The smartphone industry continues to be dominated by iOS and Android operating systems. Both iOS and Android rank highest in the global market share of operating systems. While iPhones are highly consumed by individuals in the United States with a market share of 58.13%, Android dominates the global charts with a market share of 72.77%. iPhone was launched on 29th June 2007, and Android was released on 23rd September 2008. Ever since then, both iPhone and Android have become the top choices among smartphone users globally.
In this article, we are going to take a look at the iPhone vs Android user stats along with its global market share, number of users worldwide, demographics, age, and more.
Key Statistics of iPhone vs Android Users
- The total market share of iPhones in the US is 58.13%.?
- There are more than 1.56 billion active iPhone users across the world.?
- Millennials and Gen Z are more likely to be iPhone users.?
- As of 2025, the iPhone holds 26.82% of the market share in the global smartphone industry.?
- Around 51% of iPhone users are females, while 49% of iPhone users are males.?
- The global market share of Android as of 2025 is 72.77%.?
- 29% of previous iPhone users have claimed that Android devices are more affordable compared to iPhones.
- 47% of previous Android users have stated that the iPhone provides a better user experience and service compared to Android.
- Apple reported fiscal 2025 revenue of $416.16 billion, up 6.43% year-over-year.?
- iPhone users account for 68.6% of all mobile app consumer spending worldwide.?
- More than 2.3 billion iPhone units have been sold to date.
The Global Market Share of Android vs iPhone (2009 to 2025)
As of 2025, Android remains the leading operating system worldwide with 72.77% of the market share, while iOS maintained the second position with 26.82%. Android witnessed a massive growth in its market share in the year 2012 when it jumped from 19% to 27.41%. In 2019, Android witnessed the highest market share of 75.47%, although after that there has been a slight decrease. Below is a table showcasing the global market share of Android vs iPhone from 2009 to 2025.
| Year | iPhone | Android |
|---|---|---|
| 2025 | 26.82% | 72.77% |
| 2024 | 27.81% | 71.56% |
| 2023 | 29.02% | 70.26% |
| 2022 | 27.85% | 71.47% |
| 2021 | 27.34% | 71.89% |
| 2020 | 26.28% | 73.06% |
| 2019 | 22.71% | 75.47% |
| 2018 | 20.47% | 75.45% |
| 2017 | 19.65% | 72.63% |
| 2016 | 19.29% | 69.11% |
| 2015 | 20.2% | 64.2% |
| 2014 | 23.95% | 53.65% |
| 2013 | 24.03% | 39.21% |
| 2012 | 24.04% | 27.41% |
| 2011 | 22.29% | 19% |
| 2010 | 25.48% | 8.82% |
| 2009 | 34.01% | 2.41% |
Source: Statcounter
ALSO READ: How Many People Own Smartphones? (2024-2029)
The Total Market Share of Android and iPhone in the U.S
The scenario of Android and iPhone market share in the U.S. is completely different in comparison to the market share worldwide. In the United States, the iPhone is the leading operating system with 58.13% of the market share, followed by Android with 41.61%.
| Operating System | Quarterly Market Share |
| iOS | 58.13% |
| Android | 41.61% |
Source: Statcounter
iPhone vs Android Market Share in the United States (2009 to 2025)
The mobile operating system market share in the United States is dominated by iPhone with 58.03% as of 2025, followed by Android with 41.71%. Below is a table showcasing the market share of iPhone and Android over the years:
| Year | iPhone | Android |
|---|---|---|
| 2025 | 58.03% | 41.71% |
| 2024 | 56.52% | 43.18% |
| 2023 | 58.1% | 41.46% |
| 2022 | 56.74% | 42.94% |
| 2021 | 58.58% | 41.11% |
| 2020 | 59.54% | 40.27% |
| 2019 | 55.23% | 44.51% |
| 2018 | 54.82% | 44.73% |
| 2017 | 53.89% | 45.23% |
| 2016 | 53.19% | 45.2% |
| 2015 | 50.85% | 46.42% |
| 2014 | 52.3% | 42.58% |
| 2013 | 52.79% | 39.25% |
| 2012 | 49.48% | 40.63% |
| 2011 | 38.33% | 35.32% |
| 2010 | 38.31% | 18.71% |
| 2009 | 57.9% | 6.16% |
Source: Statcounter
Total number of iPhone users worldwide
iPhones are one of the most in-demand mobile operating systems worldwide. As of 2025, there were more than 1.56 billion iPhone users in the world. Since the last decade, there has been a massive increase in the number of people using iPhones. In 2014, iPhone reported 442 million users and the numbers have been on the rise ever since. It is estimated that around 19.08% of global smartphone users will be using iPhones in 2025.
Below we have mentioned a table showcasing the number of iPhone users worldwide from 2010 to 2025:
| Year | Number of iPhone Users |
|---|---|
| 2010 | 60 million |
| 2011 | 115 million |
| 2012 | 206 million |
| 2013 | 329 million |
| 2014 | 442 million |
| 2015 | 569 million |
| 2016 | 710 million |
| 2017 | 814 million |
| 2018 | 888 million |
| 2019 | 948 million |
| 2020 | 1 billion |
| 2021 | 1.23 billion |
| 2022 | 1.36 billion |
| 2023 | 1.46 billion |
| 2024 | 1.56 billion |
| 2025 | 1.56 billion |
Source: BankMyCell
ALSO READ: Apple Statistics (2024) – Revenue, Market Cap, iPhone Sales
Now that we have witnessed the total number of iPhone users worldwide, let’s take a look at the number of Android users across the world.
