Twitter is the 7th most popular social media platform worldwide and positions itself at number 14 in terms of monthly active users. Rebranded as X by Elon Musk, this tool offers a wide range of features and services way beyond just social media that can be utilized by brands and businesses.
Twitter Users Spend 26% Longer Viewing Ads on Twitter which makes Twitter an excellent social media option for marketers and advertisers to promote their product using ads. In this article, we will be mentioning the latest Twitter statistics and trends as of 2023 that marketers should definitely know to run a successful campaign on Twitter.
Twitter Statistics (Top Picks)
- Twitter has around 353.9 million users as of January 2023.
- The United States is the leading country with the highest number of Twitter users 95.4 million.
- Twitter is valued at $41.09 billion as of 2023.
- Twitter is ranked the 14th most popular social media platform worldwide in terms of users.
- Elon Musk is the most followed Twitter user with 164.2 million followers as of November 2023.
- The majority of Twitter’s audience (38.5%) falls under the age bracket of 25 to 34.
- The monetizable daily active users of Twitter in the United States is 41.5 million.
- An Average Twitter user spends about 30.9 minutes on the platform daily.
Overview of Twitter
| Launch Date | 21 March, 2006 |
| Headquarters | San Francisco, California |
| Founders | Jack Dorsey, Evan Williams, Biz Stone, Noah Glass |
| Current Owner | Elon Musk |
| Industry | Social Media |
Number of X (formerly Twitter) users worldwide from 2019 to 2024
Twitter witnessed the highest users mark in 2022 with 368.4 million users worldwide. However, there was a decline in the total number of X (formerly Twitter) users in 2023. According to Statista, the total number of Twitter users will drop to 335.7 million by 2024.
| Year | Number of users |
| 2019 | 312.7 million |
| 2020 | 347.6 million |
| 2021 | 362.4 million |
| 2022 | 368.4 million |
| 2023 | 353.9 million |
| 2024 | 335.7 million |
Source: Statista
Top countries based on the number of X (formerly Twitter) users as of January 2023
The United States is the leading country with more than 95 million X (formerly Twitter) users as of January 2023. Japan and India are ranked second and third with more than 67 million and 27 million users respectively.
Below is a table of the top 10 leading countries based on the number of Twitter users:
| Countries | Number of users |
| United States | 95.4 million |
| Japan | 67.45 million |
| India | 27.25 million |
| Brazil | 24.3 million |
| Indonesia | 24 million |
| United Kingdom | 23.15 million |
| Turkey | 18.55 million |
| Mexico | 17.2 million |
| Saudi Arabia | 15.5 million |
| Thailand | 14.6 million |
Source: Statista
Twitter Revenue Statistics
In 2022, Twitter boasted a revenue of $4.45 billion. Two major sources of Twitter’s revenue are its advertising services and its data licensing. In 2021, Twitter made around $4,505 million through its advertising services and around $571.79 million via data licensing.
Elon Musk shared a tweet on Twitter addressing the cash flow of Twitter remaining negative in 2023 with a nearly 50% drop in Advertising revenue along with a heavy debt load.
Below is a table showcasing the revenue of Twitter from the year 2012 to 2022:
| Year | Revenue |
| 2022 | 4,453 million |
| 2021 | 5,077 million |
| 2020 | 3,716.2 million |
| 2019 | 3,458.8 million |
| 2018 | 3,042.2 million |
| 2017 | 2,443.1 million |
| 2016 | 2,529.5 million |
| 2015 | 2,217.8 million |
| 2014 | 1,402.7 million |
| 2013 | 664.6 million |
| 2012 | 316.8 million |
Essential Twitter Statistics
Let’s look at some of the most essential statistics related to Twitter that everyone should be aware of along with its popularity:
10% of Twitter users are accountable for around 92% of the Tweets shared on the platform
The majority of Twitter users aren’t active on the platform and don’t play a major part in tweeting as they are visiting the platform for content consumption rather than creation. In fact, most users on Twitter only send out one tweet every month on average. According to Pew, 10% of Twitter users are only responsible for generating 92% of tweets in the U.S.
48% of Twitter users access Twitter for the Latest news and information
According to Statista, the majority of U.S. users turn to Twitter to get news, entertainment, and various other purposes. Here is a complete breakdown of the main reasons why people use Twitter:
| To get news | 48% |
| Entertainment purpose | 48% |
| To keep in contact with friends and families | 34% |
| To follow various brands and companies | 33% |
| To strengthen their professional network | 14% |
| Other reasons | 12% |
Source: Statista
Twitter was bought by businessman and investor Elon Musk for $44 Billion
Elon Musk bought Twitter at a whopping amount of $44 billion on October 27, 2022. The deal was finalized after months of negotiation with Musk himself acknowledging he went out and overpaid for the platform. After taking over Twitter, Musk rebranded Twitter as “X” and introduced a new logo for the platform.
