Author Archives: GilPress

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress

Artificial Intelligence and the Future of Marketing

Brian Halligan and Dharmesh Shah at Inbound 2016 At Inbound 2016, HubSpot’s co-founders Brian Halligan and Dharmesh Shah entertained 19,000 attendees with their take on the past and future of marketing. Here’s what I learned from their keynote presentation and … Continue reading

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Americans Embrace Online Shopping, Somewhat Reluctantly

Pew Research Center: Americans are incorporating a wide range of digital tools and platforms into their purchasing decisions and buying habits, according to a Pew Research Center survey of U.S. adults. The survey finds that roughly eight-in-ten Americans are now … Continue reading

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A Timeline of Future Technologies 2019-2055

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Artificial Intelligence from Aperio Systems Protects Critical Infrastructure

Startup Aperio Systems emerged from stealth mode in November, offering “a polygraph for process data, detecting when your system is lying to you,” says CEO Yevgeni Nogin. “We are not a typical cybersecurity company,” Nogin explained in a phone interview … Continue reading

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Autonomous Driving and the Future of Transportation

Mark Harris: “2017 will show us that limited deployments are technically, legally, and socially possible, even under today’s laws,” says Bryant Walker Smith, a professor at the University of South Carolina. The cars themselves, with their distinctive sensor rigs mounted … Continue reading

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‘The best marketer has been elected president’

After following the presidential election for 18 months and experiencing up close and personal the “best marketing case study ever,” marketing guru David Meerman Scott has concluded: “The best marketer has been elected president.” Here’s what I learned from his … Continue reading

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2017 Predictions for Digital Transformation

IDC has released its 2017 predictions for digital transformation and for CIOs, in addition to its IT industry predictions. Digital transformation is a technology-centric transformation, says IDC, that is profoundly changing business and society. Here is what IDC expects to … Continue reading

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81% of US companies will have deployed IoT by 2018

Source: I-Scoop Machina Research: In summer 2016 Machina Research commissioned a study of 420 business decision makers familiar with their company’s use and planned use of the Internet of Things (IoT) to optimize their business operations or to build intelligent, Internet … Continue reading

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The market for smart lighting and connected lighting controls to reach more than $12 billion by 2020

IHS Markit: The world market for smart lighting and connected lighting controls was valued at $6 billion in 2015, and is forecast to more than double in size by 2020, according to a new report from IHS Markit. The smart … Continue reading

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Statistics and Machine Learning

The image above is taken from a data mining primer course SAS offered in 1998. Aatash Shah, CEO of Edvancer Eduventures, in KDnuggets: Machine learning requires no prior assumptions about the underlying relationships between the variables. You just have to throw … Continue reading

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