Predictive Analytics Determine How Much You Will Pay Next Time You Will Fly the Big Data-Friendly Skies

Posted on October 28, 2015 by GilPress

big data flying

Innovation Enterprise: a visual representation of the user flow and how various data sources play a role in calculating real-time predictive metrics to present you with the right offer at the right time.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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