Axios: The economics don’t mode well for the theater chains, but they aren’t miserable either. U.S. cinema revenue continues to plateau as ticket prices increase, suggesting that theater-viewing isn’t dead yet. Digital movie-viewing, however, continues to skyrocket.
About GilPress
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
