OnlyFans has quickly become one of the most popular subscription-based platforms, attracting millions of users and content creators worldwide. The platform allows creators to earn money by sharing exclusive content, while users pay for subscriptions or individual content. As of 2026, there are over 415 million registered OnlyFans users on the platform and billions of dollars paid out to creators and a wide range of top earners. In this article, we are going to take a look at OnlyFans statistics, including user numbers, creators, revenue, and other important insights about the platform.
How many people are on OnlyFans?
As of 2025, OnlyFans has more than 350 million registered users worldwide and over 4 million active creators. The platform, launched in 2016, grew rapidly during the pandemic and continues to attract a large audience.
The site now attracts hundreds of millions of monthly visits, with recent traffic trends showing between 370 to 495 million visits per month in 2025. This massive user base supports a creator economy that has generated billions in payouts, with OnlyFans paying out over $10 billion to creators since inception.
In February 2025, OnlyFans hosted over 51.47 million pieces of content, marking a nearly 22% increase from the previous year. The platform continues to attract many new creators, with around 179,000 applications submitted that month. However, fewer than 36% of these applicants were approved, highlighting the platform’s selective registration process.
Number of OnlyFans Content Creators Worldwide
The number of content creators on OnlyFans has grown significantly over the years. In 2019, there were around 348,000 creators, which quickly increased to over 1.6 million in 2020.
The platform continued its upward trend, reaching 2.16 million in 2021, 3.18 million in 2022, and crossing 4.1 million creators by 2023. This steady rise highlights the platform’s popularity as a major source of income and digital content creation worldwide.
| Year | OnlyFans Content Creators |
| 2019 | 348,000 |
| 2020 | 1,618,000 |
| 2021 | 2,161,000 |
| 2022 | 3,182,000 |
| 2023 | 4,118,000 |
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OnlyFans Users by Country
OnlyFans has a global user base, with the majority coming from the United States, accounting for 37.77% of total users. The United Kingdom follows with 6.22%, while Mexico contributes 4.4%. Germany makes up 3.42% of the user base, and Brazil accounts for 3.09%.
This distribution shows that while OnlyFans is popular worldwide, its largest audience is concentrated in the U.S. and other key international markets.
| Country | OnlyFans Users |
| United States | 37.77% |
| United Kingdom | 6.22% |
| Mexico | 4.4% |
| Germany | 3.42% |
| Brazil | 3.09% |
Number of OnlyFans Creator Accounts Worldwide
The number of OnlyFans creator accounts worldwide has changed a lot between 2021 and early 2025. In July 2021, around 279,000 accounts were submitted and 114,000 were approved, showing strong early growth.
The number of OnlyFans creators’ activity increased further in 2022 and reached its highest point in January 2023, with nearly 398,000 submissions and 153,000 approvals. After this peak, both submissions and approvals began to decline, dropping sharply by December 2023 to about 194,000 submissions and 63,000 approvals.
| Year | Creator Accounts Submitted | Creator Accounts Approved |
| July 2021 | 279,222 | 114,065 |
| Aug 2021 | 247,479 | 95,975 |
| Sept 2021 | 168,397 | 67,433 |
| Oct 2021 | 175,611 | 65,659 |
| Nov 2021 | 184,747 | 64,132 |
| Dec 2021 | 181,747 | 63,158 |
| Jan 2022 | 246,093 | 78,511 |
| Feb 2022 | 221,694 | 70,127 |
| Mar 2022 | 218,423 | 79,594 |
| Apr 2022 | 213,090 | 83,230 |
| May 2022 | 272,426 | 10,454 |
| Jun 2022 | 347,520 | 135,102 |
| Jul 2022 | 361,021 | 139,265 |
| Aug 2022 | 375,536 | 141,241 |
| Sep 2022 | 344,376 | 141,241 |
| Oct 2022 | 342,917 | 134,363 |
| Nov 2022 | 324,387 | 138,932 |
| Dec 2022 | 282,802 | 124,546 |
| Jan 2023 | 397,571 | 153,179 |
| Feb 2023 | 347,051 | 134,148 |
| Mar 2023 | 413,106 | 141,853 |
| Apr 2023 | 408,370 | 136,317 |
| May 2023 | 391,352 | 124,513 |
| Jun 2023 | 351,983 | 111,061 |
| Jul 2023 | 330,350 | 108,035 |
| Aug 2023 | 322,380 | 103,848 |
| Sep 2023 | 271,466 | 87,345 |
| Oct 2023 | 254,668 | 82,618 |
| Nov 2023 | 247,723 | 82,023 |
| Dec 2023 | 194,096 | 62,603 |
| Jan 2024 | 244,883 | 78,844 |
| Feb 2024 | 209,555 | 67,301 |
| Mar 2024 | 197,504 | 62,645 |
| Apr 2024 | 199,515 | 61,948 |
| May 2024 | 190,648 | 61,691 |
| Jun 2024 | 183,179 | 66,057 |
| Jul 2024 | 199774 | 71,425 |
| Aug 2024 | 194,531 | 68,985 |
| Sep 2024 | 183,056 | 64,899 |
| Oct 2024 | 184,539 | 66,251 |
| Nov 2024 | 180,488 | 63,107 |
| Dec 2024 | 175,780 | 61,605 |
| Jan 2025 | 214,132 | 73,971 |
| Feb 2025 | 179,522 | 64,411 |
Throughout 2024, the numbers stayed more stable but lower, averaging around 180,000 to 200,000 submissions and 61,000 to 71,000 approvals each month. In early 2025, submissions rose to over 214,000 in January but fell again in February, showing a slowdown compared to the rapid growth seen in earlier years.
