadoop Maturity Survey Hadoop Bubble Watch: The Bubble Quivers As Hortonworks Misses The End Of The Hadoop Bubble?
Hadoop Maturity Survey: Key Findings
Results of the largest worldwide survey to date of Hadoop users were released recently by AtScale, which was assisted in this project by Cloudera, MapR and Tableau. The answers from more than 2,100 participants provide insights into the current and … Continue reading
Microsoft’s Joseph Sirosh on Big Data Lessons from Reaching 50 Millions in 7 Days (Video)
[youtube https://www.youtube.com/watch?v=8W0yKdDzk_Y?rel=0] From Strata + Hadoop NYC 2015, an entertaining talk by Microsoft’s Joseph Sirosh on the creation of the viral phenomenon How-Old.net, how it got to 50 million users in 7 days, and the unexpected big data challenges that came … Continue reading