CIO Journal:
40.8% of CIOs responding to a recent IDC survey said that the focus of their digital initiatives is “improving operations” a opposed to 35.5% who cited “new products” and 34.2% that mentioned “new markets.”
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
