Source: PwC
On October 27, 1994, HotWired, the first commercial Web magazine, gave birth to the first Web banner ad and the Internet advertising industry. PwC predicts that Internet advertising revenues worldwide will surpass TV advertising in 2016 and reach $260.4 billion in 2020.
More about the first six online ads here. One of them, an ad for AT&T, simply said: “Have you ever clicked your mouse right HERE? You will!”
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