Total number of Android users worldwide
As of 2025, the user count of Android worldwide has reached 3.9 billion, representing an 8% increase from the 3.6 billion users in 2024. Android became the most popular mobile operating system globally in 2014. Below is a table showcasing the number of Android users globally:
| Year | Number of Android Users |
|---|---|
| 2012 | 0.5 billion |
| 2013 | 0.7 billion |
| 2014 | 1 billion |
| 2015 | 1.4 billion |
| 2016 | 1.7 billion |
| 2017 | 2 billion |
| 2018 | 2.3 billion |
| 2019 | 2.5 billion |
| 2020 | 2.8 billion |
| 2021 | 3 billion |
| 2022 | 3.3 billion |
| 2023 | 3.5 billion |
| 2024 | 3.6 billion |
| 2025 | 3.9 billion |
Source: CommandLinux
Number Of iPhone Users In The United States
iPhone is one of the most used smartphones in the United States. As of 2024, there were 149.64 million smartphone users in the US using Android, while iPhone users have continued to grow steadily. In 2018, the iPhone users count crossed 100 million and the user count has been growing upwards ever since.
| Year | Number of iPhone Users |
| 2012 | 44.53 million |
| 2013 | 57.8 million |
| 2014 | 72.3 million |
| 2015 | 82.5 million |
| 2016 | 90.1 million |
| 2017 | 97.2 million |
| 2018 | 101.9 million |
| 2019 | 105.2 million |
| 2020 | 113.5 million |
| 2021 | 116.3 million |
| 2022 | 124.7 million |
| 2023 | 135.97 million |
Number Of Android Users In The United States
Android is the second leading mobile operating system in the United States. As of 2025, there are an estimated 155.27 million Android users in the US. Below is a table showcasing the total number of Android users over the years:
| Year | Number of Android Users (in millions) |
|---|---|
| 2014 | 87.7 million |
| 2015 | 98.5 million |
| 2016 | 107.7 million |
| 2018 | 120.5 million |
| 2019 | 124.4 million |
| 2020 | 129.1 million |
| 2021 | 131.2 million |
| 2022 | 133.4 million |
| 2023 | 144.01 million |
| 2024 | 149.64 million |
| 2025 | 155.27 million |
Source: BankMyCell
iPhone vs Android by Age in the U.S
Teens and young adults in the United States are more likely to purchase an iPhone compared to Android. Meanwhile, Android is considered to be a popular choice among the older generation due to its affordable rates. In fact, 87% of US teenagers own an iPhone, indicating strong future market stability for Apple.
| Age | iPhone | Android |
| 18 to 34 | 58% | 41% |
| 35 to 54 | 47% | 53% |
| 55 and older | 49% | 51% |
Distribution of iPhone and Android users by Age worldwide
Regardless of whether Android is a more popular choice among individuals globally, younger generations such as Gen Z and Millennials are most likely to use iPhone. While the older generation globally tends to prefer Android.
| Age | iPhone | Android |
| Gen Z | 31% | 57% |
| Millennial | 35% | 55% |
| Gen X | 22% | 60% |
| Baby Boomers | 23% | 55% |
iPhone vs Android based on Gender worldwide
Apart from Age, gender also plays a significant role in iPhone vs Android. Since females are more likely to use an iPhone compared to males.
| Gender | iPhone | Android |
| Female | 31% | 54% |
| Male | 28% | 60% |
Demographics of iPhone and Android users
iPhone and Android users tend to have different personality traits, financial situations, and habits which play a significant role in inclining them towards iPhone or Android.
- iPhone and Android users tend to have different personality traits, financial situations, and habits which play a significant role in inclining them towards iPhone or Android.
- According to a survey conducted by The Hustle in 2021, about 16.7% of Android users have less respect for iPhone users, while 27.2% of iPhone users claimed to have less respect for Android users.
- Usually, iPhone users are more likely to be higher earners in comparison to Android users. iPhone users earn 43% more on average than Android users. Research by Slickdeals found that iPhone users are likely to have an average salary of $53,251, while the average salary of an Android user is likely to be $37,040. The average pricing of the latest iPhone model begins at $799, while a smartphone that runs on Android has an average price of $286.?
- The same study also stated that iPhone users are more active on their smartphone in comparison to Android users. iPhone users have an average screen time of 4 hours and 54 minutes, while the average screen time of an Android user is about 3 hours and 42 minutes.
iPhone vs Android App Spending
Consumer spending on the App Store for iPhone users is forecasted to reach $142 billion in 2025, while app spending amounts to $65 billion on Google Play for Android users. iPhone users account for 68.6% of all consumer spending on mobile apps worldwide.
| Year | App Store (iPhone) | Google Play (Android) |
|---|---|---|
| 2021 | $85 billion | $47 billion |
| 2022 | $92 billion | $45 billion |
| 2023 | $108 billion | $51 billion |
| 2024 | $124 billion | $58 billion |
| 2025 | $142 billion | $65 billion |
| 2026 | $161 billion | $72 billion |
Wrapping Up
iPhone remains the leading choice among users residing in the United States with a 58.13% market share. However, when it comes to global demand, Android is the top choice with 72.77%. The financial situation and age of users tend to play a major role in the choice between Android and iPhone. Android now powers approximately 3.9 billion devices worldwide compared to iPhone’s 1.56 billion.
The majority of users who have good financial security tend to lean toward iPhone for a better user experience, while Android’s open-source nature and affordable pricing continue to drive its dominance across Asia, Africa, and developing markets. Overall, age remains a significant deciding factor since younger generations are more likely to prefer the iPhone experience compared to older generations.
