Why It’s Difficult to Make Predictions, Especially About the Future

The year 2020 has been featured in many predictions and long-term visions in the past, implying not only the terminal point for the forecast or planning period but also a crystal-clear crystal ball. Now that the year 2020 is our present, we can clearly see where these prognostications went wrong and try to understand why they were so cloudy.

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About GilPress

I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Also a Senior Contributor forbes.com/sites/gilpress/. Previously, I held senior marketing and research management positions at NORC, DEC and EMC. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). Twitter: @GilPress
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