iPhone Digital Tipping Point: Screen time took over active leisure in 2007

screentimetippingpoint

Brookings:

Screen time increasingly dominates our leisure hours, too, according to the annual American Time Use Survey, which is based on a nationally representative sample of individuals aged 15 and older.

“Screen time” and “active leisure” are necessarily hard to precisely define. (For example, reading for leisure was included in “active leisure,” but reading on an e-reader could be thought of as time spent on the screen).

Nonetheless, these data show a clear trend—adult Americans are spending more of their non-work/education time on a screen.

The first iPhone was released June 29, 2007.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
This entry was posted in Misc and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *