Brian Wallace:
When you reach for your book at the end of the day, is it paperback or electronic? Though eBooks were slated to overtake print books in 2015 it just didn’t happen. There was a 10% drop in eBook sales and a 2% increase in paper book sales during that time period. Because there are pros and cons to both, most people go back and forth depending on their needs.
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
