Reddit User Age, Gender, & Demographics Statistics (2024)

Launched in 2005, Reddit has grown to be one of the most popular social media platforms on the internet. Reddit offers a wide range of individual online communities referred to as “subreddits” covering a specific topic. These subreddits have successfully attracted individuals from different regions, genders, age groups, and communities worldwide. By 2024, there were 504.54 million Reddit accounts.

In this article, we will examine Reddit statistics and gain a glimpse of its user base, age group, gender, demographics, and more. 

Top Reddit User Statistics

  • As of 2024, there are 504.54 million users on Reddit. 
  • 63.85% of the users accessing Reddit are Males, while 36.15% are females.
  • The United States is the leading country with the highest proportion of Reddit users globally. 
  • The majority of the Reddit users are young adults with 65% of the total user base aged between 18 to 34 years.
  • As of 2024, there are 1.2 billion monthly active users on Reddit. 
  • The Average time spent by a new user on Reddit every day is 20 minutes. 
  • The Average time spent by a registered user of 5 years is 35 minutes every day.

Number of Reddit users worldwide from 2019 to 2028

According to the latest reports, the number of Reddit users is projected to reach 504.54 million users in 2024 showcasing a change of 13.04 million from the previous year. Apart from this, it also suggests Reddit is expected to witness continuous growth over the years and reach a milestone of 556.59 million in 2028. 

Below we have mentioned a table showcasing the number of Reddit users globally from 2019 to 2028: 

YearNumber of Reddit UsersChange Over Previous Year
2019350.44 million
2020406.6 million? 56.16 million
2021447.02 million? 40.42 million
2022473.4 million? 26.38 million
2023491.5 million? 18.1 million
2024*504.54 million? 13.04 million
2025*514.66 million? 10.12 million
2026*523 million? 8.34 million
2027*530.17 million? 7.17 million
2028*556.59 million? 26.42 million

Source: Statista 

Reddit Users by Age Group 

It is no surprise that the majority of Reddit’s user base is young adults. Around 65% of the total Reddit user base falls under the 18- to 34-year-old age bracket. 33.04% of the user base is aged 25 to 34, while 32.74% of the users are aged between 18 and 24. 

Below we have mentioned a table showcasing Reddit users by age group: 

Age Group Share of Website Users 
18 to 2432.74%
25 to 3433.04%
35 to 4416.07%
45 to 549.43%
55 to 64 5.22%
65+3.49%

Reddit Users by Gender 

Reddit is a male-dominated platform. 63.85% of the users are male, while 36.15% of females access the platform. 

Gender Share of users 
Male 63.85%
Female 36.15%

Time Spent by Users on Reddit

According to a report by Reddit, newly registered users spend an average of 20 minutes on the platform every day. Meanwhile, users who have been using it for more than 5 years are likely to spend an average of 35 minutes per day on Reddit. 

Reddit users who have been accessing the platform for over 7 years are likely to spend approximately 45 minutes on the platform every day. 

Reddit Users by Region

The United States has recorded the highest proportion of Reddit users globally with a total traffic share of 44.17%. Followed by the United Kingdom in the second position with 10.36% of the traffic share and Canada ranked third with 5.14% of the traffic share. 

Below we have mentioned a table showcasing the top 5 countries with the highest proportion of Reddit users worldwide: 

Country Share of Reddit users 
United States 44.17%
United Kingdom 10.36%
Canada 6.14%
Australia 5.00%
India 4.50%

Source: SimilarWeb

Users visiting Reddit globally from 2022 to 2024 

As of January 2024, Reddit received around 1.22 billion visits from users globally. The numbers show a significant decrease compared to the number of visits from the previous year where Reddit received approximately 1.26 billion visits worldwide. 

