Author Archives: GilPress

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress

All You Need is Optimized Data

Posted on June 1, 2011 by GilPress

“[Match.com’s vice-president of strategy Amarnath] Thombre says the technology that helps people fall in love isn’t so different from the kind that enables companies to whisk goods from warehouses to store shelves. ‘In both situations, you are trying to optimize … Continue reading →

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Big Data and the Future of Business: Don’t Automate, Analyze

Posted on June 1, 2011 by GilPress

Sometime ago I got an email from Netflix telling me that “recently you may have had trouble instantly watching TV episodes or movies due to technical issues.”As a matter of fact, I did not experience any “technical difficulties.” I simply … Continue reading →

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