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OnlyFans Users by Age
OnlyFans has a diverse user base across different age groups, with the largest portion aged 25 to 34, making up 31.25% of users. The 18 to 24 age group follows closely at 29.64%. Users aged 35 to 44 account for 17.3%, while those between 45 and 54 make up 10.7%.
Older users are fewer, with 6.79% in the 55 to 64 range and 4.33% aged 65 and above. This shows that OnlyFans is most popular among young and middle-aged adults.
| Age Group | OnlyFans Users |
| 18 to 24 | 29.64% |
| 25 to 34 | 31.25% |
| 35 to 44 | 17.30% |
| 45 to 54 | 10.70% |
| 55 to 64 | 6.79% |
| 65+ | 4.33% |
OnlyFans Users by Gender
OnlyFans is predominantly used by males, who make up 71% of the platform’s user base. Female users account for the remaining 29%. This indicates that the majority of OnlyFans’ audience is male.
| Gender | OnlyFans Users |
| Male | 71% |
| Female | 295 |
OnlyFans Content Creators Payout
OnlyFans content creators received substantial payouts over the past few years. In 2022, creators earned a total of $4.5 billion, which increased to $5.3 billion in 2023, reflecting steady growth in the platform’s creator revenue.
| Year | Creators Payout |
| 2022 | 4.5 billion |
| 2023 | 5.3 billion |
OnlyFans Net Worth and Revenue
OnlyFans has experienced strong financial growth through both subscription and non-subscription revenue streams. In 2021, the platform generated $488.96 million from subscriptions and $442.78 million from other sources.
By 2022, subscription revenue increased to $522.15 million, while non-subscription revenue rose to $567.69 million, surpassing subscription earnings for the first time. In 2023, subscriptions contributed $540.9 million, while non-subscription income grew significantly to $765.8 million, reflecting the platform’s expanding business model beyond traditional subscriptions.
| Year | Subscription-Based Revenue | Non-Subscription Revenue |
| 2021 | 488.96 million | 442.78 million |
| 2022 | 522.15 million | 567.69 million |
| 2023 | 540.9 million | 765.8 million |
Deactivated OnlyFans Accounts
The number of deactivated OnlyFans accounts has varied over time, reflecting changes in user activity and platform moderation. In 2023, monthly deactivations generally ranged between 16,000 and 35,000, with the highest point in July at over 35,000 accounts. The trend continued into 2024 with some fluctuations, including peaks of 31,823 in March and 32,892 in May, before reaching 33,479 in December.
| Year | Number of Accounts Deactivated |
| Jan 2023 | 28,070 |
| Feb 2023 | 24,545 |
| Mar 2023 | 27,713 |
| Apr 2023 | 25,728 |
| May 2023 | 26,741 |
| Jun 2023 | 25,743 |
| Jul 2023 | 35,422 |
| Aug 2023 | 19,405 |
| Sep 2023 | 30,307 |
| Oct 2023 | 16,933 |
| Nov 2023 | 16,043 |
| Dec 2023 | 19,803 |
| Jan 2024 | 22,082 |
| Feb 2024 | 26,266 |
| Mar 2024 | 31,823 |
| Apr 2024 | 25,589 |
| May 2024 | 32,892 |
| Jun 2024 | 23,698 |
| Jul 2024 | 27,283 |
| Aug 2024 | 23,764 |
| Sep 2024 | 26,098 |
| Oct 2024 | 27,445 |
| Nov 2024 | 26,351 |
| Dec 2024 | 33,479 |
| Jan 2025 | 41,213 |
| Feb 2025 | 35,865 |
In 2025, deactivations rose sharply, hitting the highest level recorded in the period, 41,213 in January, before slightly declining to 35,865 in February. Overall, the data shows consistent account closures, with notable increases at certain times, especially towards the end of 2024 and the beginning of 2025.
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OnlyFans Traffic Trend
OnlyFans traffic has shown a downward trend from March to August 2025, with noticeable fluctuations along the way. The platform recorded its highest traffic in March 2025 at 494.8 million visits. Traffic then dropped sharply in April to 427.3 million but recovered slightly in May to 450.7 million.
