Author Archives: GilPress

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress

What are the 5 V’s of Big Data?

Posted on September 27, 2023 by GilPress

Getting overloaded with information is pretty normal these days. We generate enormous amounts of data with each tap and post, but making sense of it is a different story – it’s like looking for a needle in a haystack. But … Continue reading →

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Benefits of Big Data

Posted on September 27, 2023 by GilPress

Take a moment to look around yourself. You can see that you are surrounded by data. Whether you are consciously aware of it or not, you are constantly dealing with data in one way or another. Sharing a photo of … Continue reading →

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Types of Big Data

Posted on August 18, 2023 by GilPress

Every time you pick up your smartphone to scroll down Instagram or shop from your favorite online website, or simply watch a YouTube video, you are actually contributing to producing or consuming big data. In fact, an unimaginable amount of … Continue reading →