Below we have mentioned a table showcasing the number of users visiting Reddit worldwide from 2022 to 2024:

Month, YearNumber of users in millions
April 20221,068
May 20221,093
Jun 20221,041
July 20221,025
Aug 2022996
Sept 20221,044
Oct 20221,152
Nov 20221,027
Dec 20221,018
Jan 20231,260
Feb 20231,092
March 20231,132
April 20231,175
May 20231,096
Jun 20231,051
July 20231,076
Aug 20231,048
Sept 20231,127
Oct 20231,132
Nov 20231,175
Dec 20231,186
Jan 20241,224

Source: Statista 

Reddit Daily Active Users

Reddit has witnessed significant growth in its daily active users over the years. As of Q4 2023, Reddit had 73.1 million daily active users showcasing a growth of 7 million from the previous quarter which recorded 66.0 million daily active users. 

Below we have mentioned a table showcasing Reddit Daily Active users: 

Year Reddit Daily Active Users 
Q1 202154.8 million 
Q2 202154.0 million 
Q3 202153.6 million 
Q4 202153.9 million 
Q1 202257.5 million 
Q2 202256.5 million 
Q3 202257.3 million 
Q4 202257.5 million 
Q1 202360.3 million 
Q2 202360.4 million 
Q3 202366.0 million
Q4 202373.1 million 

Reddit Weekly Active Users

As of Q4 2023, Reddit recorded 267.5 million weekly active users showcasing a growth of 28 million from Q3 2023 which recorded 239 million weekly active users. 

Here is a breakdown of Reddit weekly active years from 2021 to 2023: 

Year Reddit Weekly Active Users 
Q1 2021201.9 million 
Q2 2021206.2 million 
Q3 2021202.1 million 
Q4 2021200.6 million 
Q1 2022213.6 million 
Q2 2022208.6 million 
Q3 2022208.8 million  
Q4 2022207.3 million 
Q1 2023218.0 million 
Q2 2023218.1 million 
Q3 2023239.1 million 
Q4 2023267.5 million 

Reddit Monthly Active Users

As of February 2024, Reddit recorded 1.2 billion Monthly Active users. Reddit witnessed its peak in January 2023, when it recorded 1.3 billion monthly active users. 

Here is a breakdown of Reddit’s Monthly Active Users from 2022 to 2024:

Month, YearMonthly Active Users 
March 20221.1 billion 
April 20221.1 billion 
May 20221.1 billion 
Jun 20221 billion 
July 20221 billion 
Aug 2022996.6 million 
Sept 20221 billion 
Oct 20221.2 billion 
Nov 20221 billion 
Dec 20221 billion 
Jan 20231.3 billion 
Feb 20231.1 billion 
March 20231.1 billion 
April 20231.2 billion 
May 20231.1 billion 
Jun 20231.1 billion 
July 20231.1 billion 
Aug 20231 billion 
Sept 20231.1 billion 
Oct 20231.1 billion 
Nov 20231.2 billion 
Dec 20231.2 billion 
Jan 20241.2 billion 
Feb 20241.2 billion 

Reddit Monthly Active Users growth over the years: 

As of 2024, Reddit has 1.2 billion monthly active users, which is excellent growth from its previous year, which recorded 1 billion monthly active users.

Below we have mentioned a table showcasing Reddit’s Monthly Active user growth from 2018 to 2024:

YearReddit Monthly active users 
2018331 million 
2019430 million 
2020619 million
2021861 million 
2022918 million 
20231.021 billion 
20241.212 billion 

Global visits to Reddit by devices from 2022 to 2024

The desktop is clearly the preferred device type for using Reddit. As of January 2024, 5.9 billion users were accessing Reddit through their mobile, while 1.67 billion were accessing the platform through Desktop. 

Below we have mentioned a detailed table showcasing the Total global visitor traffic to Reddit from 2022 to 2024 by device type: 

Month, YearMobile Reddit VisitsDesktop Reddit Visits
April 20225.23 billion1.22 billion
May 20225.76 billion1.2 billion
June 20225.59 billion1.14 billion
July 20225.78 billion1.12 billion
August 20225.52 billion1.22 billion
September 20225.81 billion1.21 billion
October 20225.79 billion1.24 billion
November 20225.14 billion1.12 billion
December 20225.03 billion1.05 billion
January 20235.71 billion1.3 billion
February 20235.23 billion1.19 billion
March 20235.58 billion1.29 billion
April 20235.79 billion1.26 billion
May 20235.35 billion1.26 billion
June 20234.86 billion1.12 billion
July 20235.2 billion1.24 billion
August 20234.96 billion1.25 billion
September 20235.53 billion1.3 billion
October 20235.84 billion1.4 billion
November 20235.67 billion1.42 billion
December 20235.67 billion1.57 billion
January 20245.9 billion1.67 billion

