Big Data and Marketing

Posted on January 21, 2013 by GilPress

Data-Rich and Insight-Poor: Marketers Planning to Turn Information Into Intelligence in 2013 Survey Report
Sponsored by Yesmail Interactive and Infogroup Targeting Solutions

ITS_IG_SurveyReport_READY

 

Source: Infogroup Targeting Solutions

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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