Fintech startups prominent in the millennial demographic range include “robo-advisors” offering low-cost alternatives to brokerages, to lending firms innovating in credit risk, and stock-picking and automated savings apps.
Many of the fintech startups are leveraging existing technologies already popular among young adults such as social networks and mobile messaging. Project crowdfunding sites GoFundMe and Andreessen Horowitz-backed Tilt, for example, mirror or take advantage of social networks and are largely popular among college audiences. Google Ventures and General Catalyst-backed HelloDigit transfers money directly via text message.