However, from June onward, the numbers continued to decline, falling to 414.5 million in June, 397.5 million in July, and reaching the lowest point in August at 378.2 million. This pattern highlights a gradual decrease in user engagement over the six-month period.
| Year | OnlyFans Traffic |
| March 2025 | 494.8 million |
| April 2025 | 427.3 million |
| May 2025 | 450.7 million |
| June 2025 | 414.5 million |
| July 2025 | 397.5 million |
| August 2025 | 378.2 million |
OnlyFans Traffic Channel Distribution
OnlyFans attracts traffic through multiple channels, with the majority coming directly to the site. Direct visits account for 63.83% of total traffic, followed by referrals at 21.74%. Organic social media contributes 7.28%, while organic search brings in 6.99% of users.
Paid channels have a smaller share, with paid search at 0.2%, paid social at 0.12%, display ads at 0.02%, and emails accounting for just 0.01%. This shows that most users access OnlyFans directly or through recommendations, while paid marketing plays a minor role in driving traffic.
| Traffic Channel | OnlyFans Visitors | Percentage of Visitors |
| Direct | 241.4 million | 63.83% |
| Referral | 82.2 million | 21.74% |
| Organic Social | 27.5 million | 7.28% |
| Organic Search | 26.5 million | 6.99% |
| Paid Social | 464.3K | 0.12% |
| Paid Search | 85.7K | 0.2% |
| Display Ads | 70.8K | 0.02% |
| Emails | 726 | 0.01% |
OnlyFans Traffic Share by Device
The majority of OnlyFans traffic comes from mobile devices, which account for 82.23% of visits, while desktop users make up 17.77% of the traffic. This shows that most users prefer accessing the platform on smartphones and tablets, highlighting the importance of mobile-friendly features and content for creators.
| Device Type | Traffic Share |
| Mobile | 82.23% |
| Desktop | 17.77% |
OnlyFans Earning Statistics and Insights
OnlyFans has distributed over $5 billion to creators
Since its launch, OnlyFans has paid out more than $5 billion to creators. Some top creators earn over $200,000 per month, with certain individuals potentially earning even more.
Bella Thorne Earned Over $1 Million in First 24 Hours
Bella Thorne joined OnlyFans in August 2020 and set a platform record by earning over $1 million in her first 24 hours, with total earnings quickly rising to $2 million. She offered subscriptions at $20 per month, including limited-time discounts, and promoted her account to her 25.1 million Instagram followers, driving rapid adoption.
On Average, an OnlyFans Creator Earns $150 to 180 per month
Most OnlyFans creators earn significantly less than top performers. The median account has 21 subscribers and generates around $150–180 per month. OnlyFans retains 20% of all payments, leaving creators with 80% of revenue. Many accounts have no subscribers, which contributes to income inequality across the platform.
1% of OnlyFans Accounts earn 33% of the total platform revenue
Revenue on OnlyFans follows a power-law distribution. The top 1% of accounts earn 33% of total platform revenue, while the top 10% account for 73% of total revenue. Established influencers and celebrities have a natural advantage, leveraging pre-existing audiences to generate higher earnings.
OnlyFans charges 20% of all subscriber payments as its commission.
OnlyFans takes a 20% commission on all payments made by subscribers. The platform allows creators to serve an unlimited number of subscribers simultaneously, making it highly scalable. This model contrasts with platforms like Uber or Airbnb, where service capacity is limited, allowing OnlyFans and its creators to maximise revenue potential efficiently.
Top 10 Highest-Earning OnlyFans Creators
As of 2025, the top 10 highest-earning OnlyFans creators generate substantial monthly income, with Blac Chyna leading the list at $20 million, followed by Bella Thorne at $11 million and Cardi B at $9.43 million. Other notable creators include Mia Khalifa ($6.42 million), Erica Mena ($4.49 million), and Gemma McCourt ($2.3 million), while Pia Mia, Safaree Samuels, Mila Mondel, and Dannii Harwood earn between $1.4 million and $2.22 million per month.
| Rank | OnlyFans Creator | Earnings |
| 1 | Blac Chyna | $20 million |
| 2 | Bella Thorne | $11 million |
| 3 | Cardi B | $9.43 million |
| 4 | Mia Khalifa | $6.42 million |
| 5 | Erica Mena | $4.49 million |
| 6 | Gemma McCourt | $2.3 million |
| 7 | Pia Mia | $2.22 million |
| 8 | Safaree Samuels | $1.91 million |
| 9 | Mila Mondel | $1.5 million |
| 10 | Dannii Harwood | $1.4 million |
Wrapping Up
Since its launch in 2016, OnlyFans has grown rapidly, reaching over 350 million registered users and more than 4 million active creators by 2025. The platform highlights both the earning potential for top creators and the opportunities available to new and emerging talent. With over 350 million users and a global reach, OnlyFans continues to shape the creator economy, demonstrating sustained growth in users, content, and revenue. As the platform evolves, it is likely to expand further, offering creators more ways to monetize their content and strengthening its role as a major hub for digital content and subscription-based services.