In 2020, the Penetration Rate of Twitter in the UK was 45%
There are a total of 62 million internet users in the United Kingdom, out of which around 17% of individuals were using Twitter in 2020. With a penetration rate of 45% Twitter comes under one of the most popular social media platform choices and isn’t expected to go anywhere in the coming years.
Twitter Usage Statistics
Twitter contains 396.5 Million Users across the world
Twitter has a massive audience across the world regardless of being behind other social media platforms such as Facebook and Instagram.
Various data shows that Twitter contains around 450 million active users worldwide. A recent announcement by Twitter owner Elon Musk claimed that Twitter witnesses about 259.4 million daily active users to check what others are tweeting about or what’s trending.
The United Kingdom has 19.05 Million Twitter Users
The UK alone contains a massive Twitter audience with 19.05 people having a Twitter account as of October 2021. The interesting part is that the majority of the Twitter accounts created in the UK are owned by males, making males the more dominating gender on Twitter.
500 Million Tweets are Sent Every Day
Apparently, over 500 million tweets are sent out every day, meaning around 6,000 tweets are being shared per second and 350,000 per minute. This includes various entertainment news, trending topics, daily conversations, updates, common interests, and much more.
96% of Twitter users reported using the Platform monthly in the U.S in 2020
According to Statista, 52% of the Twitter audience in the U.S. access Twitter on an everyday basis. Overall, 96% of the users responding to Twitter users claimed that they are using the platform monthly.
Twitter User and Demographics Statistics
The United States has the most Twitter users
As of January 2023, the United States was ranked as the leading country with the highest Twitter user count with 95.4 million followers. This list is followed by Japan, India, Brazil, Indonesia, and the United Kingdom.
25 to 34 Year Olds is the leading Age Group on Twitter Globally
According to Statista, twitter’s global audience was composed of 39.5% of users aged between 25 to 34 years old. Here is a complete age distribution of Twitter users across the world:
| Age Group | User Percentage |
| 13 to 17 years old | 6.6% |
| 17 to 24 years old | 17.1% |
| 25 to 34 years old | 38.5% |
| 35 to 49 years old | 20.7% |
| 50+ years old | 17.1% |
Source: Statista
Twitter is a Male-dominated social media platform
According to Statista, the majority of Twitter’s audience is male dominated with 63% of male audience and only 37% of female audience on the platform which is a massive gap.
Twitter Limit Statistics
There have been various limiting actions placed on Twitter to reduce the downtime and error pages. Let’s take a look at all the limitations that have been imposed on Twitter accounts:
- Only 500 direct messages (DMs) can be sent by a Twitter account on a single day.
- Users can only send 2,400 tweets in a single day. (Retweets also count as tweets)
- Changes to account email: 4 per hour.
- The technical follow limit is 400 in a single day.
- Once a Twitter account has hit the mark of following 5,000 other accounts additional follow attempts are limited based on specific account ratios.
Source: Twitter
Twitter Marketing Statistics
To ensure your brand generates a strong presence on Twitter it’s important you beat those algorithms and get your brand to reach the correct audience by investing in advertisements.
This can help users generate awareness, engagement, and conversions and help make your brand stand out and gain a good amount of attention online. Here are some of the Twitter marketing statistics that can help marketers understand the effectiveness of Twitter:
Twitter Users Spend 26% Longer Viewing Ads on Twitter
Twitter is an excellent platform for marketers to share their advertisements as people on Twitter spend around 26% of their time viewing ads. This can help marketers grab attention from numerous users online which can help increase their product sales. So, if you are wondering which social media platform to choose to promote your product then Twitter might be a great choice.
35% year-over-year increase in Global Advertisement Engagement on Twitter
One of the most important parts of Marketing metrics is Engagement for brands to keep track. This provides clear data on users’ interest, likes, and preferences in what you are sharing, while also keeping track of algorithms that your shared content is relevant to others.
Twitter witnessed a total 35% year-over-year rise in terms of global advertising engagement rate, making it more appealing for marketers and advertisers to share their content on Twitter and generate more Twitter advertisements.
Twitter is one of the best platforms for brand interaction as is often seen as more culturally relevant
Twitter is an all-in-one resource for brands and clients and it guides you through all the basics of advertising on Twitter, leads your brand toward excellent success, and helps boost your relevance. Its Agency Playbook also claims that brands that tend to spend more time and energy on advertisement are looked at as more culturally relevant and see more revenue.
Wrapping Up
Overall, X (formerly Twitter) is a great platform to gain knowledge regarding the latest news, entertainment, connecting with friends and family, and more. Regardless of witnessing a downfall in the revenue spectrum, it’s still a pretty effective platform to share your brand advertisement and gain engagement for your business.
The majority of the Twitter audience is males, which makes Twitter a good platform for marketers to advertise male-related products and services as users tend to have 26% Longer Viewing Ads on Twitter. Above we have listed down all the essential statistics related to Twitter as of 2023 that can help you understand the platform better.
For a comprehensive look into the world of music streaming and audio content consumption, delve into our detailed article on Spotify Statistics.