Source: Statista 

Global Reddit Search Traffic over the years 

As of May 2024, Reddit has accumulated around 2.26 billion monthly visits. The latest data also suggest that the Reddit website has a bounce rate of 43.49%. The Global search traffic of Reddit has witnessed its ups and downs in the past few years with majorly the numbers leaning towards the higher side. In April 2022, Reddit received a global search traffic of 3.84 billion, while in April 2023 it reached a search traffic of 3.49 billion. Reddit reached its peak in January 2024 when its search traffic reached 4.6 billion. 

Below we have mentioned a table showcasing global Reddit search traffic over the year: 

Month, YearGlobal Search Traffic
April 20223.84 billion
May 20223.54 billion
June 20223.3 billion
July 20223.31 billion
August 20222.77 billion
September 20222.71 billion
October 20223.09 billion
November 20222.75 billion
December 20222.69 billion
January 20233.41 billion
February 20233.21 billion
March 20233.39 billion
April 20233.49 billion
May 20233.24 billion
June 20233.06 billion
July 20233.29 billion
August 20233.26 billion
September 20233.64 billion
October 20233.93 billion
November 20234.03 billion
December 20234.34 billion
January 20244.6 billion

Annual revenue generated by Reddit 

In 2023, the popular social media platform Reddit generated an annual revenue of 804.03 million U.S. dollars. It showcased an increase of 20.6% in its annual revenue compared to 2022 which recorded 666.7 million U.S. dollars. 

Year Revenue (in millions)
2022666.7
2023804.03

Source: Statista 

Top Marketing Channels of Reddit 

Surprisingly, Organic search is the most popular marketing channel that has contributed to generating the maximum amount of traffic on Reddit by 59.84%. Followed by Direct, as the second most popular medium generated 37.56% of the traffic on Reddit. 

Below we have mentioned a table showcasing the top marketing channels of Reddit: 

Top Marketing ChannelsTraffic Share
Organic Search 59.84%
Direct 37.56%
Social 1.25%
Referrals1.11%
Email0.24%
Display Ads0.01%
Paid Search 0.0%

Source: SimilarWeb

Top organic search terms

As mentioned above, organic search is the leading marketing channel that helps generate 58.84% of the traffic on Reddit. However, the top organic search term is “Reddit” which generated around 0.61% of the traffic. 

Below we have mentioned the top organic search terms that help generate traffic on Reddit: 

Top organic search terms Traffic generated 
reddit 0.61%
lol reddit 0.2%
redit 0.2%
livestreamfails0.2%
reddit soccer0.01%

Top Social Networks that generate traffic to Reddit

YouTube is the leading social media platform that generates approximately 56.81% of the traffic on Reddit. Followed by X (Twitter) in the second position which generated around 16.90% traffic on Reddit. 

Below we have mentioned a table showcasing the top social networks that drove traffic to Reddit: 

Top Social Network Traffic generated 
YouTube 56.81%
X (Twitter)16.90%
Facebook 10.28%
Instagram2.43%
Discord2.12%
Other11.45%

Number of Posts shared on Reddit from 2018 to 2024

There is a continuous growth in the number of posts shared on Reddit over the years. As of 2024, there are 550 million posts shared on Reddit showcasing a growth of 81 million from its previous year.

Below we have mentioned a table showcasing the total number of posts shared on Reddit from 2018 to 2024: 

Year Number of posts shared 
2018153 million 
2019199 million 
2020303 million 
2021366 million 
2022422 million 
2023469 million 
2024550 million 

Most Popular Subreddits

Currently, there are more than 100,000 active subreddits on Reddit, and over 500 of them have 1 million subscribers. The subreddit with the highest number of subscribers is “r/funny,” which contains 56.6 million subscribers. It is followed by “r/AskReddit,” the second-most popular subreddit, with 45 million subscribers. 

