Kirk Borne is Professor of Astrophysics and Computational Science in the George Mason University School of Physics, Astronomy, and Computational Sciences (SPACS). Turns out he is the father of the term “unknown unknowns” – things we do not know we don’t know – popularized by former secretary of defense Donald Rumsfeld and later by Avinash Kaushik as “the unique space in which big data analysts should actually play.”
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I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress