Author Archives: GilPress

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress

Autonomous Driving and the Future of Transportation

Mark Harris: “2017 will show us that limited deployments are technically, legally, and socially possible, even under today’s laws,” says Bryant Walker Smith, a professor at the University of South Carolina. The cars themselves, with their distinctive sensor rigs mounted … Continue reading

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‘The best marketer has been elected president’

After following the presidential election for 18 months and experiencing up close and personal the “best marketing case study ever,” marketing guru David Meerman Scott has concluded: “The best marketer has been elected president.” Here’s what I learned from his … Continue reading

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2017 Predictions for Digital Transformation

IDC has released its 2017 predictions for digital transformation and for CIOs, in addition to its IT industry predictions. Digital transformation is a technology-centric transformation, says IDC, that is profoundly changing business and society. Here is what IDC expects to … Continue reading

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81% of US companies will have deployed IoT by 2018

Source: I-Scoop Machina Research: In summer 2016 Machina Research commissioned a study of 420 business decision makers familiar with their company’s use and planned use of the Internet of Things (IoT) to optimize their business operations or to build intelligent, Internet … Continue reading

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The market for smart lighting and connected lighting controls to reach more than $12 billion by 2020

IHS Markit: The world market for smart lighting and connected lighting controls was valued at $6 billion in 2015, and is forecast to more than double in size by 2020, according to a new report from IHS Markit. The smart … Continue reading

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Statistics and Machine Learning

The image above is taken from a data mining primer course SAS offered in 1998. Aatash Shah, CEO of Edvancer Eduventures, in KDnuggets: Machine learning requires no prior assumptions about the underlying relationships between the variables. You just have to throw … Continue reading

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Streaming Music: Age Demographics

Pew: Listening to music and shopping on the go are especially popular among smartphone owners ages 18 to 29: 87% have listened to an online radio or music service on their phone, compared with 41% of those 50 and over, and … Continue reading

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IDC: Top 2017 Predictions

IDC released its 10 IT industry predictions for 2017 in a webcast with Frank Gens, IDC’s senior vice president and chief analyst. The predictions covered many trends driving success today and in the future, from how the entire global economy … Continue reading

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McKinsey Updates Estimates of Big Data Potential Value

Source: McKinsey, 2011 [In 2011], we estimated the potential for big data and analytics to create value in five specific domains. Revisiting them today shows uneven progress and a great deal of that value still on the table (exhibit). The … Continue reading

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U.S. Urban Vs. Rural Population

[Source: U.S. Census Bureau]

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