59% of U.S. Adults Trust Law Enforcement to Use Facial Recognition Responsibly

Pewfacialrecognition

Pew Research Center:

59% of US adults say it is acceptable for law enforcement to use facial recognition to assess security threats in public spaces; only 15% say it is acceptable for advertisers to use facial recognition to see how people respond to public ad displays; 13% of US adults have not heard about facial recognition and 25% say they heard a lot.

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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