Here is a breakdown of the top 20 most popular subreddits:

RankSubredditSubscribers
1r/funny56.6 million
2r/AskReddit45 million
3r/gaming39.5 million
4r/aww35.4 million
5r/worldnews34.9 million
6r/todayilearned34.7 million
7r/Music32.9 million
8r/movies32.3 million
9r/science31.5 million
10r/pics30.5 million
11r/memes29.7 million
12r/Showerthoughts29.7 million
13r/Jokes27.8 million
14r/news27.4 million
15r/videos26.9 million
16r/space24.9 million
17r/askscience24.8 million
18r/EarthPorn23.8 million
19r/books23.7 million
20r/food23.6 million

Source: Statista 

Top reasons behind people using Reddit 

A survey was conducted in the United States among Reddit users to understand the top reasons behind American users accessing Reddit. According to the survey, 72% of the respondents claimed entertainment as their top reason behind accessing Reddit. While getting news is the second most common reason 43%. Some of the other common reasons include following brands and companies, creating professional networks, and keeping in touch with close ones. 

Top reasons Share of respondents 
To get entertainment 72%
To get News 43%
Other purposes 17%
To follow various brands and companies 17%
To create a strong professional network 8%
Keep in touch with friends and family 5%

Source: Statista 

Reddit Mobile App Usage

Reddit Mobile app usage witnessed a significant decrease in its downloads as Reddit Mobile apps were installed approximately 34 million times by users across Google Play Store and App Store in 2023 cutting down from 54 million downloads in 2022. Talking about the usage of the Reddit app, only 7% of the users opened the app on a daily basis during the fourth quarter of 2023. Other social media platforms such as Instagram (43%), Snapchat (25%), TikTok (32%) X/Twitter (18%), etc have a higher share of daily app usage among the users compared to Reddit. 

Top Activity of Reddit Users on the app 

More than half (52%) of Reddit users in the U.S. utilize the app to access the posts, with accessing the main Reddit feed being the second most popular activity by 26%. 

Below we have mentioned a table showcasing the time spent by Reddit users on the app: 

Activity Share of users 
Post detail pages (Reddit posts)52%
Main Reddit feed26%
Video feed, profile, chat and search15%
Subreddits7%

FAQs

What are the demographics of Reddit users by age?

The majority of Reddit users are 25 to 34 years old, making up 33.04% of its total user base. 

Is Reddit popular in 2024?

Yes, despite tough competition in terms of social media platforms, Reddit will remain popular in 2024, with an estimated 1.2 billion monthly unique visitors. 

How many active subreddits are there?

There are currently more than 100,000 active subreddits available on the platform, 500 of which have 1 million subscribers.

How many users are on Reddit in 2024?

As of 2024, there are 504.54 million users on Reddit showcasing a change of approximately 13.04 million from its previous year.

Which country uses Reddit most?

The United States uses Reddit the most, with a proportion of 44.17% of the total Reddit users worldwide. Followed by, the United Kingdom in the second position with 10.36% of the total proportion of Reddit. 

What is Reddit mostly used for?

72% of Reddit users use it mostly for entertainment purposes, followed by receiving news as the second most popular reason behind using the platform 43%. 

What is the gender breakdown of Reddit users?

Reddit is primarily a male-dominated platform. 63.85% of the total users are males, while 36.15% are females.

What is the most popular subreddit in 2024?

The most popular subreddit in 2024 is “r/funny” with 56.6 million subscribers. Followed by, r/AskReddit in the second position with 45 million subscribers. 

Wrapping Up 

Despite popular social media platforms (Instagram and Facebook) existing at this time, Reddit has still managed to grow continuously over the years. Reddit stands strong as a unique online platform that runs on the power of its user base. With over 100,000 active subreddits available, Reddit caters to the requirements of people with different thoughts, interests, and preferences globally allowing users to connect with like-minded people. 

About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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