[youtube https://www.youtube.com/watch?v=_4EtOKViIrU?rel=0]
Ken Rudin, Facebook, at HP Big Data 2015
Four myths of Big Data Analytics:
- If you want to build a big data system you have to use Hadoop–way too narrow of a perspective
- Big data always provides better answers–not always true
- Data Science is a science–if you only focus on the science, you are going to fail
- Actionable insights is the goal for big data analytics or any analytics–that’s just plain wrong.
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
