The Mighty Chickpea Protein

Israeli startup InnovoPro sees chickpea protein as the best choice for the rapidly growing alternative protein market.

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CP-XTURA™ 65 by InnovoPro is a game-changing innovation for the fast-growing meat analogue market, enabling food manufacturers to create plant-based burgers, nuggets and more, with a great-tasting, nutritious, textured ingredient that is rich in protein and has a desirable amino-acids combination.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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