“It is impossible to defeat an enemy that we cannot see,” says Bill Gates. Like many other observers and participants in the fight with COVID-19, Gates maintains that testing is critical for the reopening of the US economy, to identify new hot spots and intervening, even reversing relaxed policies, in a timely manner.
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I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
